Cathy Zhang is the principal advisor at Easy Sunday Financial Planning in San Gabriel, CA. She holds a Series 65 credential and has been operating in the financial planning industry since 2026. Prior to founding Easy Sunday Financial Planning, she ran See Why Zhang LLC dba Easy Sunday Club, a creative business, for ten years. Easy Sunday Financial Planning is a fee-only registered investment adviser serving individuals, families, and small businesses. The firm uses primarily passive investment strategies within an asset-allocation framework and offers both ongoing investment management and one-time planning engagements.

Jeffrey Wang is the principal of Kelmar Capital Management, LLC, an independent investment advisory firm based in Pasadena, CA. He holds the CFA® designation and has 25 years of industry experience, including nine years at Stone Bridge Investment Partners LLC. In addition to his advisory role, he serves as Treasurer for the City of La Canada Flintridge, managing its investment portfolio. Kelmar Capital Management serves high-net-worth individuals and family groups, focusing on personalized, tax-aware portfolio management. The firm employs a conservative, value-oriented investment approach centered on mid- to large-cap equities and fixed income, with an emphasis on long-term holdings and conflict-free client relationships.

Harry Woo is a financial advisor registered with SC Advisory. He holds Series 63 and Series 65 licenses and has over 10 years of industry experience, including a decade at Ares Management. His current independent advisory firm, founded in 2026, focuses on investment management for individuals, small businesses, and nonprofit organizations. SC Advisory provides fee-only investment management services with no account minimums, specializing in diversified portfolios that include equities, fixed income, and digital asset ETFs such as those holding Bitcoin. The firm emphasizes low-cost index funds, offers discretionary portfolio management, and addresses the unique risks associated with digital assets.

Isai Juarez is a financial advisor at Journey Equity Wealth Management LLC in Downey, CA, with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Centaurus Financial, Inc., NEST EGG ETFs, LLC, and J.P. Morgan Chase bank. Juarez operated a business called Premier Hookah Supplies in 2018. Journey Equity Wealth Management serves individual clients, trusts, pension and profit-sharing plans, and business entities with asset management, financial planning, and retirement plan consulting. The firm employs a fiduciary approach with tailored portfolios using a variety of investment strategies and offers a broad range of services despite its relatively small size.

Paminder Gujral is a financial advisor with Robert Gujral CPA in Villa Park, CA, holding eight years of industry experience. She is also a certified public accountant, dedicating part of her time to preparing financial statements and tax returns. Gujral maintains separate records for her advisory and accounting practices, with some clients receiving both services. Robert Gujral CPA is an independent firm providing discretionary portfolio management to individuals, trusts, and IRAs, managing approximately $34.9 million across 53 clients. The firm emphasizes broad-market and technology ETFs, selected large-cap technology stocks, and a rules-based portfolio construction approach, with accounts reviewed at least weekly.

Paul Lo is a CFP®-credentialed financial advisor with 34 years of industry experience. He is the principal of Hypo Financial Services and Investment Adviser in Yorba Linda, CA, where he has worked since 2017. Prior to his current role, he held positions at Unicredit Financial Services and Ace Diversified Capital, Inc. Lo also works independently with various fixed life insurance companies. Hypo Financial Services and Investment Adviser provides portfolio management and financial planning primarily to individual clients with a minimum account size of $50,000. The firm employs a strategic, long-term asset allocation approach complemented by tactical adjustments, using both fundamental and technical analysis to select securities.

David Sweet is a CFP® professional with 23 years of industry experience. He has been with DES Financial Group, LLC since 2014 and has also maintained an affiliation with LPL Financial since 2009. DES Financial Group provides investment management and financial planning services primarily to individual and high-net-worth clients. The firm constructs portfolios using a range of securities including stocks, bonds, mutual funds, ETFs, options, and alternative investments, and employs active strategies such as options and short sales while tailoring portfolios based on clients’ goals, time horizon, and risk tolerance.

Jeffrey Martinez is a financial advisor at Treveri Capital with 22 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Rainmaker Securities, LLC. Outside of his advisory role, he owns a sales and marketing consulting business and is involved in cybersecurity business development. Treveri Capital provides discretionary asset management services to individuals, high-net-worth clients, and small businesses, using tailored portfolios based on model allocations that emphasize long-term, index-focused ETF strategies informed by modern portfolio theory and risk/return analysis. The firm also incorporates actively traded large-cap crypto assets in suitable client strategies.

David Fox is a financial advisor with Financial Growth Management Inc. in Los Angeles, CA, bringing 16 years of industry experience. He has been associated with Lear Capital since 2004, where he also works as a salesman in gold and silver sales. Financial Growth Management, Inc. provides discretionary investment management and financial planning services to individuals, high-net-worth clients, charitable organizations, and corporations. The firm employs both active and passive investment strategies, utilizing a proprietary algorithm to adjust allocations based on market trends, and manages approximately $12 million across 44 client accounts.

Mark Lechler is a financial advisor at Pacific Trust Wealth Management in Pasadena, CA, with 14 years of industry experience. He holds a Series 66 designation and previously worked at J.W. Korth & Company from 2011 to 2017. Pacific Trust Wealth Management is an independent, single-advisor registered investment adviser serving a small client base with tailored financial planning and discretionary portfolio management. The firm focuses on qualified clients and employs a combination of asset allocation and fundamental analysis through strategies ranging from a Global Macro approach to more conservative risk-hedging methods.

