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William Thaddius L

Series 65, Series 63

San Mateo, CA

Edelman Financial Engines

William Thaddius La Rue is a financial advisor at Edelman Financial Engines with 15 years of industry experience. He holds the Series 65 and Series 63 designations and previously worked at Fisher Investments and TIAA. Edelman Financial Engines provides technology-enabled investment advisory and financial planning services to individual investors, retirement-plan participants, and institutional clients, combining committee-driven modeling with planner delivery and online tools. The firm manages a large client base with diversified model portfolios and offers a range of investment products including direct-indexing SMAs and thematic portfolios.

Retirement income strategy General retirement planning Tax-loss harvesting Private / alternative investments Concentrated stock management Retired Founder/Business Owner
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Pervin O

Series 65, Series 63

San Mateo, CA

Morgan Stanley

Pervin Ozer is a financial advisor at Morgan Stanley in San Mateo, CA, holding Series 65 and Series 63 designations with one year of industry experience. Prior to joining Morgan Stanley, Ozer worked at Wells Fargo Clearing and Wells Fargo Bank, NA, and has experience outside finance including roles at Starbucks and Universidade Estadual de Goias. Morgan Stanley Wealth Management offers a range of advisory programs to individuals and institutional clients, focusing on tailored financial planning supported by firm-approved tools and strategies such as the Global Investment Committee’s Secular Return Estimates and Monte Carlo simulations.

General estate planning guidance
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Riley T

Series 66

Palo Alto, CA

Morgan Stanley

Riley Tolles is a financial advisor at Morgan Stanley in Palo Alto, CA, holding a Series 66 credential with two years of industry experience. Prior to joining Morgan Stanley, Tolles worked at Ernst and Young and has experience in business development through ownership of Secia Art, an art and culture venture based in San Francisco. Morgan Stanley Wealth Management provides a range of advisory programs to individuals and institutions, offering tailored financial planning supported by structured discovery processes and firm-approved tools.

General estate planning guidance
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Julian L

Series 65, Series 63

Menlo Park, CA

Morgan Stanley

Julian Lardizabal is a financial advisor at Morgan Stanley with Series 63 and Series 65 designations. He has held roles at several firms and organizations since 2016, including MAI Capital Management, Robertson Stephens, and Reef Technology. His background also includes positions outside of finance, such as teaching at San Francisco State University and involvement with Legends Baseball Camps. Morgan Stanley Wealth Management serves both individual and institutional clients, providing tailored financial planning and a variety of advisory programs. The firm manages approximately $2.74 trillion in client assets and offers planning that incorporates firm-approved tools and market outlook models.

General estate planning guidance
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Husnia L

Series 65, Series 63

Palo Alto, CA

Wells Fargo Clearing

Husnia Lutfi is a financial advisor with Wells Fargo Clearing in Palo Alto, CA, holding Series 65 and Series 63 licenses. She has five years of industry experience, including prior roles at TD Ameritrade, Charles Schwab, Bank of America, Merrill, and Wells Fargo Bank. Wells Fargo Advisors is a national securities firm that provides investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm offers both brokerage and advisory solutions, managing approximately $671 billion in assets through a large network of financial advisors.

Retired Founder/Business Owner
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Lulu X

Series 63, Series 66

San Leandro, CA

J.P. Morgan Securities

Lulu Xiong is a financial advisor at J.P. Morgan Securities with 10 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at J.P. Morgan and Citigroup in various roles since 2014. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager searches, and customized performance reporting. Their advisory process combines quantitative and qualitative research with ESG considerations to develop model asset allocations.

Founder/Business Owner
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Anushree D

Series 63, Series 66

Palo Alto, CA

Merrill

Anushree Dave is a Senior Financial Advisor at Merrill Lynch Wealth Management. She has over 15 years of experience in the financial services industry, specializing in helping clients pursue their short- and long-term financial objectives. Anushree focuses on providing and managing customized financial strategies for individuals, families, and businesses. Her areas of expertise include college education planning, executive compensation, equity compensation services, family wealth management strategies, legacy planning, LGBT wealth planning, personal retirement planning, women and wealth, individual and corporate investment strategies, and tax minimization. Anushree holds professional designations as a Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). She earned a Master of Marketing Management from Jamnalal Bajaj Institute of Management Studies. Anushree is fluent in English, Gujarati, Hindi, and Marathi. Outside of work, she enjoys hiking, painting, reading, and traveling with family and friends.

