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Kelly J

Series 66

San Rafael, CA

Kelly Jones Investment Services, Inc.

Kelly Jones is the sole advisor at Kelly Jones Investment Services, Inc., an independent firm based in San Rafael, CA. Holding a Series 66 designation, Jones has 20 years of industry experience and has led the firm since 2007. Kelly Jones Investment Services provides personalized financial planning and discretionary portfolio management to individuals and a range of institutional and corporate clients. The firm employs a core-and-satellite investment approach, combining strategic asset allocation with tactical satellite allocations, and incorporates derivatives strategies such as covered call writing and cash-secured puts to generate income and manage risk.

Cash flow / budgeting Active portfolio management ESG / Sustainable investing
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Paolo B

Series 65

Sausalito, CA

Paolo Bernardi Advisor

Paolo Bernardi is a financial advisor at Paolo Bernardi Advisor, an independent registered investment advisory firm. He holds a Series 65 designation and has three years of industry experience. Prior to founding his firm, he worked at Selezioni Inc for nine years and VinUS Inc for thirteen years. Paolo Bernardi Advisor serves individuals, high-net-worth clients, trusts, estates, and business entities with portfolio management and financial planning services. The firm emphasizes a long-term, fundamentals-driven investment approach supported by macro analysis and selective technical tools, managing client accounts on a non-discretionary basis and providing regular research communications including quarterly reports and weekly email bulletins.

General retirement planning Cash flow / budgeting ESG / Sustainable investing Options & derivatives strategies
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Guy W

Series 63, Series 65

Mill Valley, CA

Freedom Capital Management, Inc.

Guy Woolley is the sole advisor at Freedom Capital Management, Inc., an independent firm based in Mill Valley, CA. He holds Series 63 and Series 65 licenses and has 25 years of industry experience, including 20 years managing assets at Freedom Capital Management. He is also a licensed insurance agent for occasional client needs. Freedom Capital Management serves individuals, families, trusts, charitable organizations, business entities, and retirement plans. The firm provides ongoing portfolio management, financial and retirement planning, and tax-aware investing, using a long-term, diversified asset-allocation approach with tactical adjustments based on fundamental, technical, and quantitative analysis.

Retirement income strategy Social Security optimization Tax-loss harvesting General retirement planning Debt management
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Rania G

CFP®

San Rafael, CA

Clarity Wealth Partners

Rania Ghawi is a CFP®-certified financial advisor at Clarity Wealth Partners with two years of industry experience. She has previously worked at Beacon Pointe Advisors, Waypoint Wealth Partners, and Larkspur Financial Advisors. Clarity Wealth Partners is a fee-only registered investment adviser that serves individual and high-net-worth clients through wealth management, portfolio supervision, and comprehensive financial planning. The firm combines passive and active investment strategies, offers socially responsible options, and provides educational seminars and project-based planning.

College savings (529s, UTMA, etc.) Cash flow / budgeting Social Security optimization ESG / Sustainable investing
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Peter K

Series 65

Sausalito, CA

Macroclimate LLC

Peter Kriss is a financial advisor at Macroclimate LLC with four years of industry experience. He holds a Series 65 designation and has held roles at Geofinancial Analytics, Inc., Qventus, Inc., and Medallia. Outside of advising, Kriss serves as an advisor to Qventus, Inc., helping design analytics products for hospital clients, and is a part owner and board chair of Geofinancial Analytics Canada Corp., a data provider focused on advancing the clean energy transition. Macroclimate provides discretionary investment management and portfolio construction services to individuals, families, donor-advised funds, and nonprofit organizations. The firm employs a long-term, low-cost, passive and factor-based investment approach with an environment-focused ESG strategy, managing approximately $210 million across fewer than 40 client relationships.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta
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Daniel S

Series 63, Series 65

Mill Valley, CA

Rational Investment Management, LLC

Daniel Sinton is a financial advisor at Rational Investment Management, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Rational Investment Management since 2012. Rational Investment Management provides discretionary investment supervisory services primarily to individual and high-net-worth clients, focusing on tailored Investment Policy Statements and an investment approach that utilizes institutional asset-class mutual funds and ETFs. The firm manages approximately $351 million in discretionary assets for about 94 clients and serves a range of institutional clients uncommon for firms of its size.

Passive / index investing
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Jacey W

Series 66

Sausalito, CA

Westend Capital Management, LLC.

