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Kelly W

Series 63

Fairport, NY

LPL Financial

Kelly Whalen is a financial advisor with LPL Financial, holding a Series 63 designation and 15 years of industry experience. She has been with LPL Financial since 2011. Outside of her advisory role, she serves as a notary public. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing both discretionary and non-discretionary management supported by research and technology.

College savings (529s, UTMA, etc.)
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Thomas M

Series 63, Series 65

Pittsford, NY

Merrill

Thomas Mc Auley Jr. is a financial advisor at Merrill with 34 years of industry experience. He holds Series 63 and Series 65 registrations and has worked at Merrill since 1992, concurrently serving at Bank of America, N.A. since 2011. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors. The firm integrates internal and third-party management while supporting trading and account administration.

Tax-loss harvesting Active portfolio management Wealth management
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Shawn P

ChFC®, Series 66

Rochester, NY

Equitable Advisors

Shawn Paylor is a ChFC® and Series 66 licensed financial advisor with five years of industry experience. He has worked at Equitable Advisors since 2021 and previously spent five years at ORKIN Pest Control. Equitable Advisors serves a diverse client base including individuals, high-net-worth clients, and institutional investors, offering financial planning, broker-dealer services, insurance distribution, and access to third-party asset management programs. The firm operates as both an SEC-registered investment adviser and a broker-dealer, working extensively with program sponsors and third-party managers to provide advisory and brokerage solutions.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Colin W

Series 66

Pittsford, NY

Merrill

Colin Worden is a Wealth Management Advisor at Merrill Lynch Wealth Management, based in Western New York. He serves families, business executives, and young professionals across the United States, assisting them in investing for their futures and achieving their financial goals. Colin's areas of focus include retirement planning, college education, small business strategies, legacy planning, and customized investment portfolio creation tailored to individual client needs. He holds a Personal Investment Advisor (PIA) designation. Colin earned his undergraduate degree, a Bachelor of Arts in Economics with honors in Philosophy, from Case Western Reserve University in 2015, and later obtained an MBA from the Simon Business School at the University of Rochester. He resides in Rochester, NY, and enjoys drawing, reading, rock climbing, running, skiing, spending time with his family, and traveling.

Wealth management College savings (529s, UTMA, etc.) Retirement income strategy Family Business Executive Young Professionals Established Professionals Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Stefan M

Series 66, Series 63

Rochester, NY

Equitable Advisors

Stefan Muoio is a financial advisor with Equitable Advisors in Rochester, NY, holding Series 66 and Series 63 licenses and 11 years of industry experience. He has been with Equitable Advisors since 2015, including its predecessor, AxA Advisors. Equitable Advisors serves a diverse client base, including individuals, high-net-worth clients, retirement plans, corporations, charitable organizations, and institutions, providing financial planning, broker-dealer services, insurance distribution, and access to third-party asset management programs. The firm operates as both an SEC-registered investment adviser and broker-dealer, collaborating extensively with program sponsors and third-party managers to offer advisory and brokerage solutions.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Erica C

Series 66

Rochester, NY

RBC Capital Markets

Erica Cummings is a financial advisor with RBC Capital Markets based in Rochester, NY, holding a Series 66 designation and 24 years of industry experience. Her prior roles include positions at Morgan Stanley Private Bank and City National Bank. She serves on the board of directors for New York Kitchen, a nonprofit organization focused on fundraising. RBC Wealth Management, a division of RBC Capital Markets, serves a diverse client base including individual investors, institutions, and charitable organizations. The firm offers tailored investment programs combining in-house and third-party managers with options for tax management and responsible investing.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management Executive Founder/Business Owner Retired Financial Professional Approaching retirement HENRY (High Earners, Not Rich Yet)
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Kevin G

CFP®, Series 63

Rochester, NY

OSAIC

Kevin Garden is a CFP®-certified financial advisor at Osaic Wealth, Inc. with 14 years of industry experience. He previously worked for Securities America Advisors, Inc. and Securities America, Inc. from 2012 to 2024. Garden is also involved in insurance sales through L&M Group Ltd., recommending insurance products as part of financial plans. Osaic Wealth, Inc. serves a diverse client base including individuals, high-net-worth investors, pension plans, corporations, and charitable organizations. The firm offers integrated brokerage and advisory services, employing asset-allocation tools and multiple investment platforms to construct portfolios that include a variety of securities and managed-account solutions.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Kellen G

Series 63, Series 65

Fairport, NY

Fidelity

Kellen Gambeski is a financial advisor at Fidelity with 17 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Fidelity Brokerage Services LLC since 2013, including roles at Fidelity Personal and Workplace Advisors and Fidelity Investments. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including registered investment companies and an IRS-qualified Charitable Gift Fund. The firm integrates proprietary fundamental research with quantitative analysis and algorithmic portfolio construction to deliver model portfolios composed of mutual funds, ETFs, and ETPs, and holds distinctive registrations and advisory roles within the institutional investment space.

Charitable giving & philanthropy Active portfolio management
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Jessica P

Series 66

Rochester, NY

Equitable Advisors

Jessica Petterson is a financial advisor with Equitable Advisors in Rochester, NY, holding a Series 66 designation and two years of industry experience. She has worked with Equitable and its affiliated entities since 2020 and has prior experience at Ann Inc. Outside of her advisory role, she serves as a successor executor and power of attorney for several family estates. Equitable Advisors serves a diverse client base including individual, high-net-worth, retirement plan, corporate, charitable, and institutional clients. The firm offers financial planning, broker-dealer services, insurance distribution, and access to third-party asset management programs through a dual registration as an SEC-registered investment adviser and broker-dealer.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Michael C

Series 66

Rochester, NY

Raymond James & Associates

Michael Caruso is a financial advisor with Raymond James & Associates in Rochester, NY. He holds the Series 66 designation and has five years of industry experience, including four years at L3Harris Technologies prior to joining Raymond James in 2020. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutional and pension plans, and charitable organizations, offering financial planning, non-discretionary investment consulting, and institutional fiduciary solutions.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Michael R

Series 63

Fairport, NY

LPL Financial

Michael Riorden is a financial advisor with LPL Financial and holds the Series 63 designation. He has 38 years of industry experience, including roles at Rw Lloyd Financial since 2006 and Cadaret, Grant & Co., Inc. from 2006 to 2025. Outside of advising, he is involved in the insurance business through Upstate Special Risk. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations nationally. The firm offers a range of advisory programs and financial planning services, employing both discretionary and non-discretionary management supported by proprietary and third-party research.

