Anders Norrman is a CFP® and CFA® credentialed financial advisor with nine years of industry experience. He is the principal of Spreckels Wealth Management in San Diego, CA, where he has worked since 2021. In addition to his advisory role, Norrman serves as a Senior Investment Officer for the San Diego City Employees' Retirement System, overseeing publicly traded equity and fixed income assets. Spreckels Wealth Management provides personal wealth management on a fee-only basis to individuals, families, trusts, estates, and family businesses. The firm employs a strategic asset-allocation approach that combines passive index/ETF exposures with actively managed funds, dividend-paying stocks, and individual bonds, offering customized portfolios and regular monitoring with quarterly reporting.

Marten Mullins is a CFP® certificant and principal of Black Horse Wealth Management in San Diego, with 13 years of industry experience. He previously worked at JPMorgan Chase Bank and JPMorgan Securities LLC for a combined eight years before founding his independent advisory firm. Black Horse Wealth Management offers comprehensive portfolio management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and pension and profit-sharing plans. The firm uses multiple analysis methods to inform investment decisions, emphasizes asset allocation with both long- and short-term strategies, and manages a concentrated client base with substantial assets per account.

Mary Storjohann is a CFP® and holds a Series 66 license with 18 years of industry experience. She is the sole advisor at Allora Wealth, LLC, an independent firm she joined in 2025. Prior to Allora Wealth, she worked at Abacus Wealth Partners and Workable Wealth, LLC. Allora Wealth provides discretionary investment management combined with ongoing financial planning to individuals, couples, families, and related entities. The firm uses a Modern Portfolio Theory approach with primarily passive, diversified portfolios consisting of index mutual funds and ETFs, managing accounts on a discretionary basis while accommodating reasonable client-imposed restrictions.

Jamie Fleming is a CFP® professional with 23 years of industry experience and the principal of Fleming & Associates, LLC in San Diego, CA. He has been with Fleming & Associates since its founding in 2003 and is also a licensed insurance agent offering products such as life insurance, long-term care, and annuities as part of the financial planning process. Fleming & Associates provides portfolio management and comprehensive financial planning services to individual clients, including high-net-worth individuals, as well as corporate pension and profit-sharing plans. The firm emphasizes fundamental analysis and uses written Investment Policy Statements to guide portfolio management, offering direct management, third-party adviser referrals, and access to wrap fee programs.

Hugo Lopez is a financial advisor at Lighthouse Advisory Services, Inc. in San Diego, CA, with 17 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Fortune Financial Services, Inc. and Seaside Advisory Services, Inc. He is also active as an independent insurance agent. Lighthouse Advisory Services, Inc. is a small independent firm managing approximately $9.6 million for 24 clients, offering portfolio management, financial planning, and pension consulting primarily on a non-discretionary basis. The firm serves individuals, high-net-worth clients, and retirement plan sponsors, employing diverse analytic methods and strategies, and provides a formal pension consulting practice along with educational programs for plan participants.

Mark Jackson is a CFP® and ChFC® credentialed advisor with 20 years of industry experience. He has been the sole advisor at Jackson Asset Management, Inc. since 1995. The firm is an independent registered investment adviser based in San Diego, CA, offering portfolio management, financial consulting, and ERISA-fiduciary services primarily to individuals, high-net-worth clients, trusts, and estates. Jackson Asset Management employs a combination of fundamental and technical analysis along with cyclical analysis for tactical adjustments, managing accounts on a discretionary basis with a focus on minimizing transaction costs and periodic rebalancing.

Robert Duncan is a CFP® currently affiliated with Elevate Wealth LLC in San Diego, CA. He has over eight years of professional experience, including his work with Duncan Funding Partners since 2016. Duncan also maintains an affiliated insurance business that occupies a significant portion of his time. Elevate Wealth LLC, founded in 2025, serves individual and high-net-worth clients as well as various entities, offering discretionary asset management alongside comprehensive financial planning and consulting. The firm employs a combination of fundamental analysis, Modern Portfolio Theory, and passive/index strategies to construct and monitor portfolios, with a focus on coordination with outside professionals for trust, tax, and estate matters.

