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Adam M
CFP®
Rochester, NY
Whitney & Company
Adam Magee is a CFP® professional with four years of industry experience, currently serving as an advisor at Whitney & Company since 2017. Prior to this, he worked at LVW Advisors from 2015 to 2017. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension and profit-sharing plans, and foundations or charities, tailoring portfolios to client objectives and risk tolerances. The firm emphasizes quality and liquidity in its investment approach, combining fundamental analysis, technical methods, and Modern Portfolio Theory, and has managed over $1.15 billion in assets.
Nick T
Series 66
Victor, NY
FLFS Advisory LLC
Nick Twentyfive is a financial advisor at FLFS Advisory LLC with a Series 66 credential and five years of industry experience. He previously worked at Grove Point Advisors and has ownership in N25 Fitness, a fitness-related business. FLFS Advisory serves individuals, families, trusts, charitable organizations, businesses, and pension plans by providing discretionary investment management and separate non-discretionary consulting. The firm uses a discovery-based process to develop customized investment plans and employs asset-allocation models emphasizing value and momentum, with options for third-party managers and performance-based fee arrangements for qualified clients.
Rudolph W
Series 65
Pittsford, NY
Armbruster Capital Management, Inc.
Rudolph Warren is a financial advisor at Armbruster Capital Management, Inc. with 5 years of industry experience and holds a Series 65 designation. He has been with Armbruster Capital Management since 2013. Outside of advising, he is involved as a managing member of Rabbit Hutch Associates LLC, a real estate development company, and serves as treasurer for RTR Transportation Corp, a personal holdings company. Armbruster Capital Management is a fee-only registered investment adviser serving high-net-worth individuals, retirement plans, trusts, and charitable organizations. The firm employs a long-term, buy-and-hold investment approach using diversified, index-based ETFs and mutual funds, supplemented by quantitative factor tilts and selected alternative investments tailored to clients’ personal and tax circumstances.
Perry N
CFP®, Series 63
Pittsford, NY
Blue Horizon Equity, Inc.
Perry Noun III is a CFP® with 12 years of industry experience currently advising at Blue Horizon Equity, Inc. He has previously worked at firms including Merrill Gilliland, Avantax, Cambridge Investment Research, and Cetera Wealth Services. Perry holds a Series 63 license and operates out of Pittsford, NY. Blue Horizon Equity, Inc. manages approximately $746 million and provides portfolio management, financial planning, and retirement plan advisory services to individuals and institutions. The firm offers unified managed accounts, advisor-as-portfolio-manager programs, and third-party money manager access, operating as a multi-advisor team across multiple offices.
Jeffrey B
Series 65
Rochester, NY
Whitney & Company
Jeffrey Braverman is a financial advisor at Whitney & Company with a Series 65 credential and over 29 years of industry experience. He previously worked at Steven Charles Capital before joining Whitney & Company in 2025. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension plans, and foundations, managing over $1.15 billion in assets. The firm emphasizes quality and liquidity with a long-term investment approach informed by fundamental analysis, technical methods, and Modern Portfolio Theory.
Tarryn R
Series 65
Pittsford, NY
Armbruster Capital Management, Inc.
Tarryn Rozen is a financial advisor with Armbruster Capital Management, Inc. and holds a Series 65 credential. She has 8 years of industry experience and has worked at Armbruster Capital Management since 2015. Previously, she was involved with Camp Susquehannock Inc. for 10 years. Armbruster Capital Management is a fee-only registered investment adviser serving high-net-worth individuals, retirement plans, trusts, charitable organizations, and other entities. The firm focuses on long-term, buy-and-hold portfolio strategies using diversified, index-based ETFs and mutual funds, supplemented by quantitative factor tilts and selected alternative investments tailored to client objectives.
Nikki H
Series 63, Series 65
Pittsford, NY
High Probability Advisors, LLC
Nikki Hamblin is a financial advisor at High Probability Advisors, LLC with 20 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Manning & Napier and LPL Financial among other firms. Hamblin serves on the board of Lakeland Industries and participates in various board committees. High Probability Advisors serves individual and high-net-worth clients, as well as trusts, estates, corporations, and retirement plans, providing portfolio management, financial planning, and retirement-plan advisory services. The firm uses a combination of quantitative, fundamental, and technical analysis to develop individualized portfolio allocations and manages approximately $1.046 billion in assets across 344 client relationships.
