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Michael R

CFP®

Glendale, CA

Equanimity Wealth

Michael Rodriguez is a CFP® professional at Equanimity Wealth with two years of advisory experience. He previously worked at South Bay Financial Partners and US Bank and has a background that includes roles outside the financial industry. Equanimity Wealth is a fee-only independent firm serving individual clients, including high-net-worth households and business owners, with comprehensive financial planning and a variety of engagement options. The firm emphasizes client-driven advice and favors passive investment strategies without discretionary portfolio management or percentage-of-assets fees.

Business ownership considerations College savings (529s, UTMA, etc.)
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Patrick Y

CFP®

Tujunga, CA

Noor Financial Services

I was originally born in Toronto, Canada and my family moved to Los Angeles in 2009 during the recession. Within the first year of our move, my parents let my sister and I know that we might have to move back due to financial troubles. Fortunately we were able to make things work, but that sparked my interest in personal finance and I began learning about budgeting and investing. I was able to get my Bachelor's degree from CSUN in 2018 and have been working in the financial services industry for about 7 years. My experience ranges from helping young professionals who are just starting out on their journey to those who have put their work in and are looking to enjoy their retirement. I am a CFP professional as well as a notary public. In my spare time, I enjoy reading, being active and spending time with friends & family. I have always enjoyed playing sports, especially winter sports such as hockey and skiing (Would I be a true Canadian if I didn’t?) Even though I have lived in Los Angeles for over 15 years, my sports loyalty still lies with my teams in Toronto, and I hope to see the Maple Leafs win a Stanley Cup in my lifetime the same way I got to watch the Raptors win their first NBA championship back in 2019.

Cash flow / budgeting Gen Y/Millennials (Born 1980-1995) Financial coaching / therapy
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Carlota V

CFP®, Series 66

Pasadena, CA

Raven Wealth Advisors

Carlota Venegas is a CFP® and holds a Series 66 license with 16 years of industry experience. She has worked at Clifford Swan Investment Counsel and Ameriprise Financial Services before founding Raven Wealth Advisors in 2026. Raven Wealth Advisors is a fee-only registered advisor providing investment management and financial planning services to individuals, corporations, and businesses. The firm offers specialized divorce financial planning and educational seminars, managing portfolios through a mix of fundamental, technical, and cyclical analysis with both discretionary and non-discretionary arrangements.

Divorce financial planning Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.)
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Edwin C

Series 63

Pasadena, CA

Mariposa Capital Management, LLC

Edwin Choi is the sole advisor at Mariposa Capital Management, LLC, an independent advisory firm based in Pasadena, CA. He holds a Series 63 designation and has 16 years of industry experience. Since 2014, he has also served as CEO of Capitect, Inc., a company that provides online software and automated portfolio management services to wealth management firms. Mariposa Capital Management offers discretionary asset management and investment planning for individuals, including high-net-worth clients, as well as corporations and business entities. The firm employs an evidence-based, goal-oriented investment approach focused on long-term outcomes, diversification, and tax efficiency, primarily utilizing passive index funds and ETFs.

Passive / index investing Factor investing / smart beta
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Sevak K

Series 65

Glendale, CA

UP&UP Capital, Inc.

Sevak Khachatoorian is the sole advisor at UP&UP Capital, Inc., holding a Series 65 designation with five years of industry experience. Prior to founding UP&UP Capital, he was president and commodity trader at Minor To Major Capital, Inc., and worked as an independent trader for 14 years. Outside of his advisory and trading roles, he provides in-home supportive services. UP&UP Capital is a small independent firm serving individuals, small businesses, and corporate clients with financial planning, portfolio management, and educational workshops. The firm employs a blend of fundamental and technical analysis, integrates active and passive management, and includes a range of asset classes such as equities, fixed income, commodities, and ETFs tailored to client risk profiles.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Retirement withdrawal strategies
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Jay M

Series 63, Series 65

Los Angeles, CA

Master Structured Alternative Asset Related Strategies, LLC

Jay Master is the sole advisor at Master Structured Alternative Asset Related Strategies, LLC, an independent firm based in Los Angeles, CA. He holds Series 63 and Series 65 credentials and has 22 years of industry experience. He has led his firm since 2010. Master Structured Alternative Asset Related Strategies, LLC provides asset management, portfolio monitoring, referrals to third-party money managers, and sub-advisory services primarily to high-net-worth individuals and other investment advisers. The firm operates mainly on a non-discretionary basis and is notable for its sub-advisory role to private investment funds that invest with major managers like Blackstone and Carlyle across various strategies.

Private / alternative investments Options & derivatives strategies
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Keith H

Series 65

Glendale, CA

Creative Capitalists, Inc.

