Patrick Kelly is the sole advisor at Next Alpha Capital, LLC, a California-registered independent advisory firm. He holds a Series 65 designation and has nine years of industry experience, including five years at Motorola Solutions. Outside of his advisory role, Kelly manages a self-directed IRA investment company focused on futures and options trading. Next Alpha Capital provides investment advice through separately managed accounts and discretionary trading across a wide range of securities and financial instruments. The firm operates with broad discretionary authority and conducts continuous account reviews, offering a fixed hourly fee model rather than traditional percentage-based fees.

Hello! I'm Shannon, a bilingual (Eng/Spn) Advice-Only CFP® practitioner, and I'm here to help you create a clear path towards your life goals and a sense of financial freedom through values-aligned financial planning. I have worked with clients across a variety of career fields, from tech and solopreneurs to educational institutions, such as the UC system and public employees working for federal, state and local governments. My clients come from all walks of life, and I am particularly passionate about supporting those typically left out of money conversations and economic power, eg. women and BIPOC. I specialize in working with first generation wealth builders, like myself, who want to change their financial family trees, as well as those who want to go above and beyond reaching financial freedom for themselves to invest responsibly, support their communities in creative and meaningful ways, and to help close the wealth gap. I'm here to help you know, feel and do better with your money, and to help you make your money work harder for you in support of your goals, the life you want for yourself, and the impact you want to have on the world around you. Examples of who I work well with: • First Generation Wealth Builders, First Gen Americans and Immigrants • Progressive professionals interested in ESG & Socially Responsible Investing • FI/RE aspirers • Individuals, couples, LGBTQIA and non-traditional households • Tech employees & employer equity recipients • Small business owners I work with clients in San Diego, as well as nationwide via virtual meetings. Interested in working together? Please visit my website for more information and to schedule an introductory appointment: www.sagefinancialsd.com

Eric Niergarth is a flat-fee Retirement & Tax Planner. He holds the CFP® designation and has over a decade of financial services experience. He is passionate about helping people prepare for and transition into their ideal retirement. Before founding Retirement Roadmap Financial Planning, Eric was a Financial Planner under two of the most sought-after Wealth Management firms in San Diego, where he helped high-earning and high-net-worth families work towards their ideal retirement. Prior to that Eric worked with financial advisors at TD Ameritrade Institutional. There he gained valuable experience through consulting advisory firms on various industry topics. Outside of the office, Eric can be found spending time with his wife and two kids. He enjoys hiking, surfing, sailing, pickleball, and golf.

Anders Norrman is a CFP® and CFA® credentialed financial advisor with nine years of industry experience. He is the principal of Spreckels Wealth Management in San Diego, CA, where he has worked since 2021. In addition to his advisory role, Norrman serves as a Senior Investment Officer for the San Diego City Employees' Retirement System, overseeing publicly traded equity and fixed income assets. Spreckels Wealth Management provides personal wealth management on a fee-only basis to individuals, families, trusts, estates, and family businesses. The firm employs a strategic asset-allocation approach that combines passive index/ETF exposures with actively managed funds, dividend-paying stocks, and individual bonds, offering customized portfolios and regular monitoring with quarterly reporting.

Marten Mullins is a CFP® with 13 years of industry experience, currently operating as the sole advisor at Black Horse Wealth Management in San Diego, CA. He previously held roles at JPMorgan Chase Bank and JPMorgan Securities LLC, accumulating eight years of experience at the latter. Black Horse Wealth Management provides comprehensive portfolio management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and retirement plans. The firm employs a multi-method investment approach emphasizing asset allocation and manages a concentrated client base, offering both discretionary and non-discretionary account oversight.

Mary Storjohann is a CFP® and holds a Series 66 license with 18 years of industry experience. She is the sole advisor at Allora Wealth, LLC, an independent firm she joined in 2025. Prior to Allora Wealth, she worked at Abacus Wealth Partners and Workable Wealth, LLC. Allora Wealth provides discretionary investment management combined with ongoing financial planning to individuals, couples, families, and related entities. The firm uses a Modern Portfolio Theory approach with primarily passive, diversified portfolios consisting of index mutual funds and ETFs, managing accounts on a discretionary basis while accommodating reasonable client-imposed restrictions.

