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Michael G

Series 65

Santa Clara, CA

Sodium Advisors Inc.

Michael Goody is a Series 65-credentialed financial advisor with seven years of industry experience. He is the sole advisor at Sodium Advisors Inc., an independent firm based in Santa Clara, CA, where he has worked since 2018. Prior to founding Sodium Advisors, he was associated with Scharf Investments, LLC from 2014 to 2019. Sodium Advisors Inc. provides discretionary portfolio management primarily to high-net-worth individuals, overseeing a limited number of client accounts. The firm builds customized Investment Policy Statements and employs strategies including long-term equity positions, options, and short sales, utilizing performance-based fees with a high-water mark for qualified clients.

Options & derivatives strategies
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Harry W

Menlo Park, CA

Whelan Capital Mangement

Harry Whelan III is a financial advisor at Whelan Capital Management with 28 years of industry experience. He has been with Whelan Capital Management since 1991. Outside of his advisory work, he is involved with Miramar Restaurant in Half Moon Bay, California. Whelan Capital Management provides investment advisory services primarily to high-net-worth families through individualized discretionary accounts and private funds. The firm focuses on long-biased, growth-oriented investments in small- and mid-cap public equities, using a combination of fundamental and technical analysis along with flexible strategies including long and short positions, leverage, and hedging.

Active portfolio management Private / alternative investments
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Christopher W

Series 65

San Jose, CA

Azul Private Wealth, LLC

Christopher Weir is a financial advisor with Azul Private Wealth, LLC in San Jose, CA. He holds a Series 65 designation and has over 10 years of industry experience, including a decade at Charles Schwab. Azul Private Wealth, LLC provides ongoing portfolio management services to individuals, high-net-worth individuals, charitable organizations, and business entities. The firm focuses on client-specific Investment Policy Statements and discretionary portfolio management, employing strategic asset allocation with an emphasis on long-term investment horizons.

Passive / index investing General retirement planning
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Paul D

Pleasanton, CA

DeJarnatt, Paul E

Paul Dejarnatt is the sole advisor at DeJarnatt, Paul E, an independent firm based in Pleasanton, CA. He holds CPA credentials and has 12 years of professional experience, including two years in financial advisory. In addition to his advisory work, he maintains an active accounting practice providing tax return preparation and advice. The firm offers discretionary investment management and portfolio services primarily for individual clients, managing publicly traded equities and fixed income while also advising on private companies, commodities, and real estate. It serves a small client base with a concentrated approach that includes the use of options and other non-standard instruments under discretionary authority.

Concentrated stock management Options & derivatives strategies Real estate investing
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Timothy R

Series 63, Series 65

Palo Alto, CA

Rogers Investment Advisors, LLC

Timothy Rogers is the sole advisor at Rogers Investment Advisors, LLC in Palo Alto, CA, holding Series 63 and Series 65 licenses with 21 years of industry experience. His firm provides investment management, pension plan consulting, financial planning, tax preparation, and administrative services. Rogers Investment Advisors serves high-net-worth individuals and institutional clients such as trusts, endowments, and pension plans. The firm employs a diversified, actively managed investment approach across various asset types and offers both discretionary management and non-discretionary consulting, including specialized pension plan services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Founder/Business Owner Executive
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Frank E

Series 63, Series 66

Los Altos, CA

Frank Elmer Investment Strategies LLC

Frank Elmer is the principal advisor at Frank Elmer Investment Strategies LLC in Los Altos, CA. He holds Series 63 and Series 66 designations and has 23 years of industry experience. Since 2010, he has led his independent firm, providing investment advice and portfolio management. Frank Elmer Investment Strategies offers discretionary portfolio management and investment advice to individuals, high-net-worth clients, corporate pension and profit-sharing plans, and family trusts. The firm focuses on constructing portfolios primarily of mutual funds and ETFs, using both fundamental and technical analysis tailored to each client’s objectives and risk tolerance.

Passive / index investing
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Raj A

Series 65

San Jose, CA

Meera Advisory, L.L.C.

Raj Atisivan is a financial advisor at Meera Advisory, L.L.C. in San Jose, CA, holding a Series 65 designation with three years of industry experience. He previously worked at Amazon from 2016 to 2017. Meera Advisory, L.L.C. is an independent registered investment adviser serving individual and high-net-worth clients with discretionary portfolio management and financial planning. The firm employs fundamental analysis, documented risk tolerance, and a combination of long- and short-term options trading strategies, and it offers a performance-based fee structure for qualified clients.

