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Robert S

Series 66

Louisville, KY

Ameriprise

Robert Smith is a financial advisor with Ameriprise in Louisville, KY, holding a Series 66 designation and bringing 22 years of industry experience. He has been with Ameriprise and its affiliated entities since 2003. Outside of his advisory role, Smith is involved in teaching Financial Peace University through Southeast Christian Church and owns PAS Financial Services. Ameriprise provides retirement-income planning services tailored to individuals nearing or in retirement with substantial investable assets. The firm combines research, modeling, and tax-efficiency analysis to deliver personalized, non-discretionary recommendations through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Lynore Y

Series 63, Series 65

Louisville, KY

Cetera

Lynore Yates is a financial advisor at Cetera with 11 years of industry experience and holds Series 63 and Series 65 credentials. She has worked at Cetera since 2018 and has prior experience at MML Investors Services and Mass Mutual Life Insurance Company. In addition to her advisory role, Yates is active as an insurance agent, selling life, health, disability, annuities, and long-term care products. Cetera Investment Advisers LLC is a nationwide SEC-registered adviser serving individual, corporate, charitable, and institutional clients through a large independent advisor network. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and various program options including model portfolios, third-party managers, and bespoke strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Joan L B

Series 63, Series 65

Louisville, KY

UBS Financial Services

Joan L Baldwin is a financial advisor at UBS Financial Services with 36 years of industry experience. She has been with UBS since 2014 and holds the Series 63 and Series 65 licenses. UBS Financial Services serves individual, corporate, and institutional clients with a range of brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm utilizes proprietary research and model-based asset allocations to tailor financial plans according to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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William W

Series 66

Louisville, KY

Morgan Stanley

William Wolford is a financial advisor with Morgan Stanley in Louisville, KY, holding a Series 66 designation and 17 years of industry experience. He has been with Morgan Stanley and its affiliated entities since 2009, including over a decade at Morgan Stanley Private Bank, National Association. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm provides a range of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Luke S

CFP®, Series 63

Shelbyville, KY

Ameriprise

Luke Schumer is a CFP®-certified financial advisor with Ameriprise, based in Shelbyville, KY, and has 19 years of industry experience. He has been with Ameriprise and its affiliated entities since 2007. Outside of his advisory role, Schumer owns Integrity Officiating, LLC, through which he provides basketball officiating services as an independent contractor. Ameriprise offers retirement-income planning services primarily for clients approaching or in retirement with significant investable assets, combining research, modeling, and tax-efficiency strategies to deliver tailored, written recommendations. The firm provides a broad range of advisory, brokerage, and insurance solutions typical of a large institutional provider.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Malachi R

Series 63, Series 66

Crestwood, KY

Fidelity

Malachi Rountree II is a Financial Consultant currently working at Fidelity Investments since 2025. He has held multiple roles within Fidelity Investments since 2021, including Financial Consultant I, Investment Solutions Representative III, and Investment Consultant. Prior to joining Fidelity, Malachi served as a Financial Advisor at Merrill Lynch from 2020 to 2021 and at Northwestern Mutual from 2017 to 2020. Malachi holds insurance licenses for Arkansas and California. His approach involves partnering with clients to develop clear and achievable financial plans tailored to their individual goals. Outside of his professional work, Malachi enjoys board games, family activities, fitness, pets, reading, and traveling.

General retirement planning Wealth management Cash flow / budgeting Financial Professional
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Amy L

CFP®, Series 66

Louisville, KY

STIFEL

Amy Lanning is a financial advisor at Stifel with 19 years of industry experience. She holds the CFP® and Series 66 designations. Her prior work includes roles at Merrill and Bank of America. Outside of her advisory work, she operates a family farm where she raises and sells beef cattle. Stifel serves a wide range of clients including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services alongside proprietary investment analysis and asset allocation guidance developed by its Investment Strategy Group.

General retirement planning Income planning
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Tina W

Series 66

Louisville, KY

UBS Financial Services

Tina Williams is a financial advisor with UBS Financial Services in Louisville, KY, holding a Series 66 designation and 26 years of industry experience. She has worked at UBS Financial Services since 2013 and previously at Banc One Securities Corporation from 2000 to 2006. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Jodi S

Series 66

Louisville, KY

Ameriprise

Jodi Seddon is a financial advisor with Ameriprise in Louisville, KY, holding a Series 66 designation and 21 years of industry experience. She worked at JPMorgan Securities LLC from 2013 to 2018 before joining Ameriprise Financial Services, Inc., where she served from 2018 to 2020, and has been with Ameriprise since 2020. Ameriprise offers a retirement-income planning service aimed at individuals nearing or in retirement with substantial investable assets. The firm delivers tailored, research-driven recommendations that address income sources, Social Security options, and tax-efficient withdrawal strategies through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Don H

Series 66

Louisville, KY

Merrill

Don Hardison is a Senior Financial Advisor at Merrill Lynch Wealth Management with over 19 years of experience in the financial services industry. Since joining Merrill in 2017, he specializes in serving the wealth management needs of business owners, corporate executives, non-profit institutions, and entrepreneurs. Don focuses on developing personalized strategies for clients, their families, and businesses to help pursue both short- and long-term financial objectives. He holds a Bachelor of Business Administration degree in Finance and a Bachelor of Science degree in Sociology from the University of Kentucky, as well as an MBA in Applied Management from Indiana Wesleyan University. Don is a CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). His advisory approach includes developing and managing customized portfolios with individual stocks, bonds, ETFs, and non-correlated assets. Don is involved with the American Lung Association - Louisville Chapter and participates in several professional and community organizations including the Financial Professionals Organization and the University of Kentucky Alumni Association. He is committed to collaborating with clients to create strategies aligned with their financial goals.

