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Gerald L

Series 63, Series 65

San Francisco, CA

BakerAvenue

Gerald Luff III is a financial advisor at BakerAvenue with 24 years of industry experience. He holds the Series 63 and Series 65 designations and has worked previously at Veridi Capital and Banc of America Investment Services. Outside of his advisory role, he owns and operates a property management business. BakerAvenue Asset Management is a multi-team wealth manager serving individual, high-net-worth, and institutional clients. The firm offers discretionary portfolio management along with financial planning, family office services, and alternative investments, using a range of quantitative and fundamental strategies that include tactical adjustments and selective use of options and hedging.

Concentrated stock management Tax-loss harvesting
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Enrique F

CFP®, Series 63, Series 65

Foster City, CA

Bailard, Inc.

Enrique Fermin is a Certified Financial Planner (CFP®) with over 32 years of experience in the financial industry. He has been with Bailard, Inc. since 1985 and also worked with Bailard Fund Services, Inc. for more than three decades. Bailard, Inc. provides wealth management and asset management services to both individual and institutional clients, including high-net-worth individuals, endowments, pension plans, and sovereign wealth funds. The firm employs an active, multi-asset diversification approach that integrates quantitative models, fundamental research, and qualitative judgment, while offering sustainable and impact investing options upon client request.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner Retired Women Professionals Mid-Career Professionals
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Matthew C

Series 66

Orinda, CA

Choreo, LLC

Matthew Casatico is a financial advisor at Choreo, LLC with six years of industry experience. He holds the Series 66 designation and has previously worked at Aldrich Wealth and Ameritas Advisory Services, among others. Choreo serves a diverse client base including individual and high-net-worth investors, family offices, institutional clients, and retirement plan sponsors. The firm offers a range of advisory services such as portfolio management, financial planning, outsourced CIO services, and specialized consulting, using a structured investment process that incorporates quantitative screening and a variety of investment vehicles.

Retirement income strategy Founder/Business Owner Retired Executive
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Danielle S

Series 63, Series 65

San Mateo, CA

First Heartland Consultants, Inc.

Danielle Shinnick is a financial advisor with First Heartland Consultants, Inc. in San Mateo, CA, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. She has been with First Heartland Capital, Inc. since 2001. Outside of her advisory role, Shinnick operates bookkeeping and tax preparation services. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm provides financial planning, model-based management for self-directed 401(k) accounts, and both wrap and non-wrap asset management solutions through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
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Nicholas L

CFP®, Series 63, Series 65

Oakland, CA

Apella Wealth

Nicholas Levinson is a CFP® with 24 years of experience in the financial services industry. He currently works at Apella Wealth and previously spent over two decades at Park Piedmont Advisors LLC. His career also includes time at Balis Lewittes & Coleman, Inc. Apella Wealth serves a diverse client base including individuals, high-net-worth families, trusts, retirement plans, and insurance companies. The firm employs a model-driven, quantitative investment approach with a range of strategies and tools, and it offers both discretionary and non-discretionary management along with financial planning and consulting services.

Tax-loss harvesting Passive / index investing Factor investing / smart beta Active portfolio management Options & derivatives strategies Founder/Business Owner Retired
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Andrea H

CFP®, Series 66

San Francisco, CA

Perigon Wealth Management, LLC

Andrea Hamilton is a CFP® with 17 years of industry experience, currently serving as a financial advisor at Perigon Wealth Management, LLC since 2020. She previously worked at First Affirmative Financial Network for five years and has operated Words Of Gold, a business providing writing, research, and editorial services, since 1999. Perigon Wealth Management offers customized investment advisory and wealth management services to individuals, trusts, estates, businesses, charitable organizations, and banking or thrift institutions. The firm develops portfolios tailored to client objectives and risk tolerance, often delegating investment management to independent managers while maintaining oversight and conducting regular reviews.

Wealth management
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Meghan D

Series 63, Series 65

San Francisco, CA

Sand Hill Global Advisors, LLC

Meghan Degroot is a financial advisor at Sand Hill Global Advisors, LLC with three years of industry experience. She holds Series 63 and Series 65 designations and has been with Sand Hill Global Advisors since 2012. Sand Hill Global Advisors provides investment management, wealth management, and financial planning services to high-net-worth individuals, families, trusts, not-for-profit organizations, pension and profit-sharing plans, and other business entities. The firm employs an open-architecture, globally oriented investment approach that emphasizes asset allocation and combines top-down macro analysis with bottom-up research.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments
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Tarren S

CFP®

San Francisco, CA

Mission Wealth Management, LP

Tarren Schaar is a CFP® professional with 13 years of experience in wealth management. He is currently with Mission Wealth Management, LP and previously worked at JLFranklin Wealth Planning for 16 years. Mission Wealth Management serves high-net-worth individuals, families, and institutional clients by providing comprehensive wealth management, financial planning, investment management, and consulting services. The firm integrates investment management with tax, trust, philanthropy, and risk planning, offering tailored portfolios that include ETFs, mutual funds, direct securities, and alternative investments.