Jacey West is a financial advisor at Westend Capital Management, LLC., holding a Series 66 designation with five years of industry experience. Prior to joining Westend Capital Management in 2023, Jacey worked at Charles Schwab Bank and Charles Schwab & Co., Inc. from 2019 to 2023 and at Cornerstone Retirement Group, Inc. from 2016 to 2019. Westend Capital Management serves individual and trust clients through separately managed accounts and a privately offered pooled vehicle for accredited investors. The firm employs discretionary portfolio management across multiple mandates and integrates fundamental and technical research, market data, and industry contacts to identify investment opportunities.

Active portfolio management Options & derivatives strategies Concentrated stock management Real estate investing Private / alternative investments Founder/Business Owner
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James F

Series 63, Series 65

Sausalito, CA

Marin Bay Wealth Advisors, LLC

James Fitzmaurice is a financial advisor with Marin Bay Wealth Advisors, LLC, holding Series 63 and Series 65 credentials and bringing 37 years of industry experience. His prior roles include positions at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. He has been with Marin Bay Wealth Advisors since 2017. Marin Bay Wealth Advisors provides asset management and investment consulting primarily to high net worth individuals, trusts, estates, and charitable organizations. The firm employs a multi-faceted investment approach incorporating fundamental, technical, quantitative, and sector analysis, along with qualitative judgment and third-party manager due diligence.

Options & derivatives strategies
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Julie A

Series 63, Series 65

Novato, CA

Asti Financial Management

Julie Annett is a financial advisor at Asti Financial Management with 20 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Asti Financial Management since 2005. In addition to her advisory role, she is a licensed Health and Life Agent in California. Asti Financial Management is a small, state-registered advisory firm serving individuals, families, and small businesses, including high-net-worth clients. The firm offers comprehensive and hourly financial planning, developing investment strategies that include both active and passive vehicles, while clients implement recommendations through brokers or third-party managers.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Aaron L

Series 63, Series 65

Sausalito, CA

Baker Street Asset Management, LLC

Aaron Leone is a financial advisor with Baker Street Asset Management, LLC, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has worked at Baker Street Asset Management since 2018 and previously spent nine years at Raymond James Financial Services Advisors Inc. Outside of his advisory role, he owns and manages rental properties. Baker Street Asset Management provides discretionary portfolio management and financial planning to individuals, institutions, corporations, registered investment advisors, and retirement plans. The firm uses a combination of research and quantitative analysis with fundamental, technical, and cyclical methods to guide asset allocation and security selection, managing portfolios that may include equities, fixed income, mutual funds, ETFs, and more active strategies.

Options & derivatives strategies Active portfolio management
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Brian P

CFP®

Mill Valley, CA

Rational Investment Management, LLC

Brian Proses is a CFP® professional affiliated with Rational Investment Management, LLC in Mill Valley, CA, with 12 years of industry experience. He has owned and operated Charles W. Proses Accountancy Corporation since 2002, providing accountancy services as a CPA. Rational Investment Management offers discretionary investment supervisory services primarily to individual and high-net-worth clients, managing approximately $402.6 million. The firm also serves select non-retail entities and implements client-specific investment plans mainly using institutional mutual funds and ETFs.

Passive / index investing
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Benjamin W

Series 65

Fairfax, CA

Wilson & Boucher Capital Management, LLC

Benjamin Wilson is a financial advisor at Wilson & Boucher Capital Management, LLC with 24 years of industry experience. He has been with the firm since 2005 and holds a Series 65 credential. Outside of his advisory role, he maintains a reserve law-enforcement position and serves as an officer for a small technology start-up. Wilson & Boucher Capital Management primarily serves individual clients, including high-net-worth individuals, as well as trusts and pension plans. The firm manages discretionary portfolios tailored to client-specific risk tolerances and investment objectives, with a focus on fixed-income risk management and documented exposure to digital assets.

Wealth management
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Eric Z

CFP®, Series 63, Series 65

Novato, CA

Hutchinson & Ziegler Financial Advisors, Inc.

Eric Ziegler is a CFP® professional with 17 years of experience in financial advisory services. He has been with Hutchinson & Ziegler Financial Advisors, Inc. since 2007, where he is one of two advisors at the firm. Hutchinson & Ziegler Financial Advisors serves individuals, high-net-worth clients, families, trusts, corporate pension and profit-sharing plans, and charitable institutions with discretionary investment management and financial planning. The firm focuses on asset allocation using primarily no-load, low-cost mutual funds and ETFs, tailoring portfolios to clients’ risk tolerance, time horizon, liquidity needs, and tax situations.

