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Colleen O

Series 63, Series 65

Santa Cruz, CA

Morgan Stanley

Colleen O'Brien is a financial advisor at Morgan Stanley with 29 years of industry experience. She has held positions at Morgan Stanley since 2021 and previously worked at Charles Schwab and Charles Schwab Bank from 2007 to 2021. O'Brien holds Series 63 and Series 65 licenses. Morgan Stanley Wealth Management provides advisory programs to individuals and institutional clients, focusing on tailored financial planning and managing approximately $2.74 trillion in client assets. The firm employs structured planning tools and modeling techniques but generally acts in an advisory capacity without offering individual security recommendations as part of standalone plans.

General estate planning guidance
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Brooke H

Series 63, Series 66

Capitola, CA

OSAIC

Brooke Haskins is a financial advisor at OSAIC with 29 years of industry experience. She holds Series 63 and Series 66 credentials and has worked with Securities America Advisors, Inc. and Securities America, Inc. prior to joining OSAIC. In addition to her advisory role, she serves as a board member for the art program at the Washington Union School District in Salinas, CA. OSAIC serves a wide range of retail and institutional clients through a large network of affiliated advisers and offers integrated brokerage, investment advisory, and financial planning services with a focus on diversified portfolio construction and multiple advisory platforms.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Kathleen D

Series 66

Santa Cruz, CA

Morgan Stanley

Kathleen Dwyer is a Series 66-registered financial advisor at Morgan Stanley in Santa Cruz, CA, with nine years of industry experience. She has been with Morgan Stanley and its Private Bank since 2017. Prior to this, she worked at Golden Gate University from 2015 to 2016. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients. The firm offers a range of advisory programs, including financial planning and estate strategies, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Zachary B

CFP®, Series 63, Series 66

Scotts Valley, CA

Edward Jones

Zachary Brown is a CFP® professional with 21 years of experience at Edward Jones, where he has worked since 2005. He holds Series 63 and Series 66 licenses. Brown serves on the Pacific Collegiate Foundation Santa Cruz Endowment Fund Committee, assisting with investment and distribution decisions for the organization's funds. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of advisory programs, managed solutions, and affiliated investment products, operating under a fiduciary standard and managing approximately $1.01 trillion in assets.

Retirement income strategy College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Retired Founder/Business Owner Executive
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David B

Series 63, Series 66

Capitola, CA

Merrill

David Briones is a financial advisor at Merrill with Series 63 and Series 66 licenses and four years of industry experience. His prior roles include positions at Bank of America, U.S. Bancorp Investments, and U.S. Bank. Outside of his advisory work, he serves as an assistant basketball coach at Saint Andrew's Episcopal School. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, serving individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations using a variety of model-based and discretionary investment strategies.

Tax-loss harvesting Active portfolio management Wealth management
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Jacob W

Series 66

Santa Cruz, CA

Morgan Stanley

Jacob Willet is a Series 66-licensed financial advisor with Morgan Stanley in Santa Cruz, California, where he has worked since 2019. He has a total of four years of industry experience, including four years at Anderson Christie, Inc. Willet serves as a school board member for Happy Valley Elementary School. Morgan Stanley Wealth Management provides a range of advisory programs to individuals and institutional clients, offering tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and utilizes structured planning tools and models for client financial plans.

General estate planning guidance
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Benjamin C

Series 66

Aptos, CA

LPL Enterprise

Benjamin Cox is a financial advisor at LPL Enterprise with a Series 66 designation. He joined LPL Enterprise in 2026 and has no prior industry experience. His background includes roles outside finance, such as working at O'Neil Surf Shop and Palapas, as well as extended periods as a student. LPL Enterprise serves a diverse client base, including individuals, retirement plans, charitable organizations, corporations, and institutional clients. The firm offers a range of financial planning and consulting services, access to model portfolios, and brokerage and insurance products through an integrated platform.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Kevin K

Series 63, Series 66

Capitola, CA

Fidelity

Kevin Kelly is a financial advisor at Fidelity with 28 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Fidelity Investments since 2012, including roles at Fidelity Personal and Workplace Advisors. Strategic Advisers LLC, a Fidelity Investments company, offers investment management and advisory services to retail and institutional clients, as well as registered investment companies and an IRS-qualified Charitable Gift Fund. The firm utilizes a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to deliver model portfolios and advisory solutions.

Charitable giving & philanthropy Active portfolio management
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Robert A

Series 63

Boulder Creek, CA

UBS Financial Services

Robert Anderson is a financial advisor with UBS Financial Services in Boulder Creek, CA, holding a Series 63 designation and bringing 47 years of industry experience. He has been with UBS since 2001. Outside of his advisory role, he serves as a member of the FINRA Market Regulation Committee. UBS Financial Services serves individual, corporate, and institutional clients through a combination of brokerage and investment advisory offerings, utilizing proprietary capital market assumptions and model-based asset allocations to tailor plans to clients’ goals. The firm integrates institutional trading capabilities with wealth management services and provides a broad range of financial products and capital markets services.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Matthew L

Series 66

Soquel, CA

OSAIC

Matthew Lopez is a financial advisor with OSAIC who holds a Series 66 designation and has 11 years of industry experience. He previously worked at Securities America Advisors and Questar Asset Management. Outside of advising, Lopez is a member of Rotary International, where he participates in community service activities. OSAIC serves a broad mix of retail and institutional clients through a large network of affiliated advisers, offering integrated brokerage and investment advisory services, financial planning, and access to third-party money managers and wrap programs. The firm uses various asset-allocation tools and supports both discretionary and non-discretionary account management.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Jess C

