Kelli Morrison is a financial advisor with Morgan Stanley in Bradenton, FL, holding a Series 66 credential and seven years of industry experience. She has worked with Morgan Stanley and its Private Bank since 2018 and had prior experience at Crowder Brothers Ace Hardware. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a variety of advisory programs including tailored financial planning supported by firm-approved tools and methodologies. The firm manages approximately $2.74 trillion in client assets and provides services that combine broad retail and institutional offerings with specialized investment and planning strategies.

Kathleen Scholz is a Series 66-registered financial advisor with LPL Financial in Bradenton, FL, and has seven years of industry experience. Her prior roles include positions at Edward Jones and Fisher Investments. She is co-owner of Abacus Handyman Services LLC, a handyman business based in Palmetto, FL. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement plan consulting, providing discretionary and non-discretionary management supported by in-house and third-party research.

Rebecca Gore is a financial advisor with LPL Financial, holding a Series 66 designation and 10 years of industry experience. Her prior roles include positions at BMO Bank NA, SunTrust Bank, Truist Advisory Services, and Raymond James. She is currently based in Sarasota, FL. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning, advisory programs, retirement plan consulting, and brokerage services, utilizing both discretionary and non-discretionary management approaches and incorporating research from multiple sources.

Jonna Keller is a financial advisor at OSAIC with 27 years of industry experience. She holds Series 63, 65, and 66 designations and has worked at firms including SagePoint Financial and Sigma Financial Corporation. Keller is also the managing partner of First Security Investments of SWF, LLC, an insurance sales business. OSAIC serves a diverse range of clients, including individual investors, pension plans, corporations, and charitable organizations, offering integrated brokerage and advisory services through a large network of affiliated advisors and multiple platforms. The firm utilizes various tools and third-party solutions to construct and manage portfolios across asset classes on both discretionary and non-discretionary bases.

Fernando Colon Hernandez is a financial advisor at Merrill with a Series 66 designation and no prior industry experience. He has worked at Merrill since 2022 and held positions at several other firms, including Bank of America, N.A., H&R Block, and Mutual of Omaha. Outside of his advisory role, he is the owner of Sahel Consulting LLC, a marketing consulting business. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

David Leifer is a financial advisor with Morgan Stanley in Sarasota, FL, holding Series 63 and Series 65 licenses and bringing 39 years of industry experience. He has been with Morgan Stanley Private Bank, N.A. since 2015 and Morgan Stanley Smith Barney LLC since 2009. Outside of his advisory work, he is also involved in the arts through his business, David Leifer Art. Morgan Stanley Wealth Management serves individual and institutional clients by providing tailored financial planning and a wide range of advisory programs. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools, with a focus on advisory services rather than individual security recommendations.

John Franz is a Wealth Management Advisor associated with Merrill Lynch Wealth Management. He works with a limited number of financially independent clients, typically individuals or families with investable assets of $1 million to over $5 million, providing ongoing oversight, second-opinion guidance, and strategic coordination. His practice is focused on high-net-worth wealth management, including portfolio management, retirement planning, tax minimization, and services for endowments, foundations, and non-profits. John's expertise includes wealth preservation, legacy planning, and assisting clients with complex financial decisions such as career transitions, executive moves, and 401(k) rollovers. He often collaborates with clients' estate attorneys and CPAs to unify planning strategies, emphasizing goals-based investment frameworks and tax-sensitive growth portfolios. Many client relationships begin with confidential second opinions to assess alignment across investments, tax strategy, and long-term planning. He holds professional designations including Certified Plan Fiduciary Advisor (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). John earned an Accredited Certificate from the College for Financial Planning. He is a member of professional organizations such as the Investment Consulting Association and the NFLPA, and participates in community involvement with the American Cancer Society. Outside of his professional work, John enjoys biking, boating, golfing, swimming, traveling, and spending time with his family.

Ernest Dean Jr. is a financial advisor with Morgan Stanley in Sarasota, FL, holding a Series 66 designation and 17 years of industry experience. He has been with Morgan Stanley since 2010 and also works with Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a range of advisory programs, including customized financial planning supported by firm-approved tools and research. The firm manages approximately $2.74 trillion in client assets and offers services both directly and through employer-sponsored arrangements.

Peter Borho is a financial advisor with Cambridge Investment Research Advisors and holds a Series 66 credential. He has 19 years of industry experience, including prior roles at Benjamin F Edwards & Co and Kovack Securities, Inc. Outside of advisory work, he is involved in insurance and benefits agencies and owns a holding company. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base, including individuals, retirement plans, and charitable organizations. The firm provides financial planning, investment management, and retirement services through independent financial professionals, offering a range of portfolio management options and proprietary and third-party strategies.

Kevin St John is a financial advisor with Edward Jones in Lakewood Ranch, FL, holding a Series 66 designation and five years of industry experience. Prior to joining Edward Jones in 2021, he worked at State College of Florida and PGT Innovations. He serves as a board member of the Sarasota Economic Development Corporation and is the president of Goalkeeper World, a sports training and merchandise business. Kevin also organizes events for the Vanderbilt University Sarasota Alumni Chapter. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory programs and investment solutions supported by a nationwide network of over 23,000 financial advisors. The firm manages approximately $1.01 trillion in assets and provides discretionary and non-discretionary strategies, overlay and tax-efficient services, and maintains affiliated capabilities such as a trust company and proprietary mutual funds.

