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David M

CFP®, Series 65

Palo Alto, CA

Meyers Wealth Management

David Meyers is a CFP® professional with 17 years of industry experience. He is the sole advisor at Meyers Wealth Management, an independent firm he has operated since 2008 in Palo Alto, CA. Meyers Wealth Management provides fee-only financial planning and investment advisory services to individuals, families, trusts, small businesses, qualified retirement plan sponsors, and charitable organizations. The firm employs a strategic asset allocation approach primarily using passively managed index funds, with customization based on clients’ tax and estate circumstances.

Cash flow / budgeting Debt management General retirement planning College savings (529s, UTMA, etc.) General estate planning guidance
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Christina E

CFP®, Series 65

San Francisco, CA

Insight Personal Finance

Christina Empedocles is a CFP® with eight years of industry experience and currently the sole advisor at Insight Personal Finance in San Francisco, CA. She founded Smartly Collective Services, a personal finance educational company, which occupies a portion of her professional time. Prior to her current role, she operated Empedocles Design for over a decade. Insight Personal Finance serves individual clients, including those with higher net worth, providing comprehensive financial planning and referral-based investment advisory services. The firm focuses on a primarily passive, non-discretionary investment approach and offers educational seminars along with an online community in addition to traditional planning.

Business sale tax planning Business ownership considerations Retirement withdrawal strategies College savings (529s, UTMA, etc.)
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Sylvia K

CFA®, Series 65

San Francisco, CA

SimplySmart Asset Management

Sylvia Kwan is the Co-founder and Chief Investment Officer of SimplySmart Asset Management, with 25 years of industry experience. She holds the CFA® designation and Series 65 license. Ms. Kwan has worked at SimplySmart since 2010 and has been with Ellevest since 2015, dividing her time between New York and California. SimplySmart Asset Management is an independent firm offering discretionary, fee-based investment management primarily to individual investors and trusts. The firm focuses on yield and income generation while aiming to reduce fees, taxes, and portfolio risk through diversification, using a top-down, asset allocation-driven process with individually tailored global portfolios.

Tax-loss harvesting Private / alternative investments Income planning Wealth management
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James C

Series 63, Series 65

Foster City, CA

Cowan Capital Advisors

James Cowan is the sole advisor at Cowan Capital, an independent firm based in Foster City, CA. He holds Series 63 and Series 65 licenses and has 22 years of industry experience, including 18 years at Fisher Investments prior to founding Cowan Capital in 2023. Cowan Capital Advisors provides discretionary portfolio management and separate financial planning services to individuals, high-net-worth clients, non-profits, and small businesses. The firm focuses on diversified portfolios tailored to client needs, with a specialization in managing concentrated equity positions from employee stock compensation and a selective use of derivatives for defensive purposes.

RSUs / ISOs / NSOs Options & derivatives strategies
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Ronald L

CFA®, Series 63

Belmont, CA

Invision Capital Advisor, LLC

Ronald Lee is a CFA® charterholder and holds a Series 63 license with nine years of industry experience. He has been the sole advisor at Invision Capital Advisor, LLC since 2015. In addition to his advisory role, Mr. Lee occasionally provides independent business and financial consulting to small and medium-sized businesses and startups. Invision Capital Advisor, LLC offers investment advisory and financial planning services to individuals, trusts, endowments, qualified retirement plan sponsors, charitable organizations, and business entities. The firm employs a global asset allocation strategy combined with active stock selection and provides tailored portfolio management alongside retirement, estate, and educational planning services.

Private / alternative investments Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
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Han L

CFA®

San Mateo, CA

Banyan Lake Capital LLC

Han Liu is a CFA® charterholder and the sole advisor at Banyan Lake Capital LLC with one year of industry experience. Prior to founding Banyan Lake Capital, he worked at Amazon for three years and held positions at Boosted Commerce, Universal Audio, Lair East Labs Accelerator, Columbia Business School, and DBS Bank. Banyan Lake Capital provides discretionary asset management, financial planning, and consulting services for individuals, high-net-worth clients, and business entities. The firm employs a goal-based, discretionary investment approach that includes fundamental and technical analysis, Monte Carlo planning, and a range of strategies from long-term holdings to shorter-term trades, focusing on a limited clientele with performance-based fee options and educational seminars.

