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Edwin C

Series 63

Pasadena, CA

Mariposa Capital Management, LLC

Edwin Choi is the sole advisor at Mariposa Capital Management, LLC, an independent advisory firm based in Pasadena, CA. He holds a Series 63 designation and has 16 years of industry experience. Since 2014, he has also served as CEO of Capitect, Inc., a company that provides online software and automated portfolio management services to wealth management firms. Mariposa Capital Management offers discretionary asset management and investment planning for individuals, including high-net-worth clients, as well as corporations and business entities. The firm employs an evidence-based, goal-oriented investment approach focused on long-term outcomes, diversification, and tax efficiency, primarily utilizing passive index funds and ETFs.

Passive / index investing Factor investing / smart beta
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Cathy Z

Series 65

San Gabriel, CA

Easy Sunday Financial Planning

Cathy Zhang is the principal advisor at Easy Sunday Financial Planning in San Gabriel, CA. She holds a Series 65 credential and has been operating in the financial planning industry since 2026. Prior to founding Easy Sunday Financial Planning, she ran See Why Zhang LLC dba Easy Sunday Club, a creative business, for ten years. Easy Sunday Financial Planning is a fee-only registered investment adviser serving individuals, families, and small businesses. The firm uses primarily passive investment strategies within an asset-allocation framework and offers both ongoing investment management and one-time planning engagements.

General retirement planning Retirement withdrawal strategies College savings (529s, UTMA, etc.) Cash flow / budgeting General estate planning guidance
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Jeffrey W

CFA®, Series 63, Series 65

Pasadena, CA

Kelmar Capital Management, LLC

Jeffrey Wang is the principal advisor at Kelmar Capital Management, LLC in Pasadena, CA, with 24 years of industry experience. He holds the CFA® designation along with Series 63 and Series 65 licenses. Prior to founding Kelmar Capital Management in 2001, he worked at Stone Bridge Investment Partners LLC. Wang also serves as Treasurer for the City of La Canada Flintridge, managing its investment portfolio. Kelmar Capital Management provides investment advisory and portfolio management services primarily to high-net-worth individuals and family groups, focusing on conservative, value-oriented strategies with an emphasis on mid- to large-cap equities and fixed income. The firm manages over $400 million in assets with a focus on individualized portfolio construction and a policy against outside compensation or wrap fee programs.

Options & derivatives strategies Income planning Founder/Business Owner
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Harry W

Series 65, Series 63

Brea, CA

Woo, Harry

Harry Woo is a financial advisor at SC Advisory with Series 65 and Series 63 licenses and has 11 years of industry experience, including a decade at Ares Management. He started SC Advisory in 2026 as a fee-only registered investment adviser based in Brea, CA. SC Advisory provides investment management services to individuals, small businesses, and non-profit organizations, focusing on diversified portfolios of equities, fixed income, digital asset ETFs, and cash. The firm’s approach notably includes digital asset ETFs with Bitcoin exposure and emphasizes transparent risk disclosures, while operating without performance-based fees or third-party referral arrangements.

Passive / index investing Private / alternative investments
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Isai J

Series 63, Series 65

Downey, CA

Journey Equity Wealth Management LLC

Isai Juarez is a financial advisor at Journey Equity Wealth Management LLC in Downey, CA, with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Centaurus Financial, Inc., NEST EGG ETFs, LLC, and J.P. Morgan Chase bank. Juarez operated a business called Premier Hookah Supplies in 2018. Journey Equity Wealth Management serves individual clients, trusts, pension and profit-sharing plans, and business entities with asset management, financial planning, and retirement plan consulting. The firm employs a fiduciary approach with tailored portfolios using a variety of investment strategies and offers a broad range of services despite its relatively small size.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
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Paminder G

Villa Park, CA

Robert Gujral CPA

Paminder Gujral is a financial advisor with Robert Gujral CPA in Villa Park, CA, holding eight years of industry experience. She is also a certified public accountant, dedicating part of her time to preparing financial statements and tax returns. Gujral maintains separate records for her advisory and accounting practices, with some clients receiving both services. Robert Gujral CPA is an independent firm providing discretionary portfolio management to individuals, trusts, and IRAs, managing approximately $34.9 million across 53 clients. The firm emphasizes broad-market and technology ETFs, selected large-cap technology stocks, and a rules-based portfolio construction approach, with accounts reviewed at least weekly.

