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Eric B

Series 63, Series 66

Bridgewater, NJ

Fidelity

Eric Birnbaum is the Vice President and Branch Leader at Fidelity Investments, a position he has held since 2022. In this role, he leads a team of financial professionals dedicated to understanding clients' goals, dreams, and aspirations. Eric emphasizes educating clients by simplifying complex financial concepts, aiming to build strong relationships based on confidence and trust that provide clients with peace of mind and fulfillment. Eric has extensive experience in the financial services industry, with a career spanning over two decades. Prior to his current role, he served as Assistant Branch Manager and Branch Service Manager at Fidelity Investments, and held various positions at New England Securities, including Operations Manager and Managing Associate. He began his career as a Financial Representative at First Investors. Outside of his professional work, Eric enjoys comedy, family activities, spending time at the lake, music, outdoor adventures, and parenthood.

Wealth management Financial Professional
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Anthony K

Series 63

Iselin, NJ

Mass Mutual Investors Services

Anthony Karabas is a financial advisor with Mass Mutual Investors Services, holding the Series 63 designation and bringing 37 years of industry experience. He has worked with Massachusetts Mutual Life Insurance Company and Mass Mutual Investors Services since 2016. In addition to his advisory role, Karabas is licensed as an agent selling life, health, property and casualty, disability, Medicare-related products, fixed annuities, long-term care insurance, and group life insurance. Mass Mutual Investors Services, LLC operates as a broker-dealer and SEC-registered investment adviser under MassMutual, providing financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm employs a structured, collaborative planning approach using analytical tools, offering various programs including investment management and educational seminars.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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James P

Series 66

Pennington, NJ

Merrill

James Peters is a financial advisor at Merrill with 20 years of industry experience. He holds a Series 66 designation and has worked at Merrill since 2005, as well as at Bank of America, N.A. since 2011. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations by offering model-based and discretionary investment strategies developed by internal teams and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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Gina R

Series 66

Princeton, NJ

Fidelity

Gina Rogers is a financial advisor with Fidelity Investments, holding a Series 66 credential and 19 years of industry experience. Her prior roles include positions at Thrivent Financial, Morgan Stanley, and Wells Fargo Advisors. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, employing a blend of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to deliver model portfolios across mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Vidhi S

Series 66

Iselin, NJ

Mass Mutual Investors Services

Vidhi Sonani is a financial advisor at Mass Mutual Investors Services with four years of industry experience. She holds the Series 66 designation and has worked at UBS and Kearfott Corporation. In addition to her advisory role, she is a licensed realtor with United Real Estate North Jersey, assisting clients with buying and selling homes. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that offers financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides collaborative, goal-oriented financial planning using firm-approved tools and offers event-driven planning programs including divorce and estate settlement services.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Rochelle F

Series 63, Series 66

Edison, NJ

Equitable Advisors

Rochelle Forster is a financial advisor with Equitable Advisors in Edison, NJ, holding Series 63 and Series 66 licenses and having 21 years of industry experience. She has been with Equitable Advisors since 2009 and previously worked at AXA Advisors, LLC. Outside of her advisory role, she is a member of Dergalis Associates, LLC. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management services to individuals, pension and profit-sharing plans, corporations, charitable organizations, and other institutional clients. The firm utilizes a variety of advisory programs, including third-party asset managers and firm-offered solutions, focusing on matching clients with appropriate investment models based on personal and plan information.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Kathleen S

Series 63, Series 66

East Brunswick, NJ

UBS Financial Services

Kathleen Sheehan is a financial advisor with UBS Financial Services, holding Series 63 and Series 66 licenses and bringing 38 years of industry experience. She has been with UBS since 2012. UBS Financial Services serves individual, corporate, and institutional clients by providing a range of brokerage and investment advisory services, including fee-based financial planning and portfolio management, supported by proprietary research and institutional trading capabilities.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Jordan L

Series 63, Series 65

Pennington, NJ

Merrill

Jordan Litz is a financial advisor with Merrill and holds Series 63 and Series 65 licenses. He has 18 years of industry experience and has been with Merrill and Bank of America since 2012. Outside of his advisory role, he is a partner with a 10% stake in Our Connection, LLC, a company developing a social networking application for smartphone users. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations using a combination of model-based and discretionary investment strategies.

Tax-loss harvesting Active portfolio management Wealth management
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Shara M

Series 63, Series 66

Lawrenceville, NJ

Morgan Stanley

Shara Motola is a financial advisor at Morgan Stanley with 18 years of industry experience. She holds the Series 63 and Series 66 licenses and has previously worked at Merrill, Wells Fargo Clearing, and Wells Fargo Advisors LLC. Motola is based in Lawrenceville, NJ. Morgan Stanley Wealth Management provides a range of advisory programs for individual and institutional clients, focusing on tailored financial planning and utilizing firm-approved tools and methodologies to support client objectives.