Jamie Fleming is a CFP® professional with 23 years of industry experience and the principal of Fleming & Associates, LLC in San Diego, CA. He has been with Fleming & Associates since its founding in 2003 and is also a licensed insurance agent offering products such as life insurance, long-term care, and annuities as part of the financial planning process. Fleming & Associates provides portfolio management and comprehensive financial planning services to individual clients, including high-net-worth individuals, as well as corporate pension and profit-sharing plans. The firm emphasizes fundamental analysis and uses written Investment Policy Statements to guide portfolio management, offering direct management, third-party adviser referrals, and access to wrap fee programs.

Mark Jackson is a CFP® and ChFC® credentialed advisor with 20 years of industry experience. He has been the sole advisor at Jackson Asset Management, Inc. since 1995. The firm is an independent registered investment adviser based in San Diego, CA, offering portfolio management, financial consulting, and ERISA-fiduciary services primarily to individuals, high-net-worth clients, trusts, and estates. Jackson Asset Management employs a combination of fundamental and technical analysis along with cyclical analysis for tactical adjustments, managing accounts on a discretionary basis with a focus on minimizing transaction costs and periodic rebalancing.

Robert Duncan is a CFP® professional based in San Diego, CA, currently serving as the sole advisor at Elevate Wealth LLC. He has no prior industry experience before founding Duncan Funding Partners in 2016, where he has been involved for eight years. Elevate Wealth serves individual and high-net-worth clients with discretionary asset management and comprehensive financial planning. The firm employs a combination of fundamental analysis, Modern Portfolio Theory, and passive strategies, offering both fixed-fee and hourly planning options alongside portfolio management.

Clifford Schmidt is the sole advisor at Foundation Associates Asset Management Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with 46 years of industry experience. He previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney from 2009 to 2018. Schmidt serves as treasurer of the advisory board for the San Diego High School Foundation’s Academy of Finance. Foundation Associates Asset Management provides portfolio management and investment research to individual investors and small businesses, operating both discretionary and non-discretionary accounts. The firm employs a primarily technical approach using chart studies and option-based strategies, with client accounts reviewed weekly and trades aggregated across clients.

Erik Smith is a CFP® professional with four years of industry experience. He currently works at 401 Financial, where he has been since 2022. His prior experience includes roles at Onramp, Roell Capital Management (Mass Mutual), US Bank, and Principal. 401 Financial is a small advisory practice serving individual and high-net-worth clients with financial planning, investment planning, and specialized cryptoasset strategy services. The firm emphasizes passive core allocations supplemented by tactical elements and offers proprietary crypto research and coaching as part of its tailored client approach.

Elisabeth Dawson Scherbaum is a financial advisor at Copia Wealth Management Advisors, Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with nine years of industry experience. She has worked at Copia Wealth Management since 2017 and previously spent time with Regal Investment Advisors, LLC. Outside of her advisory role, she serves as president and CEO of Dawson Insurance and Financial Services, Inc., where she provides consulting and coaching services. Copia Wealth Management Advisors, Inc. serves primarily individual households, managing approximately $19.7 million on a discretionary basis for about 86 clients. The firm offers discretionary portfolio management through third-party asset managers, comprehensive financial planning, and ongoing due diligence on certain private securities, using a mosaic research approach that combines fundamental, technical, and cyclical analysis.

David White is a financial advisor at Zermatt Wealth Advisors in San Diego, CA, with 14 years of industry experience. He holds Series 63 and Series 65 designations and has worked previously at Wheelerfrost Associates, Inc. and WFA San Diego, LLC. Zermatt Wealth Advisors is a fee-only, SEC-registered firm that offers personalized wealth planning and investment management to a range of clients including individuals, trusts, and small businesses. The firm employs an asset-allocation framework supported by third-party research and provides services such as discretionary portfolio management, ETF-only model portfolios, and 401(k) consulting.

