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Andrew B

CFP®, Series 63, Series 65

Grand Rapids, MI

Eastown Financial Advisors, LLC

Andrew Bos is a CFP® professional with 26 years of industry experience. He is currently with Eastown Financial Advisors, LLC, where he has worked since 2019, and previously worked at Money Concepts Advisory Service for nine years. Bos is also president of Eastown Financial Services, Inc., an accounting, tax preparation, and insurance firm. Eastown Financial Advisors, LLC provides portfolio management and financial planning primarily for individual and high-net-worth clients, using a long-term investment approach grounded in modern portfolio theory. The firm employs diversified portfolios constructed from mutual funds, ETFs, equities, REITs, fixed income, and insurance products, often utilizing model allocations through the Charles Schwab institutional platform.

Annuities Wealth management
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Nathan B

Series 65

Grand Rapids, MI

Thatcher Wealth Management

Nathan Boot is a financial advisor at Thatcher Wealth Management in Grand Rapids, MI, holding a Series 65 designation. He has one year of industry experience and has previously worked at Marketlab, Bissell Inc, Comfort Research, and Steelcase Inc. Thatcher Wealth Management provides discretionary portfolio management and financial planning to individuals and high-net-worth clients. The firm’s investment approach includes ETFs, mutual funds, fixed income, equities, annuities, and may incorporate private placements and venture capital, using both fundamental and technical analysis.

Options & derivatives strategies Annuities General estate planning guidance Private / alternative investments
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John H

Byron Center, MI

Cedar Ridge Investment Management LLC

John Hopkins is a financial advisor at Cedar Ridge Investment Management LLC with two years of industry experience. He has been a partner in the income tax firm where he works and has spent 12 years at Prospect Financial Solutions, LLC. Cedar Ridge Investment Management provides discretionary portfolio management and financial planning services to individuals, trusts, estates, corporations, and other entities. The firm employs a variety of analytical approaches combined with professional judgment and offers strategies focused on both long-term holdings and more dynamic rebalancing.

Passive / index investing Active portfolio management College savings (529s, UTMA, etc.) Charitable giving & philanthropy
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Fredrick I

Series 63, Series 65

Grand Rapids, MI

Synergy Wealth Management, LLC

Fredrick Iacovoni is a financial advisor at Synergy Wealth Management, LLC in Grand Rapids, MI, holding Series 63 and Series 65 licenses with 15 years of industry experience. He has been with Synergy Wealth Management since 2015. Outside of his advisory role, he owns and operates Mitten State Guide Service, LLC, where he works as a fishing guide. Synergy Wealth Management serves individuals, pension and profit-sharing plans, and business entities with portfolio management, financial planning, and retirement-plan consulting. The firm employs an investment approach based on academic research and strategic asset allocation, utilizing no-load mutual funds and managing portfolios through Modern Portfolio Theory with ongoing monitoring and periodic rebalancing.

Wealth management College savings (529s, UTMA, etc.)
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Justin H

Series 63, Series 66

East Grand Rapids, MI

Greenrock Wealth Management, LLC

Justin Hales is a financial advisor at Greenrock Wealth Management, LLC in East Grand Rapids, MI, holding Series 63 and Series 66 licenses with 15 years of industry experience. He founded Greenrock Wealth Management in 2015 and is involved in an affiliated insurance practice through Greenrock Advisory, where he is a licensed insurance agent. Greenrock Wealth Management provides discretionary portfolio management to individuals, high-net-worth clients, and business entities, managing approximately $35.6 million in client assets. The firm focuses on tailored investment management using individualized asset-allocation strategies and primarily invests in mutual funds and diversified portfolios.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting
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Gary M

Series 63, Series 65

Kentwood, MI

Mattson Financial Services, LLC

Gary Mattson is a financial advisor with Mattson Financial Services, LLC in Kentwood, MI, holding Series 63 and Series 65 credentials and 16 years of industry experience. He has been with Mattson Financial Services since 2010 and is also involved in fixed insurance sales through Lakeview Financial Group, LLC and Mattson Insurance Agency LLC. Mattson Financial Services serves individual and high-net-worth clients as well as employer-sponsored retirement plans, offering discretionary portfolio management, financial planning, and retirement-plan consulting. The firm employs an active, asset-allocation-centered investment approach and coordinates with affiliated tax and insurance entities.

