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Rickie A

CFP®

Anaheim, CA

Ames financial services

Rickie Ames is a CFP® professional with 40 years of experience at Ames Financial Services in Anaheim, CA. He is also an Enrolled Agent and provides tax preparation services during tax season, in addition to selling life insurance. Ames Financial Services offers financial planning, investment management, retirement, estate, and tax planning, as well as insurance planning and consulting to individuals, high-net-worth clients, and corporate pension and profit-sharing plans. The firm employs a needs-based investment approach using primarily no-load mutual funds and manages assets on a non-discretionary basis.

General retirement planning General tax planning Wealth management
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Carlota V

CFP®, Series 66

Pasadena, CA

Raven Wealth Advisors

Carlota Venegas is a CFP® and holds a Series 66 license with 16 years of industry experience. She has worked at Clifford Swan Investment Counsel and Ameriprise Financial Services before founding Raven Wealth Advisors in 2026. Raven Wealth Advisors is a fee-only registered advisor providing investment management and financial planning services to individuals, corporations, and businesses. The firm offers specialized divorce financial planning and educational seminars, managing portfolios through a mix of fundamental, technical, and cyclical analysis with both discretionary and non-discretionary arrangements.

Divorce financial planning Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.)
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Edwin C

Series 63

Pasadena, CA

Mariposa Capital Management, LLC

Edwin Choi is the principal of Mariposa Capital Management, LLC, an independent advisory firm based in Pasadena, CA. He holds a Series 63 designation and has 17 years of industry experience. Since 2014, Choi has also served as CEO of Capitect, Inc., a company that provides online software and automated portfolio management services to wealth management firms. Mariposa Capital Management offers discretionary asset management and non-discretionary investment planning primarily to individual clients and some business entities. The firm employs an evidence-based, goal-oriented investment approach that emphasizes long-term focus, diversification, cost- and tax-efficiency, and combines strategic asset allocation with tactical adjustments using quantitative analysis.

Passive / index investing Factor investing / smart beta
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Cathy Z

Series 65

San Gabriel, CA

Easy Sunday Financial Planning

Cathy Zhang is the principal advisor at Easy Sunday Financial Planning in San Gabriel, CA. She holds a Series 65 credential and has been operating in the financial planning industry since 2026. Prior to founding Easy Sunday Financial Planning, she ran See Why Zhang LLC dba Easy Sunday Club, a creative business, for ten years. Easy Sunday Financial Planning is a fee-only registered investment adviser serving individuals, families, and small businesses. The firm uses primarily passive investment strategies within an asset-allocation framework and offers both ongoing investment management and one-time planning engagements.

General retirement planning Retirement withdrawal strategies College savings (529s, UTMA, etc.) Cash flow / budgeting General estate planning guidance
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Harry W

Series 65, Series 63

Brea, CA

Woo, Harry

Harry Woo is a financial advisor at SC Advisory with Series 65 and Series 63 licenses. He has 11 years of industry experience, including a decade at Ares Management and recent tenure with SC Advisory. SC Advisory is a fee-only registered investment adviser serving individuals, small businesses, and non-profit organizations. The firm offers investment management services with a focus on diversified portfolios that include equities, fixed income, cash, and digital asset ETFs, notably incorporating Bitcoin-related products while addressing their specific risks.

Passive / index investing Private / alternative investments
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Isai J

Series 63, Series 65

Downey, CA

Journey Equity Wealth Management LLC

Isai Juarez is a financial advisor at Journey Equity Wealth Management LLC in Downey, CA, with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Centaurus Financial, Inc., NEST EGG ETFs, LLC, and J.P. Morgan Chase bank. Juarez operated a business called Premier Hookah Supplies in 2018. Journey Equity Wealth Management serves individual clients, trusts, pension and profit-sharing plans, and business entities with asset management, financial planning, and retirement plan consulting. The firm employs a fiduciary approach with tailored portfolios using a variety of investment strategies and offers a broad range of services despite its relatively small size.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
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Paminder G

Villa Park, CA

Robert Gujral CPA

Paminder Gujral is a financial advisor with Robert Gujral CPA in Villa Park, CA, holding eight years of industry experience. She is also a certified public accountant, dedicating part of her time to preparing financial statements and tax returns. Gujral maintains separate records for her advisory and accounting practices, with some clients receiving both services. Robert Gujral CPA is an independent firm providing discretionary portfolio management to individuals, trusts, and IRAs, managing approximately $34.9 million across 53 clients. The firm emphasizes broad-market and technology ETFs, selected large-cap technology stocks, and a rules-based portfolio construction approach, with accounts reviewed at least weekly.

