Overwhelmed by options?
Answer a few questions to see advisors matched to you.
Find a financial advisor
Out of 400,000+ nationwide
Salvador R
Series 66
Pasadena, CA
Merrill
Salvador Rodriguez is a Wealth Management Advisor and Senior Vice President based at the Merrill Lynch office in Pasadena. With nearly 25 years in the finance industry, Sal has been with Merrill Lynch since 2004, where he specializes in guiding clients through various aspects of their financial lives to help them achieve their goals. His approach emphasizes understanding clients' life priorities and creating personalized plans that reflect their unique circumstances. Sal holds a bachelor's degree in Economics from UCLA and carries industry credentials including Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). His professional experience spans back-office operations through trading, providing him with a comprehensive understanding of the investment industry. Sal focuses on areas such as college education planning, family wealth management strategies, retirement income, tax minimization, and special needs planning. He collaborates closely with clients’ attorneys and accountants to address tax, estate, and philanthropic considerations, alongside internal Merrill specialists. A native of Southern California, Sal lives locally with his wife and children. Outside of work, he enjoys adventure sports, golfing, and spending time with his family.
David P
Series 66
Pasadena, CA
Morgan Stanley
David Pogosyan is a Series 66-licensed financial advisor at Morgan Stanley in Pasadena, CA, with 19 years of industry experience. He has been with Morgan Stanley Smith Barney since 2009. Outside of his advisory role, he is involved in real estate property management as a sole proprietor and a partner in related holdings. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by firm-approved tools and investment committee input.
Rich W
Series 66
Claremont, CA
Morgan Stanley
Rich Wang is a financial advisor with Morgan Stanley, holding a Series 66 designation and four years of industry experience. His prior work includes roles at JPMorgan Chase and Fashion City International Corp, as well as teaching positions at the University of California Riverside and Walnut High School. Morgan Stanley Wealth Management serves individual and institutional clients with a wide range of advisory programs, including tailored financial planning that uses firm-approved tools and modeling techniques. The firm manages approximately $2.74 trillion in client assets and offers both direct individual plans and corporate financial planning agreements.
Nicky C
Series 63, Series 66
Arcadia, CA
J.P. Morgan Securities
Nicky Chen is a financial advisor at J.P. Morgan Securities with seven years of industry experience. He holds Series 63 and Series 66 licenses and has prior work history at CWL LLC and East West Bank. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, using a process that combines quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework.
William F
Series 66
Claremont, CA
Morgan Stanley
William Ford is a financial advisor with Morgan Stanley, holding a Series 66 credential and 28 years of industry experience. He has worked at Morgan Stanley Private Bank since 2015 and Morgan Stanley Smith Barney since 2009, following nine years at Citigroup Global Markets. Morgan Stanley Wealth Management serves both individual and institutional clients, providing a range of advisory programs and tailored financial planning supported by structured discovery processes and firm-approved planning tools. The firm manages approximately $2.74 trillion in client assets and offers services that include but do not necessarily provide individual security recommendations within standalone planning.
Nathan T
CFP®, ChFC®, Series 66
Pasadena, CA
Wells Fargo Clearing
Nathan Towns is a financial advisor with Wells Fargo Clearing in Pasadena, CA, holding the CFP®, ChFC®, and Series 66 designations. He has 10 years of industry experience, including 12 years at Merrill before joining Wells Fargo Clearing in 2026. Outside of his advisory work, he owns a sole proprietorship through which he occasionally buys and sells basketball and football collectibles. Wells Fargo Advisors is a national securities firm offering investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and provides both brokerage and advisory solutions, utilizing research and analytics focused on diversification and modern portfolio theory.
