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Mark L

Series 65

San Francisco, CA

Tourmaline Capital Management LLC

Mark Lovett is a financial advisor at Tourmaline Capital Management LLC with 15 years of industry experience. He has worked at Tourmaline Capital since 2011 and previously spent 12 years at UCSF. He holds a Series 65 designation. Tourmaline Capital Management LLC provides investment advisory services primarily to individual clients, managing approximately a dozen relationships with $3.5 million in assets. The firm offers discretionary portfolio management and non-discretionary hourly advice, constructing portfolios tailored to client risk tolerance and investment goals using equities, ETFs, and money-market instruments.

Active portfolio management
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Cheng S

Series 65

San Francisco, CA

Whiteswan Trading Corporation

Cheng Su is a financial advisor at Whiteswan Trading Corporation with six years of industry experience. He holds a Series 65 designation and previously worked at Hubei University of Economics and Zhongnan University of Economics and Law. Whiteswan Trading provides investment advisory services, financial planning, and hourly consultations to individual and business clients. The firm’s approach emphasizes value investing and strategic asset allocation, using fundamental, technical, and charting analysis to tailor portfolios primarily involving exchange-listed securities, ETFs, equities, and options.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning
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Greg D

Series 65

San Francisco, CA

GD Investment Advisers LLC

Greg Deforest is the sole advisor at GD Investment Advisers LLC in San Francisco, holding a Series 65 designation with 11 years of industry experience. He has managed his independent firm since 2014. GD Investment Advisers LLC provides discretionary investment advice and portfolio management for individuals, small businesses, and institutional clients. The firm employs fundamental analysis to pursue absolute returns over a 3–5 year horizon with a concentrated portfolio primarily focused on U.S. equities and options, and it incorporates active use of derivatives, leverage, and performance-based fees in its separately managed accounts.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Jason R

Series 65

San Francisco, CA

Centoic

Jason Roth is a financial advisor at Centoic with two years of industry experience. He holds a Series 65 designation and has prior work history spanning seven years at StackFlip LLC and seventeen years at LogicEase Solutions Inc. Centoic provides advisory services focused on education savings for individual investors through a technology-driven platform that offers subscription-based access to online educational materials, planning tools, and portfolio guidance, complemented by optional hourly financial-planning consultations. The firm emphasizes passive asset management using automated analysis and delivers advice without holding client assets.

College savings (529s, UTMA, etc.) Cash flow / budgeting Passive / index investing
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Kevin H

Series 65

San Ramon, CA

Run Free Capital LLC

Kevin Hummel is the sole advisor at Run Free Capital LLC, a state-registered investment adviser based in San Ramon, CA. He holds a Series 65 designation and has been involved in financial services since 2025. His background includes work as an options trader and financial engineer, an MBA, and a brief period in clinical nursing. Outside of advising, he operates a sole proprietorship managing real estate rental properties. Run Free Capital LLC provides financial planning and discretionary investment management services to individual clients. The firm employs a long-term, research-based investment approach combined with fundamental, technical, and cyclical analysis, and offers portfolio management across various asset classes including mutual funds, ETFs, equities, bonds, and REITs.

Options & derivatives strategies Tax-loss harvesting Real estate investing Founder/Business Owner Mid-Career Professionals
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Sarah H

CFP®, Series 63, Series 65

San Ramon, CA

New Spring Financial Planning, LLC

Sarah Huang is a CFP® professional with 31 years of experience in the financial services industry. She is the owner and sole advisor at New Spring Financial Planning, LLC, an independent firm she has operated since 2012. Prior to founding New Spring, she worked at Purshe Kaplan Sterling Investments for 11 years. New Spring Financial Planning provides financial planning, investment management, and consulting services to individual investors, high net worth clients, trusts, estates, retirement plans, and business entities. The firm emphasizes customized, non-discretionary portfolio management with a disciplined, conservative, long-term approach based on client objectives and risk tolerance.

Wealth management
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Jake B

Series 65

Berkeley, CA

Empowering Financial

Jake Birnberg is a financial advisor at Empowering Financial with nine years of industry experience. He previously worked at Portsmouth Financial Investment Advisory and has been involved in real estate and self-employment for over two decades. Birnberg operates a tax planning and preparation business, Deduction Detectives, and holds real estate and insurance licenses. Empowering Financial provides discretionary and non-discretionary investment management and financial planning services to individuals, small business owners, trustees, and fiduciaries. The firm employs a tailored investment approach combining fundamental, quantitative, qualitative, and cyclical analysis, and offers tax planning and IRS representation through its related tax business.

