Enrique Villalobos is a CFP® professional with 25 years of industry experience, operating through his independent firm, Enrique Villalobos & Associates, since 2016. He has a background in tax preparation and accounting, running a separate tax service business since 1995. Outside of financial advising, he serves as president of the Canyon Crest Villas Homeowners Association. Enrique Villalobos & Associates provides discretionary portfolio management primarily for individual and high-net-worth clients, focusing on direct management via proprietary model portfolios that emphasize mutual funds and ETFs. The firm manages a small client base and integrates accounting services through its principal’s role as an Enrolled Agent.

Bradford Creger is the president of BFF Wealth Management, Inc. in Glendale, CA, with 32 years of industry experience. He holds the Series 63 designation and has previously worked at Centaurus Financial, Inc. and LPL Financial, LLC. Outside of his advisory role, he is a co-owner of a tax planning and preparation firm, directs participant education for a fiduciary administration company, and performs standup comedy. BFF Wealth Management, Inc. provides fee-based financial planning, consulting, and educational workshops to individuals and institutions such as entertainers, athletes, pension plans, foundations, and businesses. The firm produces comprehensive written plans based on detailed interviews and analyses and does not manage or monitor investment accounts or accept custody of client assets.

Cynthia Sforza is a CFP® and holds a Series 66 license, with 18 years of industry experience. She is the sole advisor at Lucidity Wealth Advisors Inc., where she has worked since 2023. Her prior experience includes roles at Towneley Capital Management, Creative Planning, Bronfman E.L. Rothschild, and a position at the University of California, Irvine. Lucidity Wealth Advisors serves individuals, high net worth clients, trusts, estates, businesses, and retirement plans by providing discretionary investment management and holistic wealth management services. The firm employs long-term investment strategies using primarily low-cost, diversified ETFs and mutual funds, alongside individual stocks and bonds, with continuous monitoring and annual reviews.

We provide financial planning to physicians in their 30s to 40s. We will provide you genuine and professional advice, without the stuffy suit and Wall Street jargon. We understand the unique situations that physicians face, such as: (1) feeling overwhelmed catching up on life experiences, saving for the future, and paying off debt. (2) wanting to reduce the enormous taxes you pay. (3) feeling "sandwiched" between supporting your children and parents. We make complex financial issues easily digestible so that you fully understand the choices you have. We seek to listen before I speak so your needs and concerns are heard. When you reach out to us, we aim to respond within 24 hours, and we can meet you on the weekends so that you don't have to sneak out of work.

Alfonso Aduna is the principal of Aduna Capital and holds Series 63 and Series 65 designations, with 11 years of industry experience. He previously worked at Nationwide Insurance and owns Aduna Travel LLC, a travel agency franchise under the Expedia Cruise Center brand. Aduna Capital is an independent firm offering discretionary investment management services to individuals, trusts, estates, charitable organizations, and business entities. The firm employs a multi-faceted investment process combining bottom-up and top-down analysis using fundamental and technical methods, managing portfolios that include equities, mutual funds, ETFs, fixed income, options, and derivatives.

Jarvis Reeves is a financial advisor at Clarity Financial with six years of industry experience. He holds a Series 65 designation and has previously worked at Significant Wealth Partners Inc. and Change Path LLC. In addition to his advisory work, Reeves is president of Taylor & Associates, where he conducts seminars and advises on life and annuity insurance products. Clarity Financial is an independent registered investment adviser that offers complimentary financial planning, third-party manager recommendations, and ERISA 3(21) retirement plan advisory services to individuals, trusts, estates, and business entities. The firm refers client assets to third-party managers and focuses on non-discretionary management, serving as a liaison to monitor performance and assist with plan administration.