Retirement income strategy Wealth management Options & derivatives strategies Executive Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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Kevin G

Series 66

San Mateo, CA

Gilmore Financial Services, LLC

Kevin Gilmore is a financial advisor at Gilmore Financial Services, LLC in San Mateo, CA, with 26 years of industry experience. He holds a Series 66 designation and has worked previously at Signator Investors, Inc. He is also the owner of Gilmore & Assoc. CPA's and serves on the board of directors for the charitable organization Mission Hospice & Home Care. Gilmore Financial Services provides investment management, financial planning, and consulting services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a primarily non-discretionary approach to portfolio management and integrates affiliated accounting and tax consulting services alongside third-party fixed-income sub-advisory support.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Donald H

Series 66

San Francisco, CA

A & L Personal Business Management, LLC

Donald Hansen Jr. is a financial advisor at A & L Personal Business Management, LLC with 26 years of industry experience. He holds a Series 66 designation and previously worked at Merrill and Bank of America, N.A. for over a decade. He is also licensed as an insurance agent, though he spends minimal time on insurance sales. A & L Personal Business Management provides asset management and comprehensive portfolio services to individuals, trusts, estates, and business entities, with a focus on primarily non-discretionary management. The firm uses a range of analytical methods and investment strategies while emphasizing client-directed decisions.

Options & derivatives strategies Private / alternative investments
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Sheila M

CFP®

Redwood City, CA

Brightview Financial Solutions

I’m Sheila McGinn, a CERTIFIED FINANCIAL PLANNER™ professional, and founder of Brightview Financial. I spent over 20 years working in the tech industry, and I know the challenges you’re facing right now. I’ve walked your same path, so I understand how frustrating it can be to take every financial step with a feeling of uncertainty. Brightview Financial Solutions serves clients in the San Francisco Bay Area and beyond. Investment Management and Comprehensive Financial Planning are the core of our service offering. This means evaluating your unique circumstances and working with you to develop and implement a financial plan designed to help you achieve financial goals. We can help you: • Define your financial and life goals and then implement a plan for reaching them. • Stay focused on current spending goals so you can reach your long-term saving goals. • Optimize the myriad types of employer equity compensation such as ISOs, NQSOs, RSUs, and ESPPs. • Develop a long-term investment strategy that is appropriate for your timeframe and risk tolerance. • Prepare for the risks you don't anticipate.

Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Women Professionals Gen X (Born 1965-1980)
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Samer H

Series 65

San Francisco, CA

Fingage Advisors LLC

Samer Habl is the sole advisor at Fingage Advisors LLC in San Francisco, CA, holding a Series 65 designation with nine years of industry experience. He is also President of Fingage Holdings Inc., the parent company that develops and owns the technology and investment models used by his advisory firm, splitting his time between overseeing technological development and client advisory services. Fingage Advisors serves individual retail investors, retirement plan participants, and trusts through an online platform focused on retirement objectives, using proprietary investment technology that combines modern portfolio theory with Monte Carlo simulations and a GARCH risk model to deliver personalized, goal-based glidepaths and portfolio recommendations.

General retirement planning Retirement income strategy Retirement withdrawal strategies
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Mira M

CFP®, Series 63, Series 65

San Mateo, CA

Marim Wealth Planning

Mira Ma is a CFP® professional with 25 years of experience in financial planning. She is the principal advisor at Marim Wealth Planning, where she has worked since 2023, following eight years at Aspire Planning Associates, Inc. Marim Wealth Planning serves individual and high-net-worth clients with fee-only financial planning and discretionary investment management, offering tailored services including retirement, estate, insurance, tax, and rental real estate planning. The firm combines fundamental and technical investment analysis with a focus on personalized asset allocation and risk management.

Cash flow / budgeting College savings (529s, UTMA, etc.) Real estate investing
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Edward S

Series 63, Series 65

San Mateo, CA

Golden State Advisors, LLC

Edward So is the sole advisor at Golden State Advisors, LLC, an independent firm based in San Mateo, CA. He holds Series 63 and Series 65 designations and has 26 years of industry experience, with 18 years at his current firm. Outside of investment advising, he works as an independent insurance agent and is also involved in real estate sales as part of Progressive Realty Group. Golden State Advisors LLC manages discretionary, asset-based portfolios for individuals, trusts, corporations, and charities. The firm employs a mix of mutual funds, ETFs, stocks, and bonds across U.S. and international markets, using fundamental, technical, and charting analyses to tailor strategies for growth, income, or trading objectives.

Wealth management
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Lorne A

CFP®, CFA®, Series 63, Series 65

Burlingame, CA

Abramson Financial Planning, LLC

Lorne Abramson is the principal of Abramson Financial Planning, LLC, an independent firm based in Burlingame, CA. He holds the CFP® and CFA® designations and has 23 years of industry experience, including 17 years at Elm Advisors, LLC. Abramson Financial Planning provides comprehensive financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, and charitable organizations. The firm offers written and electronic financial plans without providing investment management or custody of client assets, focusing instead on investment recommendations and coordinated retirement planning using third-party software.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General tax planning
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Louis B

PFS™, Series 63

San Francisco, CA

Tre Api Wealth Management, LLC

Louis Barberini is a financial advisor at Tre Api Wealth Management, LLC in San Francisco, holding the PFS™ designation and Series 63 license with 10 years of industry experience. Before entering financial services, he worked for over two decades with the San Francisco Police Department. He also writes an independent Substack column covering crime, corruption, tax, economy, and investor psychology. Tre Api Wealth Management offers customized portfolio management primarily to individuals and high-net-worth clients, employing a combination of fundamental analysis, modern portfolio theory, and technical analysis with a long-term trading approach. The firm manages approximately $52 million in client assets across around 40 relationships, typically using discretionary trading authority.

