Brad Collar is a Wealth Management Advisor at Merrill Lynch in the Grand Rapids office, a position he has held since 1990. He specializes in total wealth management, tailoring solutions to clients’ risk tolerance, time horizon, liquidity needs, and overall investment objectives while considering costs. Brad employs a defined process that emphasizes understanding each client's unique circumstances to establish objectives, develop strategies, provide recommendations, and regularly review progress toward financial goals. He works closely with clients to ensure their financial plans remain aligned with their personal situations and draws upon Merrill specialists to implement strategies that address individual financial objectives. Brad’s areas of expertise include college education planning, services for endowments, foundations, and non-profits, personal retirement planning, philanthropic planning, socially responsible and ESG investing, women and wealth, individual and corporate investment strategy, tax minimization, and retirement income. He holds several professional designations, including Certified Exit Planning Advisor (CEPA), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Certified Private Wealth Advisor (CPWA), Chartered Retirement Planning Counselor (CRPC), Chartered SRI Counselor (CSRIC), Personal Investment Advisor (PIA), Retirement Accredited Financial Advisor (RAFA), and Retirement Income Certified Professional (RICP). Brad earned a bachelor's degree from Albion College. He is involved in his community through participation with Ada Bible Church, Habitat for Humanity, and youth sports. Outside of work, Brad engages in various personal interests, including boating, fishing, football, golfing, hunting, running, scuba diving, skiing, skydiving, and traveling.

Thomas Cole is a CFP® professional affiliated with LPL Financial with six years of industry experience. His prior work includes roles at USA Financial, Infinex Investments, and Flagstar Bank. He is based in Grand Rapids, MI. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of advisory programs, financial planning, and consulting services supported by extensive research and portfolio management options.

Patrick Borum is a Financial Advisor at Merrill Lynch Wealth Management with a focus on delivering comprehensive financial advice and best-in-class service. He joined Merrill in 2021 and works with a diverse clientele, including young couples building their nest eggs and retirees aiming to protect their assets. Patrick emphasizes developing an in-depth understanding of clients' situations, priorities, and values to provide customized advice aligned with their risk tolerance, time horizons, liquidity needs, and investment goals. He graduated early in 2018 from the Seidman College of Business at Grand Valley State University with bachelor's degrees in Finance and Business Management. Patrick holds the Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA) designations. His areas of expertise include stock compensation planning, custom lending and deposit solutions, estate and legacy planning, trust services, education planning, sports and entertainment, as well as personal and business banking. Originally from Holland, Michigan, Patrick is involved in professional organizations such as The Economic Club of Grand Rapids and Young Catholic Professionals - Grand Rapids. He also participates in community initiatives like First Tee - West Michigan. Outside of his professional role, Patrick enjoys football, golfing, and running.

Madeline Command is a financial advisor at Edward Jones in Jenison, MI, holding a Series 66 designation. She has been with Edward Jones since 2023 and has three years of industry experience. Prior to joining Edward Jones, she held various roles in industries including real estate and hospitality. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of investment strategies and affiliated financial products, supported by a large nationwide network of advisors and branch offices.

Naomi Stirdivant is a financial advisor with Edward Jones in Grand Rapids, MI, holding a Series 66 designation and 14 years at Edward Jones. She has four years of industry experience. Naomi is also a brand partner for Young Living, an essential oils company, though she does not solicit business for this activity. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients, offering a wide range of advisory services including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds. The firm reported approximately $1.01 trillion in assets under management and maintains a large network of financial advisors and branch offices nationwide.

Levi Reigler is a financial advisor with Wells Fargo Clearing in Grand Rapids, MI, holding Series 63 and Series 65 credentials and 12 years of industry experience. His prior roles include positions at Fifth Third Bank, Fifth Third Securities, infinex Investments, Inc., and Flagstar Bank. Outside of advising, he has ownership interests in commercial rental and farm-related properties in Freeport, MI. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment solutions. The firm’s IPS-driven advisory process incorporates modern portfolio theory and includes a broader range of financial products than typical large institutional advisers, such as insurance-related vehicles and bank deposit sweep options.

Joshua Geerts is a financial advisor at LPL Financial with four years of industry experience. He holds the Series 66 designation and previously worked at Royal Alliance. Outside of his advisory career, he has been a part-time employee at The Outdoorsmen Pro Shop since 2014. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing both discretionary and non-discretionary management supported by in-house and third-party research.

Matthew Brandon is a financial advisor at Charles Schwab with 10 years of industry experience. He holds the Series 63 and Series 66 designations and has been with Schwab and its affiliated entities since 2015, including a role at Charles Schwab Bank. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary and discretionary investment management, utilizing multi-asset model portfolios and a centralized operational structure.