Private / alternative investments Wealth management
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Brett B

CFP®, Series 63, Series 65

Grand Rapids, MI

Hungerford Financial LLC

Brett Bauman is a Certified Financial Planner (CFP®) with nine years of industry experience. He is currently with Hungerford Financial LLC in Grand Rapids, MI and has previously worked at The Vanguard Group. Hungerford Financial serves individuals, charities, and employer retirement plans by providing financial planning, portfolio management, and retirement plan consulting. The firm’s investment strategy emphasizes strategic asset allocation with tactical adjustments, focusing on value, safety, quality, and risk control, supported by AI-enabled analytics alongside human oversight.

Business succession planning Wealth management Options & derivatives strategies
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Nicolle R

Series 65

Grand Rapids, MI

Blue Water Asset Management

Nicolle Rumsey is a financial advisor with Blue Water Asset Management in Grand Rapids, MI, holding a Series 65 credential and seven years of industry experience. She has worked at LPL Financial and INVEST Financial in prior roles. Outside of advising, she works as an independent contractor for a cleaning business. Blue Water Asset Management provides discretionary portfolio management, financial planning, and consulting services to individual and institutional clients, including pension plans and insurance companies. The firm employs a tailored, discretionary investment approach utilizing Modern Portfolio Theory and a mix of long- and short-term strategies implemented through model portfolios and sub-advisers.

Options & derivatives strategies Real estate investing
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Laurel S

Series 65

Kentwood, MI

Mattson Financial Services, LLC

Laurel Steward is a financial advisor at Mattson Financial Services, LLC with five years of industry experience. She holds a Series 65 designation and has been with Mattson Financial Services and Lakeview Financial Group since 2014. Outside of her advisory role, she is involved in insurance sales and serves as Director of Operations for Lakeview Financial Group. Mattson Financial Services, LLC provides fee-based financial planning, discretionary portfolio management, and retirement-plan consulting to individuals, trusts, estates, and businesses. The firm employs an asset-allocation driven investment approach using equities, ETFs, fixed income, and cash, supported by fundamental, quantitative, and technical analyses, and offers services through wrap-fee programs and third-party platforms.

Private / alternative investments Wealth management
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Maria K

CFA®, Series 66

Grand Rapids, MI

NPF Investment Advisors

Maria Kuiper is a CFA® charterholder and Series 66 licensee with six years of industry experience. She is currently an associate investment advisor at NPF Investment Advisors and previously worked at Stifel and Michael A. Tawney & Co. Kuiper has also held roles outside of finance, including positions at Calvin College. NPF Investment Advisors provides financial planning, portfolio management, and consulting services to individuals, including high-net-worth clients, as well as institutional clients such as foundations and pension plans. The firm manages discretionary client portfolios with a focus on fundamental security analysis and asset allocation, and it sponsors the NPF Core Equity ETF launched in 2026.

Social Security optimization Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Debt management Founder/Business Owner Retired Executive
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Michael C

Series 65

Grand Rapids, MI

Advisory Advocates LLC

Michael Cook is a financial advisor at Advisory Advocates LLC in Grand Rapids, MI, holding a Series 65 credential with six years of industry experience. His prior roles include positions at Legacy Planning & Associates, Inc. and BetterTrades, Inc. Outside of his advisory work, he is president and owner of Trendlogic, Inc., a non-investment related business. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and active approaches such as tactical asset allocation, sector rotation, and option-protected overlay hedged models.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
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Mark M

Series 65

Grand Rapids, MI

Cornerstone Wealth Partners, LLC

Mark Moerdyk is a financial advisor at Cornerstone Wealth Partners, LLC, holding a Series 65 credential. He has seven years of experience with Keystone Financial Coaching, a personal finance and budgeting consulting service he owns and operates, and previously worked at Allstate Insurance Company for seven years. Cornerstone Wealth Partners provides advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm uses an academic, evidence-based, globally diversified investment approach and offers both discretionary asset management and co-advisory services.

College savings (529s, UTMA, etc.)
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Craig R

CFP®, Series 63

Grand Rapids, MI

Financial Advisory Corporation

Craig Rayment is a CFP® and Series 63-registered advisor with Financial Advisory Corporation in Grand Rapids, MI. He has been with the firm since 2023 and previously worked for the Great Lakes Region of the Wesleyan Church and Red Cedar Church. Financial Advisory Corporation provides integrated wealth management services to individuals, employer retirement plans, and non-profit/endowment clients. The firm manages approximately $972 million in discretionary assets and employs a multi-advisor team approach with an emphasis on asset allocation and tailored portfolios.