Alvin Parra is a financial advisor with Blue Canyon Wealth in South Pasadena, CA, holding Series 63 and Series 65 licenses and bringing nine years of industry experience. He has worked at C. E. Skowrup & Co., Acrylic Financial, Inc., and Strategic Choices Wealth Advisors Inc., where he also serves as COO. Parra is the President and Founder of Reyuz Inc., a side venture focused on manufacturing and distributing plastic products. Blue Canyon Wealth provides portfolio management and retirement-plan services to individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and small-business owners. The firm uses a written Investment Policy Statement incorporating fundamental, quantitative, and technical analysis alongside Modern Portfolio Theory with a long-term focus.

David Ward is a CFA charterholder with 20 years of industry experience, currently serving as the principal of Brookside Strategy and Consulting. His prior roles include positions at US Trust / Bank of America U.S. Trust Private Bank, Lincoln Financial Advisors, and MassMutual. Outside of his advisory work, he is involved in community and educational activities, including instructing CFA candidates, participating in fundraising and development committees at the local YMCA, and serving on multiple committees with the Verdugo Hills Council of the Boy Scouts of America. Brookside Strategy and Consulting is an independent advisory firm serving individual clients, business owners, and institutional entities such as trusts and charitable organizations. The firm offers discretionary asset management and ongoing financial planning, emphasizing bespoke client relationships with customized portfolios and coordinated consulting services that include succession and exit planning.

Carla Martinez is a financial advisor at AGF Advisors with 15 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at AGF Advisors since 2010, following a decade at Buenfuturo LLC. AGF Advisors serves small- and medium-sized retirement plan sponsors and individual investors, providing retirement-plan consulting, financial planning, and managed-account services. The firm manages client portfolios on a non-discretionary basis with a conservative investment approach and offers bilingual seminars and customized participant communications as part of its pension-consulting practice.

Jeffrey Pih is the sole advisor at Pih Investments, LLC in South Pasadena, CA, holding the CFP® designation along with Series 63 and Series 65 licenses. He has 13 years of industry experience, including six years as Director of Accounting and Financial Planning at Biosys Laboratories, Inc. In addition to his advisory role, he is an independent insurance agent offering life and disability insurance products. Pih Investments, LLC is a small independent advisory firm providing investment management and financial planning services to individuals and pension and profit-sharing plans, including ERISA plan advisory. The firm employs fundamental analysis, discretionary portfolio management, and offers financial planning on an hourly or fixed-fee basis.

Kevin Sheldahl is a CFP® professional with 24 years of experience in the financial advisory industry. He has been the principal at Appian Way Financial since 2013, following prior roles at Bridge Advisory LLC, Pension Architects Advisory Group, Penniall & Associates, Inc., and Ameriprise. He is also licensed as an insurance agent with unaffiliated carriers. Appian Way Financial is an independent SEC-registered investment adviser serving individual, high-net-worth, charitable, and institutional clients. The firm provides tailored financial planning and discretionary portfolio management using a blended investment strategy that incorporates fundamental and technical analysis.

Yolla Kairouz is the sole advisor at Kairos Family Wealth LLC in Los Angeles, holding Series 63 and Series 65 licenses with 18 years of industry experience. She previously worked at JPMorgan Chase and Wells Fargo in various roles from 2008 through 2026. Kairouz serves as a board member of the UCLA Anderson Economic Forecast, a nonprofit providing economic insights to business, academia, and government. Kairos Family Wealth LLC provides portfolio management and CFO/financial planning services primarily to individuals and high-net-worth clients. The firm uses multiple analytical methods and offers discretionary portfolio management alongside outsourced CIO/CFO services and coordination with other professionals.

Joseph Jackson is the Vice President and Financial Consultant at Fidelity Investments, a position he has held since 2019. He has been with Fidelity Investments since 2010, progressing through roles including Financial Consultant, Portfolio Specialist, Client Management Representative, Retirement Solutions Representative, and Investment Solutions Representative. Prior to joining Fidelity, he worked as a Credit Manager at Wells Fargo from 2009 to 2010. Joseph is a Certified Financial Planner who focuses on comprehensive wealth planning. He dedicates time to understanding each client's unique situation and provides tailored, non-biased guidance along with actionable steps. He holds a California Insurance License.

