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Paul D

Series 63, Series 65

Long Beach, CA

PCD Wealth Strategies

Paul Dozier is a financial advisor at PCD Wealth Strategies in Long Beach, CA, holding Series 63 and Series 65 licenses with one year of industry experience. He has prior experience at NYLife Securities LLC and New York Life Insurance Company, and he operates his own insurance and wealth advisory firms. PCD Wealth Strategies is a California investment adviser serving individuals, small business owners, and non-profit organizations. The firm provides non-discretionary, fiduciary financial advice focused on retirement planning and business succession, combining fundamental analysis and third-party research without managing client assets directly.

General retirement planning Retirement income strategy Social Security optimization Business succession planning Self-Employed Founder/Business Owner
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Robert C

Series 63, Series 65

Santa Ana, CA

Cobb Planning Group

Robert Cobb is the sole advisor at Cobb Planning Group in Santa Ana, CA, with 47 years of experience in the financial industry. He holds Series 63 and Series 65 licenses and divides his time among advisory services, insurance sales, and estate planning consulting. Cobb is a licensed insurance agent offering life insurance and annuities. Cobb Planning Group serves primarily individual clients, including some high-net-worth individuals, by coordinating relationships with third-party money managers rather than managing portfolios internally. The firm employs a conservative investment approach with low turnover and tailors its services through detailed consultations to select appropriate third-party managers.

General tax planning Retirement income strategy Income planning
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Ricardo U

Orange, CA

UlivI Wealth Management

Ricardo Ulivi is the sole advisor at Ulivi Wealth Management in Orange, CA, with 2 years of industry experience. He has been active in his career since 1988. Outside of advising, he manages his own real estate properties. Ulivi Wealth Management is an independent, single-advisor firm providing customized investment management and financial planning services to individuals, trusts, estates, small businesses, charitable organizations, and pension/profit sharing plans. The firm uses an asset-allocation driven process informed by macroeconomic analysis, offering both discretionary and non-discretionary account management with ongoing monitoring and quarterly reporting.

Wealth management Tax-loss harvesting Real estate investing
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Jonathan B

CFP®, Series 66

Fullerton, CA

Irontree Wealth Management, Inc.

Jonathan Berman is a CFP® certificant with 17 years of industry experience, currently serving as the sole advisor at Irontree Wealth Management, Inc. He has prior experience at H.D. Vest Advisory Services and related entities, and he is also involved with Squire S. Burke, Inc. and IronTree Insurance Services, where he provides tax preparation and insurance services. Irontree Wealth Management offers financial planning, portfolio management, and investment consultation to individual investors, small businesses, and institutional clients. The firm employs a Modern Portfolio Theory-based investment approach with diversified, primarily passive allocations, and integrates tax, bookkeeping, and insurance services through affiliated businesses.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Tax strategies for small businesses Self-Employed
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Craig P

PFS™

City of Industry, CA

P&L Family Wealth

Craig Pelletier is a PFS™ credentialed advisor with P&L Family Wealth, where he has worked since 2026. His prior experience includes roles at Carmel Capital Partners and Axxcess Wealth Management, along with five years at Pelletier & Leo, LLP, and five years at PricewaterhouseCoopers, LLP. P&L Family Wealth provides wealth management and financial planning services to individuals, high-net-worth clients, and businesses. The firm combines ongoing portfolio management with written financial plans, employing a mix of passive and active investment strategies that include stocks, bonds, mutual funds, ETFs, municipal securities, and digital assets when appropriate.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
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Robert L

Series 63, Series 65

Santa Ana, CA

Financial Strategies for Today and Tomorrow--Wealth Mgmt Group

Robert Lawrence Jr. is the sole advisor at Financial Strategies for Today and Tomorrow—Wealth Management Group in Santa Ana, CA. He holds Series 63 and Series 65 designations and has 18 years of industry experience. In addition to his advisory role, he is president and owner of RSL Enterprises Inc., a tax and insurance services business. Financial Strategies for Today and Tomorrow—Wealth Management Group provides fee-based financial planning and consulting primarily to individuals and high-net-worth clients. The firm operates as a liaison to third-party money managers, offering documented goal-setting and written investment policy processes without direct portfolio management or discretionary trading authority.

Active portfolio management
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Janet L

CFP®, Series 66

Seal Beach, CA

Step Financial Services, LLC

Janet Larsen is a CFP® and holds a Series 66 license with 11 years of industry experience. She has been the sole advisor at Step Financial Services, LLC since 2014. Step Financial Services, LLC provides ongoing portfolio management and financial planning primarily for individual and high-net-worth clients. The firm emphasizes a long-term trading orientation with fundamental analysis and operates mostly on a non-discretionary basis, focusing on a small client base and maintaining detailed Investment Policy Statements for all accounts.