Options & derivatives strategies Active portfolio management
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Sri P

Series 65

Moutian View, CA

Disruptiveseculargrowth Corporation

Sri Palasamudram is the sole advisor at DisruptiveSecularGrowth Corporation, an independent firm based in Mountain View, CA. He holds a Series 65 designation and has six years of industry experience. Prior to founding DisruptiveSecularGrowth in 2019, he worked at mobiDEOS Inc. for 15 years and has been involved in startups since 2000. He also spends time advising startups weekly to stay current with technology and market trends. DisruptiveSecularGrowth provides financial planning and discretionary investment management to individuals, families, trusts, and closely held businesses. The firm employs fundamental analysis and a mix of ETFs, mutual funds, equities, fixed income, and option strategies, including covered options and cash-covered puts, with a focus on risk-adjusted returns. It serves a material non-U.S. client base and offers both traditional asset-based and performance-based fee structures, reflecting its founder-led, technology-oriented approach.

Active portfolio management Options & derivatives strategies Cash flow / budgeting General tax planning
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Steven M

Series 63, Series 65

Fremont, CA

Sdmi Insurance And Financial Services

Steven Moeller is a financial advisor at Sdmi Insurance And Financial Services in Fremont, CA, with 20 years of industry experience. He holds Series 63 and Series 65 designations and has been with his current firm since 2014. In addition to advisory services, he is involved in fixed insurance sales through SDMI Insurance Services. Sdmi Insurance and Financial Services provides financial planning and pension consulting for individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a long-term investment approach based on technical analysis and third-party research, offering non-discretionary advice across traditional asset classes and placing emphasis on pension consulting and participant education.

General retirement planning Income planning Life insurance needs analysis Long-term care insurance College savings (529s, UTMA, etc.)
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German G

Series 66

Sunnyvale, CA

London House Capital

German Gentile is a financial advisor at London House Capital with 12 years of industry experience. He holds a Series 66 designation and has previously worked at Birkbeck Capital, Sowell Financial Services, LLC, and Concert Wealth Management, Inc. Outside of his advisory role, he owns G&) Global Trading, a wine distribution business. London House Capital is a solo registered investment adviser serving individual and institutional clients, including high-net-worth individuals. The firm employs fundamental, technical, and cyclical analysis and offers a range of investment strategies such as short-term trading, short sales, margin transactions, and options writing, typically managing portfolios on a discretionary basis.

Options & derivatives strategies
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John B

Series 63, Series 65

San Jose, CA

Betterman Digital Wealth, Inc.

John Betterman is a financial advisor with Betterman Digital Wealth, Inc. in San Jose, CA. He holds Series 63 and Series 65 licenses and has 27 years of industry experience. He has worked at Betterman Digital Wealth, Inc. since 2011 and Cura Collective Legacy since 2025. He is also a licensed agent involved in life and health insurance sales. Betterman Digital Wealth, Inc. is an independent investment adviser serving individuals, high-net-worth clients, and retirement plans. The firm offers portfolio management and financial consulting using a mix of active and passive strategies, model portfolios, and sub-advisory relationships, with services that include discretionary and non-discretionary asset management and ERISA support.

Private / alternative investments Concentrated stock management Options & derivatives strategies
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Ryan D

Series 65

Santa Clara, CA

Viridian Way LLC

Ryan Dearkland is a financial advisor with Viridian Way LLC, holding a Series 65 designation and six years of industry experience. He has worked with several firms, including Relentless Enterprises Inc and Violet Creek LLC, and is also a partner in a business management company. Viridian Way LLC provides portfolio management and financial planning services to individual and high-net-worth clients, with tailored strategies for business owners that encompass profit distribution, cash-flow projections, and exit planning. The firm combines fundamental analysis with modern portfolio theory in a long-term trading approach and offers both discretionary and non-discretionary account management.

College savings (529s, UTMA, etc.) Life insurance needs analysis Debt management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner
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Christopher L

Series 65

Palo Alto, CA

Tandem Private Wealth, LLC

Christopher Lazaro is a financial advisor at Tandem Private Wealth, LLC in Palo Alto, CA, holding a Series 65 designation. He has one year of experience in advisory services and has prior roles at Skyview Pinnacle, Inc. and various licensed positions in real estate, mortgage loan marketing, and insurance. Outside of advisory work, Lazaro is a licensed real estate broker and operates his own real estate company. Tandem Private Wealth provides asset management and financial planning to individuals, high-net-worth clients, and retirement plan sponsors. The firm combines fundamental and technical analysis with modern portfolio theory to create diversified portfolios aligned with client risk profiles, offering discretionary management and standalone planning services.

Equity compensation tax strategy Business Financial Management Retirement plans for business owners (SEP, solo 401k) Real estate investing Cash flow / budgeting Founder/Business Owner
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Jeanne D

CFP®, Series 66

San Jose, CA

JD Financial Fitness LLC

Jeanne Duce is a CFP® and holds a Series 66 license with 23 years of industry experience. She is the principal of JD Financial Fitness LLC, an independent firm she has led since 2019. Prior to that, she worked at 1ST Global Advisors, Inc. and 1ST Global Capital Corp. for nine years. Jeanne is also a licensed independent insurance agent for life, accident, and health insurance. JD Financial Fitness LLC provides investment management and financial planning services to individuals, qualified retirement plans, trusts, charitable organizations, corporations, and small businesses. The firm employs an evidence-based, buy-and-hold investment approach grounded in modern portfolio theory, with a focus on diversified asset-class allocations primarily through mutual funds and ETFs, supported by third-party sub-advisors.