General estate planning guidance
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Anthony C

Series 63

Warren, NJ

Wells Fargo Advisors

Anthony Curcio is a financial advisor with Wells Fargo Advisors in Warren, NJ, holding a Series 63 designation and 32 years of industry experience. His prior work includes roles at Morgan Stanley Private Bank and Morgan Stanley Smith Barney. He also serves as a trustee for APC Capital Corp's 401(k) plan. Wells Fargo Advisors Financial Network provides investment and financial planning services to individuals, trusts, and institutional clients, offering a broad range of planning options that cover retirement, education, risk management, and specialized areas such as business-owner transition and special-needs planning. Advisors develop tailored recommendations using firm research and planning tools, with implementation options available through brokerage or advisory programs.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Michael B

Series 66

Princeton, NJ

Merrill

Michael Bebawi is a Wealth Management Advisor with Merrill Lynch Wealth Management. In his role, he develops personalized financial strategies designed to help clients pursue their long-term financial goals. He leverages investment insights from Merrill along with banking and lending solutions from Bank of America to create flexible wealth management plans tailored to changing market conditions. Michael holds multiple professional designations including CERTIFIED FINANCIAL PLANNER (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). He earned his bachelor's degree from Rutgers University after completing his high school education at South Brunswick High School. In addition to his professional work, Michael participates actively in community service and volunteers with local organizations, reflecting the Merrill tradition of community engagement.

Wealth management
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Karla M

Series 63, Series 65

Princeton, NJ

Merrill

Karla Miller is a financial advisor with Merrill based in Princeton, NJ, holding Series 63 and Series 65 licenses and bringing 37 years of industry experience. She has worked at Merrill since 1996 and has been with Bank of America since 2011. Outside of her advisory role, she serves as a co-trustee for the L.D.M. Family Trust and is the owner of LDMAM LLC, a company that holds land and provides liability protection. Merrill, together with its affiliate Managed Account Advisors LLC, offers managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm provides model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Walter M

Series 63, Series 66

Whitehouse Sta., NJ

Charles Schwab

Walter Menendez is a financial advisor with Charles Schwab, holding Series 63 and Series 66 credentials and 36 years of industry experience. He has been with Charles Schwab since 2008. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm provides both non-discretionary and discretionary investment options, supported by centralized supervisory and custody functions.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Paul R

Series 63, Series 65

Princeton, NJ

Wells Fargo Clearing

Paul Rutsky is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He previously worked at UBS Financial Services for 10 years before joining Wells Fargo Clearing in 2021. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven, incorporates modern portfolio theory, and includes a broader range of investment options such as insurance-related vehicles and bank deposit sweep programs.

Retired Founder/Business Owner
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Christopher B

Series 66

Pennington, NJ

Ameriprise

Christopher Borsuk is a financial advisor with Ameriprise in Pennington, NJ, holding a Series 66 designation and 25 years of industry experience. He has been with Ameriprise and its affiliated entities since 2012. Outside of his advisory role, he is involved in independent insurance brokering and was previously owner of Compass Advisors Group, LLC, which was used for insurance and marketing activities. Ameriprise is a large institutional firm offering a retirement-income planning service targeted at individuals nearing or in retirement with significant investable assets. The firm combines research and modeling to provide non-discretionary, tax-efficient recommendations, with a focus on assets held in Ameriprise-managed accounts and uses algorithmic tools overseen by an internal committee.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Christopher C

Series 66

Princeton, NJ

Merrill

Christopher Certo is a Financial Advisor at Merrill Lynch Wealth Management. He works with professionals and business owners to simplify their financial picture and build strategies aligned with their long-term goals. His approach is straightforward and collaborative, focusing on helping clients understand their options clearly and make informed decisions with confidence. Certo's expertise includes structuring investments more efficiently, improving tax positioning over time, and navigating financial decisions as clients' careers and income evolve. He concentrates on client focus areas such as college education planning, family wealth management strategies, personal retirement planning, portfolio management services, and tax minimization. He holds a Bachelor's Degree from Rutgers University and has earned professional designations including Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). Outside of work, Christopher enjoys music, soccer, swimming, volleyball, and spending time with his family.

General retirement planning Wealth management General tax planning Retirement income strategy Retirement withdrawal strategies Founder/Business Owner
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Paul P

Series 66

Princeton, NJ

Wells Fargo Clearing

Paul Phillips Jr. is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and 16 years of industry experience. His prior experience includes roles at JP Morgan Securities, JP Morgan Chase Bank, Bank of America, and Merrill. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, with a broader investment menu that includes insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Matthew J

Series 63, Series 65

Plainsboro, NJ

Primerica Advisors

Matthew Javois is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and with 17 years of industry experience. He has worked at PFS Investments Inc. since 2008 and with Primerica Financial Services since 2005. Outside of his advisory role, he is a partner in Javois Enterprises LLC, an entity created to manage office lease arrangements for Primerica. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, which offers model-delivery strategies and a limited number of separately managed account options primarily to individual and high-net-worth clients. The firm uses third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors, operating with a tiered wrap fee structure and maintaining discretion over model offerings.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Davis W

Series 66

Lawrenceville, NJ

Morgan Stanley

Davis Walker is a financial advisor at Morgan Stanley in Lawrenceville, NJ, holding a Series 66 designation with three years of industry experience. His prior roles include positions at UBS Financial Services, Merrill, Northwestern Mutual, and his own firm, Davis Walker Financial Services, LLC. He also served in the United States Army from 2014 to 2016. Morgan Stanley Wealth Management serves individual and institutional clients with a range of advisory programs, including tailored financial planning supported by firm-approved tools and methodologies. The firm manages approximately $2.74 trillion in client assets and offers services both directly and through corporate financial planning agreements.

General estate planning guidance
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Brian S

Series 63, Series 65

Green Brook, NJ

LPL Financial

Brian Sweatt is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. His career includes roles at Raymond James Financial Services Advisors Inc. and managing his own firm, Sweatt & Walters Associates LLC, since 1985. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad client base that includes individuals, retirement plans, banks, corporations, and nonprofits. The firm offers financial planning, advisory programs, and retirement consulting, utilizing model portfolios and research from both internal and third-party sources.

College savings (529s, UTMA, etc.)
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