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive Retired Values-based investing
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Keith L

Series 63, Series 66

San Francisco, CA

Robertson Stephens

Keith Larkin is a financial advisor at Robertson Stephens with 27 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Wells Fargo Clearing, Deutsche Bank Securities, Neuberger Berman, and RBC Rochdale. Robertson Stephens provides investment advisory services to individuals, families, trusts, and institutional clients, managing $8.76 billion in assets as of December 2025. The firm offers discretionary and non-discretionary portfolio management, planning services, and employs a range of investment strategies with oversight from an in-house Investment Office and Committee.

Private / alternative investments Founder/Business Owner Retired
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Cara P

CFP®

San Francisco, CA

Brighton Jones LLC

Cara Picton is a CFP® professional with eight years of industry experience, currently serving at Brighton Jones LLC. Her prior experience includes roles at Nate D. Sanders Inc. and volunteer work with African Village Support and Samos Volunteers. Brighton Jones provides wealth management and financial planning services to individual, high-net-worth, and family-office clients through multiple operating brands. The firm employs a whole-balance-sheet approach and offers discretionary portfolio management, financial planning, tax preparation, real estate consulting, and family office administrative support.

Private / alternative investments Concentrated stock management Real estate investing General estate planning guidance Founder/Business Owner Executive Retired Attorney Mid-Career Professionals HENRY (High Earners, Not Rich Yet) Established Professionals
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Ramonita D

Series 65

San Francisco, CA

Evergreen Capital Management LLC

Ramonita De La Rosa is a financial advisor at Evergreen Capital Management LLC with 10 years of industry experience. She holds a Series 65 credential and previously worked at Bingham, Osborn & Scarborough LLC for six years before joining Evergreen in 2021. Evergreen Capital Management serves a diverse client base including individuals, high-net-worth investors, trusts, endowments, and family offices. The firm employs a Dynamic Asset Allocation approach and branded strategies such as Right Cycle Investing™, utilizing fundamental, macroeconomic, and third-party research alongside artificial intelligence to guide investment decisions.

Private / alternative investments Real estate investing Founder/Business Owner
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Clayton S

CFP®, Series 63, Series 66

Burlingame, CA

Aegis Capital Corp.

Clayton Shum is a CFP®-certified financial advisor with 20 years of industry experience, currently affiliated with Aegis Capital Corp. He has previously worked at Grove Point Advisors, LLC, Grove Point Investments, LLC, and USA Financial Securities. Shum also holds a notary license used for business purposes. Aegis Capital Corp. provides investment advisory and financial services to individual and corporate clients across a range of wealth levels. The firm offers asset management, financial planning, brokerage, and insurance services, operating as both an SEC-registered investment adviser and FINRA member broker-dealer.

Concentrated stock management
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Joseph D

Series 65

San Francisco, CA

Robertson Stephens

Joseph Delaney is a financial advisor at Robertson Stephens with 21 years of industry experience. He holds a Series 65 designation and previously worked at LifeGuard Wealth, LLC for 11 years. In addition to his advisory role, he is a licensed California real estate broker, operating separately from his work at Robertson Stephens. Robertson Stephens provides investment advisory services to individuals, families, trusts, family and multi-family offices, charitable organizations, and retirement and profit-sharing plans. The firm offers discretionary and non-discretionary portfolio management, investment and pension consulting, and a variety of planning services, managing $8.76 billion in assets as of December 31, 2025.

Private / alternative investments Founder/Business Owner Retired
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Amin B

CFA®

San Francisco, CA

LNW

Amin Baradaran is a CFA® charterholder based in San Francisco, CA, with seven years of industry experience. He has worked at Laird Norton Wetherby Wealth Management, LLC since 2023, including its predecessor Wetherby Asset Management, and previously at Financial Clarity Inc. LNW serves families and high-net-worth individuals, providing comprehensive wealth planning and investment management for related entities such as trusts, estates, foundations, and endowments. The firm employs disciplined strategic asset allocations with global diversification and a core-satellite approach, incorporating manager due diligence, tax-aware portfolio placement, alternative investments, and impact-investing options.

