Gerald Vannoord is a financial advisor with LPL Financial in Grand Rapids, MI, holding Series 63 and Series 65 licenses and over 31 years of industry experience. He has worked at LPL Financial since 2009 and concurrently operates Van Noord Tax & Accounting, a tax preparation and accounting business he has been involved with since 1987. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers comprehensive financial planning and advisory programs, providing both discretionary and non-discretionary management supported by extensive research and a range of portfolio strategies.

Braylen Laverty is a financial advisor at J.P. Morgan Securities with one year of industry experience. He holds the Series 66 designation and previously worked at Hantz Group and Hantz Financial Services Inc. Outside of his advisory career, he briefly operated Live Oak Coffeehouse & Roasters. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework. The firm’s services are delivered on a non-discretionary basis, with clients retaining final decision-making authority.

Chance Coda is a financial advisor with Ameriprise in Grand Rapids, MI, holding a Series 66 designation and 10 years of industry experience. He has worked at Ameriprise since 2019, following four years at Gwn Securities Inc. Outside of advisory work, he serves as Treasurer on the Board of Directors for the Dean Lake Forest Condo Association and is involved in accounting and tax preparation through The Coda Corporation. Ameriprise provides retirement-income planning services primarily for individuals with significant investable assets, combining research, modeling, and tax-efficiency analysis to deliver tailored recommendations. The firm offers a broad range of advisory, brokerage, and insurance solutions typical of a large institutional provider.

Vinner Mendez is a financial advisor with J.P. Morgan Securities and holds Series 63 and Series 66 licenses. He has seven years of industry experience, including roles at J.P. Morgan Securities since 2018 and JPMorgan Chase Bank, N.A. since 2016. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its recommendations.

Steven Olejnik is a financial advisor at Edward Jones in Grand Rapids, MI, holding a Series 66 designation with eight years of industry experience. He has worked at Edward Jones since 2018 and previously held a position at Nercon from 2016 to 2018. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of investment strategies and affiliated products, managing approximately $1.01 trillion in assets through a nationwide network of financial advisors and branch offices.

Conrad Hayes is a financial advisor with Raymond James & Associates, holding a Series 66 designation and four years of industry experience. His prior roles include positions at Nylife Securities LLC and New York Life Insurance Co. He also has experience outside finance, including work in retail and education sectors. Raymond James & Associates offers financial planning and investment consulting to a diverse client base, including individuals, retirement plans, corporate and charitable entities, and government clients. The firm provides tailored financial plans and investment recommendations through non-discretionary advisory relationships and serves municipal clients with public-financing and investment banking capabilities.

Phillip Veenstra is a financial advisor at LPL Financial with 20 years of industry experience. He holds the Series 66 designation and previously worked at Royal Alliance Associates, Signator Investors, and Royal Securities Co. Phillip is involved with PMV, LLC, a business entity for tax and investment purposes. LPL Financial is a national investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, and charitable organizations. The firm offers a variety of advisory programs, financial planning, and retirement plan consulting, utilizing model portfolios and research to support diversified investment strategies.

Laura Pomeroy is the Vice President, Wealth Planner at Fidelity Investments, a role she has held since 2023. She has been with Fidelity Investments since 2013, progressing through positions including Financial Consultant, Senior Relationship Manager, and Relationship Manager. Prior to joining Fidelity, she was a Licensed Personal Banker at PNC Investments from 2005 to 2013. Her professional experience spans over a decade in wealth planning and financial consulting, where she focuses on building and maintaining sound financial plans tailored to each client's unique financial journey. Laura emphasizes a collaborative approach and long-term support in her work with clients. Outside of her professional role, Laura enjoys fitness activities, social events with friends, outdoor adventures, skiing, and swimming.

Mark Fink is a Certified Financial Planner (CFP®) with 25 years of industry experience. He currently works at Morgan Stanley in Grand Rapids, MI, having joined the firm in 2026. His prior experience includes 18 years at Comerica Securities and three years at Ameriprise. Outside of his advisory role, he is involved with Financial Oxygen/Maestro, a cash management platform serving corporate and institutional clients. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that offers a broad range of advisory programs to individuals and institutions. The firm provides tailored financial planning using structured discovery and planning tools, managing approximately $2.74 trillion in client assets.

