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Roderick O

Series 63, Series 66

Safety Harbor, FL

Edward Jones

Roderick O'Connor is a financial advisor with Edward Jones in Safety Harbor, FL, holding Series 63 and Series 66 credentials and over 21 years of industry experience. He has been with Edward Jones since 2004. Outside of his advisory role, he coaches swimming at a country club aquatic center and writes articles online about parents who have lost children. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds. The firm has a large national presence with over 23,700 advisors and reported approximately $1.01 trillion in assets under management.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Peter K

Series 66

Palm Harbor, FL

LPL Financial

Peter Katsarelis is a financial advisor with LPL Financial, holding a Series 66 designation and nine years of industry experience. Prior to joining LPL Financial in 2024, he worked at Bank of America and Merrill from 2016 to 2024. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations through a national network of investment adviser representatives. The firm provides a range of financial planning, advisory programs, and consulting services, offering both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Keith M

Series 63, Series 66

Odessa, FL

LPL Financial

Keith Mevorah is a financial advisor with LPL Financial in Odessa, FL, holding Series 63 and Series 66 licenses and bringing 22 years of industry experience. He has been with LPL Financial since 2011. Outside of his financial advisory role, he is involved in mechanical restoration as an automotive restorer. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement plan consulting, and brokerage services supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Henry A

CFP®, Series 63

Tampa, FL

Cetera

Henry Alava is a CFP® with 36 years of industry experience, currently serving as a financial advisor at Cetera since 2005. He is also president of Benefits Consulting Inc., an insurance agency that provides employee benefits, retirement programs, and financial planning services. Outside of his advisory roles, he serves as a board member and social chair for St. Timothy Catholic Church Men's Club in Lutz, Florida. Cetera Investment Advisers LLC is an SEC-registered firm supporting over 10,000 independent advisors and approximately 800,000 clients. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and retirement services across various client types and program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Deborah C

Series 63, Series 65

Clearwater, FL

Cetera

Deborah Cooney is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and over 30 years of industry experience. She has managed her own firm, Cooney Financial Inc., since 1997 and has held various roles within the Cetera network since 2025. Outside of advisory work, she owns and operates accounting and tax preparation services through her firm. Cetera Investment Advisers LLC is a large SEC-registered advisory firm serving a broad client base including individuals, retirement plans, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with both discretionary and non-discretionary program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Katrina N

Series 66

New Port Richey, FL

Merrill

Katrina Naples is a Series 66–licensed financial advisor at Merrill with five years of industry experience. She has held roles at Merrill and Morgan Stanley, and has also worked at Bank of America, N.A. Outside of her advisory work, she operates personal retail sales businesses on Facebook Marketplace and eBay. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Paul B

PFS™

Clearwater, FL

Bedinghaus Financial Group, Inc

Paul Bedinghaus is a financial advisor at Bedinghaus Financial Group, Inc in Clearwater, FL, with the PFS™ designation and four years of industry experience. He has held roles at Sabal South, Inc. since 2022 and founded Bedinghaus Financial Group, Inc in 2021. He is also the president and owner of Bedinghaus & Company, PL, a certified public accounting firm, and serves as president of Sabal South, Inc., a business management company. Bedinghaus Financial Group, Inc is an independent firm led by Paul Bedinghaus.

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Ryan M

Series 65

Tarpon Springs, FL

Barlas O'Reilly Wealth Management, LLC

Ryan McCarty is a financial advisor with Barlas O'Reilly Wealth Management, LLC and holds a Series 65 designation. He has 13 years of industry experience and serves as Vice President and Managing Partner at Megastar Advisors, LLC, where he oversees operations and trains independent insurance planners. In addition to his advisory role, McCarty is President of the Federation of Federal Employee Benefit Advocates, LLC, leading marketing and educational initiatives. Barlas O'Reilly Wealth Management, LLC provides investment advisory and portfolio management services to individual and high-net-worth clients through a four-advisor team. The firm offers discretionary portfolio management and financial planning, coordinates insurance products as part of holistic client services, and sponsors a wrap fee program that bundles advisory services and trading under a single fee.

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Terrence O

CFP®, Series 65

Tarpon Springs, FL

Barlas O'Reilly Wealth Management, LLC

Terrence O'Reilly is a CFP® with 13 years of industry experience, currently serving at Barlas O'Reilly Wealth Management, LLC since 2018. His prior roles include positions at EQIS Capital Management and Brokers International Financial Services, LLC. Outside of his advisory work, he is president and CEO of O'Reilly Capital Management and serves as a non-paid board member for Ride and Run with Stars, a nonprofit supporting underprivileged children in Pinellas County, FL. Barlas O'Reilly Wealth Management, LLC provides investment advisory and portfolio management services to individual and high-net-worth clients through a four-advisor team. The firm manages approximately $20.5 million and offers discretionary portfolio management combined with financial planning, including a wrap fee program that bundles advisory services and trading under a single fee.

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