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Diane P

Series 63, Series 66

Danville, CA

Cetera Planning Partners

Diane Parker is a financial advisor at Cetera Planning Partners with four years of industry experience. She holds Series 63 and Series 66 licenses and has worked previously with Avantax Advisory Services and Cetera Wealth Services. Outside of her advisory role, she owns a pet sitting business serving clients in their homes. Cetera Planning Partners serves individual and high-net-worth clients, particularly pre-retirees and retirees, offering investment management, comprehensive financial planning, and retirement-related advice. The firm emphasizes diversified portfolios using mutual funds and ETFs, along with additional services such as tax planning, bookkeeping, and estate-planning strategies through third-party providers.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
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Elizabeth H

Series 63, Series 65

San Ramon, CA

Integrity Alliance, LLC

Elizabeth Husserl is a financial advisor with Integrity Alliance, LLC, holding Series 63 and Series 65 licenses and 13 years of industry experience. Her prior roles include positions at Lion Street Advisors, PEAK360 Wealth Management, Evolve Wealth Planning, and Ameritas Investment Corp. Outside of advisory work, she is an author and speaker focused on behavioral finance, based on her book *The Power of Enough: Finding Joy in Your Relationship to Money*. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent investment adviser representatives. The firm provides asset management, financial planning, retirement plan consulting, and access to third-party manager programs, employing a variety of portfolio construction approaches and custodial platforms.

Annuities ESG / Sustainable investing
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Benjamin B

Series 66

Pleasanton, CA

Creative Planning

Benjamin Bradford is a financial advisor with Creative Planning, holding a Series 66 designation and 23 years of industry experience. His prior roles include positions at Maxwell Wealth Strategies Inc. and various E*TRADE entities spanning from 2007 to 2023. Outside of advisory work, he manages a rental property in Pleasanton, California. Creative Planning serves a diverse client base, including individuals, corporations, foundations, trusts, and retirement plans, delivering investment advisory and financial planning services. The firm employs a financial planning–led investment process emphasizing low-cost indexing and buy-and-hold strategies, supported by a large advisory team and centralized investment infrastructure.

Private / alternative investments Tax-loss harvesting ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Retired
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Michelle L

Series 66

Danville, CA

Sanctuary Advisors, LLC

Michelle Le is a financial advisor at Sanctuary Advisors, LLC, holding a Series 66 designation. She has experience working at Sanctuary Securities, Inc. and Morling Financial Advisors. Michelle's background also includes an extended period of education spanning N. Torrance High School, El Camino College, and the University of California, Berkeley. Sanctuary Advisors, LLC provides investment advisory and financial planning services to a diverse range of clients, including individuals, corporations, pension plans, and charitable organizations, through a network of more than 400 independent investment adviser representatives. The firm offers portfolio management, retirement plan consulting, and uses various analytical approaches, acting as a fiduciary under written advisory agreements.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting General retirement planning
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James M

Series 63, Series 65

Walnut Creek, CA

Rockefeller Financial LLC

James Marchetti is a financial advisor with Rockefeller Financial LLC, holding Series 63 and Series 65 licenses and bringing 50 years of industry experience. Prior to joining Rockefeller Financial in 2023, he worked at First Republic Investment Management and First Republic Securities from 2016 to 2023. Outside of his advisory role, he is the owner of High Marks LLC, a real estate business based in Orinda, CA. Rockefeller Financial LLC serves high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm provides discretionary and non-discretionary portfolio management, financial planning, and consulting, while also operating as a registered broker-dealer offering a broad range of investment and insurance services through its Private Advisor model and consolidated investment platform.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Vernon Y

Series 65

Orinda, CA

Hightower Advisors

Vernon Yu is a financial advisor with Hightower Advisors in Orinda, CA, holding a Series 65 credential and three years of industry experience. Prior to joining Hightower in 2023, he worked at Stoic Partners Consulting Ltd from 2020 to 2023. Hightower Advisors provides investment advisory and planning services to a diverse client base, including individual and institutional investors. The firm’s approach emphasizes manager selection and multi-manager solutions, utilizing both affiliated and third-party managers across various investment vehicles and strategies.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Founder/Business Owner Executive
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Felix K

CFP®, Series 66

Walnut Creek, CA

Prime Capital Financial

Felix Kwan is a CFP® with 23 years of industry experience, currently serving at Prime Capital Financial. His prior roles include positions at Financial Engines Advisors L.L.C., EF Legacy Securities, LLC, and Edelman Financial Services LLC. In addition to his advisory work, he is an agent involved in the sale and service of fixed insurance products. Prime Capital Financial is an SEC-registered enterprise advisory firm that serves individuals, trusts, corporations, and retirement plans with a range of services including asset management, financial planning, and family office offerings. The firm employs various investment strategies and maintains affiliated tax and family office practices.