Startup equity planning General retirement planning Wealth management Charitable giving & philanthropy Women Professionals Women's Finance LGBTQIA
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Luisa M

Series 65, Series 63

Palo Alto, CA

Fidelity

Luisa Martinez is a Financial Consultant currently working at Fidelity Investments since 2020. She has experience in wealth management and equities trading, having previously served as a Portfolio Wealth Manager at Abendstern Wealth Management from 2015 to 2020 and as a Representative and Equities Trader at Golden Beneficial Securities from 2008 to 2010. Luisa holds a California Insurance License. In her role, she partners with clients to identify personal financial goals and develop comprehensive plans to meet ongoing needs. She aims to foster trusting and collaborative relationships where clients can openly share their challenges and aspirations. Outside of her professional work, Luisa enjoys camping, cooking and baking, visiting museums, outdoor adventures, playing soccer, and traveling.

Wealth management Active portfolio management
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Seth T

Series 66

Mountain View, CA

Fidelity

Seth Tom is a financial advisor at Fidelity with two years of industry experience. He holds the Series 66 designation and has worked at Fidelity Investments since 2024. Outside of his advisory role, Seth serves as the head coach for the Tonga Weightlifting Federation, coaching an athlete and attending competitions. Fidelity’s affiliated Strategic Advisers LLC provides investment management and advisory services to a broad client base, including retail and institutional investors. The firm employs a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to manage portfolios comprised of mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Robert L

Series 66

San Mateo, CA

LPL Financial

Robert Leland is a financial advisor at LPL Financial with 22 years of industry experience. He holds a Series 66 designation and previously worked at Ameriprise Financial Services, Inc. for 19 years. Outside of his advisory role, he is involved in fixed insurance products. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of financial planning and investment management services, utilizing both proprietary and third-party strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Kenny M

Series 66

Palo Alto, CA

Wells Fargo Clearing

Kenny Merlo is a financial advisor at Wells Fargo Clearing with 21 years of industry experience. He holds the Series 66 designation and has worked at Wells Fargo Clearing since 2016, following six years at Wells Fargo Investments, LLC. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers a range of brokerage and advisory solutions.

Retired Founder/Business Owner
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Jonathan M

Series 66

San Mateo, CA

LPL Financial

Jonathan Martinez Cervantes is a financial advisor at LPL Financial with three years of industry experience. He previously worked at Ameriprise Financial for four years and spent eight years at Pace Supply Corp. He holds a Series 66 designation. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning and model portfolio programs, supported by a large network of investment adviser representatives.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Kevin Y

Series 66

Palo Alto, CA

J.P. Morgan Securities

Kevin Yee is a financial advisor at J.P. Morgan Securities with one year of industry experience. He holds the Series 66 designation and has worked at J.P. Morgan Securities since 2024, with prior experience at JPMORGAN Chase Bank, First Republic Bank, Aflac, and the University of Oregon. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a non-discretionary advisory program focused on asset allocation advice, investment manager and fund searches, and customized performance reporting. The firm utilizes a centralized due diligence process combining quantitative and qualitative research to develop model asset allocations.

Founder/Business Owner
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Bhawna K

Series 63, Series 65

Palo Alto, CA

Wells Fargo Clearing

Bhawna Kochhar is a financial advisor with Wells Fargo Clearing in Palo Alto, CA, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. She has worked at Wells Fargo Bank, N.A. since 2015 and Wells Fargo Clearing since 2016. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, retirement plan consulting, and brokerage solutions. The firm manages approximately $671 billion in assets and uses research and analytics to support its investment approach.

