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Robert C

Series 66

Tampa, FL

Morgan Stanley

Robert Cecil is a Series 66-licensed financial advisor with Morgan Stanley in Tampa, FL, with four years of industry experience. He has held roles within Morgan Stanley Private Bank, Morgan Stanley Smith Barney, and briefly at Proforma. Cecil serves as a board member and secretary of the Save Your World Foundation, a local nonprofit focused on allocating funds to charities. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a range of advisory programs to individuals and institutional clients. The firm provides tailored financial planning supported by structured tools and a broad suite of products, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Robert H

Series 63, Series 65

Sun City, FL

Cetera

Robert Hartland is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and bringing 34 years of industry experience. He has previously worked at Ameriprise and Linsco/Private Ledger Corp. Hartland is also the owner of PEACE Wealth Management, where he provides financial services. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers a multi-manager platform with various portfolio management options and access to third-party money managers, supporting both discretionary and non-discretionary account structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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John K

Series 66

Tampa, FL

Fisher Investments

John Kern Jr. is a financial advisor at Fisher Investments with five years of industry experience and holds a Series 66 designation. His prior roles include positions at Morgan Stanley, PwC, and Core Avionics. Fisher Investments serves institutional and private clients globally, offering discretionary portfolio management across various asset classes. The firm utilizes a centralized Investment Policy Committee to construct diversified portfolios and employs tax-aware and risk management strategies.

Tax-loss harvesting Active portfolio management ESG / Sustainable investing Options & derivatives strategies Concentrated stock management Founder/Business Owner Executive
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Jeffrey P

Series 66

Tampa, FL

Wells Fargo Clearing

Jeffrey Parks is a financial advisor at Wells Fargo Clearing with 14 years of industry experience. He holds the Series 66 designation and has previously worked at Synovus bank and Synovus Securities, as well as SunTrust Advisory Services. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with a broader investment menu that includes insurance-related products and bank deposit sweep options.

Retired Founder/Business Owner
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Jacqueline J

Series 65

Tampa, FL

LPL Financial

Jacqueline Jenkins is a financial advisor with LPL Financial, holding a Series 65 credential and bringing 13 years of industry experience. She previously worked at First Command Advisory Services, First Command Insurance Services, Inc., and First Command Financial Planning, Inc., each for approximately eight to nine years. She is co-owner of J D Investments Of Tampa Inc., a business entity for tax and investment purposes. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations. The firm offers a range of advisory programs, financial planning, and retirement plan consulting, with discretionary and non-discretionary management options supported by proprietary and third-party research.

College savings (529s, UTMA, etc.)
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Michelle F

Series 66

Tampa, FL

Robert Baird & Co.

Michelle Ferlita is a financial advisor at Robert W. Baird & Co. with one year of industry experience. She holds a Series 66 designation and has previously worked at Brimmer, Burek & Keelan, LLP. Prior to her advisory career, she was involved in education and tutoring, including roles at Mercer University and The Homework Spot at Disciplined Minds Tutoring. She is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and institutional clients through tailored financial planning and portfolio management strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Timothy G

Series 66

Lakeland, FL

Raymond James & Associates

Timothy Gunn is a financial advisor with Raymond James & Associates in Lakeland, FL. He holds a Series 66 designation and has 25 years of industry experience, including 18 years with Raymond James & Associates. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves individuals, institutional clients, pension plans, and charitable organizations, offering financial planning, investment consulting, and municipal advisory services.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Reginald S

Series 66

Tampa, FL

Cetera

Reginald Simmons is a financial advisor with Cetera, holding a Series 66 designation and 25 years of industry experience. He has worked at Cetera and its related entities since 2020, with prior experience at Kestra Investment Services and Provise Management Group. Simmons is based in Tampa, FL. Cetera Investment Advisers LLC serves a broad client base including individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to various investment program options and affiliated third-party resources.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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John C

Series 63, Series 65

Lakeland, FL

Merrill

John Craig is the Resident Director at Merrill Lynch Wealth Management, where he leverages over 35 years of experience in providing wealth management advice to clients. He began his career at Merrill in 1987 in Norfolk, Virginia, and has since held leadership positions including branch manager roles in the Winter Haven and Lakeland offices. He currently leads the Blubaugh-Craig Group, combining his oversight experience with Merrill's open architecture platform to help families and businesses build and preserve their wealth. John holds a Bachelor's Degree from Washington and Lee University and is designated as a Personal Investment Advisor (PIA). His approach involves creating customized strategies tailored to each client's unique needs and goals, drawing on his extensive background assisting clients through various market cycles. John and his team utilize the resources of Bank of America and Merrill to provide comprehensive wealth management services, including investments, cash management, and corporate benefit programs to businesses, plan sponsors, and corporate executives. He is proficient in both English and Spanish.

