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Steven H
CFP®, Series 63, Series 65
San Francisco, CA
LNW
Steven Herzog is a CFP® with 25 years of industry experience, currently serving at Laird Norton Wetherby Wealth Management, LLC. He was previously with Wetherby Asset Management for 18 years. Herzog holds Series 63 and Series 65 licenses and is based in San Francisco, CA. LNW provides integrated wealth management and trust services primarily for high-net-worth individuals, families, and related entities. The firm’s approach centers on customized investment policy statements and a strategic asset-allocation framework that includes global diversification, active manager due diligence, and selective use of alternative investments.
Daniel C
CFA®, Series 65
San Francisco, CA
BakerAvenue
Daniel Cassell is a CFA® charterholder and holds a Series 65 license with 16 years of industry experience. He has been with BakerAvenue since 2015, currently serving in their San Francisco office. BakerAvenue provides investment advisory and wealth planning services to individuals, retirement plans, charitable institutions, and other U.S. clients, often under discretionary mandates. The firm employs a multi-strategy investment approach combining fundamental, quantitative, and technical analysis with tactical asset allocation across various named strategies.
Sean F
CFP®, CFA®, Series 63, Series 65
San Francisco, CA
Evergreen Capital Management LLC
Sean Figueroa is a CFP® and CFA® charterholder with 12 years of industry experience. He has worked at Evergreen Capital Management since 2017 and previously spent 13 years at Cypress Wealth Advisors. Evergreen Capital Management provides discretionary investment management, consulting, and financial planning to individuals, trusts, endowments, and retirement plan accounts. The firm employs a Dynamic Asset Allocation process and a specialized ETF-focused approach called Right Cycle Investing, supported by independent investment committees and the use of subadvisers, co-investments, and specialized strategies when appropriate.
Bridget M
Series 65
San Francisco, CA
Parallel Advisors, LLC
Bridget Mc Guire is a financial advisor at Parallel Advisors, LLC with a Series 65 credential and three years of industry experience. Prior to joining Parallel Advisors, she worked at Deloitte Consulting for three years. Parallel Advisors serves individuals, business entities, retirement plans, trusts, estates, and charitable organizations with discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs a multi-strategy investment approach incorporating fixed income, mutual funds, ETFs, and independent managers, and integrates technology platforms for portfolio management and tax-efficient rebalancing.
Paul C
Series 63, Series 65
San Francisco, CA
1919 Investment Counsel, LLC
Paul Clark is a financial advisor with 19 years of industry experience, currently with 1919 Investment Counsel, LLC. He holds Series 63 and Series 65 licenses and has previously worked at Washington Crossing Advisors LLC, Ziegler Capital Management, LLC, and Stifel Nicolaus & Co Inc. 1919 Investment Counsel provides discretionary and non-discretionary investment management and wealth-planning services to individual and institutional clients, including high-net-worth individuals, endowments, and pension plans. The firm emphasizes customized portfolios focused on liquid mid- and large-cap equities and investment-grade fixed income, supported by proprietary and third-party research and a range of supportive operational relationships through its affiliation with Stifel Financial Corp.
Ka Lai N
Series 66
San Francisco, CA
Citizens Private Wealth
Ka Lai Ng is a financial advisor with Citizens Private Wealth and holds the Series 66 designation. Ng has six years of industry experience, with prior roles at JP Morgan Chase Bank, J.P. Morgan Securities, and First Republic Bank and its affiliated entities. Outside of advising, Ng provides in-home supportive services for a child. Citizens Private Wealth is a multi-team registered investment adviser serving high-net-worth individuals, families, and various institutional clients. The firm employs a long-term asset allocation approach within an open-architecture framework, offering primarily discretionary portfolio management alongside non-discretionary recommendations.
Alexander F
Series 65
San Francisco, CA
Brighton Jones LLC
Alexander Flagg is a financial advisor at Brighton Jones LLC based in San Francisco, CA, holding a Series 65 credential with one year of industry experience. Prior to joining Brighton Jones, he worked for Hewlett Packard Enterprise for ten years. Brighton Jones serves individuals, high-net-worth and ultra-high-net-worth families, retirement plan sponsors, charitable organizations, business entities, and trusts, offering comprehensive wealth services that include personal CFO programs, family office services, investment management, tax preparation, and real estate consulting. The firm employs a holistic, balance-sheet approach to client advice and provides access to private investment opportunities and affiliated investment managers.
