Tara Farkas is a financial advisor with Morgan Stanley in Grand Rapids, MI, holding Series 63 and Series 66 licenses and having 26 years of industry experience. She has been with Morgan Stanley Smith Barney since 2009 and previously worked at Citigroup Global Markets. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a broad range of advisory programs including tailored financial planning supported by firm-approved tools and methodologies.

Baron Davis is a financial advisor with Raymond James Financial Services Advisors, Inc., holding a Series 66 designation and beginning his industry career in 2026. His prior experience includes roles at Thrivent Financial and Avantax Investment Services, Inc. Outside of finance, he has worked with Spring Arbor University and Shipt Inc. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, pension plans, charitable organizations, and municipalities. The firm offers financial planning and non-discretionary investment consulting through tailored strategies supported by asset-allocation analysis and firm research.

Laurie Misiak is a financial advisor at Morgan Stanley with a Series 66 designation and four years of industry experience. She has been with Morgan Stanley Smith Barney LLC since 2016. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning, and manages approximately $2.74 trillion in client assets.

George Wit is a CFP®-designated financial advisor with 27 years of industry experience, currently practicing at Ameriprise. He has been with Ameriprise and its affiliated entities since 2005. Outside of his advisory role, he is involved in business ownership through LLCs related to office property management. Ameriprise provides retirement-income planning services primarily for individuals with significant investable assets, combining research, modeling, and tax-efficiency analysis to deliver tailored, non-discretionary recommendations. The firm offers a broad range of advisory, brokerage, and insurance solutions through its extensive institutional platform.

Mark Czarnecki is a financial advisor at Ameriprise with 35 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Ameriprise and its affiliated entities since 2016. Ameriprise offers a retirement-income planning service designed for individuals approaching or in retirement who meet specific asset criteria, providing written Recommendation Reports that cover income sources, Social Security options, and tax-smart withdrawal strategies. The firm combines research, modeling, and tax-efficiency analysis to deliver tailored, non-discretionary recommendations through a centralized consulting team.

David Van Der Klok is a financial advisor at J.P. Morgan Securities with 18 years of industry experience. He holds a Series 66 designation and has been with J.P. Morgan Securities since 2012, also working at JPMorgan Chase Bank, N.A. since 2018. Outside of his advisory role, he owns a storage rental business in Mecosta, Michigan. J.P. Morgan Securities LLC provides institutional consulting services including asset allocation advice, investment manager searches, and customized performance reporting primarily to corporations, foundations, and defined contribution plan sponsors. The firm combines large institutional advisory operations with broker-dealer and investment adviser registrations to deliver its services.

Justin Leak is a Planning Consultant at Fidelity Investments, a role he has held since 2024. In this position, he collaborates closely with clients to develop personalized financial plans that align with their individual goals. His approach involves connecting with clients to understand their priorities, enabling him to provide tailored guidance, strategies, and education. Justin's experience in the financial industry includes roles as an Investment Consultant at Fidelity Investments in 2024, as well as positions at Cetera Investment Services from 2018 to 2024, where he worked as an Investment Executive and previously as a Sales Assistant. This progression reflects his growing expertise in investment consulting and financial planning. Outside of his professional work, Justin has interests in cars, cooking and baking, family activities, and music.

Ross Poll is a CFP® professional with 24 years of experience in the financial industry. He has worked at Wells Fargo Clearing since 2016 and was previously with Wells Fargo Advisors from 2009 to 2016. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm employs a large network of advisors and uses research-driven investment strategies based on diversification and modern portfolio theory.

Brad Collar is a Wealth Management Advisor at Merrill Lynch in the Grand Rapids office, a position he has held since 1990. He specializes in total wealth management, tailoring solutions to clients’ risk tolerance, time horizon, liquidity needs, and overall investment objectives while considering costs. Brad employs a defined process that emphasizes understanding each client's unique circumstances to establish objectives, develop strategies, provide recommendations, and regularly review progress toward financial goals. He works closely with clients to ensure their financial plans remain aligned with their personal situations and draws upon Merrill specialists to implement strategies that address individual financial objectives. Brad’s areas of expertise include college education planning, services for endowments, foundations, and non-profits, personal retirement planning, philanthropic planning, socially responsible and ESG investing, women and wealth, individual and corporate investment strategy, tax minimization, and retirement income. He holds several professional designations, including Certified Exit Planning Advisor (CEPA), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Certified Private Wealth Advisor (CPWA), Chartered Retirement Planning Counselor (CRPC), Chartered SRI Counselor (CSRIC), Personal Investment Advisor (PIA), Retirement Accredited Financial Advisor (RAFA), and Retirement Income Certified Professional (RICP). Brad earned a bachelor's degree from Albion College. He is involved in his community through participation with Ada Bible Church, Habitat for Humanity, and youth sports. Outside of work, Brad engages in various personal interests, including boating, fishing, football, golfing, hunting, running, scuba diving, skiing, skydiving, and traveling.