Real estate investing Annuities College savings (529s, UTMA, etc.)
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David C

CFP®, CFA®, Series 66

Brea, CA

Oaktree Wealth Group Inc.

David Chong is a CFP® and CFA® credentialed financial advisor with 18 years of industry experience. He is the owner and president of Oaktree Wealth Group Inc. in Brea, CA, where he has worked since 2013. Prior to founding Oaktree Wealth Group, he was with Schomer Wealth Advisors, LLC and Align Financial Coaching, LLC. Oaktree Wealth Group is a state-registered investment adviser serving individual clients and institutional plan sponsors, including pension and profit-sharing plans. The firm provides portfolio management primarily through referrals to third-party money managers, comprehensive and modular financial planning, and non-discretionary pension consulting, applying modern portfolio theory in its asset allocation recommendations.

Business succession planning
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Parth B

Series 65

Fullerton, CA

Maaxiom Capital LLC

Parth Bhatt is the principal of Maaxiom Capital LLC, an independent advisory firm, and holds a Series 65 designation with four years of industry experience. He has served as Chief Investment Officer for the County of San Bernardino since 2016, overseeing treasury and fund management. Prior to Maaxiom Capital, he worked at Kinstead Wealth Management LLC. Maaxiom Capital LLC provides discretionary asset management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, institutional clients, and qualified retirement plans. The firm offers specialized retirement-plan services including ERISA 3(21) advisory and 3(38) investment-manager arrangements, developing client-specific investment programs using fundamental and technical analysis.

Retirement income strategy Tax-loss harvesting Options & derivatives strategies
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Charles R

CFA®, Series 63

Santa Ana, CA

American Strategic Capital

Charles Rother is a CFA® charterholder with 20 years of industry experience, currently serving as the sole advisor at American Strategic Capital. He has worked extensively with Sector Logic LP and American Strategic Capital since 2012. Outside of his advisory roles, Rother is CEO of Top Decile, Inc., a legal entity established to provide a buffer between American Strategic Capital and Sector Logic. American Strategic Capital offers asset management and portfolio review services, as well as investment research and strategy tools to wealth managers and institutional investors. The firm employs proprietary quantitative models focused on industry sector rotation and dynamic asset allocation, including strategies that utilize leveraged funds, options, and margin.

Active portfolio management Factor investing / smart beta Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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Mark H

Series 63, Series 65

Anaheim Hills, CA

Mark T. Harvey Investments

Mark Harvey is the principal of Mark T. Harvey Investments in Anaheim Hills, CA, holding Series 63 and Series 65 licenses with 12 years of industry experience. He has been involved with Harvest Finance & Mortgage, Inc. since 2002 and also operates businesses in mortgage brokerage, insurance sales, and tax return preparation. Mark T. Harvey Investments serves a small client base primarily composed of individual investors, trusts, and other entities, offering ongoing financial planning, investment advisory services, and portfolio management. The firm employs a core passive investment approach using index and ETF mutual funds, tailored to clients’ life stage, tax considerations, and risk tolerance, while also providing financial coaching and quarterly consultations.

Retirement income strategy Income planning Annuities Retirement withdrawal strategies Self-Employed
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David L

CFP®, Series 63

Stanton, CA

Lodestone Capital Solutions LLC

David Lu is a CFP® with 14 years of industry experience and serves as the sole advisor at Lodestone Capital Solutions LLC in Torrance, CA. He has been with Lodestone Capital Solutions since 2011. In addition to his advisory role, Lu is licensed as an insurance agent and a real estate broker. Lodestone Capital Solutions provides fee-based investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm also offers pension consulting and plan-sponsor services to small businesses, employing a tactical allocation strategy that uses fundamental analysis and a variety of instruments to manage risk and target improved performance.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management
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Betty A

Series 63, Series 66

Anaheim Hills, CA

Griffin Financial

Betty Azmoon is a financial advisor with Griffin Financial in Anaheim Hills, CA, holding Series 63 and Series 66 licenses and bringing 34 years of industry experience. She has worked at LPL Financial, Woodbury Financial Services Inc, and Centaurus Financial, Inc. Outside of investment advisory, she provides divorce financial planning, forensic analysis, and mediation services through a separate business entity. Griffin Financial offers financial planning and investment consulting to individuals, trusts, estates, and charitable organizations, emphasizing both investment and non-investment topics such as cash flow, estate planning, and divorce-related financial issues. The firm provides fee-based advice without managing client portfolios or taking custody of assets, and it integrates fundamental analysis and asset allocation in its recommendations.