Wealth management Passive / index investing
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Helen Z

CFA®

Palo Alto, CA

EnvisionX Capital, LLC

Helen Zha is a CFA® charterholder and financial advisor at EnvisionX Capital, LLC with 17 years of industry experience. She previously worked at Menta Capital LLC from 2009 to 2020 before joining EnvisionX Capital. EnvisionX Capital is a small independent advisory firm that manages discretionary portfolios primarily for individual investors. The firm employs a pooled long-short strategy using stocks, ETFs, and options, combining global macro analysis with fundamental and quantitative research to guide asset allocation and stock selection.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Michael H

CFP®, ChFC®, Series 65

Hillsborough, CA

Delta Capital Investments, LLC

Michael Hannon is a CFP® and ChFC® with 33 years of industry experience. He is the sole advisor at Delta Capital Investments, LLC, an independent firm he has led since 1995. In addition to his advisory role, Mr. Hannon works as a Captain and pilot for Alaska Airlines/Virgin America Airlines, spending about one-third of his time in that capacity. Delta Capital Investments advises approximately 140 clients with a focus on model-based asset allocation and financial planning, including pension consulting and 401(k) plan assistance. The firm utilizes third-party managers for portfolio management and trade execution, emphasizing Modern Portfolio Theory and broad diversification over discretionary trading.

General retirement planning Income planning Cash flow / budgeting Retired Founder/Business Owner Young Families
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Sabrina L

CFP®

San Francisco, CA

Second Summit Wealth Management, LLC

Sabrina Lowell is a CFP® professional with 19 years of industry experience, currently serving as the principal advisor at Second Summit Wealth Management, LLC. Her prior roles include positions at Fort Point Capital Partners LLC, Private Ocean, and Mosaic Financial Partners, Inc. Outside of financial advising, she provides life coaching and serves as a Nominating Committee Member for The Olympic Club, as well as a Dean for the Financial Planning Association Residency Program. Second Summit Wealth Management offers financial planning, consulting, and discretionary investment management to individuals, trusts, and estates, managing approximately $122 million in client assets. The firm utilizes Modern Portfolio Theory to construct model portfolios and employs systematic tax-loss harvesting, while providing consolidated reporting that includes assets held outside primary custodians.

Tax-loss harvesting Equity Recipients (RS/RSU, SOP, ESPP) Wealth management
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James W

Series 65

San Mateo, CA

Bixy Wealth LLC

James Wang is a financial advisor at Bixy Wealth LLC with one year of industry experience. He holds a Series 65 designation and has held roles at OKTA, Inc., BILL Holdings, Velocity Global, 317 Labs, Twilio, and Cisco Systems. Outside of advising, he serves as Senior Director of Revenue Strategy at OKTA, Inc. Bixy Wealth LLC provides fee-only financial planning services to individuals and high-net-worth clients, emphasizing Modern Portfolio Theory, strategic asset allocation, and passive investment vehicles. The firm offers comprehensive planning without discretionary management or custody of client assets.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General tax planning Executive Founder/Business Owner Mid-Career Professionals Established Professionals
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C.Eric B

Series 66

San Francisco, CA

Forest Hill Financial Advisory Group LLC

C. Eric Buonassisi is a financial advisor with Forest Hill Financial Advisory Group LLC in San Francisco, CA, holding a Series 66 designation and 22 years of industry experience. He has worked with Magellan Consulting Group and Forest Hill Financial Advisory Group LLC since 2006. Forest Hill Financial Advisory Group provides discretionary portfolio management and standalone financial planning for individuals, high-net-worth clients, trusts, pension plans, and business entities. The firm employs both fundamental and technical analysis, offering strategies ranging from long-term buy-and-hold to active trading and uses options and derivatives in separately managed accounts.

Options & derivatives strategies
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Shuyi K

Series 65, Series 63

Millbrae, CA

Shuyi Kong Wealth Management, Inc.

Shuyi Kong is the principal of Shuyi Kong Wealth Management, Inc. in Millbrae, CA, with 26 years of industry experience. She has held roles at multiple firms including Emerson Equities LLC and St. Bernard Financial Services Inc. since founding her own advisory firm in 2013. In addition to her advisory work, she operates as an independent insurance agent. Shuyi Kong Wealth Management, Inc. provides non-discretionary asset management services to individual and high-net-worth clients, tailoring portfolios based on client goals and risk tolerances. The firm manages approximately $47.3 million across about 153 client relationships, employing investment strategies that include long- and short-term purchases, trading, and options based on fundamental, technical, and cyclical analysis.

Options & derivatives strategies
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