Jacob Heeres is a financial advisor with Edward Jones in Grand Rapids, MI, holding a Series 66 designation and currently in his first year with the firm. His prior experience includes five years at Koops Inc, and he has held roles at Calvin University, Windridge Perennials & Landscaping, and Holland Christian High School. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs, including discretionary and non-discretionary wrap fee strategies and separately managed accounts. The firm is notable for its large network of financial advisors and branch offices, along with affiliated mutual funds and trust services.

Stephen Watkins is a CFP® with 17 years of industry experience and has been with Stifel since 2007. He serves on the advisory boards of Partners Worldwide and the Salvation Army, providing guidance on nonprofit activities in his community and abroad. Stifel serves a broad client base, including individuals, institutions, and charitable organizations, offering brokerage and advisory services grounded in a proprietary investment methodology developed by its Investment Strategy Group.

Rachel Morton is a Series 66 licensed financial advisor with Edward Jones in Grand Rapids, MI, where she has worked since 2013. She has three years of industry experience. Outside of her advisory role, she works as an independent Mary Kay cosmetics consultant. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory and investment solutions through a nationwide network of over 23,700 financial advisors.

Gina Bosetti is a Series 66-registered financial advisor with J.P. Morgan Securities, based in Grand Rapids, MI, and has 14 years of industry experience. Her prior roles include positions at Bank of America, Merrill, Lambert & Co, and Smart Bottoms. She has been with J.P. Morgan since 2021. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework to inform recommendations.

Shaun Mcdougall is a financial advisor with LPL Financial in Grand Rapids, MI, holding a Series 66 designation and 10 years of industry experience. His prior roles include positions at Wells Fargo Bank, HSBC Securities, and Citizens Bank. Outside of his advisory work, he is co-owner of S and R Shadetree LLC, a real estate rental business. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and nonprofits. The firm offers a range of advisory programs and financial planning services supported by research and model portfolios, delivering both discretionary and non-discretionary management options.

Matthew Wadsworth is a financial advisor at Edward Jones with a Series 66 designation and one year of industry experience. Prior to joining Edward Jones, he held positions at Grand Valley State University, Aptive Environmental, and Verhalen Inc. among others. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages over $1 trillion in assets and offers a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds.

Jennifer Baldini is a financial advisor with Raymond James Financial in Grand Rapids, MI, holding Series 63 and Series 65 credentials and bringing 25 years of industry experience. Prior to joining Raymond James in 2019, she worked at Rehmann Financial for nine years. She serves as treasurer for Northwest Young Life and participates on the finance and investment committee for the Sparta Education Foundation. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, pension plans, and institutional entities. The firm offers financial planning and non-discretionary investment consulting, emphasizing tailored recommendations based on client risk profiles and firm research, with a distinctive focus on advisory and implementation-support roles.

Joshua Koetje is a financial advisor with Cambridge Investment Research Advisors, holding a Series 66 designation and eight years of industry experience. He has been with Cambridge since 2020 and previously worked with Solid Rock Investing and Grand Valley State University. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base that includes individuals, retirement plans, charitable organizations, and trusts. The firm offers financial planning, investment management, and retirement plan advisory services delivered through a network of independent Financial Professionals employing various portfolio management and model-based strategies.

Melynda Crozier is a financial advisor with Wells Fargo Advisors in Grand Rapids, MI, holding Series 63 and Series 66 credentials and bringing 26 years of industry experience. She has worked at Wells Fargo Clearing Services LLC since 2017, following a brief tenure at Regulus Advisors, LLC. Outside of her advisory role, she co-owns small businesses involved in online sales of coffee, tea, and portable solar products. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser serving individuals, trusts, and institutional clients. The firm offers a wide range of financial planning services, including specialized areas such as business-owner transition and special-needs planning, utilizing proprietary research and tools to develop tailored client recommendations.

Andrew Emerson is a financial advisor at Morgan Stanley in Grand Rapids, MI, holding a Series 66 credential with two years of industry experience. His prior experience includes roles at Wintrust Investments, LPL Financial LLC, Osaic Institutions, Inc., and Macatawa Bank. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and emphasizes structured financial planning supported by firm-approved tools without providing individual security recommendations as part of standalone plans.

David Kasprzak is a financial advisor with Morgan Stanley in Grand Rapids, MI, holding Series 63 and Series 65 licenses and possessing 27 years of industry experience. He has been with Morgan Stanley Smith Barney since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a range of advisory programs to individual and institutional clients, including tailored financial planning and estate planning services. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process using firm-approved tools and modeling techniques.

Ellen Bylsma is a financial advisor with LPL Financial in Grand Rapids, MI, holding a Series 66 designation and 26 years of industry experience. She previously worked at Sagepoint Financial, Inc. for 14 years prior to joining LPL Financial. Outside of advisory work, she is involved in selling non-variable insurance products, including life, health, disability, long-term care, and fixed annuities. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients through a national network of investment adviser representatives. The firm offers a range of advisory programs, retirement plan consulting, and brokerage services, utilizing discretionary and non-discretionary management alongside research-supported model portfolios and alternative strategies.