Long-term care insurance College savings (529s, UTMA, etc.) Options & derivatives strategies Real estate investing
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Herb M

CFA®

San Francisco, CA

Gator Investment Advisors, LLC

Herb Meiberger is a CFA® charterholder and principal of Gator Investment Advisors, LLC, with 11 years of industry experience. Prior to founding his independent firm in 2022, he worked at Berkeley Investment Advisors for eight years and held long-term academic positions at San Francisco State University and Hult International Business School. He also served on the San Francisco Retirement Board for 25 years. Gator Investment Advisors provides discretionary asset management to individual and high-net-worth clients, tailoring investment programs to each client’s goals and risk tolerance using fundamental and cyclical analysis. The firm maintains a small client base and operates with a designated custodian, Charles Schwab.

Passive / index investing Tax-loss harvesting
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Stephen M

Series 63, Series 65

San Francisco, CA

Sutro Advisors

Stephen Miles is a financial advisor at Sutro Advisors with 24 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Charles Schwab Bank and Charles Schwab & Co., Inc. for 13 years before joining Sutro Advisors in 2018. Sutro Advisors provides tailored investment management and financial planning to individuals, high-net-worth clients, and businesses. The firm primarily uses passive portfolios with index mutual funds and ETFs, complemented by fundamental, technical, and cyclical analysis, and also offers portfolio management for corporate and institutional clients.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Aaron B

Series 63, Series 65

San Leandro, CA

Baker & Associates Registered Investment Advisors, LLC

Aaron Baker is a financial advisor with Baker & Associates Registered Investment Advisors, LLC in San Leandro, CA. He holds Series 63 and Series 65 licenses and has 18 years of industry experience, including roles at DeVry Education Group and his own advisory firm. His professional activities include insurance sales and business consulting alongside financial advising. Baker & Associates Registered Investment Advisors, LLC provides portfolio management and investment advisory services primarily on a non-discretionary basis to a small number of individual clients. The firm combines traditional portfolio management with private placements, insurance brokerage, other financial product sales, and educational seminars.

Private / alternative investments Business sale tax planning Business ownership considerations Wealth management Founder/Business Owner
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Stephen D

Series 63, Series 65

Alameda, CA

De Luchi Investment Management

Stephen De Luchi is the sole advisor at De Luchi Investment Management in Alameda, CA, holding Series 63 and Series 65 licenses with five years of industry experience. He has been self-employed as a consultant since 1992 and has operated his investment management firm since 1996. De Luchi Investment Management provides ongoing investment supervisory services to a primarily individual clientele as well as pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm emphasizes fundamental analysis of economic value and growth potential, supplemented by technical analysis, and employs a range of strategies including long- and short-term positions, short sales, margin transactions, and option writing.

Real estate investing Passive / index investing
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Daryl W

Series 65

Oakland, CA

Tula Investment Group LLC

Daryl Wong is the sole advisor at Tula Investment Group LLC in Oakland, CA, holding a Series 65 credential with 13 years of industry experience. He has been with Tula Investment Group since its founding in 2013. Tula Investment Group LLC provides discretionary investment management and financial advisory services to individual and high-net-worth clients. The firm emphasizes a value-oriented, small-cap, and contrarian equity approach, complemented by opportunistic, event-driven research, and employs performance-based compensation for eligible investors.

Active portfolio management Options & derivatives strategies
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Wenjia L

CFA®, Series 65

Moraga, CA

Teapot Investments LLC

Wenjia Liu is a CFA® charterholder with four years of industry experience, currently affiliated with Teapot Investments LLC since 2025. Prior to this, Liu worked at Nuveen for eight years and Ned Davis Research, Inc. for seven years. Teapot Investments provides advisory services to registered investment advisers, family offices, endowments, foundations, corporations, and individual clients. The firm employs a blend of fundamental analysis, proprietary quantitative models, tax-aware analysis, and probabilistic scenario testing to develop strategic asset allocations with tactical adjustments and offers flexible fee arrangements including hourly and fixed project fees.

Retirement income strategy Tax-loss harvesting Passive / index investing Active portfolio management Founder/Business Owner Executive
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Jeffrey Y

CFP®, Series 63

South San Francisco, CA

Yoakum Wealth Management

Jeffrey Yoakum is a CFP® professional with 23 years of industry experience. He is the sole advisor at Yoakum Wealth Management in South San Francisco, CA. His prior experience includes roles at Pacific Wealth Advisors, LLC and LPL Financial, LLC. Yoakum Wealth Management provides comprehensive financial planning and discretionary portfolio management primarily to individual clients, including high-net-worth households, and small businesses. The firm employs a Core + Satellite investment approach combining indexed core holdings with actively managed satellite positions and offers additional services such as business and divorce consultation and educational workshops.