Thomas Cole is a CFP® professional affiliated with LPL Financial with six years of industry experience. His prior work includes roles at USA Financial, Infinex Investments, and Flagstar Bank. He is based in Grand Rapids, MI. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of advisory programs, financial planning, and consulting services supported by extensive research and portfolio management options.

Patrick Borum is a Financial Advisor at Merrill Lynch Wealth Management with a focus on delivering comprehensive financial advice and best-in-class service. He joined Merrill in 2021 and works with a diverse clientele, including young couples building their nest eggs and retirees aiming to protect their assets. Patrick emphasizes developing an in-depth understanding of clients' situations, priorities, and values to provide customized advice aligned with their risk tolerance, time horizons, liquidity needs, and investment goals. He graduated early in 2018 from the Seidman College of Business at Grand Valley State University with bachelor's degrees in Finance and Business Management. Patrick holds the Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA) designations. His areas of expertise include stock compensation planning, custom lending and deposit solutions, estate and legacy planning, trust services, education planning, sports and entertainment, as well as personal and business banking. Originally from Holland, Michigan, Patrick is involved in professional organizations such as The Economic Club of Grand Rapids and Young Catholic Professionals - Grand Rapids. He also participates in community initiatives like First Tee - West Michigan. Outside of his professional role, Patrick enjoys football, golfing, and running.

Madeline Command is a financial advisor at Edward Jones in Jenison, MI, holding a Series 66 designation. She has been with Edward Jones since 2023 and has three years of industry experience. Prior to joining Edward Jones, she held various roles in industries including real estate and hospitality. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of investment strategies and affiliated financial products, supported by a large nationwide network of advisors and branch offices.

Naomi Stirdivant is a financial advisor with Edward Jones in Grand Rapids, MI, holding a Series 66 designation and 14 years at Edward Jones. She has four years of industry experience. Naomi is also a brand partner for Young Living, an essential oils company, though she does not solicit business for this activity. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients, offering a wide range of advisory services including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds. The firm reported approximately $1.01 trillion in assets under management and maintains a large network of financial advisors and branch offices nationwide.

Douglas Hoffman is a financial advisor with Cetera, holding Series 63 and Series 66 credentials and bringing 38 years of industry experience. He previously worked at Amerus Life for 31 years and has been with Cetera and its related entities since 2013. Outside of financial advising, he owns a seasonal rental property in Harbor Springs, Michigan. Cetera Investment Advisers LLC is a nationwide SEC-registered advisory firm serving individual, employer-sponsored retirement, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to affiliated and third-party managers.

Levi Reigler is a financial advisor with Wells Fargo Clearing in Grand Rapids, MI, holding Series 63 and Series 65 credentials and 12 years of industry experience. His prior roles include positions at Fifth Third Bank, Fifth Third Securities, infinex Investments, Inc., and Flagstar Bank. Outside of advising, he has ownership interests in commercial rental and farm-related properties in Freeport, MI. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment solutions. The firm’s IPS-driven advisory process incorporates modern portfolio theory and includes a broader range of financial products than typical large institutional advisers, such as insurance-related vehicles and bank deposit sweep options.

Joshua Geerts is a financial advisor at LPL Financial with four years of industry experience. He holds the Series 66 designation and previously worked at Royal Alliance. Outside of his advisory career, he has been a part-time employee at The Outdoorsmen Pro Shop since 2014. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing both discretionary and non-discretionary management supported by in-house and third-party research.

Matthew Brandon is a financial advisor at Charles Schwab with 10 years of industry experience. He holds the Series 63 and Series 66 designations and has been with Schwab and its affiliated entities since 2015, including a role at Charles Schwab Bank. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary and discretionary investment management, utilizing multi-asset model portfolios and a centralized operational structure.

Jacob Heeres is a financial advisor with Edward Jones in Grand Rapids, MI, holding a Series 66 designation and currently in his first year with the firm. His prior experience includes five years at Koops Inc, and he has held roles at Calvin University, Windridge Perennials & Landscaping, and Holland Christian High School. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs, including discretionary and non-discretionary wrap fee strategies and separately managed accounts. The firm is notable for its large network of financial advisors and branch offices, along with affiliated mutual funds and trust services.

Stephen Watkins is a CFP® with 17 years of industry experience and has been with Stifel since 2007. He serves on the advisory boards of Partners Worldwide and the Salvation Army, providing guidance on nonprofit activities in his community and abroad. Stifel serves a broad client base, including individuals, institutions, and charitable organizations, offering brokerage and advisory services grounded in a proprietary investment methodology developed by its Investment Strategy Group.

Rachel Morton is a Series 66 licensed financial advisor with Edward Jones in Grand Rapids, MI, where she has worked since 2013. She has three years of industry experience. Outside of her advisory role, she works as an independent Mary Kay cosmetics consultant. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory and investment solutions through a nationwide network of over 23,700 financial advisors.