Daniel J
CFP®, PFS™, Series 65, Series 66
Victor, NY
Cooper/Haims Advisors, LLC
Daniel Jones is a CFP® and PFS™ with 14 years of experience in the financial services industry. He has worked at Cooper/Haims Advisors, LLC since 2018 and previously held positions at Nixon Peabody, LLP, Nixon Peabody Financial Advisors, LLC, and Merrill. Cooper/Haims Advisors provides fee-based investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, and estates. The firm emphasizes customized asset allocation, risk management, tax considerations, and utilizes third-party technology tools alongside monthly investment committee oversight.
Michael R
CFP®, CFA®, Series 63
Pittsford, NY
Flower City Capital LLC
Michael Rizzolo is a CFP®, CFA®, and holds a Series 63 license with 17 years of industry experience. He has worked at Flower City Capital LLC since 2015 and previously at Banc of America Securities, LLC. Rizzolo is a manager of Allens Creek Partners, LP, a private fund. Flower City Capital LLC provides discretionary portfolio management and financial planning to individual and high-net-worth clients, overseeing approximately $333 million in assets. The firm employs multiple analytic approaches and generally pursues long-term, model-driven allocations, managing accounts under discretionary authority with regular client reviews.
Angela B
Series 63, Series 65
Victor, NY
FLFS Advisory LLC
Angela Babcock is a financial advisor with FLFS Advisory LLC, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. Her prior roles include positions at LPL Financial, Grove Point Investments, and H. Beck, Inc. She has involvement as a notary and holds a non-variable insurance license. FLFS Advisory serves individuals, families, trusts, charitable organizations, businesses, and pension plans with discretionary investment management and non-discretionary consulting. The firm employs a discovery-based process to tailor investment plans and uses asset-allocation models emphasizing value and momentum, offering performance-based fee arrangements for qualified clients.
John E
Series 63, Series 65
Pittsford, NY
Blue Horizon Equity, Inc.
John Enright is a financial advisor at Blue Horizon Equity, Inc. with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Cambridge Investment Research and Custom Wealth Companies. He serves as treasurer for Forsgate Study Group, Inc., a volunteer role. Blue Horizon Equity, Inc. is an SEC-registered investment adviser managing approximately $746 million, providing portfolio management, financial planning, and retirement plan advisory services to individuals, qualified retirement plans, and institutions. The firm offers wrap-fee Unified Managed Accounts, an Advisor-as-Portfolio-Manager program, and access to third-party money manager programs, delivering both discretionary and non-discretionary management through a multi-advisor team structure.
Christopher C
Series 65
Pittsford, NY
Armbruster Capital Management, Inc.
Christopher Cebula is a Series 65-licensed financial advisor with Armbruster Capital Management, Inc., where he has worked since 2013. He has six years of industry experience and is based in Pittsford, NY. Armbruster Capital Management is a fee-only registered investment adviser that provides discretionary portfolio management and financial planning to high-net-worth individuals, retirement plans, trusts, charitable organizations, and other entities. The firm uses long-term, buy-and-hold portfolios with diversified, index-based ETFs and mutual funds, supplemented by quantitative factor tilts and selected alternative investments.
Kevin D
Series 63, Series 66
Pittsford, NY
Blue Horizon Equity, Inc.
Kevin Dempsey is a financial advisor at Blue Horizon Equity, Inc. with 34 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Cetera Wealth Services, OSAIC, American Portfolios Financial Services, Aspire Financial Group, and Cadaret, Grant & Co. Outside of advising, he operates a tax preparation business. Blue Horizon Equity, Inc. is an SEC-registered investment adviser managing approximately $746 million in assets, providing portfolio management, financial planning, and retirement plan advisory services to individuals and institutions. The firm offers unified managed accounts, an Advisor-as-Portfolio-Manager program, and access to third-party money managers, operating as a multi-advisor team across multiple offices.
Thomas Q
ChFC®, Series 63, Series 65
Pittsford, NY
Blue Horizon Equity, Inc.
