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Sita L

CFP®, Series 63, Series 66

Citrus Heights, CA

Cetera

Sita Lalchandani is a CFP® with 30 years of industry experience, currently an advisor at Cetera. She has been with Cetera Advisors LLC since 2012 and joined Cetera in 2024. Outside of her advisory role, she is involved with GLH&C Financial Services, a securities and fixed insurance business. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with over 10,000 advisors and more than $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Roosevelt K

Series 63, Series 65

Roseville, CA

Primerica Advisors

Roosevelt Kirby is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and having 36 years of industry experience. He has worked with PFS Investments Inc. and Primerica Financial Services since 1989. His other business activities include sales of loan products and home-related services through affiliates of PFS Investments Inc. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, providing model-delivery strategies and selectively managed accounts for individual and high-net-worth clients within a wrap-fee structure. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
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David D

Series 66

Roseville, CA

Wells Fargo Clearing

David Degrandmont is a financial advisor with Wells Fargo Clearing in Roseville, CA, holding a Series 66 designation and seven years of industry experience. His prior roles include positions at Bank of America and Merrill. Wells Fargo Clearing provides retirement plan consulting for qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services grounded in an IPS-driven process and modern portfolio theory. The firm’s offerings include a broad range of investment options, including insurance-related vehicles and bank deposit sweep programs.

Retired Founder/Business Owner
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Christopher P

Series 66

Roseville, CA

Morgan Stanley

Christopher Petralli is a financial advisor with Morgan Stanley in Roseville, CA, holding a Series 66 designation and 18 years of industry experience. His career includes roles at Morgan Stanley Private Bank and Wells Fargo Clearing. Morgan Stanley Wealth Management serves individual and institutional clients with a range of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets. The firm’s planning process utilizes structured discovery and firm-approved tools, emphasizing advisory services without providing individual security recommendations as part of standalone planning.

General estate planning guidance
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Reginald W

Series 66

Roseville, CA

LPL Enterprise

Reginald Willhite is a financial advisor at LPL Enterprise with four years of industry experience. He holds the Series 66 designation and has previously worked at The Prudential Insurance Company of America, Pruco Securities LLC, Stryker, and Allergan PLC. Willhite operates under the Katz Team and Katz Group DBAs, through which he offers comprehensive wealth management services including financial planning, investment management, and insurance solutions. LPL Enterprise serves a diverse client base including individuals, retirement plans, charitable organizations, and institutions, providing services through advisory and brokerage channels. The firm combines adviser programs with active financial product sales and utilizes third-party asset managers and model portfolios in its investment approach.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Jeffrey C

Series 63, Series 65

Fair Oaks, CA

Fidelity

Jeffrey Chorn is a financial advisor with Fidelity, holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. He has been with Fidelity Investments and its affiliated entities since 2011. Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to retail and institutional clients, including an IRS-qualified Charitable Gift Fund and registered investment companies. The firm uses a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to manage discretionary and non-discretionary portfolios and deliver model portfolios to intermediary platforms.

Charitable giving & philanthropy Active portfolio management
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Vladislav A

Series 66

Granite Bay, CA

LPL Financial

Vladislav Avdeyuk is a financial advisor affiliated with LPL Financial, holding a Series 66 credential and with five years of industry experience. He has worked with LPL Financial since 2016 and has also been involved with Mariner Independent Advisor Network, LLC. Outside of his advisory role, he provides administrative support to Mariner Independent Advisor Network, an independent investment advisor firm. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a large national network. The firm offers a range of advisory programs, financial planning, and retirement consulting services, employing both discretionary and non-discretionary management with access to various model portfolios and research resources.

College savings (529s, UTMA, etc.)
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Kulvinder R

Series 63, Series 66

Fair Oaks, CA

LPL Financial

Kulvinder Rai is a financial advisor with LPL Financial in Fair Oaks, CA, holding Series 63 and Series 66 licenses and bringing 28 years of industry experience. He has worked with LPL Financial since 2012. Rai also serves as a trustee in a fiduciary capacity. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a wide range of clients, including individuals, retirement plans, financial institutions, corporations, and charities. The firm offers various advisory programs, financial planning, and retirement plan consulting, utilizing both discretionary and non-discretionary management supported by research and technology.

College savings (529s, UTMA, etc.)
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Steven H

Series 63, Series 65

Roseville, CA

Robert Baird & Co.