Keith Hays is a financial advisor at Creative Capitalists, Inc. with a Series 65 designation and seven years of industry experience. He previously worked at JWJ Accounting from 2017 to 2024. Creative Capitalists serves individuals, corporations, and charities by providing financial planning, portfolio management, tax planning, bookkeeping, and payroll services. The firm uses model-based asset allocation and fundamental analysis to manage discretionary portfolios, conducts quarterly reviews, and integrates tax and payroll services within its advisory practice.

General tax planning Cash flow / budgeting
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Cathy Z

Series 65

San Gabriel, CA

Easy Sunday Financial Planning

Cathy Zhang is the principal advisor at Easy Sunday Financial Planning in San Gabriel, CA. She holds a Series 65 credential and has been operating in the financial planning industry since 2026. Prior to founding Easy Sunday Financial Planning, she ran See Why Zhang LLC dba Easy Sunday Club, a creative business, for ten years. Easy Sunday Financial Planning is a fee-only registered investment adviser serving individuals, families, and small businesses. The firm uses primarily passive investment strategies within an asset-allocation framework and offers both ongoing investment management and one-time planning engagements.

General retirement planning Retirement withdrawal strategies College savings (529s, UTMA, etc.) Cash flow / budgeting General estate planning guidance
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David W

CFP®, Series 66

Los Angeles, CA

Williams Wealth Management, Inc.

David Williams is the principal of Williams Wealth Management, Inc. in Los Angeles, CA, holding the CFP® designation and Series 66 license with 25 years of industry experience. His prior roles include positions at 1 St Global Insurance Services and 1st Global Advisors, Inc. He also serves as a trustee for several irrevocable trusts. Williams Wealth Management provides financial consulting and investment advisory services to high-net-worth individuals, business owners, executives, and select institutional clients. The firm emphasizes tax-aware financial and estate planning, business succession, and risk management, implementing model portfolios based on factor-oriented research and primarily managing assets on a non-discretionary basis.

Cash flow / budgeting Income planning Tax-loss harvesting Concentrated stock management Long-term care insurance Executive Founder/Business Owner
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Annette D

CFP®, PFS™

Los Angeles, CA

Di Bello Financial

Annette Di Bello is a CFP® and PFS™ with 14 years of experience in financial advising. She has operated her own CPA and CFP professional corporation since 2005. Di Bello Financial provides tax planning and preparation, financial planning, and investment management services to individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and small businesses. The firm employs a strategic asset-allocation approach with global diversification and integrates tax planning and investment advice, supported by its affiliation with an accounting practice.

General tax planning General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Roubik S

Series 66

Glendale, CA

Hayk Capital

Roubik Sarian is a financial advisor at Hayk Capital in Glendale, CA, holding a Series 66 designation with nine years of industry experience. His prior roles include positions at SA Stone Wealth Management, Quest Capital Strategies, and Waddell & Reed, as well as a decade at Intel Corporation. Outside of financial advising, he works part-time as a marketing consultant for a child care services provider. Hayk Capital is a single-advisor registered investment adviser serving individual and small-business clients with investment advisory, financial planning, pension consulting, and educational seminars. The firm provides discretionary portfolio management tailored to clients’ goals and risk tolerance, and also offers non-advisory planning and consulting services on an hourly or fixed-fee basis.

General retirement planning Income planning
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Steven R

Series 65

North Hollywood, CA

Cambyses Financial Advisors

Steven Roy is a financial advisor at Cambyses Financial Advisors in North Hollywood, CA, with 11 years of industry experience. He holds a Series 65 designation and has been involved in tax and business consulting since 1977 through Cambyses Management Associates. Additionally, he is a managing partner in an online fine art gallery, Gallerie F64. Cambyses Financial Advisors provides portfolio management and comprehensive financial planning to individuals, trusts, charitable organizations, and business clients. The firm offers services including retirement benefit analysis, ERISA plan advisory, and client education, using a non-discretionary approach supported by AI tools and incorporating fundamental, quantitative, qualitative, and technical analysis.

Retired Founder/Business Owner
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Marshall J

Series 63, Series 65

Beverly Hills, CA

Jaffe Asset Management LLC

Marshall Jaffe is the sole advisor at Jaffe Asset Management LLC in Beverly Hills, CA, holding Series 63 and Series 65 licenses with 14 years of industry experience. He has managed his firm since 1998. Outside of advisory work, he is a passive real estate investor. Jaffe Asset Management provides discretionary portfolio management services to individuals, trusts, endowments, pension, and corporate clients, overseeing approximately $116 million. The firm emphasizes strategic and tactical asset allocation using mutual funds, ETFs, fixed income, and equities, with a focus on complementary fund managers and regular account reviews.