Retired Founder/Business Owner
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Weldon P

Series 63, Series 65

Palo Alto, CA

Merrill

Weldon Poole is a Wealth Management Advisor at Merrill Lynch Wealth Management. He has been with Merrill since 1995 and focuses on assisting clients in the planning and realization of their financial goals. His work includes developing personalized financial strategies and managing portfolios, including traditional advisement and discretionary management of investment strategies. Weldon holds the CERTIFIED FINANCIAL PLANNER® (CFP) designation awarded by the Certified Financial Planner Board of Standards, Inc., and is a qualified Portfolio Manager. He graduated with a Bachelor of Science degree in Economics from Brigham Young University. Over his career, he has built a practice dedicated to client-centered service with an emphasis on intellectual rigor, customization, and long-term planning. He is active in his community, volunteering 10-15 hours per week, and is affiliated with The Church of Jesus Christ of Latter-Day Saints. Weldon lives in Fremont, California with his wife and their four adult children, enjoying activities such as hiking, photography, reading, and skiing.

Wealth management Retirement income strategy Income planning Retirement withdrawal strategies ESG / Sustainable investing Women Professionals Women's Finance
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Josh T

Series 66

Burlingame, CA

Fidelity

Josh Tanaka is a financial advisor at Fidelity with a Series 66 designation and one year of industry experience. His previous roles include positions at GuardDog.ai and Hathaway Dinwiddie, as well as work connected to the University of Washington. Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to retail and institutional clients, including charitable funds and registered investment companies. The firm uses a combination of proprietary research, quantitative analysis, and algorithmic portfolio construction to deliver model portfolios composed of mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Stephen Z

Series 63, Series 65

Palo Alto, CA

Merrill

Stephen Zanolli is a Wealth Management Advisor at Merrill Lynch Wealth Management, where he has been serving clients since 1991. He brings over 30 years of financial services experience in Silicon Valley, focusing on concentrated stock issues and strategies related to selling, liquidity, hedging, and risk management. Stephen employs a goals-based approach to wealth management, retirement income planning, and wealth transfer strategies tailored for ultra-high-net-worth clients. He collaborates with clients' external professionals to provide comprehensive estate planning services and strategies. Stephen previously served as resident director in the San Mateo office for two years, where he led other financial advisors and supported them in client engagement and building wealth management practices. He holds a bachelor's degree in industrial engineering from Stanford University and has earned the Certified Investment Management Analyst® (CIMA®) designation awarded by the Investments & Wealth Institute™ (The Institute). He is also recognized as a Personal Investment Advisor (PIA). Residing in Menlo Park with his wife, Jill, and their three daughters, Stephen remains active in his community by supporting local educational foundations. He is a member of the Half Moon Bay Men's Golf Club and has interests that include baseball, football, golfing, spending time with family, surfing, and traveling.

Concentrated stock management Retirement income strategy Wealth management Multi-generational wealth transfer General estate planning guidance
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Masoud M

Series 63, Series 66

Menlo Park, CA

Morgan Stanley

Masoud Mohebi is a financial advisor at Morgan Stanley with eight years of industry experience. He has held positions at Morgan Stanley Private Bank, J.P. Morgan Securities LLC, JPMorgan Chase Bank, and Wells Fargo. Morgan Stanley Wealth Management serves both individual and institutional clients, offering comprehensive financial planning and advisory programs supported by structured planning processes and advanced modeling tools.

General estate planning guidance
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Weijia G

Series 63, Series 66

Millbrae, CA

Merrill

Weijia Guo is a financial advisor with Merrill and holds Series 63 and Series 66 designations. Guo has seven years of industry experience, including prior roles at The Prudential Insurance Company of America and Pruco Securities, LLC. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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Cynthia C

Series 63, Series 66

Palo Alto, CA

J.P. Morgan Securities

Cynthia Cougoule is a financial advisor with J.P. Morgan Securities in Palo Alto, CA, holding Series 63 and Series 66 licenses and 21 years of industry experience. Her prior roles include positions at Merrill, Bank of America, First Republic Investment Management, and Morgan Stanley. She is also a commissioned notary public. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a non-discretionary advisory program focused on written asset allocation advice, manager searches, and customized performance reporting.

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