ESG / Sustainable investing Tax-loss harvesting Real estate investing Options & derivatives strategies
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Robert H

Series 63

San Rafael, CA

Marin Wealth Advisors LLC

Robert Hunter Jr. is a financial advisor with Marin Wealth Advisors LLC in San Rafael, CA, holding a Series 63 designation and bringing 26 years of industry experience. He has been with Marin Wealth Advisors since 2004. Marin Wealth Advisors provides investment management and financial planning to individuals, families, trusts, estates, corporations, non-profits, and retirement plans on a fee-only basis, using a strategic asset allocation approach combined with individual security selection and global diversification to manage risk.

Business exit / sale strategy Equity compensation tax strategy Concentrated stock management Multi-generational wealth transfer Retirement income strategy
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Katherine M

Series 65

Larkspur, CA

Shepherd Street Advisors

Katherine Mc Gee is a financial advisor at Shepherd Street Advisors with two years of industry experience. She holds a Series 65 designation and previously worked at Wells Fargo for 15 years. Shepherd Street Advisors provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, foundations, and charitable organizations. The firm uses a combination of fundamental, technical, and charting analysis to build portfolios from individual equities, mutual funds, ETFs, bonds, and options, and is noted for its use of derivatives and participant account management through third-party platforms.

Options & derivatives strategies Cash flow / budgeting Debt management Retirement withdrawal strategies
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George C

Series 63, Series 66

Novato, CA

Alders Financial Solutions

George Craig is a financial advisor at Alders Financial Solutions in Novato, CA, with 25 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Scottrade, Inc. for 15 years and LPL Financial for 8 years. Craig operates Alders Financial Solutions as an independent registered investment advisor. Alders Financial Solutions provides financial planning and pension consulting services primarily to high-net-worth individuals and related entities. The firm follows a planning-centered process focusing on comprehensive financial analysis and strategy recommendations without discretionary asset management.

General retirement planning Life insurance needs analysis Long-term care insurance
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Frank B

CFP®, Series 63

Novato, CA

Alders Financial Solutions

Frank Bruno is a CFP® professional with 37 years of experience in the financial industry. He is affiliated with LPL Financial and has operated Alders Financial Solutions since 2014. Bruno holds the Series 63 designation and is based in Novato, CA. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a range of delivery options supported by an in-house Research team and combines large-scale advisory operations with various non-advisory financial products.

General retirement planning Life insurance needs analysis Long-term care insurance
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Heidi M

Series 63

San Rafael, CA

Shira Ridge Wealth Management

Heidi Morshead is a financial advisor at Shira Ridge Wealth Management in San Rafael, CA, with 18 years of industry experience. She holds a Series 63 designation and has been with Shira Ridge since 2012. Outside of her advisory role, she is involved in a consulting business related to real estate. Shira Ridge Wealth Management serves individual and high-net-worth clients, as well as small business owners, managing approximately $323 million in discretionary assets. The firm focuses on portfolio management, comprehensive financial planning, and coordinating separate managed accounts, emphasizing diversification, tax-aware strategies, and regular portfolio reviews.

Equity compensation tax strategy Charitable giving & philanthropy General estate planning guidance College savings (529s, UTMA, etc.) General tax planning Founder/Business Owner Retired
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Russell K

CFP®, Series 63, Series 65

Novato, CA

Ketron Financial LLC

Russell Ketron is a financial advisor with Ketron Financial LLC, holding CFP®, Series 63, and Series 65 credentials and bringing 56 years of industry experience. He has worked at Ketron Financial since 2024 and concurrently with Western International Securities, Inc. since 2016. Ketron Financial serves individual clients, pension and profit-sharing plans, and charitable organizations by offering discretionary portfolio management, financial planning, and estate transition planning. The firm combines fundamental analysis, modern portfolio theory, and quantitative methods within a long-term trading approach and manages approximately $384 million in assets across three advisors.

Annuities Private / alternative investments Founder/Business Owner
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Scott C

CFA®

San Anselmo, CA

Chapman Investment Management, LLC

Scott Chapman is the sole advisor at Chapman Investment Management, LLC, an independent firm based in San Anselmo, CA. He holds the CFA® designation and has 28 years of industry experience. He has led Chapman Investment Management since its founding in 2013. Chapman Investment Management provides discretionary portfolio management through separately managed accounts for individuals, high-net-worth clients, trusts, estates, and institutional entities. The firm employs a multi-cap, long-term, concentrated equity strategy with low turnover, focusing on fundamental research and valuation to select businesses with durable competitive advantages.

Wealth management
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