Michael W
CFP®, Series 63, Series 65
San Francisco, CA
ValMark Advisers, Inc.
Michael Watson is a CFP® with 19 years of industry experience, currently serving as a financial advisor at BPM Wealth Advisors, LLC. His prior work includes roles at Valmark Advisers, Inc. and Independent Financial Group, LLC. BPM Wealth Advisors serves individual clients, including high-net-worth individuals, as well as corporations, trusts, estates, and charitable foundations, providing financial planning, pension consulting, asset management, and insurance consulting. The firm manages approximately $49.9 million on a discretionary basis and employs a mix of passive and active strategies, focusing on manager selection and portfolio oversight.
Michelle D
Series 63, Series 66, Series 65
Greenbrae, CA
KCM Investment Advisors
Michelle Durgy is a financial advisor at KCM Investment Advisors with 11 years of industry experience. She has worked with KCM since 2017 and previously held a position with City/County San Francisco from 2010 to 2017. Durgy holds the Series 63, Series 65, and Series 66 licenses. KCM Investment Advisors serves individual and institutional clients, including high-net-worth individuals, retirees, corporate pensions, foundations, and endowments. The firm provides discretionary portfolio management and integrated financial planning, focusing on customized allocations to equities, ETFs, and individual bonds through a combination of fundamental, quantitative, and macro/cyclical analysis.
Caleb D
Series 65, Series 63
San Francisco, CA
Ashton Thomas Private Wealth
Caleb Dupree is a financial advisor at Ashton Thomas Private Wealth with nine years of industry experience. He holds Series 65 and Series 63 licenses and previously worked at Wells Fargo Clearing, Wells Fargo Advisors, and Wells Fargo Bank. Ashton Thomas Private Wealth offers investment advisory and wealth management services to individuals, business entities, trusts, family offices, retirement plans, and institutional accounts. The firm employs a platform model that includes discretionary and non-discretionary portfolio management, financial planning, and access to third-party managers through its Amplify Platform.
Christopher B
Series 65
San Francisco, CA
Parallel Advisors, LLC
Christopher Broderick is a Series 65-licensed advisor with Parallel Advisors, LLC in San Francisco, California. He has 10 years of industry experience and has been with Parallel Advisors since 2014. Parallel Advisors serves individuals, business entities, retirement plans, trusts, estates, and charitable organizations with discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs a diversified investment approach using fixed income, mutual funds, ETFs, and independent managers, incorporating technology platforms for tax-efficient rebalancing and held-away account management.
Ann L
CFP®, Series 66, Series 63
San Francisco, CA
SVB Wealth
Ann Lucchesi is a CFP® professional with 26 years of industry experience, currently serving as an MD Enterprise Relationship Manager at SVB Wealth. She has worked at SVB Wealth and its related entities since 2013 and was previously with Parallel Advisors, LLC. Outside of her advisory role, she is a partner at Corporate Equity Services, LLC, providing consulting and administrative support. SVB Wealth serves individuals, trusts, estates, retirement plans, charitable organizations, and corporate and pension clients, offering wealth management, financial planning, and retirement plan advisory services. The firm employs a due diligence process to select and monitor third-party managers and operates as a wholly owned subsidiary of First Citizens Bank & Trust Company, integrating banking, trust, broker-dealer, and asset management resources.
Stephanie W
Series 63, Series 65
San Francisco, CA
Ashton Thomas Private Wealth
Stephanie Wei is a financial advisor with Ashton Thomas Private Wealth and holds Series 63 and Series 65 credentials. She has 23 years of industry experience, including prior roles at Bank of America, Merrill Lynch, and Wells Fargo Securities. Ashton Thomas Private Wealth serves individual and institutional clients, providing discretionary portfolio management, financial planning, family office services, and retirement-plan fiduciary consulting. The firm employs a diverse investment approach, including mutual funds, ETFs, independent managers, and alternative strategies, and operates the Amplify Platform for program management and model design.