Cash flow / budgeting Debt management Retirement income strategy
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Tanay S

Series 65

Dublin, CA

Bayleaf Financial Services

Tanay Shah is the sole advisor at BayLeaf Financial Services and holds a Series 65 credential. He has been with BayLeaf Financial Services since 2026 and has 14 years of experience at Apple Inc. BayLeaf Financial Services provides portfolio management and financial planning to individual and high-net-worth clients, focusing on discretionary account management guided by customized Investment Policy Statements. The firm employs a range of analytical methods and strategies, including long- and short-term approaches, and may use advanced techniques such as options trading and short sales.

Options & derivatives strategies Passive / index investing Concentrated stock management
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Ziming H

Series 65

San Leandro, CA

MJ Capital Management LLC

Ziming Huang is a Series 65-licensed financial advisor at MJ Capital Management LLC with one year of industry experience. Prior to founding his firm, he worked at American Express and Acquco, and held roles in academia at Columbia University and UCLA. MJ Capital Management LLC is a fee-only registered investment adviser providing discretionary investment management and individualized planning to individuals, high-net-worth clients, charitable organizations, and businesses. The firm employs a multi-disciplinary investment process combining fundamental and technical analysis with Modern Portfolio Theory, integrating both passive and active strategies alongside a proprietary quantitative algorithmic trading approach focused on liquid U.S. equities and options.

ESG / Sustainable investing Active portfolio management Passive / index investing Gen Z (Born 1996-2010)
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Tyler R

Series 63

Alameda, CA

RIBERA Investment Management, LLC

Tyler Ribera is the sole advisor at RIBERA Investment Management, LLC, an independent firm based in Alameda, CA. He holds a Series 63 designation and has 26 years of industry experience, having led his firm since 1999. RIBERA Investment Management, LLC provides discretionary portfolio management and investment advice to individuals, trusts, estates, and charitable organizations. The firm employs a diversified asset-allocation approach focused on risk control and primarily uses no-load and load-waived mutual funds, ETFs, and other securities, with accounts generally managed on a discretionary basis.

Passive / index investing
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Allyson S

Series 63, Series 65

San Mateo, CA

AMS Capital Management LLC

Allyson Saldana is the principal of AMS Capital Management LLC, an independent registered investment adviser based in San Mateo, CA. She holds Series 63 and Series 65 licenses and has 26 years of industry experience. Since 2007, she has also worked as a licensed insurance agent offering life, health, and disability fixed insurance products. AMS Capital Management LLC serves approximately 55 clients, including individuals, high-net-worth clients, trusts, estates, and retirement plan sponsors and participants. The firm provides investment supervisory services, financial planning, retirement plan consulting, and distributes a monthly newsletter, employing fundamental analysis and primarily non-discretionary portfolio oversight.

Wealth management
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Arvind C

Series 65

Fremont, CA

Sagepointe Advisors LLC

Arvind Chopra is a financial advisor at Sagepointe Advisors LLC with nine years of industry experience. He holds a Series 65 designation and concurrently works as a Senior Principal Engineer at Cadence Design Systems. Sagepointe Advisors serves individual, high-net-worth, and business clients, providing discretionary portfolio management tailored to client objectives and risk profiles. The firm employs a variety of analytical methods and trading strategies, including the use of sophisticated instruments such as futures and structured notes, and it is notable for its work with corporate clients in addition to individual investors.

Options & derivatives strategies Real estate investing Passive / index investing
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Donald W

Series 65

San Francisco, CA

AVEC LLC

Donald Wong is the sole advisor at AVEC LLC, an independent firm based in San Francisco. He holds a Series 65 designation and has five years of experience as a financial advisor, following over two decades in consulting and three years at Pacific Gas and Electric Company. AVEC LLC provides fee-only wealth management services to individuals, high-net-worth families, trusts, donor-advised funds, and business entities. The firm employs a customized, unconstrained investment approach with a focus on long-term, risk-aware portfolios implemented through a variety of investment vehicles, and offers comprehensive financial planning and family-office services under a single asset-based advisory fee.

ESG / Sustainable investing Concentrated stock management Private / alternative investments Real estate investing
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