Clifford Schmidt is the sole advisor at Foundation Associates Asset Management Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with 46 years of industry experience. He previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney from 2009 to 2018. Schmidt serves as treasurer of the advisory board for the San Diego High School Foundation’s Academy of Finance. Foundation Associates Asset Management provides portfolio management and investment research to individual investors and small businesses, operating both discretionary and non-discretionary accounts. The firm employs a primarily technical approach using chart studies and option-based strategies, with client accounts reviewed weekly and trades aggregated across clients.

Erik Smith is a CFP® professional with four years of industry experience. He currently works at 401 Financial, where he has been since 2022. His prior experience includes roles at Onramp, Roell Capital Management (Mass Mutual), US Bank, and Principal. 401 Financial is a small advisory practice serving individual and high-net-worth clients with financial planning, investment planning, and specialized cryptoasset strategy services. The firm emphasizes passive core allocations supplemented by tactical elements and offers proprietary crypto research and coaching as part of its tailored client approach.

Elisabeth Dawson Scherbaum is a financial advisor at Copia Wealth Management Advisors, Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with nine years of industry experience. She has worked at Copia Wealth Management since 2017 and previously spent time with Regal Investment Advisors, LLC. Outside of her advisory role, she serves as president and CEO of Dawson Insurance and Financial Services, Inc., where she provides consulting and coaching services. Copia Wealth Management Advisors, Inc. serves primarily individual households, managing approximately $19.7 million on a discretionary basis for about 86 clients. The firm offers discretionary portfolio management through third-party asset managers, comprehensive financial planning, and ongoing due diligence on certain private securities, using a mosaic research approach that combines fundamental, technical, and cyclical analysis.

David White is a financial advisor at Zermatt Wealth Advisors in San Diego, CA, with 14 years of industry experience. He holds Series 63 and Series 65 designations and has worked previously at Wheelerfrost Associates, Inc. and WFA San Diego, LLC. Zermatt Wealth Advisors is a fee-only, SEC-registered firm that offers personalized wealth planning and investment management to a range of clients including individuals, trusts, and small businesses. The firm employs an asset-allocation framework supported by third-party research and provides services such as discretionary portfolio management, ETF-only model portfolios, and 401(k) consulting.

Alexander Heyman is a financial advisor at Heyman Investment Counseling LLC with a Series 65 designation and two years of industry experience. Prior to joining Heyman Investment Counseling, he worked at Mariner Wealth Advisors and Aggancio. Heyman Investment Counseling LLC is a small, state-registered advisory firm serving individuals, trusts, private foundations, and retirement accounts. The firm manages balanced portfolios primarily focused on large-cap equities with complementary exposure to international, small- and mid-cap equities, and fixed income, using a mix of fundamental, valuation, and technical analysis.

Lindsay Downes is a Financial Advisor with Merrill Lynch Wealth Management. She brings her background as a former teacher to her role, focusing on providing clarity and building trusting connections to empower individuals and families through personalized financial planning. Her areas of expertise include college education planning, divorce transition planning, employee benefits planning, family wealth management strategies, personal retirement planning, women and wealth, tax minimization, and retirement income. Lindsay holds several professional designations, including CERTIFIED FINANCIAL PLANNER (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). She earned a Bachelor's Degree from Bentley College and a Master's Degree from George Mason University. Lindsay is an East Coast native who relocated to San Diego with her husband and two children. She is involved in her community through events such as the McKinley Elementary School Spring Gala. Outside of her professional work, Lindsay enjoys cooking, spending time with her family, and playing tennis.