Donna Gora is a Senior Financial Advisor with Merrill Lynch Wealth Management. She works alongside a team of firm specialists to provide goals-based wealth management services to a diverse range of clients. Donna focuses on developing strategies, offering investment guidance, succession planning, and exit strategies tailored for individuals, families, their businesses, as well as nonprofit organizations and foundations. Her expertise includes family wealth management strategies, services for endowments, foundations, and non-profits, personal retirement and philanthropic planning, small business strategies, socially responsible and ESG investing, women and wealth, sports and entertainment, and retirement income. Donna holds the Personal Investment Advisor (PIA) designation and has earned a High School Diploma from Oldsmar Christian School, an Associate's Degree from Edward Williams College, and both a Bachelor's and a Master's Degree from Fairleigh Dickinson University. Outside of her professional work, Donna is involved in community activities focused on early childhood development and education, as well as theater and the arts. Her personal interests include biking, gardening, and music.

Thomas Osterman is a financial advisor with Morgan Stanley in Sarasota, FL, holding Series 63 and Series 65 licenses. He has 33 years of industry experience and has been with Morgan Stanley and its Private Bank since 2015. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools and firm-approved methodologies to support client financial goals.

Beth Robak is a Senior Financial Advisor with Merrill Lynch Wealth Management. She works closely with clients and their families to develop tailored financial strategies aimed at addressing complex financial challenges and achieving both short- and long-term goals. Her collaborative approach involves coordinating with clients' CPAs, attorneys, and other professionals to deliver comprehensive wealth management solutions. Beth leverages investment insights from Merrill and the banking services of Bank of America to assist clients in navigating changing market conditions and financial opportunities. Beth has particular expertise in serving entrepreneurs, business owners, and women professionals. She understands the complexities involved in managing business growth, succession planning, and employee benefits, as well as balancing business and family financial needs. She also focuses on helping women engage actively with their family's financial planning and supports female business owners in aligning their personal and professional goals. She holds a Bachelor’s degree from Illinois State University and an MBA from Lake Forest Graduate School of Management. Beth is a Certified Exit Planning Advisor (CEPA) and a Personal Investment Advisor (PIA). In addition to her professional role, she participates in community volunteer activities. Her personal interests include boating, golfing, reading, skiing, swimming, traveling, volleyball, and spending time with her family.

Felipe Lewis is a Financial Consultant at Fidelity Investments, where he assists clients in understanding and navigating the company's offerings to develop and implement personalized financial plans. He has been with Fidelity Investments since 2020, progressing through roles including Financial Representative, Relationship Manager, and Investment Consultant before his current position. Prior to joining Fidelity, Felipe held positions in the banking industry, including Branch Manager at Credit Union 1 from 2012 to 2017, Licensed Personal Banker at JPMorgan Chase Bank from 2009 to 2012, and Senior Personal Banker at Parkway Bank & Trust Co. from 2003 to 2009. His experience spans various aspects of financial services, emphasizing client relationships and investment consulting.

Jorge Lopez Balboa is a financial advisor with UBS Financial Services in Sarasota, FL. He holds Series 63, Series 65, and Series 66 designations and has 52 years of industry experience. He has been with UBS Financial Services since 2009. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services, leveraging proprietary research and model-based asset allocations to tailor client plans.

Jon Lowther is a financial advisor with Wells Fargo Clearing in Sarasota, FL, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. His prior roles include positions at SunTrust Advisory Services and SunTrust Investment Services. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory solutions. The firm’s IPS-driven approach incorporates modern portfolio theory and includes a broad range of financial products such as insurance-related vehicles and bank deposit sweep options.

David Huffman is a financial advisor with Cambridge Investment Research Advisors in Lakewood Ranch, FL, holding the ChFC® and Series 63 designations. He has 48 years of industry experience, including 22 years at H. Beck, Inc., and he has operated Huffman Financial Group since 2007, where he is also an independent insurance agent. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base, including individuals, retirement plans, charitable organizations, and trusts. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent professionals, utilizing a range of portfolio management strategies across multiple platforms.

Jeffrey Gartman is a financial advisor at Raymond James & Associates with 45 years of experience in the industry. He has been with Raymond James & Associates since 2005. He holds a Series 63 designation. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser overseeing approximately $501 billion in assets. The firm serves a wide range of clients, including individuals, institutional and pension plans, charitable organizations, and government entities, offering financial planning, non-discretionary investment consulting, and institutional advisory services.

Daniel Shontere is a financial advisor at Ameriprise with 33 years of industry experience. He holds the Series 63 and Series 65 designations and has worked at Ameriprise and its affiliated entities since 2009. He serves on the Board of Directors and acts as Finance Chair for Young Life Manatee County. Ameriprise Financial Services is a diversified advisory firm serving individual and institutional clients, offering a specialized Premier Retirement Income service that provides written recommendations and ongoing planning advice focused on dependable income and tax-aware withdrawal strategies.

Tammy Friend is a financial advisor with Raymond James Financial Services Advisors, Inc., holding Series 63 and Series 65 credentials and 32 years of industry experience. She has worked at Raymond James since 2005 and is also associated with Rosnack Financial Group, where she serves in a support capacity. Raymond James Financial Services Advisors provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, corporations, and institutional investors. The firm uses analytical tools such as deterministic and probability modeling to tailor non-discretionary planning and consulting services to client goals.