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Ricardo U

Orange, CA

UlivI Wealth Management

Ricardo Ulivi is the sole advisor at Ulivi Wealth Management in Orange, CA, with 2 years of industry experience. He has been active in his career since 1988. Outside of advising, he manages his own real estate properties. Ulivi Wealth Management is an independent, single-advisor firm providing customized investment management and financial planning services to individuals, trusts, estates, small businesses, charitable organizations, and pension/profit sharing plans. The firm uses an asset-allocation driven process informed by macroeconomic analysis, offering both discretionary and non-discretionary account management with ongoing monitoring and quarterly reporting.

Wealth management Tax-loss harvesting Real estate investing
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Jonathan B

CFP®, Series 66

Fullerton, CA

Irontree Wealth Management, Inc.

Jonathan Berman is a CFP® certificant with 17 years of industry experience, currently serving as the sole advisor at Irontree Wealth Management, Inc. He has prior experience at H.D. Vest Advisory Services and related entities, and he is also involved with Squire S. Burke, Inc. and IronTree Insurance Services, where he provides tax preparation and insurance services. Irontree Wealth Management offers financial planning, portfolio management, and investment consultation to individual investors, small businesses, and institutional clients. The firm employs a Modern Portfolio Theory-based investment approach with diversified, primarily passive allocations, and integrates tax, bookkeeping, and insurance services through affiliated businesses.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Tax strategies for small businesses Self-Employed
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Craig P

PFS™

City of Industry, CA

P&L Family Wealth

Craig Pelletier is a PFS™ credentialed advisor with P&L Family Wealth, where he has worked since 2026. His prior experience includes roles at Carmel Capital Partners and Axxcess Wealth Management, along with five years at Pelletier & Leo, LLP, and five years at PricewaterhouseCoopers, LLP. P&L Family Wealth provides wealth management and financial planning services to individuals, high-net-worth clients, and businesses. The firm combines ongoing portfolio management with written financial plans, employing a mix of passive and active investment strategies that include stocks, bonds, mutual funds, ETFs, municipal securities, and digital assets when appropriate.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
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Robert L

Series 63, Series 65

Santa Ana, CA

Financial Strategies for Today and Tomorrow--Wealth Mgmt Group

Robert Lawrence Jr. is the sole advisor at Financial Strategies for Today and Tomorrow—Wealth Management Group in Santa Ana, CA. He holds Series 63 and Series 65 designations and has 18 years of industry experience. In addition to his advisory role, he is president and owner of RSL Enterprises Inc., a tax and insurance services business. Financial Strategies for Today and Tomorrow—Wealth Management Group provides fee-based financial planning and consulting primarily to individuals and high-net-worth clients. The firm operates as a liaison to third-party money managers, offering documented goal-setting and written investment policy processes without direct portfolio management or discretionary trading authority.

Active portfolio management
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Janet L

CFP®, Series 66

Seal Beach, CA

Step Financial Services, LLC

Janet Larsen is a CFP® and holds a Series 66 license with 11 years of industry experience. She has been the sole advisor at Step Financial Services, LLC since 2014. Step Financial Services, LLC provides ongoing portfolio management and financial planning primarily for individual and high-net-worth clients. The firm emphasizes a long-term trading orientation with fundamental analysis and operates mostly on a non-discretionary basis, focusing on a small client base and maintaining detailed Investment Policy Statements for all accounts.

Real estate investing Annuities College savings (529s, UTMA, etc.)
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David C

CFP®, CFA®, Series 66

Brea, CA

Oaktree Wealth Group Inc.

David Chong is a CFP® and CFA® credentialed financial advisor with 18 years of industry experience. He is the owner and president of Oaktree Wealth Group Inc. in Brea, CA, where he has worked since 2013. Prior to founding Oaktree Wealth Group, he was with Schomer Wealth Advisors, LLC and Align Financial Coaching, LLC. Oaktree Wealth Group is a state-registered investment adviser serving individual clients and institutional plan sponsors, including pension and profit-sharing plans. The firm provides portfolio management primarily through referrals to third-party money managers, comprehensive and modular financial planning, and non-discretionary pension consulting, applying modern portfolio theory in its asset allocation recommendations.

Business succession planning
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Parth B

Series 65

Fullerton, CA

Maaxiom Capital LLC

Parth Bhatt is a financial advisor at Maaxiom Capital LLC in Fullerton, CA, holding a Series 65 designation with four years of industry experience. He also serves as Chief Investment Officer for the County of San Bernardino, overseeing treasury and fund management since 2016. Maaxiom Capital LLC provides discretionary asset management, financial planning, and consulting services to individuals, high-net-worth clients, trusts and estates, institutional clients, and qualified retirement plans. The firm offers specialized retirement-plan advisory and investment-manager services, combining fundamental and technical analysis to develop client-specific investment programs.