Juan Gomez is a financial advisor with Prime Capital Equities LLC in San Diego, CA, holding Series 63 and Series 65 licenses and possessing 26 years of industry experience. He has been with Prime Capital Equities since 2011. Prime Capital Equities LLC provides portfolio management services to individuals, charitable organizations, and retirement plan sponsors, combining fundamental and technical analysis with both long- and short-term trading strategies. The firm emphasizes plan-sponsor services and maintains formal referral relationships with ERISA 3(38) managers.

Victor Colley is a financial advisor with Prime Capital Equities LLC, holding the Series 63 and Series 65 designations and five years of industry experience. His prior career includes 18 years at Coldwell Banker Residential Realty and ongoing involvement with AmWay since 1995. Prime Capital Equities LLC provides portfolio management services to individuals, charitable organizations, and retirement plan sponsors. The firm uses a combination of fundamental and technical analysis in managing portfolios that include mutual funds, equities, bonds, ETFs, REITs, and government securities, offering discretionary and non-discretionary services tailored to client needs.

Mari Fries is a CFP® professional with one year of experience, currently serving as an advisor at ProsperiTea Planning. Prior to joining ProsperiTea Planning, she worked extensively in tax preparation and advisory roles, including over a decade at HR Block and as the owner of Lead Turn Consulting, a tax preparation and advisory business. ProsperiTea Planning serves individuals and families with holistic financial planning, discretionary portfolio management, and integrated tax planning and preparation. The firm’s approach features a written Investment Policy Statement, strategic asset allocation, and tax-aware decisions, supported by a multi-credential team and a fixed annual retainer model.

Benjamin Koala is a CFP® and PFS™ credentialed advisor with 11 years of industry experience, currently serving as CFO and co-owner at Koala Financial. He has held positions at Cetera Wealth Services and Avantax, and concurrently serves as a Finance Officer in the Air National Guard. Koala is the President of the Chula Vista Rotary Foundation and will serve as President-Elect of the Chula Vista Rotary Club in 2025. He is also the owner-operator of Koala Law PC, a law firm offering client representation and legal services. Koala Financial provides investment advisory services to individuals and high-net-worth clients, with offerings that include pension consulting and written financial planning. The firm integrates accounting, tax, legal, insurance, and real estate services into its investment process, which employs multiple methods of analysis and includes discretionary portfolio management focused on mutual funds, ETFs, and other securities.

Matthew Cobas is a CFP® and holds a Series 66 license with 10 years of industry experience. He has worked at Kaiyo Wealth LLC since 2021 and previously held positions at Origin Investment Advisory LLC, Mariner Wealth Advisors, Wells Fargo Clearing, and Msec, LLC. He is based in San Diego, CA. Kaiyo Wealth LLC provides discretionary portfolio management and customized financial planning for individuals, high-net-worth clients, and charitable organizations. The firm’s investment approach incorporates modern portfolio theory, long-term trading, margin, and options strategies, while also utilizing outside managers and maintaining regular portfolio monitoring.

Denisse Arebalo is a financial advisor at Pacific Canyon Investments with eight years of industry experience. She holds a Series 66 designation and has worked previously at Bay Street Capital Holdings and TD Ameritrade. Pacific Canyon Investments serves individual, family, and institutional clients, offering financial planning, portfolio management, and discretionary advisory services. The firm employs a tech-forward, innovation-focused investment approach combined with value-based fundamental analysis and provides customized portfolio solutions and educational seminars.

David Sprenger is a financial advisor at Qualified Planning with 10 years of industry experience. He holds the ChFC® and Series 63 designations. Sprenger has held roles at The Leaders Group DBA Simplicity Investments, Alkeme Insurance, IRA Solutions, Inc., and Dunhill Marketing & Insurance Services, Inc., where he serves as Vice President. Qualified Planning provides investment advisory services primarily to individual clients, as well as pension/profit-sharing plans and corporations. The firm offers passive, asset-allocation-driven portfolios mainly composed of ETFs and mutual funds, alongside model portfolio management and third-party manager monitoring.