Thomas Queri is a ChFC® credentialed financial advisor at Blue Horizon Equity, Inc. with 31 years of industry experience. His career includes roles at Cambridge Investment Research Advisors, Mass Mutual Investors Services, and APFS Wealth Management. He serves on the board of the Society of Financial Services Professionals’ Rochester chapter and is a volunteer advisory board member for Make-A-Wish of Western New York. Blue Horizon Equity, Inc. is an SEC-registered investment adviser managing approximately $746 million, offering portfolio management, financial planning, and retirement plan advisory services to individuals and institutions. The firm provides sponsored wrap-fee Unified Managed Accounts, an Advisor-as-Portfolio-Manager program, and access to third-party money managers, delivering both discretionary and non-discretionary management through a multi-advisor team structure.
Robert P
CFA®, Series 63
Rochester, NY
Whitney & Company
Robert Pickels III is a CFA® charterholder with 24 years of industry experience, currently serving at Whitney & Company since 2017. Before joining Whitney & Company, he worked for Manning & Napier Advisors and Manning & Napier Investor Services for a combined 16 years. Outside of his financial advisory role, he owns rental property. Whitney & Company provides individualized portfolio management to individuals, pension plans, and foundations, employing a comprehensive investment approach that integrates fundamental analysis with technical, cyclical, and quantitative tools to tailor strategies according to client objectives.
William B
Series 63, Series 65
Rochester, NY
Whitney & Company
William Bennett is a financial advisor at Whitney & Company with 5 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Whitney & Company since 2008, totaling 18 years with the firm. Whitney & Company provides individualized portfolio management to individuals, pension plans, and foundations, typically with a $500,000 account minimum. The firm manages approximately $1.49 billion in discretionary assets, using a long-term equity-focused investment approach that incorporates fundamental analysis, quantitative tools, and dynamic asset allocation.
William M
CFA®
Rochester, NY
Whitney & Company
William Moore is a CFA® charterholder with four years of industry experience, currently serving as an advisor at Whitney & Company since 2020. Prior to this, he worked at Manning & Napier Advisors for 17 years. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension plans, and foundations, managing over $1.15 billion in assets. The firm emphasizes quality and liquidity in its investment approach, combining fundamental analysis, technical methods, and Modern Portfolio Theory while maintaining a diagnostic management consulting approach to corporate evaluation.
Richard B
CFP®
Victor, NY
Cooper/Haims Advisors, LLC
Richard Bentley is a CFP® professional with 18 years at Cooper/Haims Advisors, LLC and a total of 21 years in the financial industry, including experience at Nixon Peabody Financial Advisors LLC. He serves as an investment committee member and advisory board member for LeChase Construction Services, advising on real estate, capital portfolios, and strategic initiatives. Cooper/Haims Advisors provides fee-based investment advisory and financial planning services to individuals, including high-net-worth clients, pension plans, trusts, and estates. The firm focuses on customized asset allocation and individualized investment policy statements, incorporating risk management, tax considerations, and oversight by a monthly investment committee.
Robert L
Series 66
Pittsford, NY
Indivisible Partners
Robert Leroy is a financial advisor at Indivisible Partners with 16 years of industry experience. He holds a Series 66 designation and previously worked at Bank of America and Merrill. Indivisible Partners is an SEC-registered advisory firm serving individuals, high-net-worth clients, trusts, charitable organizations, and businesses with portfolio management, financial planning, and third-party manager selection. The firm uses a strategic asset allocation framework and offers clients a range of investment approaches including direct indexing and tax-aware strategies.
Benjamin O
CFP®
Victor, NY
Cooper/Haims Advisors, LLC
Benjamin Owens is a CFP® professional with five years of experience at Cooper/Haims Advisors, LLC. He has also been involved with St. Peters Kitchen, a charitable organization providing free lunches, where he serves on the investment committee advising on financial policies. Cooper/Haims Advisors offers fee-based investment advisory and financial planning services to individuals, pension plans, trusts, and other entities. The firm emphasizes customized asset allocation, risk management, and tax considerations, utilizing both discretionary and non-discretionary portfolio management supported by technology tools and monthly oversight.
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