College savings (529s, UTMA, etc.)
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John V

Series 66

Pittsford, NY

Charles Schwab

John Valentine is a financial advisor with Charles Schwab holding a Series 66 designation and 26 years of industry experience. He has been with Charles Schwab Co., Inc. since 2001 and Charles Schwab Bank since 2005. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory with access to discretionary separately managed accounts, providing multi-asset model portfolios, written advice policies, and alternative investment opportunities through a centralized, integrated platform.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Kimberly A

CFP®, Series 63

Pittsford, NY

LPL Financial

Kimberly Anderson is a CFP® professional with 32 years of industry experience, currently advising clients at LPL Financial since 2019. Prior to joining LPL, she spent 25 years with Ameriprise Financial Services, Inc. In addition to her advisory role, she serves in a fiduciary capacity for the Andrew G Cole Testamentary Trust. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad range of clients including individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers diversified advisory programs, financial planning, and consulting services through a nationwide network of investment adviser representatives.

College savings (529s, UTMA, etc.)
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Nicholas T

Series 63

Rochester, NY

Morgan Stanley

Nicholas Tagliarino is a financial advisor with Morgan Stanley in Rochester, NY, holding a Series 63 designation and 26 years of industry experience. His career includes roles at Morgan Stanley Private Bank, Morgan Stanley Smith Barney, and Citigroup Global Markets. Morgan Stanley Wealth Management provides advisory programs and tailored financial planning services to individuals and institutional clients. The firm manages approximately $2.74 trillion in client assets and uses structured planning tools and modeling techniques as part of its financial planning process.

General estate planning guidance
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Brendan E

CFP®, Series 65, Series 63

Rochester, NY

Cambridge Investment Research Advisors

Brendan Ercole is a CFP® professional with 11 years of industry experience, currently with Cambridge Investment Research Advisors. He previously worked at Sage Rutty and SEI Investments Management Corporation. Ercole is also the owner of Fairpoint Wealth Partners, Inc., based in Rochester, NY. Cambridge Investment Research Advisors serves a diverse client base including individuals, retirement plans, charitable organizations, and trusts by providing financial planning, investment management, and retirement advisory services through a large network of independent financial professionals. The firm offers a range of investment solutions including proprietary and third-party model strategies, with flexible implementation tailored to client objectives.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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William C

CFP®, Series 66

Rochester, NY

J.P. Morgan Securities

William Cooper is a CFP® credentialed financial advisor with five years of industry experience. He is currently with J.P. Morgan Securities and JPMorgan Chase Bank, N.A., and previously worked at Howe and Rusling, Inc. for multiple years. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its recommendations.

Wealth management Executive Founder/Business Owner
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William F

Series 63, Series 65

Canandaigua, NY

J.P. Morgan Securities

William Fiorica is a financial advisor at J.P. Morgan Securities with nine years of industry experience. He holds Series 63 and Series 65 credentials and has previously worked at Merrill, Bank of America, Citizens Bank, Equitable Financial Life, and AXA Advisors. Outside of finance, he is the owner of Brilliant Jewelers, a jewelry creation hobby business he has maintained since 1989. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities, delivering non-discretionary advisory services supported by an in-house due diligence and manager solutions team.

Wealth management Executive Founder/Business Owner
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Joelle D

Series 63, Series 65

Rochester, NY

LPL Financial

Joelle Donahoe is a financial advisor with LPL Financial in Rochester, NY, holding Series 63 and Series 65 licenses and 28 years of industry experience. She has worked with LPL Financial since 2006 and is currently associated with Cooper/Haims Advisors, LLC. Donahoe also serves as Chief Compliance Officer for both Cooper/Haims Advisors and ESL Investment Services, LLC. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad client base, including individuals, retirement plans, financial institutions, and charitable organizations. The firm offers diverse advisory programs, financial planning, and retirement consulting with access to model portfolios, third-party research, and technology-driven solutions.

College savings (529s, UTMA, etc.)
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Michael H C

Series 63, Series 65

Rochester, NY

UBS Financial Services

Michael H Cooper is a financial advisor with UBS Financial Services in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has been with UBS since 2011. Outside of his advisory role, Cooper serves on multiple nonprofit and community organization boards, including The Jewish Home of Rochester and CypherWorx Inc., and is involved in investment and foundation committees. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and advisory offerings, employing model-based asset allocations and proprietary research from its Chief Investment Office and global teams to tailor financial plans. The firm combines institutional trading capabilities with wealth management services and offers a broad range of capital markets and advisory services.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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John M

Series 63

Rochester, NY

Mass Mutual Investors Services

John Mitrano is a financial advisor with Mass Mutual Investors Services in Rochester, NY, holding a Series 63 designation and 22 years of industry experience. He has worked with Mass Mutual Investors Services since 2017 and was previously with Metlife Securities, Inc. for 13 years. He also holds a role with MassMutual Life Insurance Company. MassMutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides financial planning, asset management, and educational seminars through collaborative, annual engagements utilizing firm-approved software to analyze client goals.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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