Income planning Passive / index investing Options & derivatives strategies Tax-loss harvesting
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Paul L

CFP®, Series 63, Series 65

Yorba Linda, CA

Hypo Financial Services And Investment Adviser

Paul Lo is a CFP®-credentialed financial advisor with 34 years of industry experience. He is the principal of Hypo Financial Services and Investment Adviser in Yorba Linda, CA, where he has worked since 2017. Prior to his current role, he held positions at Unicredit Financial Services and Ace Diversified Capital, Inc. Lo also works independently with various fixed life insurance companies. Hypo Financial Services and Investment Adviser provides portfolio management and financial planning primarily to individual clients with a minimum account size of $50,000. The firm employs a strategic, long-term asset allocation approach complemented by tactical adjustments, using both fundamental and technical analysis to select securities.

Active portfolio management Wealth management
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David S

CFP®, Series 63

Brea, CA

DES Financial Group, LLC

David Sweet is a CFP® professional with 23 years of industry experience. He has been with DES Financial Group, LLC since 2014 and has also maintained an affiliation with LPL Financial since 2009. DES Financial Group provides investment management and financial planning services primarily to individual and high-net-worth clients. The firm constructs portfolios using a range of securities including stocks, bonds, mutual funds, ETFs, options, and alternative investments, and employs active strategies such as options and short sales while tailoring portfolios based on clients’ goals, time horizon, and risk tolerance.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Cristopher C

Series 66

Chino Hills, CA

Bright Legacy LLC

Cristopher Cuevas is a financial advisor at Bright Legacy LLC with six years of industry experience. He holds a Series 66 designation and has worked at firms including Morgan Stanley and Raymond James. Outside of advising, he serves as president and loan originator at Golden Springs View d/b/a True Prime Mortgage and consults on business cloud solutions through Cloud Partners. Bright Legacy LLC is a small advisory firm serving individuals, trusts, estates, businesses, and retirement plans. The firm provides discretionary investment management and integrated financial planning with a customized, long-term, value-oriented approach, incorporating fundamental and technical analysis.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Founder/Business Owner Executive
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Jeffrey M

Series 63, Series 66

Rosemead, CA

Treveri Capital

Jeffrey Martinez is a financial advisor at Treveri Capital with 22 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Rainmaker Securities, LLC. Outside of his advisory role, he owns a sales and marketing consulting business and is involved in cybersecurity business development. Treveri Capital provides discretionary asset management services to individuals, high-net-worth clients, and small businesses, using tailored portfolios based on model allocations that emphasize long-term, index-focused ETF strategies informed by modern portfolio theory and risk/return analysis. The firm also incorporates actively traded large-cap crypto assets in suitable client strategies.

Passive / index investing Tax-loss harvesting
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Charles B

Series 65

San Marino, CA

Greyfield Capital Management LLC

Charles Bettendorf is the sole advisor at Greyfield Capital Management LLC in San Marino, CA. He holds a Series 65 designation and has seven years of industry experience, including two years as a self-employed advisor prior to founding Greyfield Capital in 2017. Greyfield Capital Management provides discretionary investment management services to individuals, trusts, and charitable organizations. The firm employs a fundamental research-driven approach, investing in a range of domestic and foreign equities and debt securities, including higher-risk and less liquid positions, while maintaining public disclosure of performance and a focus on relationships with charitable clients.

Active portfolio management Factor investing / smart beta
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Timothy M

Series 63, Series 65

Azusa, CA

Moore Money Advisory

Timothy Moore is the sole advisor at Moore Money Advisory in Azusa, CA, holding Series 63 and Series 65 licenses with 10 years of industry experience. He previously worked at Allstate Insurance Company for five years and is a licensed insurance agent in California, selling individual and small group policies in the Los Angeles area. Moore Money Advisory provides growth-oriented investment advisory and portfolio management services to individuals, trusts, estates, and employer-sponsored retirement plans. The firm uses a goal-based planning process emphasizing capital preservation and risk management, offers financial planning and education through no-cost workshops, and integrates insurance discussions as part of comprehensive client service.

Wealth management Retirement income strategy
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Javier J

Series 63, Series 65

Pasadena, CA

Firmo Investment Consulting Services

Javier Jimenez is a financial advisor with Firmo Investment Consulting Services in Pasadena, CA, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has operated as a sole proprietor since 2011 and serves as co-pastor at New Life Christian Center, a nonprofit Assemblies of God church, where he also teaches. Firmo Investment Consulting Services provides discretionary asset management, financial planning, and consulting services primarily to individuals, trusts, estates, and business entities. The firm tailors investment programs to client objectives, using a combination of fundamental, technical, and cyclical analysis, and conducts quarterly portfolio reviews.