Wealth management Startup equity planning Business ownership considerations Charitable giving & philanthropy Founder/Business Owner Executive Attorney Doctor or Medical Professional Financial Professional
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Katelyn S

Series 66

Louisville, KY

Robert Baird & Co.

Katelyn Shiver is a financial advisor at Robert Baird & Co. in Louisville, KY, holding a Series 66 designation. She has been with Baird since 2025 and has prior experience working at Tennessee Technological University and Darling State of Mind. The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management department, serves a range of clients including individuals, corporate and business clients, pensions, and charitable organizations. The firm offers financial planning, portfolio management, and brokerage services, utilizing a mix of manager-traded and model-traded strategies along with internal research and tools in delivering client advice.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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William H

Series 66

Louisville, KY

LPL Financial

William Holladay is a financial advisor with LPL Financial in Louisville, KY, holding a Series 66 designation and eight years of industry experience. His career includes roles at Old National Bank, Truist Advisory Services, BB&T, and PNC Bank. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of services including financial planning, model portfolio programs, third-party asset management, and institutional platforms, supporting advisors with various investment strategies and technology tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Craig B

Series 66, Series 63

Jeffersontown, KY

J.P. Morgan Securities

Craig Boughey is a financial advisor with J.P. Morgan Securities in Jeffersontown, KY, holding Series 66 and Series 63 licenses and possessing 14 years of industry experience. He has been with J.P. Morgan Securities since 2014 and has worked at JPMorgan Chase Bank since 2013. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework when recommending strategies.

Wealth management Executive Founder/Business Owner
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Kevin N

Series 66

Louisville, KY

Robert Baird & Co.

Kevin Northup is a financial advisor at Robert Baird & Co. in Louisville, KY, holding a Series 66 designation and bringing 15 years of industry experience. He has worked at Robert Baird & Co. since 2019 and has been with J.J.B. Hilliard, W.L. Lyons, LLC since 2010. Robert Baird & Co.’s DDK Group serves individuals, families, pensions, corporations, and institutional clients with customized wealth management solutions, offering a range of portfolio management and consulting services tailored to client goals and risk tolerances.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Sophie S

Series 65, Series 63

Louisville, KY

Robert Baird & Co.

Sophie Stallings is a financial advisor with Robert W. Baird & Co., holding Series 65 and Series 63 licenses and three years of industry experience. Prior to joining Baird, she worked at ARGI and spent ten years in education. Outside of finance, she works part-time as a Community Living Support Worker assisting an intellectually disabled adult with daily activities and community involvement in Louisville, KY. Baird’s DDK Group serves individuals, corporate clients, pension plans, and charitable organizations, offering financial planning, portfolio management, and custody services. The firm utilizes a mix of manager-traded and model-traded strategies, tax management, and internal research tools to deliver advisory services.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Teresa A

Series 63, Series 66

Louisville, KY

J.P. Morgan Securities

Teresa Appell is a financial advisor at J.P. Morgan Securities with 23 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at J.P. Morgan Securities since 2012 and JPMorgan Chase Bank, N.A. since 2010. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program, combining quantitative asset-allocation modeling with manager due diligence and applying an ESG eligibility framework when recommending strategies.

Wealth management Executive Founder/Business Owner
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Matthew D

Series 66

Louisville, KY

Robert Baird & Co.

Matthew Doane is a financial advisor at Robert W. Baird & Co. with Series 66 credentials and two years of industry experience. His prior work includes roles at LPL Financial LLC, Redwood Legal Group, PLLC, and legal and nonprofit organizations. He is also a licensed notary in the state of Kentucky. Matthew is part of the DDK Group within Baird’s Private Wealth Management department, which serves a variety of clients including individuals, corporate entities, pensions, and charitable organizations. The firm offers comprehensive financial planning, portfolio management, and advisory services with an emphasis on manager-traded and model-traded strategies supported by in-house research and technology.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Cody S

Series 66

Louisville, KY

LPL Enterprise

Cody Smith is a financial advisor at LPL Enterprise with a Series 66 designation and three years of industry experience. His prior experience includes roles at The Prudential Insurance Company of America, Pruco Securities LLC, and CR Partners. LPL Enterprise provides investment advisory and brokerage services to a diverse client base, including individual and high-net-worth investors, retirement plans, and institutional entities. The firm employs a model-driven investment approach and offers financial planning, access to third-party asset managers, and insurance product sales through affiliated entities.

Tax-loss harvesting
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Anne C

Series 63, Series 65

Louisville, KY

Morgan Stanley

Anne Cheaney is a financial advisor with Morgan Stanley in Louisville, KY, holding Series 63 and Series 65 credentials and bringing 18 years of industry experience. She previously worked at UBS Financial Services for nine years before joining Morgan Stanley Smith Barney LLC. Morgan Stanley Wealth Management provides a wide range of advisory programs to individuals and institutional clients, including tailored financial planning supported by firm-approved tools and analyses such as Secular Return Estimates and Monte Carlo simulations. The firm manages approximately $2.74 trillion in client assets and offers both direct and corporate financial planning services.

General estate planning guidance
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Jeffrey C

Series 63, Series 65

Louisville, KY

LPL Financial

Jeffrey Caufield II is a financial advisor at LPL Financial with 21 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at Parkland Securities for 10 years. Outside of his advisory work, he serves as a priest at The Old Templar Holy Catholic Apostolic Church. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of financial planning and investment solutions, including model portfolios, third-party management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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