Income planning Passive / index investing Options & derivatives strategies Tax-loss harvesting
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Paul L

CFP®, Series 63, Series 65

Yorba Linda, CA

Hypo Financial Services And Investment Adviser

Paul Lo is a Certified Financial Planner (CFP®) with 35 years of industry experience. He is the sole advisor at Hypo Financial Services and Investment Adviser, an independent firm where he has worked since 2012, with prior roles at firms including Unicredit Financial Services and Key West Investments. Outside of investment advising, he works as an independent contractor with fixed life insurance companies such as Assurity, AIG American General, and Allianz. Hypo Financial Services and Investment Adviser provides portfolio management and financial planning primarily to individual clients, utilizing a strategic, long-term asset allocation approach supplemented by tactical adjustments. The firm employs both fundamental and technical analysis in selecting securities and offers discretionary and non-discretionary management services.

Active portfolio management Wealth management
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David S

CFP®, Series 63

Brea, CA

DES Financial Group, LLC

David Sweet is a CFP® professional with 23 years of industry experience. He has been with DES Financial Group, LLC since 2014 and has also maintained an affiliation with LPL Financial since 2009. DES Financial Group provides investment management and financial planning services primarily to individual and high-net-worth clients. The firm constructs portfolios using a range of securities including stocks, bonds, mutual funds, ETFs, options, and alternative investments, and employs active strategies such as options and short sales while tailoring portfolios based on clients’ goals, time horizon, and risk tolerance.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Cristopher C

Series 66

Chino Hills, CA

Bright Legacy LLC

Cristopher Cuevas is a financial advisor at Bright Legacy LLC with seven years of industry experience. He holds a Series 66 designation and has previously worked at firms including Morgan Stanley and Raymond James. Outside of advising, he serves as president and loan originator for a mortgage company and also consults on business cloud solutions. Bright Legacy provides discretionary investment management, financial planning, and retirement-plan advisory services to individuals, trusts, estates, businesses, and employer-sponsored retirement plans. The firm follows a primarily long-term, value-oriented investment approach, combining fundamental and technical analysis to manage portfolios that include individual stocks, ETFs, and mutual funds.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Founder/Business Owner Executive
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Jeffrey M

Series 63, Series 66

Rosemead, CA

Treveri Capital

Jeffrey Martinez is a financial advisor at Treveri Capital with 22 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Rainmaker Securities, LLC. Outside of his advisory role, he owns a sales and marketing consulting business and is involved in cybersecurity business development. Treveri Capital provides discretionary asset management services to individuals, high-net-worth clients, and small businesses, using tailored portfolios based on model allocations that emphasize long-term, index-focused ETF strategies informed by modern portfolio theory and risk/return analysis. The firm also incorporates actively traded large-cap crypto assets in suitable client strategies.

Passive / index investing Tax-loss harvesting
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Charles B

Series 65

San Marino, CA

Greyfield Capital Management LLC

Charles Bettendorf is the sole advisor at Greyfield Capital Management LLC in San Marino, CA, holding a Series 65 designation with eight years of industry experience. He has been with Greyfield Capital Management since 2017 and was self-employed from 2014 to 2016. Greyfield Capital Management provides discretionary investment management to individuals, trusts, and charitable organizations. The firm employs machine-learning models combined with fundamental due diligence to manage concentrated, low-turnover portfolios across various market capitalizations and countries, aiming for returns that exceed buy-and-hold strategies.

Active portfolio management Concentrated stock management Private / alternative investments
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Timothy M

Series 63, Series 65

Azusa, CA

Moore Money Advisory

Timothy Moore is the sole advisor at Moore Money Advisory in Azusa, CA, holding Series 63 and Series 65 licenses with 10 years of industry experience. He previously worked at Allstate Insurance Company for five years and is a licensed insurance agent in California, selling individual and small group policies in the Los Angeles area. Moore Money Advisory provides growth-oriented investment advisory and portfolio management services to individuals, trusts, estates, and employer-sponsored retirement plans. The firm uses a goal-based planning process emphasizing capital preservation and risk management, offers financial planning and education through no-cost workshops, and integrates insurance discussions as part of comprehensive client service.

Wealth management Retirement income strategy
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Javier J

Series 63, Series 65

Pasadena, CA

Firmo Investment Consulting Services

Javier Jimenez is a financial advisor with Firmo Investment Consulting Services in Pasadena, CA, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has operated as a sole proprietor since 2011 and serves as co-pastor at New Life Christian Center, a nonprofit Assemblies of God church, where he also teaches. Firmo Investment Consulting Services provides discretionary asset management, financial planning, and consulting services primarily to individuals, trusts, estates, and business entities. The firm tailors investment programs to client objectives, using a combination of fundamental, technical, and cyclical analysis, and conducts quarterly portfolio reviews.