General retirement planning General tax planning
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Scott B

Series 63, Series 65

Pasadena, CA

Sage Investment Group

Scott Burch is a financial advisor at Sage Investment Group with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Sage Investment Group and Regal Investment Advisors. Outside of advising, he is a licensed insurance agent. Sage Investment Group provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a strategic core-and-satellite asset allocation approach using passive index funds and ETFs combined with selective active management, with client relationships generally non-discretionary and supported by documented Investment Policy Statements and periodic reporting.

General retirement planning Cash flow / budgeting General tax planning Annuities
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Constante F

Series 65

Hacienda Heights, CA

Treasure Chest Financial

Constante Firme III is a financial advisor at Treasure Chest Financial with nine years of industry experience. He holds a Series 65 credential and has worked at Google Inc. since 2017. Outside of finance, he operates Popetiger Entertainment, a sole proprietorship providing engineering and scientific consulting services. Treasure Chest Financial offers investment advice, portfolio management, and financial planning to a diverse client base including institutional and individual investors. The firm employs a process incorporating modern portfolio theory, fundamental and technical analysis, and emphasizes capital protection, income generation, and growth.

Annuities General estate planning guidance College savings (529s, UTMA, etc.) Executive Founder/Business Owner Technology Professional Mid-Career Professionals
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Mara K

Series 63, Series 65

Pasadena, CA

MK Capital Group

Mara Konrad is the sole advisor at MK Capital Group in Pasadena, CA, with 23 years at the firm and nine years of industry experience. She holds Series 63 and Series 65 licenses. MK Capital Group has provided asset management, financial planning, and consulting since 2003. The firm manages $28.8 million in non-discretionary assets for a small client base, including individual clients and pension and profit-sharing plans, using third-party platforms to deliver separately managed accounts and model portfolios.

Wealth management Passive / index investing
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Mark B

Series 63, Series 65

Corona, CA

Retirement Investment Advisors Inc.

Mark Billes is a financial advisor with Retirement Investment Advisors Inc. in Corona, CA, holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. He has worked at multiple firms including Horter Investment Management and has operated Safe and Secure Retirement and Insurance Services, where he serves as president. Outside of advisory work, he is involved in life insurance, annuities, and long-term care insurance sales. Retirement Investment Advisors Inc. is an independent firm serving individuals and business entities through financial planning and advisory services. The firm refers clients to third-party money managers, assists with onboarding and paperwork, and monitors manager performance while providing educational seminars and workshops to the public at no charge.

General retirement planning Retirement income strategy
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Nancy L

CFP®, Series 65

Pasadena, CA

Vera Wealth LLC

Nancy Listiawan is a CFP® and holds a Series 65 license with 12 years of experience in the financial services industry. She previously worked at AMI Asset Management for 11 years before founding Vera Wealth LLC in Pasadena, CA. Vera Wealth LLC serves individual clients, including some high-net-worth individuals, providing discretionary portfolio management alongside financial and estate-planning coordination. The firm emphasizes a passive, long-term, asset-allocation approach and offers educational seminars and workshops on general financial topics.

General retirement planning Cash flow / budgeting
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Paul K

Brea, CA

Kirz, Paul H

Paul Kirz is a CFP professional with 23 years of experience as Paul H Kirz CFP and 2 years in his current investment management role at Kirz, Paul H. He operates as a sole-owner advisory based in Brea, CA, with credentials in financial planning and tax preparation. Kirz, Paul H provides fee-only financial planning and investment advice to individuals, small businesses, and nonprofit organizations. The firm generally acts as a planner without routinely managing client assets but can do so under a power of attorney, emphasizing diversified portfolios of low-cost index mutual funds and ETFs tailored to client goals and risk tolerance.

General retirement planning Long-term care insurance College savings (529s, UTMA, etc.) Annuities Retired
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Denita C

Series 63, Series 66

Chino Hills, CA

The Financial Architects Wealth Management LLC

Denita Clark is a financial advisor with The Financial Architects Wealth Management LLC, holding Series 63 and Series 66 licenses and bringing 20 years of industry experience. Her career includes roles at Gradient Securities, Transamerica Financial Advisors, and World Financial Group. She is also active as an insurance agent, selling both health and other insurance products. The Financial Architects Wealth Management provides investment advice and financial planning to individual investors and qualified retirement plan sponsors. The firm typically operates on a non-discretionary basis, recommending third-party portfolio managers and emphasizing ongoing oversight and client approval for transactions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Debt management Retirement income strategy
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