Wealth management Passive / index investing College savings (529s, UTMA, etc.) General tax planning
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Todd W

Series 63, Series 65

Menlo Park, CA

Portola Creek Capital

Todd Wilson is the sole advisor at Portola Creek Capital in Menlo Park, CA, holding Series 63 and Series 65 licenses with 19 years of industry experience. He has been with Portola Creek Capital since 2017 and previously worked at Grow Capital Management. Portola Creek Capital provides fee-only investment advisory services to individuals as well as institutional and entity clients, including pension and profit-sharing plans and charitable organizations. The firm employs a combination of fundamental, technical, and cyclical analysis, offering both discretionary and non-discretionary portfolio management alongside financial planning at no additional charge.

Options & derivatives strategies
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James R

CFP®, ChFC®

Santa Clara, CA

Altura Wealth Advisors Inc.

James Rukstalis is a CFP® and ChFC® with nine years of industry experience, currently serving as an advisor at Altura Wealth Advisors Inc. He has worked in financial services since 2008, including roles at J.R. Financial and Freedom Insurance Solutions, where he also acts as president. Outside of advisory work, Rukstalis is involved in insurance sales, real estate sales, mortgage loan origination, and holds a notary public commission. Altura Wealth Advisors is a four-advisor SEC-registered team managing approximately $169 million for around 400 individual and high-net-worth clients. The firm emphasizes a long-term, largely passive investment approach using ETF and mutual fund allocations, with discretionary management and periodic rebalancing, while also offering financial planning and insurance-related services through affiliated entities.

Annuities Retirement plans for business owners (SEP, solo 401k) Real estate investing Executive Founder/Business Owner
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Kent S

CFA®, Series 63

Menlo Park, CA

Menlo Advisors LLC

Kent Seymour is a CFA® charterholder with 24 years of industry experience. He has been the sole advisor at Menlo Advisors LLC since 2002, based in Menlo Park, CA. Menlo Advisors LLC provides discretionary investment management and limited financial planning services to individuals, high-net-worth clients, trusts, and estates, tailoring portfolios to client objectives and liquidity needs. The firm also manages pooled investment vehicles and occasionally advises unaccredited investors on private offerings, employing a range of investment strategies including fundamental, technical, and cyclical analysis across various asset classes.

Wealth management Equity compensation tax strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Evan H

CFP®, CFA®, Series 65, Series 63

Los Altos, CA

Mok Capital Management

Evan Hirano is a CFP® and CFA® with 10 years of industry experience. He has worked at Mok Capital Management since 2015 and at Purshe Kaplan Sterling Investments since 2017. Mok Capital Management provides investment advisory and financial planning services to individuals, living trusts, charities, pension and profit-sharing plans, and business entities. The firm employs a value-oriented investment approach combining fundamental and technical analysis, managing portfolios primarily of stocks, bonds, and ETFs with periodic rebalancing aligned to client objectives.

Planning for children with special needs Elder care planning General estate planning guidance Charitable giving & philanthropy Options & derivatives strategies
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Nicholas W

Series 65

Los Altos, CA

Changing Parameters, LLC

Nicholas Winstead is a financial advisor with Changing Parameters, LLC in Los Altos, CA. He holds a Series 65 designation and has four years of industry experience. Prior to joining Changing Parameters, he worked at Edelman and was self-employed, with earlier experience at Klamath Falls Gems. Changing Parameters, LLC provides discretionary portfolio management and tactical allocation services to individuals, pensions, trusts, charities, and business entities, also serving as adviser to a registered investment company. The firm employs a model-driven investment process using technical and quantitative analysis, with strategies that may include active trading, derivatives, and concentrated portfolios.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
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William B

Series 65

Menlo Park, CA

BKB Financial Advisors, LLC

William Binder is a financial advisor with BKB Financial Advisors, LLC in Menlo Park, CA, holding a Series 65 designation and 20 years of industry experience. He has operated as a self-employed advisor since 2001. Outside of financial advising, he owns a consulting engineering sole proprietorship that provides product development, business development, engineering, and project management services, though he is currently not active in this business. BKB Financial Advisors provides customized financial planning and consulting to individuals and families across life stages, focusing on retirement planning, seniors, and clients facing major life events such as loss or divorce. The firm emphasizes client education and participation, offers hourly fee-based advice without managing or custodying assets, and provides specialized services including divorce financial planning and estate-document support.

Retirement income strategy Social Security optimization Medicare planning Charitable giving tax strategies Divorce financial planning Approaching retirement Retired Widow/Widower Young Families Divorced
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