Christian C
Series 63, Series 65
Brea, CA
Merrill
Christian Cruz is a Wealth Management Advisor with Merrill Lynch Wealth Management, serving families in the Los Angeles and Orange County areas. He works closely with clients including business owners, executives, and teachers, developing customized financial strategies that encompass investment and retirement planning, liability management, debt consolidation, and legacy planning. Christian collaborates with clients' CPAs and attorneys to align tax-minimization and estate planning strategies, and leverages resources such as Bank of America N.A. for residential and securities-based lending. He utilizes guidance from the firm's Chief Investment Office and award-winning research to diversify portfolios with equities, bonds, cash, and alternative investments while considering tax consequences. Christian adapts his communication approach to client preferences and meets with clients in various settings including homes, businesses, or his office. Christian holds the CERTIFIED FINANCIAL PLANNER® (CFP®) certification, the Accredited Wealth Management Advisor™ (AWMA™) designation, and the Chartered Retirement Planning Counselor™ (CRPC™) designation. He earned a Bachelor of Business Administration degree from California State University, Los Angeles. His career began at Washington Mutual in 2006 before joining Merrill Lynch in 2012. Raised in a lower-income family in Southern California, Christian's interest in wealth management was influenced by a mentor during his high school soccer years. Outside of work, he holds a Black Belt in Brazilian Jiu Jitsu and enjoys spending time with his wife Evelyn, their children Olivia and Enzo, and their dog Loki.
Logan F
Series 63, Series 66
Brea, CA
Fidelity
Logan Fritze is a Planning Consultant at Fidelity Investments. In this role, he collaborates with clients to develop holistic financial plans and investment strategies. Prior to his current position, Logan held several roles at Fidelity Investments, including Relationship Manager from 2024 to 2026, Financial Representative from 2023 to 2024, and High Net Worth Associate from 2021 to 2023. He holds a California Insurance License.
Kevin M
Series 63, Series 65
Pasadena, CA
Raymond James & Associates
Kevin McCarthy is a financial advisor at Raymond James & Associates with 42 years of industry experience. He holds the Series 63 and Series 65 designations and has been with Raymond James since 2012. Outside of his advisory work, he engages in a TV consulting hobby related to soccer and hockey advertising. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser serving individuals, institutions, and municipal entities. The firm offers non-discretionary financial planning and investment consulting, utilizing a variety of portfolio management styles and affiliated research.
Michael S
CFP®, PFS™, Series 63, Series 66
West Covina, CA
Cetera
Michael Stern is a financial advisor at Cetera with 12 years of industry experience. He holds the CFP® and PFS™ designations and has worked at several firms, including Massachusetts Mutual Life Insurance Company and Pruco Securities LLC. Outside of advising, Stern is also involved in the sale of fixed insurance products and serves as a limited agent managing a fiduciary role for his father's brokerage accounts. Cetera Investment Advisers LLC is a nationwide SEC-registered investment advisor serving individual clients, retirement plans, corporate and charitable organizations, and institutional accounts. The firm offers a variety of portfolio management, financial planning, and retirement services through a multi-manager platform with a broad range of program options and over $256 billion in assets under management.
Emily C
Series 63, Series 65
Brea, CA
Merrill
Emily Chon is a Financial Advisor at Merrill Lynch Wealth Management, specializing in the financial needs of affluent clients and their families. She has more than 17 years of experience in the financial industry, including nearly a decade as a wealth manager at Citibank. Emily has worked with hundreds of families both internationally and globally, assisting them in achieving their financial goals through personalized strategies. Born in a small town in China, Emily immigrated to the United States over 20 years ago. She earned a Bachelor's Degree from the California State University System while working various jobs, including her first role at a local bank where she developed her passion for financial services. Throughout her career, Emily has tailored financial products to meet the unique needs of individuals and families across various areas, such as retirement planning, funding education, home purchasing, business transactions, and estate and trust planning. Emily holds the Personal Investment Advisor (PIA) designation and is fluent in Mandarin, Chinese, Yue (Cantonese), and English. Outside of work, she enjoys cooking, golfing, hiking, painting, spending time with her family, and traveling.
Christopher B
Series 63, Series 65
Montclair, CA
Primerica Advisors
Christopher Bautista is a financial advisor with Primerica Advisors in Rancho Cucamonga, CA, holding Series 63 and Series 65 licenses and 15 years of industry experience. He has worked with PFS Investments Inc. and Primerica Financial Services since 2009. Bautista also operated Bautista Family Clinic from 2003 to 2017. Additionally, he is involved in sales of loan products and home security referrals through affiliated companies. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed accounts. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.