Series 66

Ben Lomond, CA

OSAIC

Jess Carkner is a financial advisor at OSAIC with 19 years of industry experience and holds a Series 66 designation. Prior to joining OSAIC in 2024, Jess worked at Securities America Advisors, Inc. and Kms Financial Services, Inc. He is also a volunteer firefighter with the Ben Lomond Fire District. OSAIC serves a diverse client base including individual and high-net-worth investors, pension plans, corporations, and charitable organizations. The firm provides integrated brokerage and advisory services through a broad network of advisers, utilizing various asset-allocation tools and third-party platforms to manage portfolios across multiple investment types.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Hector G

CFP®, Series 63, Series 66

Santa Cruz, CA

Edward Jones

Hector Gonzalez is a CFP® with 16 years of industry experience, currently affiliated with Edward Jones. His prior roles include positions at Fidelity Investments, Merrill Lynch, Pierce, Fenner & Smith Inc/Bank of America, and JPMorgan Chase Bank NA/Securities LLC. He holds Series 63 and Series 66 licenses. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including high-net-worth households and charitable organizations. The firm manages approximately $1.01 trillion in assets and offers a range of discretionary and non-discretionary investment strategies, as well as affiliated mutual funds and tax-efficient services under a fiduciary standard.

Divorce financial planning Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning General estate planning guidance Wealth management Executive Technology Professional
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Andreas L

Series 66

Santa Cruz, CA

Morgan Stanley

Andreas Lindstrom is a financial advisor at Morgan Stanley with 19 years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC since 2021, following prior roles at E*TRADE Capital Management and E*Trade Securities. Morgan Stanley Wealth Management serves individuals and institutional clients by providing a broad range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and offers planning services supported by structured discovery processes and proprietary investment modeling tools.

General estate planning guidance
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Mark G

CFP®, Series 66

Soquel, CA

OSAIC

Mark Gerber is a CFP® professional with five years of industry experience currently serving at OSAIC since 2025. Prior to joining OSAIC, he worked at Edward Jones from 2021 to 2025 and held roles outside finance including service with the Santa Cruz County Sheriff’s office. Osaic Wealth, Inc. serves a diverse client base including individual and high-net-worth investors, pension and profit-sharing plans, corporations, and charitable organizations through a large network of affiliated advisers. The firm employs a range of investment services and advisory platforms, utilizing asset-allocation tools, risk assessments, and automated rebalancing to manage portfolios comprising various asset classes.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Aaron B

Series 66

Felton, CA

Edward Jones

Aaron Brandt is a financial advisor at Edward Jones with 16 years of industry experience. He holds the Series 66 designation and has been with Edward Jones since 2012. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory strategies through a nationwide network of more than 23,700 financial advisors.

Retirement income strategy Business ownership considerations Business exit / sale strategy Business succession planning Multi-generational wealth transfer Founder/Business Owner Intergenerational Families
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Galaham Z

Series 66

Santa Cruz, CA

Morgan Stanley

Galaham Zuanich is a financial advisor with Morgan Stanley in Santa Cruz, CA, holding a Series 66 designation and 24 years of industry experience. He has been with Morgan Stanley Smith Barney since 2009 and Morgan Stanley Private Bank since 2015. Outside of his advisory role, Zuanich serves as a lead instructor for investment and retirement courses at Cabrillo College. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning supported by firm-approved tools and modeling techniques. The firm manages approximately $2.74 trillion in client assets and provides planning services through its Financial Advisors and Estate Planning Strategies Group.

General estate planning guidance
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Felicia G

Series 63, Series 65

Watsonville, CA

Primerica Advisors

Felicia George is a financial advisor with Primerica Advisors in Watsonville, CA, holding Series 63 and Series 65 licenses and 13 years of industry experience. She has worked at Primerica Financial Services since 2000 and has been involved with PFS Investments Inc. since 2012. Outside of her advisory work, she has been affiliated with Corralitos Community Church since 2018. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm delivers advisory services through a large network of advisors and utilizes model-driven investment strategies managed by external asset managers.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Paige R

Series 66

Scotts Valley, CA

J.P. Morgan Securities

Paige Rexrode is a financial advisor at J.P. Morgan Securities with 10 years of industry experience. She holds a Series 66 designation and has worked at JPMorgan Chase Bank, N.A. and Hilltop Securities Inc. She was also involved with Soroptimist International of Capitola by the Sea from 2016 to 2019. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, using a process that combines quantitative asset-allocation modeling with centralized due diligence and applies an ESG eligibility framework for investment recommendations.

Wealth management Executive Founder/Business Owner
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Eduardo V

Series 66, Series 63

Soquel, CA

Charles Schwab

Eduardo Valero is a financial advisor at Charles Schwab with 11 years of industry experience. He holds Series 66 and Series 63 licenses and has worked at firms including TIAA, Fisher Investments, and TD Ameritrade. Charles Schwab & Co., Inc. serves a large client base of primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program, offering both non-discretionary and discretionary investment services supported by multi-asset portfolios and alternative investment options.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Samuel D

Series 66

Santa Cruz, CA

Morgan Stanley

Samuel Dwyer is a financial advisor with Morgan Stanley in Santa Cruz, CA, holding a Series 66 license and having 10 years of industry experience. He has worked with Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC since 2015. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a variety of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and uses a structured planning process supported by firm-approved tools and methodologies.

General estate planning guidance
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