Ken Chesterman is a financial advisor with Primerica Advisors in Hudsonville, MI, holding Series 63 and Series 65 licenses and over 21 years of industry experience. He has been with Primerica Advisors and Primerica Financial Services since 2004. In addition to his advisory role, he is involved in the sale of loan products and home-related services through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and discretionary separately managed account options to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

Harvey Cosgrove is a ChFC® credentialed financial advisor with Cambridge Investment Research Advisors, based in Grand Rapids, MI. He has 53 years of industry experience and has been with Cambridge Investment Research Advisors since 2010. In addition to his advisory role, he operates as an independent insurance agent. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base that includes individuals, pension and profit-sharing plans, charitable organizations, and retirement-plan sponsors. The firm offers financial planning, investment management, and retirement advisory services through a network of independent professionals, utilizing proprietary and third-party strategies across various custody platforms.

Michael Rios is a financial advisor at Edward Jones in Grand Rapids, MI, holding Series 63 and Series 66 licenses with 23 years of industry experience. He has been with Edward Jones since 2002. Outside of his advisory role, Rios is a board member of the Family Hope Foundation, which raises and distributes funds for children with disabilities, and is involved with Grey Line Brewing, a brewery and restaurant in Grand Rapids. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, managing approximately $1.01 trillion in assets. The firm offers a range of advisory programs and investment strategies, supported by a large network of financial advisors and branch offices nationwide.

Brock Hoffman is a financial advisor with Primerica Advisors in Grand Rapids, MI, holding Series 63 and Series 65 licenses and five years of industry experience. He has been associated with PFS Investments Inc. since 2018 and Primerica Financial Services since 2018. Outside of advisory work, he drives for Uber on a part-time basis. Primerica Advisors sponsors and manages a wrap-fee asset management program focused primarily on individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm employs model-driven investment strategies supported by third-party managers and offers advisory services through a large network of financial advisors.

Mary Kay Zoulek is a CFP®-certified financial advisor with 22 years of industry experience. She has been with Edward Jones in Grandville, MI, since 2015. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, supported by a large nationwide network of financial advisors and branch offices.

Ryan Walder is a financial advisor with Cambridge Investment Research Advisors in Grand Rapids, MI, holding Series 63 and Series 65 licenses and 18 years of industry experience. He has been with Cambridge since 2013. Outside of his advisory role, he serves as a youth sports coach and is a board member of Rapids Area Rays, a sports and fitness organization. Cambridge Investment Research Advisors serves a diverse client base including individuals, retirement plans, charitable organizations, and trusts by providing financial planning, investment management, and retirement advisory services through a network of independent professionals. The firm offers a range of investment solutions across multiple platforms, combining proprietary and third-party strategies tailored to client objectives.

Natalie Sinquefield is a financial advisor at Merrill with 26 years of industry experience. She holds Series 63 and Series 65 credentials and has been with Merrill since 2002. Sinquefield also served at Bank of America, N.A. starting in 2025. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors. The firm integrates investment management with broader corporate services, including lending and custody.

David Whitford is a financial advisor with Merrill based in Grand Rapids, MI, holding Series 63 and Series 65 designations and possessing 30 years of industry experience. He has worked at Merrill since 1996 and concurrently with Bank of America, NA since 2009. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, charitable organizations, and corporate fiduciaries. The firm integrates investment management with Bank of America’s broader corporate platform, providing access to a wide array of products and services.

Philip Welch IV is a financial advisor with Merrill, holding a Series 66 designation and bringing 10 years of industry experience. He has been with Merrill and Bank of America since 2017, following a one-year tenure at Waddell & Reed Inc. Welch serves on the board of Our Hope Association, a charitable organization in Grand Rapids focused on recovery programs for women facing addiction, and holds leadership roles with the Metro Health Foundation. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering a range of model-based and discretionary investment strategies to individuals, high-net-worth clients, and institutional investors. The firm operates within Bank of America’s broader corporate platform, providing access to various financial products and services.

Shane Smedley is a financial advisor at Merrill with a Series 66 designation and 25 years of industry experience. He has been affiliated with Merrill Lynch, Pierce, Fenner & Smith, Inc. since 1998 and Bank of America, N.A. since 2009. Outside of his advisory role, he is involved in family-held S-Corporation Smedley Dental and owns 4 Leaf Clover Ventures LLC, a holding company for buildings housing a dental practice. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering a range of model-based and discretionary investment strategies to individuals, high-net-worth clients, and institutional investors. The firm integrates with Bank of America’s platform, providing access to a broad set of products and services.

Peter Mead is a financial advisor at Merrill with 26 years of industry experience, including 21 years at Merrill Lynch, Pierce, Fenner & Smith Incorporated. He holds Series 63 and Series 65 licenses. Outside of his advisory role, he serves in a fiduciary capacity on a financial committee for a family member and owns property in Northern Michigan. Merrill provides managed account services through the Select Portfolio Solutions program, serving a broad client base that includes individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and corporate fiduciaries. The firm offers model-based and discretionary investment strategies integrated with Bank of America’s broader platform.