Retirement income strategy Tax-loss harvesting Options & derivatives strategies
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Charles R

CFA®, Series 63

Santa Ana, CA

American Strategic Capital

Charles Rother is a CFA® charterholder with 19 years of experience in the financial industry. He is the sole advisor at Sector Logic, LP and has been affiliated with both Sector Logic and American Strategic Capital, Inc. since 2007. He is also the CEO of Top Decile, Inc., a company established as a legal buffer between his affiliated firms. Sector Logic, LP provides discretionary asset management and portfolio review services to individual investors, trustees, pension and profit-sharing plans, and corporate clients. The firm uses a proprietary systematic sector rotation and dynamic asset allocation process licensed from an affiliated adviser, applying these models primarily to mutual fund and ETF portfolios, with some strategies employing leverage, short sales, and derivatives.

Active portfolio management Factor investing / smart beta Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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Mark H

Series 63, Series 65

Anaheim Hills, CA

Mark T. Harvey Investments

Mark Harvey is the principal of Mark T. Harvey Investments in Anaheim Hills, CA, holding Series 63 and Series 65 licenses with 12 years of industry experience. He has been involved with Harvest Finance & Mortgage, Inc. since 2002 and also operates businesses in mortgage brokerage, insurance sales, and tax return preparation. Mark T. Harvey Investments serves a small client base primarily composed of individual investors, trusts, and other entities, offering ongoing financial planning, investment advisory services, and portfolio management. The firm employs a core passive investment approach using index and ETF mutual funds, tailored to clients’ life stage, tax considerations, and risk tolerance, while also providing financial coaching and quarterly consultations.

Retirement income strategy Income planning Annuities Retirement withdrawal strategies Self-Employed
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David L

CFP®, Series 63

Stanton, CA

Lodestone Capital Solutions LLC

David Lu is a CFP® with 14 years of industry experience and serves as the sole advisor at Lodestone Capital Solutions LLC in Torrance, CA. He has been with Lodestone Capital Solutions since 2011. In addition to his advisory role, Lu is licensed as an insurance agent and a real estate broker. Lodestone Capital Solutions provides fee-based investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm also offers pension consulting and plan-sponsor services to small businesses, employing a tactical allocation strategy that uses fundamental analysis and a variety of instruments to manage risk and target improved performance.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management
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Betty A

Series 63, Series 66

Anaheim Hills, CA

Griffin Financial

Betty Azmoon is a financial advisor with LPL Financial and holds Series 63 and Series 66 licenses. She has 33 years of industry experience and previously worked at Woodbury Financial Services Inc and Centaurus Financial, Inc. Azmoon also provides financial planning and consulting services through Griffin Financial, LLC, a separate registered investment advisory firm she has operated since 2019. LPL Financial serves a broad range of clients including individual investors, retirement plans, institutions, and high-net-worth households. The firm offers diverse advisory and brokerage services supported by an in-house research team and a wide array of investment solutions tailored to client needs.

Divorce financial planning Business succession planning Charitable giving & philanthropy Cash flow / budgeting Founder/Business Owner Divorced
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David D

CFP®, Series 63

Ontario, CA

David De Koekkoek, CFP, EA

David De Koekkoek is a Certified Financial Planner (CFP®) and Enrolled Agent (EA) with over 30 years of experience in financial planning and tax services. He operates an independent firm in Ontario, California, providing tax preparation, planning, consulting, and bookkeeping services alongside financial advisory. His professional activities include licensed insurance sales and property management. His firm primarily serves individual clients as well as trustees, estates, trusts, and charitable organizations, offering financial planning, investment advice, and fee-for-service tax and business services. The firm employs a long-term investment approach with fundamental security analysis and delivers non-discretionary advisory services, with most assets custodied at Schwab Institutional.

General retirement planning Cash flow / budgeting General tax planning
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David C

Series 65

Brea, CA

DFS Capital Management

David Chapman is a financial advisor at DFS Capital Management with two years of industry experience. He holds a Series 65 designation and previously worked at APX Operating Company and the Automobile Club of Southern California. In addition to his advisory role, he performs freelance financial analysis for small businesses through Upwork. DFS Capital Management provides discretionary portfolio management and financial planning to individuals and businesses, including advisory services for employer-sponsored retirement plans and 529 accounts. The firm employs a combination of charting, cyclical, fundamental, and technical analysis with a focus on equities, mutual funds, ETFs, fixed income, and options strategies.