Divorce financial planning Business succession planning Charitable giving & philanthropy Cash flow / budgeting Founder/Business Owner Divorced
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David D

CFP®, Series 63

Chino, CA

David De Koekkoek, CFP, EA

David De Koekkoek is a Certified Financial Planner® and Enrolled Agent with over 30 years of experience in financial and tax services. He operates independently through his own firm, David De Koekkoek, CFP, EA, based in Chino, California. His professional background includes tax preparation, planning, and consulting, as well as serving as a licensed life insurance agent. His firm serves individual clients as well as trustees, estates, trusts, charitable organizations, and business clients, providing financial planning, retirement-transition planning, tax services, bookkeeping, and payroll support. The firm emphasizes long-term planning and fundamental security analysis, offering non-discretionary investment advice and maintaining client assets with third-party custodians.

General retirement planning Cash flow / budgeting General tax planning
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David C

CFP®, Series 65

Brea, CA

DFS Capital Management

David Chapman is a CFP® with three years of industry experience, currently serving as the sole advisor at DFS Capital Management. Prior to founding the firm, he worked at APX Operating Company and the Automobile Club of Southern California. Outside of his advisory role, Chapman conducts freelance analyst work on Upwork, providing financial statement analysis for small businesses. DFS Capital Management is an independent firm offering discretionary portfolio management and financial planning to individual and business clients. The firm specializes in managing employer-sponsored retirement plans and held-away assets, employing a mix of charting, cyclical, fundamental, and technical analysis with an emphasis on equity strategies.

Options & derivatives strategies Active portfolio management
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Michael K

Series 65

Chino, CA

Affinity Asset Management

Michael Kedis is the founder of Affinity Asset Management in Chino, CA. He holds a Series 65 license and has two years of industry experience. Since 2011, he has also been involved with Cedars Express International Inc., a shipping services business. Affinity Asset Management provides financial planning and portfolio management services to individuals and small businesses through managed and guided plan options. The firm employs a macro-to-micro investment approach using both fundamental and technical analysis, considers private market opportunities, and operates without discretionary trading authority or receipt of commissions and performance-based fees.

Private / alternative investments Cash flow / budgeting Founder/Business Owner
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Alan A

Series 63, Series 65

Orange, CA

Orange County Asset Management

Alan Aidekman is the sole advisor at Orange County Asset Management in Orange, CA. He holds Series 63 and Series 65 licenses and has 11 years of industry experience. He has worked at Orange County Asset Management since 2014. Orange County Asset Management offers discretionary asset management and retirement-focused portfolio services to individual and high-net-worth clients. The firm uses a combination of fundamental and technical analysis and employs strategies including long-term holdings, short-term trading, options, and margin within a discretionary management framework.

Wealth management Retirement income strategy Income planning Retired
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Eugene L

Series 65

Irvine, CA

Lai Capital Management LLC

Eugene Lai is the principal advisor at Lai Capital Management LLC in Irvine, CA, with 23 years of industry experience. He holds the Series 65 designation and has managed Lai Capital Management since 2002. Outside of his advisory role, he is involved in Ferncroft Investment Partners LLC, a partnership investing in real estate and securities. Lai Capital Management provides discretionary portfolio management to individual clients and serves as the general partner and investment manager of a private pooled investment partnership for high-net-worth limited partners. The firm employs a value-oriented, long-term investment approach with concentrated portfolios and may use margin and options strategies.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Bradley L

CFP®, Series 63

Long Beach, CA

Goldman Lancaster, Inc.

Bradley Lancaster is a CFP® with 38 years of industry experience. He is a principal at Goldman Lancaster, Inc., where he has worked since 1994, and has been affiliated with LPL Financial since 1997. In addition to his advisory work, he is involved in insurance sales through his sole proprietorship and the firm. Goldman Lancaster, Inc. is a small advisory practice serving individual investors, corporations, non-profits, trusts, estates, and retirement plans. The firm offers comprehensive portfolio management and financial planning with a focus on tailored strategies that include fundamental analysis and a variety of investment instruments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy
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Caren O

Series 63, Series 65

Orange, CA

Balancing Life Financial Planning

Caren Ober is a financial advisor at Balancing Life Financial Planning with 24 years of industry experience. She holds Series 63 and Series 65 designations and has previously worked at Independent Financial Group from 2012 to 2019. Ober is also the owner of Caren Ober Accountancy Corp., which offers estate and tax planning, business continuity planning, and tax preparation services. Balancing Life Financial Planning serves individual and high-net-worth clients by providing comprehensive portfolio management and financial planning. The firm builds portfolios tailored to clients’ goals, tax considerations, and risk tolerance, often implementing strategies through outside managers and recommended custodians.

Active portfolio management
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