Family Business Tax strategies for small businesses Wealth management General estate planning guidance Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Scott S

CFP®, Series 63, Series 65

Alamo, CA

Private Advisor Group, LLC

Scott Sprague is a CFP® professional with 37 years of industry experience, currently associated with Private Advisor Group, LLC. His prior roles include tenures at LPL Financial and Mariner Independent Advisor Network, among others. He is also involved in managing Sprague Wealth Solutions and New West Insurance, which provide non-variable insurance products. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans by offering discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs a fiduciary-based advisory model, combining in-house portfolio management and third-party strategist selections, supported by technology platforms and a variety of investment strategies.

Annuities Founder/Business Owner
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Stacey Q

Series 63, Series 65

Concord, CA

Transamerica Financial Advisors

Stacey Quinn is a financial advisor with Transamerica Financial Advisors, holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. She has held roles at multiple entities, including Phoenix Leadership Development, Inc., where she serves as president, and Quinn Property and Casualty as a partner. Her other business activities include involvement in estate planning education and commercial property insurance. Transamerica Financial Advisors provides investment advisory, brokerage, and retirement-plan services to a diverse client base, including individuals, employer-sponsored plans, trusts, and charitable organizations. The firm utilizes model portfolios and third-party managers to implement advisory strategies through a large advisor network and multiple program platforms.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Anna D

Series 66

Danville, CA

Principal Financial Services

Anna Dearborn is a Series 66–licensed financial advisor with nine years of industry experience. She currently works at Principal Financial Services and has held roles at Principal Bank, Principal Trust Company, and Principal Securities since 2023. Prior to that, she was with Fidelity Investments, Bank of America, and Merrill. She also serves as a bank and trust officer at Principal Bank and Principal Trust Company, supporting retirement plan account relationships. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Matthew H

Series 63, Series 65

San Ramon, CA

Ameritas Advisory Services, LLC

Matthew Halick is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 licenses and having eight years of industry experience. He has worked at Ameritas Advisory Services since 2021 and is also involved with Garaventa Accountancy Corporation and David White & Associates. Outside of advisory roles, he serves as Treasurer of the Sacramento Safari Club, a chapter of Safari Club International focused on environmental conservation. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and fee-based management of variable products, supported by third-party partners and multiple custodial platforms.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
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Amir A

Series 66, Series 65

San Ramon, CA

Hightower Advisors

Amir Atabaki is a financial advisor at Hightower Advisors with seven years of industry experience. He holds the Series 65 and Series 66 designations and has previously worked at Frontier Investment Management Co, CMY Fiduciary Services, and Upside Options. Hightower Advisors provides investment advisory and planning services to a diverse range of individual and institutional clients. The firm’s approach includes multi-manager solutions and manager selection, utilizing both affiliated and third-party managers, with services spanning portfolio management, financial planning, and retirement plan consulting.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Founder/Business Owner Executive
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Joshua E

Series 63, Series 66

Walnut Creek, CA

Sanctuary Advisors, LLC

Joshua Erickson is a Wealth Management Advisor with Merrill Lynch Wealth Management, based in Walnut Creek, California. He has been with Merrill Lynch since 2012, bringing experience in corporate finance and real estate analysis. Prior to joining Merrill Lynch, he worked as a senior financial analyst in real estate for Gap, Inc., and as a Senior Associate at Panattoni Development Company, where he was involved in securing private and institutional equity investments for real estate projects across North America and Europe. Mr. Erickson earned a Bachelor's degree in Economics in 2002 and an MBA in 2006, both from Brigham Young University. He holds several professional designations including CERTIFIED FINANCIAL PLANNER™ (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Certified Private Wealth Advisor (CPWA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Outside of his professional work, Joshua Erickson is an Eagle Scout and enjoys outdoor activities such as hiking, trail running, mountain biking, and backpacking, especially in the Sierra Nevada mountains. He is also actively involved in coaching his children's sports teams. He lives in Moraga, California with his wife, Rachel, their daughter, and three sons.