Louis Carter II is a financial advisor at RaynMaker Financial in Los Angeles, CA, holding Series 63, 65, and 66 licenses with two years of industry experience. He previously worked at UBS Financial Services and has studied personal finance topics including behavioral finance, laws, and analysis since 2015. RaynMaker Financial is an independent advisory firm established in 2025 that provides financial planning and consulting services to individuals, high-net-worth clients, charitable organizations, and small businesses. The firm focuses on planning and implementation guidance without managing client portfolios, using a combination of fundamental, technical, macroeconomic, and behavioral analysis delivered through tiered subscriptions, hourly projects, and a secure digital client portal.

Charles Bettendorf is a financial advisor at Greyfield Capital Management LLC with seven years of industry experience. He has operated Greyfield Capital Management since 2017, following two years as a self-employed advisor. Bettendorf holds the Series 65 designation. Greyfield Capital Management provides discretionary investment management services to individuals, trusts, and charitable organizations. The firm employs a combination of machine-learning models and fundamental due diligence to manage concentrated, low-turnover portfolios across domestic and international equities and fixed income, aiming for returns that exceed typical buy-and-hold strategies.

Timothy Moore is the sole advisor at Moore Money Advisory in Azusa, CA, holding Series 63 and Series 65 licenses with 10 years of industry experience. He previously worked at Allstate Insurance Company for five years and is a licensed insurance agent in California, selling individual and small group policies in the Los Angeles area. Moore Money Advisory provides growth-oriented investment advisory and portfolio management services to individuals, trusts, estates, and employer-sponsored retirement plans. The firm uses a goal-based planning process emphasizing capital preservation and risk management, offers financial planning and education through no-cost workshops, and integrates insurance discussions as part of comprehensive client service.

Javier Jimenez is a financial advisor with Firmo Investment Consulting Services in Pasadena, CA, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has operated as a sole proprietor since 2011 and serves as co-pastor at New Life Christian Center, a nonprofit Assemblies of God church, where he also teaches. Firmo Investment Consulting Services provides discretionary asset management, financial planning, and consulting services primarily to individuals, trusts, estates, and business entities. The firm tailors investment programs to client objectives, using a combination of fundamental, technical, and cyclical analysis, and conducts quarterly portfolio reviews.

Scott Burch is a financial advisor at Sage Investment Group with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Sage Investment Group and Regal Investment Advisors. Outside of advising, he is a licensed insurance agent. Sage Investment Group provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a strategic core-and-satellite asset allocation approach using passive index funds and ETFs combined with selective active management, with client relationships generally non-discretionary and supported by documented Investment Policy Statements and periodic reporting.

Constante Firme III is a financial advisor at Treasure Chest Financial with nine years of industry experience. He holds a Series 65 credential and has worked at Google Inc. since 2017. Outside of finance, he operates Popetiger Entertainment, a sole proprietorship providing engineering and scientific consulting services. Treasure Chest Financial offers investment advice, portfolio management, and financial planning to a diverse client base including institutional and individual investors. The firm employs a process incorporating modern portfolio theory, fundamental and technical analysis, and emphasizes capital protection, income generation, and growth.

Mara Konrad is the sole advisor at MK Capital Group in Pasadena, CA, with 23 years at the firm and nine years of industry experience. She holds Series 63 and Series 65 licenses. MK Capital Group has provided asset management, financial planning, and consulting since 2003. The firm manages $28.8 million in non-discretionary assets for a small client base, including individual clients and pension and profit-sharing plans, using third-party platforms to deliver separately managed accounts and model portfolios.

William Duberstein is a financial advisor at Stone Oak Capital, LLC with nine years of industry experience. He holds a Series 65 designation and has worked as a freelance writer for The Motley Fool since 2017, providing commentary on individual stocks, sectors, and general market trends. Prior to founding Stone Oak Capital, he was involved with Happy Earth, Inc. for one year. Stone Oak Capital is an independent registered investment adviser focused on discretionary portfolio management for individual clients and qualified investors. The firm employs a bottom-up, value-oriented approach emphasizing concentrated equity portfolios and special-situation opportunities.

Don Scholl is the principal of Don Scholl & Associates, Inc. in Los Angeles, CA, holding the CFP® designation along with Series 63 and Series 65 licenses. He has 39 years of industry experience and has been with his firm since 1995, also maintaining roles with OSAIC and Sagepoint Financial, Inc. He is involved in the sale of insurance products and fixed annuities in addition to his advisory work. Don Scholl & Associates provides investment advisory and portfolio management services primarily to individuals, including high-net-worth clients, as well as businesses and corporations. The firm uses a structured investment process incorporating risk tolerance assessments, asset allocation tools, and fundamental and technical analysis, offering both discretionary and non-discretionary accounts across various investment vehicles.

Gregory Legorreta is the principal advisor at Loam Advisory LLC in Los Angeles, CA. He holds a Series 65 designation and started his advisory career in 2025. Prior to entering the financial industry, he worked at Netflix and Warner Brothers Discovery. Loam Advisory provides investment management and financial planning services to individuals and high-net-worth clients. The firm combines modern portfolio theory with fundamental and cyclical analysis, offering both passive and active investment options, including socially responsible portfolios based on ESG research.