Options & derivatives strategies Active portfolio management
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Michael K

Series 65

Chino, CA

Affinity Asset Management

Michael Kedis is the founder of Affinity Asset Management in Chino, CA. He holds a Series 65 license and has two years of industry experience. Since 2011, he has also been involved with Cedars Express International Inc., a shipping services business. Affinity Asset Management provides financial planning and portfolio management services to individuals and small businesses through managed and guided plan options. The firm employs a macro-to-micro investment approach using both fundamental and technical analysis, considers private market opportunities, and operates without discretionary trading authority or receipt of commissions and performance-based fees.

Private / alternative investments Cash flow / budgeting Founder/Business Owner
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Alan A

Series 63, Series 65

Orange, CA

Orange County Asset Management

Alan Aidekman is the sole advisor at Orange County Asset Management in Orange, CA. He holds Series 63 and Series 65 licenses and has 11 years of industry experience. He has worked at Orange County Asset Management since 2014. Orange County Asset Management offers discretionary asset management and retirement-focused portfolio services to individual and high-net-worth clients. The firm uses a combination of fundamental and technical analysis and employs strategies including long-term holdings, short-term trading, options, and margin within a discretionary management framework.

Wealth management Retirement income strategy Income planning Retired
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Eugene L

Series 65

Irvine, CA

Lai Capital Management LLC

Eugene Lai is the principal and sole advisor at Lai Capital Management LLC, an independent investment advisory firm based in Irvine, CA. He holds a Series 65 designation and has 23 years of industry experience, including founding Lai Capital Management in 2002. In addition to his advisory role, he is a partner at Ferncroft Investment Partners LLC, a partnership involved in real estate and securities investing. Lai Capital Management LLC manages discretionary separate accounts for individuals and qualified institutions, focusing on a value-oriented, quantitative investing strategy. The firm also operates a private investment partnership, Quantitative Value Strategies L.P., which targets accredited investors through concentrated portfolios customized to client guidelines.

Active portfolio management Concentrated stock management Options & derivatives strategies Tax-loss harvesting
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Mark T

Series 63, Series 65

Anaheim, CA

WMS Financial Services

Mark Turner is a financial advisor at WMS Financial Services in Anaheim, CA, with 23 years of industry experience. He holds Series 63 and Series 65 credentials and has worked previously at Global Investment Solutions, LLC and Wealth Management Strategies Financial Services, LLC. In addition to his advisory role, he owns and operates an affiliated insurance business. WMS Financial Services provides discretionary asset management and advisory services to individuals, trusts, estates, charitable organizations, and business entities. The firm employs a multi-faceted investment approach combining fundamental, technical, charting, and cyclical analysis and offers public educational seminars and portfolio management using third-party models through the UX Wealth platform.

Active portfolio management Options & derivatives strategies Long-term care insurance
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Bradley L

CFP®, Series 63

Long Beach, CA

Goldman Lancaster, Inc.

Bradley Lancaster is a CFP® with 38 years of industry experience. He is a principal at Goldman Lancaster, Inc., where he has worked since 1994, and has been affiliated with LPL Financial since 1997. In addition to his advisory work, he is involved in insurance sales through his sole proprietorship and the firm. Goldman Lancaster, Inc. is a small advisory practice serving individual investors, corporations, non-profits, trusts, estates, and retirement plans. The firm offers comprehensive portfolio management and financial planning with a focus on tailored strategies that include fundamental analysis and a variety of investment instruments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Caren O

Series 63, Series 65

Orange, CA

Balancing Life Financial Planning

Caren Ober is a financial advisor at Balancing Life Financial Planning with 24 years of industry experience. She holds Series 63 and Series 65 designations and has previously worked at Independent Financial Group from 2012 to 2019. Ober is also the owner of Caren Ober Accountancy Corp., which offers estate and tax planning, business continuity planning, and tax preparation services. Balancing Life Financial Planning serves individual and high-net-worth clients by providing comprehensive portfolio management and financial planning. The firm builds portfolios tailored to clients’ goals, tax considerations, and risk tolerance, often implementing strategies through outside managers and recommended custodians.

Active portfolio management
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Shimon B

Series 63, Series 65

Cerritos, CA

Integrity Investment Portfolios LLC

Shimon Blumenfeld is a financial advisor with Integrity Investment Portfolios LLC and holds the Series 63 and Series 65 designations. He has 30 years of industry experience, including 17 years with Integrity Brokerage Services, Inc. Integrity Investment Portfolios LLC is a registered investment adviser that provides ongoing portfolio management focused on public equities for individual clients, families, trusts, and retirement accounts. The firm manages client accounts on a non-discretionary basis, tailoring plans to clients’ goals and risk tolerance while employing a broad range of analytical methods and maintaining a distinctive operational setup without third-party sub-advisers.

Active portfolio management Options & derivatives strategies Real estate investing
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