Wealth management Cash flow / budgeting
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Marc S

Series 63, Series 65

Tampa, FL

J.P. Morgan Securities

Marc Seaverson is a financial advisor at J.P. Morgan Securities with 23 years of industry experience. He holds Series 63 and Series 65 designations and has been with JPMorgan Chase Bank NA and JPMorgan Securities LLC since 2015. J.P. Morgan Securities LLC provides institutional consulting services to clients such as corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Sean F

Series 63, Series 66

Tampa, FL

Morgan Stanley

Sean Farrell is a financial advisor at Morgan Stanley with 32 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at Morgan Stanley since 2017, following a one-year tenure at Ameriprise Financial Services. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs and tailored financial planning services, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Stephen E

Series 66

Tampa, FL

Edward Jones

Stephen Echevarria is a financial advisor at Edward Jones in Tampa, FL, holding a Series 66 designation with one year of industry experience. Prior to his current role, he worked at West Marine and held various positions including roles in the restaurant industry and education. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory programs and investment strategies supported by a large national network of advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Lorenzo M

Series 66, Series 63

Tampa, FL

Fidelity

Lorenzo Martinez is a financial advisor with Fidelity in Tampa, FL, holding Series 66 and Series 63 licenses and five years of industry experience. His career includes roles at Fidelity Binvestments, PFS Investments Inc., and Primerica Financial Services, among others. Strategic Advisers LLC, a Fidelity Investments company where he works, provides investment management and advisory services to retail and institutional clients. The firm uses a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to manage discretionary and non-discretionary portfolios, including model portfolios delivered to intermediary platforms.

Charitable giving & philanthropy Active portfolio management
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Darby D

Series 63, Series 66

Tampa, FL

Merrill

Darby Duncan is a Private Wealth Advisor at Merrill Private Wealth Management, specializing in simplifying clients' financial lives through advice-based investment and planning guidance. He leverages over 18 years of prior banking experience to provide a unique perspective on managing both sides of a client's balance sheet, aiming to meet long-term financial goals. His expertise encompasses asset management, financial planning, and liability management, including access to securities-based lending, residential and commercial financing, and ultra-high-net-worth custom and structured lending through Bank of America. Darby attended the University of Florida and Auburn University, earning a Bachelor of Science degree in Finance from Auburn. Born and raised in Tampa Bay, he returned to the area following graduation to build his career. He has a Personal Investment Advisor designation and has been involved with Bank of America since 1997, serving in various roles including Premier Banking, branch management, and wealth management banking leadership. Darby is involved in the community through his role on the Board of Directors of the Tampa Bay Chapter of the Juvenile Diabetes Research Foundation, a cause personally significant to him as a parent of a child with type one diabetes. He lives in Tampa with his wife, Dianne, and has two adult children who have both returned to Tampa after graduating from Auburn University.

Wealth management
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Jordan G

Series 63, Series 65

Apollo Beach, FL

LPL Financial

Jordan Goodrick is a financial advisor at LPL Financial with 32 years of industry experience. He previously worked for Wayne Hummer Investments for 16 years before joining LPL Financial in 2025. He holds Series 63 and Series 65 licenses. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement consulting, and brokerage services, providing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Alexander W

Series 65

Tampa, FL

Fisher Investments

Alexander Worrell is a financial advisor at Fisher Investments with six years of industry experience. He has worked at Fisher Investments since 2017 and previously spent a year at Thyssenkrupp Elevator. Fisher Investments serves a global mix of institutional and private clients, including pension plans, foundations, and high-net-worth individuals, providing discretionary portfolio management across various asset classes. The firm employs a centralized investment decision process that integrates quantitative and qualitative research to construct diversified portfolios and offers sub-advisory and retirement plan services.

Tax-loss harvesting Active portfolio management ESG / Sustainable investing Options & derivatives strategies Concentrated stock management Founder/Business Owner Executive
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Brett S

Series 66, Series 63

Sun City Center, FL

Cetera

Brett Sheppard is a financial advisor with Cetera, holding Series 66 and Series 63 licenses and two years of industry experience. Prior to joining Cetera in 2024, he worked at Regions Bank from 2020 to 2022 and has a background that includes roles in investigative and security services. He is co-owner and member of a photography business, Le Sheppard Photography, which he operates with his spouse. Cetera Investment Advisers LLC is an SEC-registered adviser serving a broad client base that includes individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a multi-manager platform allowing advisors to implement various portfolio management strategies with discretionary and non-discretionary options across multiple program and custodial structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Aaron R

Series 63, Series 66

Riverview, FL

Thrivent Investment Management

Aaron Riley is a financial advisor at Thrivent Investment Management with two years of industry experience. He holds the Series 63 and Series 66 designations and previously worked at Northwestern Mutual and New York Life. Before entering the financial services field, he spent five years with the United States Postal Service. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm offers goal-based, holistic planning without discretionary trading authority and allows clients to combine these services with managed accounts under a consolidated billing option called “WealthPlan.”

Business ownership considerations
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Jack K

Series 66

Tampa, FL

Merrill

Jack Kirkland Jr. is a financial advisor with Merrill in Tampa, FL, holding a Series 66 designation and four years of industry experience. Prior to joining Merrill and Bank of America in 2021, he worked at CBIZ MHM, LLC for 11 years. Outside of his advisory role, he serves on several committees for the Tampa Bay Performing Arts Center and is chairman of the Tampa Bay Performing Arts Center Foundation Board. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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John C

Series 63, Series 66

Brandon, FL

LPL Financial

John Ciko III is a financial advisor with LPL Financial in Brandon, FL, holding Series 63 and Series 66 credentials and bringing 29 years of industry experience. He previously worked at Invest Financial Corporation for eight years before joining LPL Financial in 2018. Outside of his advisory role, he is associated with Blue Sky Ventures 6173, Inc., a business entity used for tax and investment purposes. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad client base including individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of financial planning and advisory programs, providing both discretionary and non-discretionary management supported by in-house and third-party research.

College savings (529s, UTMA, etc.)
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