Wealth management Real estate investing Parents Mid-Career Professionals
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Stephanie M

Series 66

San Leandro, CA

Planmember Securities Corporation

Stephanie Murphy is a financial advisor with PlanMember Securities Corporation, holding a Series 66 designation and bringing 20 years of industry experience. She has been with PlanMember since 2006 and previously worked at Hooker Financial, Inc. from 2004 to 2017. Murphy serves on the Finance Advisory Committee of the Alpha Phi Foundation, where she reviews and evaluates the charity's accounts quarterly. PlanMember Securities Corporation provides retirement-plan advisory services to employers and plan participants, acting as an ERISA Section 3(38) fiduciary for many plans. The firm’s investment process emphasizes strategic asset allocation and risk-based mutual fund portfolios, combined with education and support services for plan sponsors and participants.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Retirement income strategy Founder/Business Owner
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Christopher K

Series 63, Series 65

Walnut Creek, CA

Sanctuary Advisors, LLC

Christopher Kenny is a financial advisor with Sanctuary Advisors, LLC in Walnut Creek, CA, holding Series 63 and Series 65 licenses and possessing 37 years of industry experience. He has worked at Bank of America, N.A. since 2011 and at Merrill since 2006. Sanctuary Advisors, LLC offers investment advisory and financial planning services to a diverse client base, including individuals, corporations, pension plans, and charitable organizations, supported by a network of over 400 independent investment adviser representatives. The firm employs various investment strategies and platforms, serving clients through discretionary and non-discretionary account management while acting as a fiduciary under written agreements.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting General retirement planning
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Jason G

Series 63, Series 66, Series 65

Walnut Creek, CA

Creative Planning

Jason Guehl is a financial advisor at Creative Planning with 23 years of industry experience. He holds the Series 63, Series 66, and Series 65 licenses and has been with Creative Planning since 2012. Creative Planning provides wealth management, financial planning, and retirement-plan advisory services to individuals—including high-net-worth and ultra-affluent clients—as well as pension plans, trusts, foundations, and corporations. The firm employs a financial-planning-led investment approach that emphasizes low-cost indexing and buy-and-hold strategies for long-term goals, supplemented by various indexing and tax strategies, while managing approximately $295.6 billion in client assets.

Private / alternative investments Tax-loss harvesting ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Retired
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Kevin F

CFP®, Series 63, Series 66

Moraga, CA

Citigroup Global Markets

Kevin Fung is a CFP®-certified financial advisor with 21 years of industry experience, currently with Citigroup Global Markets. His prior roles include positions at HSBC Securities (USA) Inc., HSBC Bank USA, N.A., and Wells Fargo Clearing. Outside of his advisory work, he serves as a board member for the Hong Kong Association of Northern California, a nonprofit fostering ties between Hong Kong and Northern California. Citigroup Global Markets serves individual and institutional clients across various wealth segments, offering a range of investment advisory programs and broker-dealer services. The firm generally implements multi-asset, multi-manager strategies through discretionary and non-discretionary programs, leveraging internal standards and oversight committees to select and monitor managers.

Tax-loss harvesting ESG / Sustainable investing Executive Founder/Business Owner Attorney Consultant Technology Professional
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Richard S

Series 66

Moraga, CA

Empower Advisory Group

Richard Scarpitti is a financial advisor at Empower Advisory Group with 19 years of industry experience and holds a Series 66 designation. His prior work includes roles at Charles Schwab, TD Ameritrade, Scottrade, Commonwealth Financial Network, and LPL Financial. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to Empower Premier IRA and certain retail brokerage account holders. The firm’s services are integrated with Empower’s recordkeeping and administrative platforms and emphasize long-term portfolio returns, annual rebalancing, and clients’ savings rates.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Mark G

CFA®

Lafayette, CA

Cerity partners LLC

Mark Goyne is a CFA® charterholder currently with Cerity Partners LLC, with two years of industry experience. He previously worked at BNY Mellon, First Bank, and US Trust (Bank of America). Cerity Partners provides customized wealth management and related services to a broad national client base, including individuals, families, trusts, estates, business entities, and institutional investors. The firm employs tailored asset allocation, manager selection, and proprietary quantitative screens alongside third-party managers and individual securities.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Long-term care insurance Charitable giving & philanthropy Founder/Business Owner Executive Retired
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Joseph K

PFS™, Series 66

Danville, CA

Cetera Planning Partners

Joseph Kovar is a financial advisor at Cetera Planning Partners with 26 years of industry experience. He holds the PFS™ designation and Series 66 license. Prior to joining Cetera Planning Partners, he held various roles at Avantax and 1st Global Advisors. Outside of his advisory work, Kovar is the owner of a family vineyard where he manages winemaking activities. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by providing investment management, comprehensive financial planning, and retirement-related advice. The firm’s investment approach emphasizes diversified allocations aligned with client objectives and risk tolerance and integrates various affiliated resources within the larger Cetera network.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
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