General retirement planning General tax planning
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Scott B

Series 63, Series 65

Pasadena, CA

Sage Investment Group

Scott Burch is a financial advisor at Sage Investment Group with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Sage Investment Group and Regal Investment Advisors. Outside of advising, he is a licensed insurance agent. Sage Investment Group provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a strategic core-and-satellite asset allocation approach using passive index funds and ETFs combined with selective active management, with client relationships generally non-discretionary and supported by documented Investment Policy Statements and periodic reporting.

General retirement planning Cash flow / budgeting General tax planning Annuities
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Constante F

Series 65

Hacienda Heights, CA

Treasure Chest Financial

Constante Firme III is a financial advisor at Treasure Chest Financial with nine years of industry experience. He holds a Series 65 credential and has worked at Google Inc. since 2017. Outside of finance, he operates Popetiger Entertainment, a sole proprietorship providing engineering and scientific consulting services. Treasure Chest Financial offers investment advice, portfolio management, and financial planning to a diverse client base including institutional and individual investors. The firm employs a process incorporating modern portfolio theory, fundamental and technical analysis, and emphasizes capital protection, income generation, and growth.

Annuities General estate planning guidance College savings (529s, UTMA, etc.) Executive Founder/Business Owner Technology Professional Mid-Career Professionals
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Mara K

Series 63, Series 65

Pasadena, CA

MK Capital Group

Mara Konrad is the sole advisor at MK Capital Group in Pasadena, CA, with 23 years at the firm and nine years of industry experience. She holds Series 63 and Series 65 licenses. MK Capital Group has provided asset management, financial planning, and consulting since 2003. The firm manages $28.8 million in non-discretionary assets for a small client base, including individual clients and pension and profit-sharing plans, using third-party platforms to deliver separately managed accounts and model portfolios.

Wealth management Passive / index investing
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Mark B

Series 63, Series 65

Corona, CA

Retirement Investment Advisors Inc.

Mark Billes is a financial advisor at Retirement Investment Advisors Inc. in Corona, CA, with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Horter Investment Management, LLC, and Safe and Secure Retirement and Insurance Services, Inc., where he is president. Outside of advising, he also maintains a significant role in the insurance sector. Retirement Investment Advisors Inc. provides financial planning and investment advisory services primarily by referring clients to registered third-party money managers. The firm serves individuals, high-net-worth clients, and business entities, and offers educational seminars and workshops on various financial topics.

Retirement income strategy Social Security optimization General estate planning guidance Cash flow / budgeting
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Nancy L

CFP®

Pasadena, CA

Vera Wealth LLC

I started Vera Wealth because good financial advice shouldn't be reserved for the wealthy. Too much of this industry is built to serve the top 1%. High account minimums, complicated fee structures, and advice designed around people who already have plenty. Everyone else gets told to come back when they have more money. I didn't think that was right, so I built something different. Vera Wealth has no account minimums. Whether you're just starting out, rebuilding after a setback, or working toward retirement, you deserve access to a qualified CFP® professional. Your income and your account balance don't decide whether you get my help. I'm a CERTIFIED FINANCIAL PLANNER™ professional and the founder of Vera Wealth, an independent registered investment advisory firm in Pasadena. I work with professionals, families, tech professional, and public sector employees on: Financial planning and goal setting Investment management Retirement and Social Security strategy Tax planning Estate planning Divorce financial planning As a fiduciary, I'm required to put my clients interests first. That's not a selling point to me. It's the baseline. The work I find most meaningful is helping people who've been overlooked by the financial industry. If that sounds like you, or someone you know, I'd be glad to talk.

General retirement planning Cash flow / budgeting
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Paul K

Brea, CA

Kirz, Paul H

Paul Kirz is a CFP professional with 23 years of experience as Paul H Kirz CFP and 2 years in his current investment management role at Kirz, Paul H. He operates as a sole-owner advisory based in Brea, CA, with credentials in financial planning and tax preparation. Kirz, Paul H provides fee-only financial planning and investment advice to individuals, small businesses, and nonprofit organizations. The firm generally acts as a planner without routinely managing client assets but can do so under a power of attorney, emphasizing diversified portfolios of low-cost index mutual funds and ETFs tailored to client goals and risk tolerance.

General retirement planning Long-term care insurance College savings (529s, UTMA, etc.) Annuities Retired
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