Alexander Heyman is a financial advisor at Heyman Investment Counseling LLC with a Series 65 designation and two years of industry experience. Prior to joining Heyman Investment Counseling, he worked at Mariner Wealth Advisors and Aggancio. Heyman Investment Counseling LLC is a small, state-registered advisory firm serving individuals, trusts, private foundations, and retirement accounts. The firm manages balanced portfolios primarily focused on large-cap equities with complementary exposure to international, small- and mid-cap equities, and fixed income, using a mix of fundamental, valuation, and technical analysis.

Juan Gomez is a financial advisor with Prime Capital Equities LLC in San Diego, CA, holding Series 63 and Series 65 licenses and possessing 26 years of industry experience. He has been with Prime Capital Equities since 2011. Prime Capital Equities LLC provides portfolio management services to individuals, charitable organizations, and retirement plan sponsors, combining fundamental and technical analysis with both long- and short-term trading strategies. The firm emphasizes plan-sponsor services and maintains formal referral relationships with ERISA 3(38) managers.

Victor Colley is a financial advisor at Prime Capital Equities LLC with four years of industry experience. He holds Series 63 and Series 65 licenses and has a background that includes nearly two decades at Coldwell Banker Residential Realty. Outside of advisory work, he has been involved with AmWay and SELF since 1995 and maintains a longstanding affiliation with Charles Schwab & Co., Inc. Prime Capital Equities LLC provides portfolio management services to individuals, charitable organizations, and retirement plan sponsors. The firm combines fundamental and technical analysis in its investment approach and offers both discretionary and non-discretionary management, with a particular focus on ERISA-related services for plan sponsors.

Mari Fries is a CFP® professional affiliated with ProsperiTea Planning in San Diego, CA, with one year of experience in financial advising. Her background includes tax preparation and advisory roles, notably at H&R Block for 14 years and as owner of Lead Turn Consulting. ProsperiTea Planning serves individuals and families with holistic financial planning, discretionary portfolio management, and integrated tax services. The firm combines investment advice with tax preparation under separate engagements, using a structured investment process and a fixed annual retainer model.

Benjamin Koala is a CFP® and PFS™ with 11 years of experience in financial advisory and related fields. He is the CFO and one-third owner of Koala Financial, where he also manages tax preparation and accounting services. Koala serves as a finance officer in the Air National Guard and holds leadership roles in the Chula Vista Rotary Club, including President of its nonprofit foundation. He is also the owner of Koala Law PC, a law firm providing legal services alongside his financial practice. Koala Financial offers investment advisory services primarily to individuals and high-net-worth clients, incorporating pension consulting and written financial planning. The firm combines accounting, tax, legal, insurance, and real estate services, employing a multifaceted investment approach that includes discretionary portfolio management and various analytical methods.

Matthew Cobas is a CFP® and holds the Series 66 designation with 10 years of industry experience. He has worked at several firms including Mariner Wealth Advisors, Origin Investment Advisory LLC, and Wells Fargo Advisors before joining Kaiyo Wealth LLC, where he has been since 2021. Kaiyo Wealth LLC provides discretionary portfolio management and tailored financial planning for individuals, high-net-worth clients, and charitable organizations. The firm’s investment approach is based on modern portfolio theory and long-term trading, incorporating margin and options strategies and occasionally using outside managers to implement specific allocations.

Denisse Arebalo is a financial advisor at Pacific Canyon Investments with seven years of industry experience. She holds the Series 66 designation and has worked at Bay Street Capital Holdings and TD Ameritrade prior to joining Pacific Canyon Investments. Pacific Canyon Investments serves individuals, families, institutional clients, and plan sponsors, offering financial planning, asset management, and institutional advisory services. The firm’s investment approach blends a focus on disruptive innovation with value-based fundamental analysis and employs strategies including equity holdings and option tactics, alongside customized educational seminars for clients.