Simon B
Series 63, Series 66
San Francisco, CA
BakerAvenue
Simon Baker Jr. is a financial advisor at BakerAvenue with 29 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Veridi Capital, LLC and Simonbaker & Partners LLC. He has been with Baker Avenue Asset Management, LP since 2004. BakerAvenue provides wealth management, financial planning, and family office services to individuals, high-net-worth clients, and institutional clients, typically on a discretionary basis. The firm employs multiple named strategies combining tactical allocation, quantitative analysis, and fundamental research, and offers services including tax and estate planning, philanthropy, and concentrated stock management.
Zachary P
CFA®
San Francisco, CA
Robertson Stephens
Zachary Perry is a CFA® charterholder with 11 years of industry experience. He has worked at Robertson Stephens Wealth Management, LLC since 2020 and previously held positions at Seaplane Partners, LLC and Vine Street Wealth Management, LLC. Robertson Stephens Wealth Management provides investment advisory services to individuals, families, trusts, estates, family offices, charitable organizations, and retirement plans. The firm combines individualized advice with centrally developed model portfolios and oversight by an Investment Office and Committee, managing over $7 billion in client assets.
Sergio F
CFP®, Series 63
San Francisco, CA
ValMark Advisers, Inc.
Sergio Fernandez is a CFP® certificant with 19 years of industry experience. He is currently an advisor at BPM Wealth Advisors, LLC and has previously worked at Valmark Advisers, Inc., Valmark Securities, Inc., Independent Financial Group, LLC, and Linsco Private Ledger. Outside of financial advising, he assists with managing a Uhaul rental dealer operation associated with his family’s business. BPM Wealth Advisors serves individual clients, including high-net-worth individuals, as well as corporations, trusts, estates, and charitable foundations. The firm focuses on financial planning, pension consulting, asset management, and insurance consulting, using a combination of passive and active strategies and relying on third-party money managers for security selection and trading.
Michael T
CFP®, CFA®, Series 63
San Francisco, CA
BakerAvenue
Michael Tideman is a CFP® and CFA® with 10 years of industry experience. He is currently with BakerAvenue, where he has worked since 2021. His prior experience includes roles at Northwestern Mutual Wealth Management Company and Northwestern Mutual Investment Services, LLC. BakerAvenue provides investment advisory and wealth planning services to individuals, retirement plans, charitable institutions, and other U.S. institutions, offering portfolio management, financial planning, family office services, and estate and philanthropy planning. The firm employs a blend of fundamental, quantitative, and technical analysis with tactical asset allocation across multiple named strategies.
Laura P
Series 65
San Francisco, CA
LNW
Laura Pantaleo is a financial advisor at Laird Norton Wetherby Wealth Management (LNW) in San Francisco, holding a Series 65 license with seven years of industry experience. Her work history includes roles at Wetherby Asset Management and consumer financial services, along with periods as a stay-at-home mother and volunteer. LNW provides comprehensive wealth planning and investment management primarily to high-net-worth individuals, families, and related entities. The firm emphasizes customized investment policies, strategic asset allocation, global diversification, and a core-satellite approach that incorporates active management, tax-aware strategies, and alternative investments.
Karen M
CFP®, Series 66
San Francisco, CA
Parallel Advisors, LLC
Karen Mc Millan is a CFP® and holds a Series 66 license with 24 years of industry experience. She has worked at Parallel Advisors, LLC since 2025, following eight years at Osborne Partners Capital Management and eight years at Merrill. Outside of advising, she serves as treasurer for the Instituto Italiano Scuola, a language school in San Francisco. Parallel Advisors serves individuals, business entities, retirement plans, trusts, estates, and charitable organizations with discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs a diversified investment approach incorporating fundamental, technical, and cyclical analysis, and integrates held-away account management through technology platforms to implement tax-efficient rebalancing and access a range of investment strategies.
Andrew Z
ChFC®, Series 63, Series 66
San Rafael, CA
The Wealth Consulting Group
Andrew Zittell is a ChFC® with 38 years of experience in the financial services industry. He is currently with The Wealth Consulting Group and has previously worked at LPL Financial, Yerba Buena Wealth Advisors, and Strategic Wealth Advisors Group. The Wealth Consulting Group is an SEC-registered wealth management firm serving individual clients, corporate clients, retirement plans, and trusts. The firm uses a combination of fundamental, technical, macroeconomic, and quantitative analysis to tailor investment strategies and offers a range of services including discretionary portfolio management, financial planning, and access to third-party managers across multiple custodial platforms.
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