Private / alternative investments Tax-loss harvesting Founder/Business Owner Executive
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Tom S

Series 65, Series 63

Oakland, CA

Infinity Financial Services Advisory

Tom Sciara is a financial advisor at Infinity Financial Services Advisory in Oakland, CA, with four years of industry experience. He holds Series 65 and Series 63 licenses and has worked at several firms, including National Life Group and New York Life Insurance Company. Outside of his advisory work, he is involved as an insurance agent with Falcon PG Wealth Management and Insurance Services. Infinity Financial Services Advisory is a multi-advisor firm managing approximately $174 million for about 642 clients. The firm employs a multi-method investment approach that includes technical and fundamental analysis and offers portfolio management, financial planning, adviser selection, and pension consulting for individual and high-net-worth clients.

Options & derivatives strategies
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Erik M

Series 63, Series 65

San Francisco, CA

Savvy

Erik Midas is a financial advisor at Savvy with nine years of industry experience. He holds Series 63 and Series 65 designations and previously worked at Midas Capital Management, LPL Financial LLC, Navigation Group, LLC, Karp Capital Management Corporation, and Intellectus Partners LLC. Outside of his advisory work, he is involved with a home-based business operated by his spouse. Savvy Advisors provides investment and financial planning services to individuals, trusts, plan sponsors, charitable organizations, and corporations, offering a range of portfolio management and planning solutions. The firm emphasizes diversified, index-based strategies supported by quantitative models and integrates advanced technology, including artificial intelligence and machine-learning tools, into its client services.

Active portfolio management Passive / index investing Tax-loss harvesting ESG / Sustainable investing Founder/Business Owner Executive
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Sean M

Series 66

Alameda, CA

Concorde Asset Management, LLC

Sean Mc Neil is a financial advisor at Concorde Asset Management, LLC with one year of industry experience. Prior to joining Concorde, he worked at Hormel Foods for five years and Foster Poultry Farms for three years. He is the owner of Evergreen Sales & Marketing LLC, a business focused on sales and marketing for sports trading cards. Concorde Asset Management serves individual, corporate, and retirement-plan clients by providing discretionary and non-discretionary portfolio management, tailored financial planning, and access to third-party asset managers. The firm builds individualized portfolios through asset allocation and model-based strategies, offering services such as ERISA retirement-plan advisory and management of variable annuity separate accounts.

Retirement income strategy Wealth management Active portfolio management Tax-loss harvesting Business ownership considerations Founder/Business Owner Executive Retired
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Jordan O

CFP®

San Francisco, CA

Aspiriant, LLc

Jordan Overby is a CFP® professional with nine years of experience currently advising clients at Aspiriant, LLC in San Francisco. He has been with Aspiriant in various capacities since 2016. Aspiriant serves primarily high-net-worth individuals, families, professional fiduciaries, and select institutional and retirement plan clients, offering discretionary and non-discretionary investment management along with wealth planning, family office, and specialty services. The firm builds customized investment programs using asset allocation guided by internal research and offers a range of implementation options including third-party managers, ETFs, separate accounts, private investments, and mutual funds.

Divorce financial planning Planning for children with special needs Concentrated stock management Private / alternative investments Executive Founder/Business Owner HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
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Lena M

CFP®, Series 66

Foster City, CA

Bailard, Inc.

Lena Mcquillen is a CFP® and Series 66 credentialed financial advisor with 18 years of industry experience. She has been with Bailard, Inc. since 2020 and previously worked for Wells Fargo Private Investment Advisors, LLC from 2007 to 2020. Outside of her advisory role, she is a member of Smashing Grapes, LLC, a winery business. Bailard provides wealth management and asset management services to a range of individual and institutional clients, utilizing a multi-asset diversification approach that combines quantitative models, fundamental research, and qualitative judgment. The firm serves high-net-worth individuals, endowments, foundations, pension and profit-sharing plans, and registered investment companies, among others.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner Retired Women Professionals Mid-Career Professionals
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David R

Series 63, Series 66

San Francisco, CA

ON Investment Management CO

David Rockman is a financial advisor with ON Investment Management Company in San Francisco, holding Series 63 and Series 66 credentials and over 33 years of industry experience. He has been with ON Investment Management Company since 2003 and also serves as president of Embarcadero Financial Group. In addition to his advisory roles, he is an advisory board member of Court & Aquatic Sports Ltd, an athletic club. ON Investment Management Company is a SEC-registered adviser that provides financial planning, portfolio management, and retirement-plan advisory services to individuals, families, trusts, charitable organizations, businesses, and ERISA plan sponsors. The firm offers a range of services including comprehensive and modular financial plans and access to various third-party investment programs.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.)
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