Marcos Figueroa III is the principal of MFA Global Consulting Group LLC, an independent firm based in Beverly Hills, CA. He holds the Series 66 designation and has 20 years of industry experience. Since founding MFA Global Consulting Group in 2014, he has focused on providing portfolio management services. Additionally, he is an insurance broker affiliated with Crump Insurance and sells life insurance policies. MFA Global Consulting Group serves primarily individuals and small business owners, managing approximately $500,000 in assets for about 58 clients. The firm employs a top-down, macroeconomic, and value-oriented investment approach that emphasizes long-term allocations, diversification, and firm-conducted security research, with a primarily non-discretionary management style.

Vincent Williams is a financial advisor at Retirement Planners with over eight years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Shareholders Service Group and Ria. Outside of financial advising, he is active as a licensed insurance agent and serves as a notary at Legacy Legal Services. Retirement Planners provides financial planning and advisory services focused on retirement planning, insurance, annuities, and portfolio recommendations for individuals and small businesses. The firm operates on a non-discretionary basis, delivering written analyses and leaving implementation to clients.

Adam Soroko is the sole advisor at Mertz Capital, an independent registered investment adviser based in Studio City, California. He holds a Series 66 designation and has 11 years of industry experience, including prior roles at Wells Fargo Clearing and Morgan Stanley Private Bank. Outside of investment advising, he is also licensed as an independent insurance agent. Mertz Capital serves individuals and high-net-worth clients, providing investment advisory and managed account services along with financial planning consulting such as risk assessment and estate planning. The firm offers both discretionary and non-discretionary management, tailoring strategies to client objectives, time horizon, and risk tolerance.

Troy Peterson is a financial advisor at Pgp Wealth Services, LLC in Burbank, CA, holding CFP® and ChFC® designations with 16 years of industry experience. He has worked as an independent contractor for 13 years and has been with Pgp Wealth Services since 2009. PGP Wealth Services is an SEC-registered independent advisory firm serving individuals, small businesses, charities, trusts, and estates. The firm provides discretionary asset management, financial planning, and educational seminars, developing client-specific investment strategies using a combination of fundamental, technical, charting, and cyclical analysis.

Eli Rosenthal is a financial advisor at Odyssey Financial Services LLC with a Series 65 designation and four years of industry experience. He has held various roles in technology and finance, including a concurrent position as a Software Engineer II at SpaceX. Prior to his advisory work, he has experience at firms such as Pluto and Hedley & Bennett. Odyssey Financial Services LLC provides investment management and financial planning to individual investors and small businesses. The firm focuses on U.S. equities and bonds, offering flexible billing arrangements and both discretionary and non-discretionary account options.

Stephanie Hancock is a CFP® with 32 years of experience in the financial services industry. She is the principal of Hancock Wealth Advisory, an independent firm she has led since 2002. Hancock has a longstanding affiliation with LPL Financial dating back to 1999. In addition to her advisory work, she operates a college financial-aid consulting business and provides life coaching services. Hancock Wealth Advisory offers financial planning and consulting services primarily to individuals, high-net-worth clients, and business entities. The firm employs both fundamental and technical analysis in constructing recommendations and uses an hourly or fixed-fee billing model rather than charging based on assets under management.

My perspective is shaped not only by my work as a CERTIFIED FINANCIAL PLANNER™ professional, but also by my life as a poet, including performing at the 2024 Paris Olympics. Both disciplines have taught me the same truth. Wealth is not only about numbers. It is about possibility. I help women professionals, entrepreneurs, creatives, and expats create financial strategies to help build a life they love. One where they feel more confident about their future, and that they're on track to meet their goals. I am also Nigerian-American and one of ~450 Black women financial planners in the US, an experience that has shapes my passion for working with BIPOC and globally-minded women who otherwise may not comfortable with "traditional" advisors.