Adalina G
Series 66
Pasadena, CA
Morgan Stanley
Adalina Gonzalez is a financial advisor with Morgan Stanley in Pasadena, CA, holding a Series 66 designation and one year of industry experience. Prior to joining Morgan Stanley, she worked at Misunderstood Genius for six years and held positions at Forever21 Inc and Onestop Internet. Outside of her advisory role, she occasionally provides dog sitting services for friends and family. Morgan Stanley Wealth Management serves both individual and institutional clients, offering financial planning and advisory programs supported by firm-approved tools and a structured planning process. The firm manages approximately $2.74 trillion in client assets and provides a range of investment and planning services through its Financial Advisors and Estate Planning Strategies Group.
Ana A
Series 66
San Dimas, CA
Ameriprise
Ana Avila is a financial advisor with Ameriprise in San Dimas, CA, holding a Series 66 designation and four years of industry experience. She has been with Ameriprise since 1994. Ameriprise offers retirement-income planning services aimed at individuals with significant investable assets, combining research, modeling, and tax-efficiency analysis to provide written recommendation reports. The firm serves clients through a centralized consulting team and provides a broad range of advisory, brokerage, and insurance solutions.
Rajiv P
Series 66
Claremont, CA
Ameriprise
Rajiv Paliwal is a financial advisor with Ameriprise in Claremont, CA, holding a Series 66 designation and 27 years of industry experience. He has been with Ameriprise and its related entities since 2005. Outside of his advisory role, he serves as Treasurer on the Board of Directors for the Village Walk I Corp Homeowners Association. Ameriprise offers retirement-income planning services primarily for individuals with significant investable assets, combining research, modeling, and tax-efficiency analysis to deliver personalized recommendation reports. The firm provides a broad range of advisory, brokerage, and insurance solutions typical of a large institutional firm.
Huiying J
Series 66
Monterey Park, CA
Cetera
Huiying Jiang is a financial advisor with Cetera, holding a Series 66 designation and four years of industry experience. Her work history includes roles at East West Bank, Cathay Bank, and Cetera Investment Services LLC. Outside of advising, she also works as a DoorDash driver. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to both affiliated and third-party managers.
Xiao Chun Y
Series 66
Pasadena, CA
UBS Financial Services
Xiao Chun Yu is a financial advisor with UBS Financial Services in Pasadena, CA, holding a Series 66 designation and bringing 25 years of industry experience. She has been with UBS Financial Services since 2016. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor investment plans to client goals and risk tolerances.
Derek J
Series 66
Brea, CA
Morgan Stanley
Derek Johnson is a financial advisor with Morgan Stanley in Brea, CA, holding a Series 66 designation and 20 years of industry experience. His prior roles include positions at J.P. Morgan Securities and JPMorgan Chase Bank NA. Outside of his advisory work, he serves as Treasurer for the Interfaith Food Center, a nonprofit focused on food distribution for homeless and less fortunate families. Morgan Stanley Wealth Management offers a broad range of advisory programs to individuals and institutional clients, providing tailored financial planning supported by firm-approved tools and a structured discovery process. The firm manages approximately $2.74 trillion in client assets and provides services through Financial Advisors and its Estate Planning Strategies Group.
Christopher R
Series 63, Series 66
Yorba Linda, CA
J.P. Morgan Securities
Christopher Rouzaud is a financial advisor at J.P. Morgan Securities with 16 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at J.P. Morgan Securities since 2018, following six years at J.P. Morgan Chase Bank NA. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm delivers these services alongside affiliated brokerage, distribution, and investment management capabilities.
Andrew Y
Series 66
Pasadena, CA
Morgan Stanley
Andrew Yoon is a financial advisor with Morgan Stanley in Pasadena, CA, holding a Series 66 credential and 13 years of industry experience. His prior roles include positions at Wells Fargo Clearing, Fidelity Brokerage Services, JP Morgan Chase Bank, and Bank of America. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a range of advisory programs, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process using firm-approved tools and modeling techniques.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)
Finding advisors...
Find a financial advisor
Out of 400,000+ nationwide