Passive / index investing Active portfolio management
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Brian K

CFA®, Series 63

La Crescenta, CA

Kin Stewards LLC

Brian Kim is a CFA® charterholder and Series 63 licensee based in La Crescenta, CA, with over 11 years of industry experience. He previously worked at Northern Trust Company for 10 years before founding Kin Stewards LLC, where he currently serves as the sole advisor. Kin Stewards LLC is an independent, state-registered investment adviser providing discretionary portfolio management and standalone financial planning for individuals, high-net-worth clients, trusts, retirement plans, and business entities. The firm combines fundamental analysis and Modern Portfolio Theory across various asset classes and offers business-oriented planning services such as corporate-structure and cost-segregation analysis.

Active portfolio management Options & derivatives strategies Real estate investing Retirement income strategy General tax planning
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Darren M

Series 65

West Hollywood, CA

D. Moss Wealth Management

Darren Moss is the sole advisor at D. Moss Wealth Management in West Hollywood, CA, holding a Series 65 designation with five years of industry experience. He has operated as a self-employed financial professional since 2016 and founded his registered investment adviser firm in 2021. D. Moss Wealth Management is an independent advisory firm providing discretionary portfolio management and comprehensive financial planning to individuals, high-net-worth clients, and small businesses. The firm constructs personalized investment policy statements and uses diversified portfolios incorporating ETFs, mutual funds, equities, fixed income, and options strategies, including direct indexing through a third-party platform.

Options & derivatives strategies Tax-loss harvesting General retirement planning Life insurance needs analysis College savings (529s, UTMA, etc.)
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Jeffrey W

CFA®, Series 63, Series 65

Pasadena, CA

Kelmar Capital Management, LLC

Jeffrey Wang is the principal advisor at Kelmar Capital Management, LLC in Pasadena, CA, with 24 years of industry experience. He holds the CFA® designation along with Series 63 and Series 65 licenses. Prior to founding Kelmar Capital Management in 2001, he worked at Stone Bridge Investment Partners LLC. Wang also serves as Treasurer for the City of La Canada Flintridge, managing its investment portfolio. Kelmar Capital Management provides investment advisory and portfolio management services primarily to high-net-worth individuals and family groups, focusing on conservative, value-oriented strategies with an emphasis on mid- to large-cap equities and fixed income. The firm manages over $400 million in assets with a focus on individualized portfolio construction and a policy against outside compensation or wrap fee programs.

Options & derivatives strategies Income planning Founder/Business Owner
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David W

Series 63, Series 65

Los Angeles, CA

Integrity Advisers LLC

David Wong is a financial advisor with Integrity Advisers LLC in Los Angeles, CA, holding Series 63 and Series 65 licenses and 18 years of industry experience. His prior experience includes roles at Ehukai Advisors LLC, Integrity Brokerage LLC, and several other firms dating back to 2015. He is also the owner of Integrity Brokerage LLC and Beachbreak Advisors LLC. Integrity Advisers LLC provides discretionary portfolio management services to individuals, trusts, retirement accounts, nonprofits, and business entities. The firm uses a variety of analytical methods and focuses on long-term trading across multiple asset classes, managing accounts according to documented client investment profiles.

Options & derivatives strategies Real estate investing
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Seok J

CFP®, Series 65, Series 63

La Crescenta, CA

STS Wealth Management, Inc.

Seok Jo is a CFP® with 24 years of industry experience. He is the president of STS Wealth Management, Inc. and has held roles at Royal Alliance Associates Inc. dba Crown Financial Partners and The Pacific Bridge Companies. STS Wealth Management, Inc. provides portfolio management and financial planning services to individuals, high-net-worth clients, and pension or profit-sharing plan clients. The firm employs fundamental analysis and a long-term trading approach, creates individualized Investment Policy Statements, and offers discretionary portfolio management with regular account reviews.

General retirement planning Real estate investing Annuities
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Jeffrey M

Series 63, Series 66

Rosemead, CA

Treveri Capital

Jeffrey Martinez is a financial advisor at Treveri Capital with 22 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Rainmaker Securities, LLC. Outside of his advisory role, he owns a sales and marketing consulting business and is involved in cybersecurity business development. Treveri Capital provides discretionary asset management services to individuals, high-net-worth clients, and small businesses, using tailored portfolios based on model allocations that emphasize long-term, index-focused ETF strategies informed by modern portfolio theory and risk/return analysis. The firm also incorporates actively traded large-cap crypto assets in suitable client strategies.

Passive / index investing Tax-loss harvesting
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David F

Los Angeles, CA

Financial Growth Management Inc.

David Fox is a financial advisor with Financial Growth Management Inc. in Los Angeles, CA, bringing 16 years of industry experience. He has been associated with Lear Capital since 2004, where he also works as a salesman in gold and silver sales. Financial Growth Management, Inc. provides discretionary investment management and financial planning services to individuals, high-net-worth clients, charitable organizations, and corporations. The firm employs both active and passive investment strategies, utilizing a proprietary algorithm to adjust allocations based on market trends, and manages approximately $12 million across 44 client accounts.

Active portfolio management Passive / index investing
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