General retirement planning Wealth management Cash flow / budgeting College savings (529s, UTMA, etc.)
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Pedro G

Series 65

Grand Rapids, MI

NPF Investment Advisors

Pedro Gomes is a financial advisor at NPF Investment Advisors with one year of industry experience. He holds a Series 65 designation and previously worked at Catholic Charities West Michigan and Grand Valley State University. NPF Investment Advisors provides financial planning, portfolio management, and consulting services to both individual and institutional clients, including management of the NPF Core Equity ETF. The firm develops individualized investment policies and typically manages accounts on a discretionary basis using fundamental security analysis and conventional asset-allocation strategies.

Social Security optimization Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Debt management Founder/Business Owner Retired Executive
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Mark R

CFP®

Grand Rapids, MI

Grand Wealth Management, LLC

Mark Rougas is a CFP® professional with four years of industry experience. He is currently with Grand Wealth Management, LLC and previously worked at Brookstone Capital Management and Huntington National Bank. Outside of his advisory role, he operates a sole proprietorship called Planscape LLC, providing financial data consulting services without direct client involvement. Grand Wealth Management advises individuals, families, and institutional clients with discretionary wealth management, retirement plan advisory, and financial planning services on a fee-only, fiduciary basis. The firm employs a systematic approach grounded in Modern Portfolio Theory and offers access to third-party managers and alternative investments when appropriate.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Private / alternative investments Executive Founder/Business Owner Retired
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William A

Series 63, Series 65

Grand Rapids, MI

Aspen Investment Management Inc.

William Alphenaar is a financial advisor with Aspen Investment Management Inc. in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. He has been with Aspen Investment Management since 1993. Aspen Investment Management provides discretionary and some non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, and charitable institutions. The firm uses a combination of fundamental and technical analysis, model asset allocations, and tactical adjustments, and offers participant account management through a third-party platform.

Active portfolio management Tax-loss harvesting
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Sara L

CFP®

Belmont, MI

Henrickson Nauta Wealth Advisors, Inc.

Sara Lewis is a CFP® professional with nine years of industry experience. She has been with Henrickson Nauta Wealth Advisors, Inc. since 2017 and previously worked at Watkins Ross for three years. Henrickson Nauta Wealth Advisors, Inc. is an SEC-registered wealth management firm serving individuals, trusts, estates, defined contribution plans, and businesses. The firm employs a long-term investment approach informed by modern portfolio theory, managing diversified portfolios primarily through mutual funds and ETFs, and offers family office–style services along with discretionary portfolio management.

Wealth management General retirement planning Tax-loss harvesting Business succession planning Founder/Business Owner Retired
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Gabriel N

Series 65

Wyoming, MI

JVL Wealth Strategies

Gabriel Newhof is a financial advisor with JVL Wealth Strategies in Wyoming, Michigan. He holds a Series 65 designation and has one year of industry experience. Prior to joining JVL Wealth Strategies, Gabriel worked at James Madison University and Spring Arbor University, and was involved with Basics Sports. JVL Wealth Strategies is a team-based firm serving individuals, trusts, estates, charitable organizations, and certain business entities. The firm offers discretionary portfolio management and comprehensive financial planning, utilizing a combination of passive and active investment strategies alongside a formal manager selection and monitoring process.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
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Emma F

Series 65

Grand Rapids, MI

Grand Wealth Management, LLC

Emma Fabiano is a Series 65-licensed financial advisor with Grand Wealth Management, LLC in Grand Rapids, MI. She has one year of industry experience, including prior roles at Stifel Nicolaus and Huntington National Bank. Outside of finance, Emma owns and operates Emma With a Camera LLC, a photography business. Grand Wealth Management serves individuals, families, and institutions with wealth management, portfolio management, and financial planning services. The firm employs a fee-only, fiduciary approach emphasizing globally diversified, low-cost investments and combines discretionary management with written financial plans.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Private / alternative investments Executive Founder/Business Owner Retired
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Loran F

CFP®, Series 63

Grand Rapids, MI

Financial Advisory Corporation

Loran Filson is a CFP® with 16 years of industry experience, currently serving at Financial Advisory Corporation since 1998. He holds a Series 63 license and works as part of a nine-advisor team based in Grand Rapids, MI. Financial Advisory Corporation provides wealth management services that combine investment management with comprehensive financial planning for individuals, retirement plans, and non-profit/endowment clients. The firm employs an asset-allocation approach with discretionary management, using mutual funds, ETFs, individual bonds, and periodic rebalancing tailored to client objectives and risk tolerance.

General retirement planning Wealth management Cash flow / budgeting College savings (529s, UTMA, etc.)
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