Steven Hudgins is a financial advisor at Robert W. Baird & Co. with 32 years of industry experience. He holds Series 63 and Series 65 credentials and has worked previously at Stifel Nicolaus & Co., Wells Fargo Clearing, Wells Fargo Advisors LLC, Morgan Stanley, and A. G. Edwards & Sons, Inc. He is part of The DDK Group within Robert W. Baird’s Private Wealth Management department, which serves individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations. The firm offers a range of services including financial planning, portfolio management through separately managed accounts, and municipal advisory services, supported by ongoing manager selection and internal research.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Raina M

Series 66

Carmichael, CA

Edward Jones

Raina Montgomery is a financial advisor with Edward Jones in Carmichael, CA, holding a Series 66 designation and one year of industry experience. Prior to joining Edward Jones, she worked in various educational roles including positions at Capital Christian School and Victory Christian School. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds, supported by a nationwide network of approximately 23,700 financial advisors.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Sean L

Series 63, Series 65

Roseville, CA

Merrill

Sean Lucas is a Senior Vice President and Wealth Management Advisor with Merrill Lynch Wealth Management, where he is a partner in the Lucas Cronin Group. He began his financial services career in 1995 and focuses on building long-lasting relationships with clients by delivering a comprehensive approach to wealth management. Sean’s approach emphasizes understanding clients’ life priorities to create personalized strategies tailored to their goals and aspirations. Sean and the Lucas Cronin Group serve business owners, executives, entrepreneurs, and families with services that include personal retirement planning, portfolio management, and retirement income strategies. The team combines modern wealth management techniques with access to Bank of America’s banking services to simplify clients' financial lives. Sean holds multiple professional designations including Chartered Financial Consultant (ChFC), Certified Financial Planner (CFP), Certified Plan Fiduciary Advisor (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). Sean earned a bachelor’s degree from the California State University System. Outside of his professional work, he enjoys music, spending time with his family, and watching movies.

Wealth management Retirement income strategy General retirement planning Income planning Founder/Business Owner Executive
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Richard O

Series 66

Roseville, CA

Ameriprise

Richard Osen III is a financial advisor at Ameriprise in Sacramento, CA, holding a Series 66 designation. He began his advisory career at Ameriprise in 2024 after prior roles at Sutter Builders, Strike Tax, and positions at two country clubs and a high school. Ameriprise provides retirement-income planning services primarily for individuals with significant investable assets, combining research, modeling, and tax-efficient strategies to deliver tailored recommendation reports. The firm operates as a large institutional provider offering a broad range of advisory, brokerage, and insurance solutions.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Ashish D

Series 65, Series 63

Roseville, CA

LPL Enterprise

Ashish Desai is a financial advisor with LPL Enterprise in Roseville, CA, holding Series 63 and Series 65 credentials and three years of industry experience. His prior roles include positions at NYLIFE Securities LLC and New York Life Insurance Company. LPL Enterprise serves a diverse range of clients, including individuals, retirement plans, nonprofits, corporations, and institutional clients, offering both advisory and brokerage services through a platform that integrates financial planning, model portfolios, third-party asset management, and insurance products.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Alexander C

Series 63, Series 65

Roseville, CA

Robert Baird & Co.

Alexander Cushner is a financial advisor at Robert W. Baird & Co. with 33 years of industry experience. He has been with Robert W. Baird since 2011 and holds Series 63 and Series 65 licenses. Outside of his advisory role, Cushner serves as a board member of the Mill Valley Community Golf Board and is a limited partner in a local gastrobar. He is part of the DDK Group within Robert W. Baird’s Private Wealth Management practice, which provides tailored financial planning and portfolio management services to individuals, families, institutions, and charitable organizations, utilizing a range of traditional and non-traditional investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Preston D

Series 63, Series 65

Roseville, CA

Robert Baird & Co.

Preston Daniells is a financial advisor at Robert W. Baird & Co. with 19 years of industry experience. He has held his current position at Robert W. Baird since 2011 and holds Series 63 and Series 65 licenses. He is part of The DDK Group within Robert W. Baird’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, charitable organizations, and institutional clients. The group offers tailored consulting and portfolio services using a variety of investment strategies and management approaches.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Ken C

Series 63, Series 65

Roseville, CA

Merrill

Ken Crawford is a Wealth Management Advisor with Merrill Lynch Wealth Management. He has been in the financial industry since 1990 and focuses on understanding the needs of high-net-worth clients to help structure portfolios that pursue their specific objectives. Ken provides guidance through the complexities of financial markets, assisting clients such as physicians, entrepreneurs, and executives with their investment and retirement strategies. As a qualified Senior Portfolio Advisor, he manages custom investment strategies on a discretionary basis, selecting from a wide range of Merrill Lynch model portfolios and third-party investment options. Ken earned his Bachelor's degree in Business and Finance from San Jose State University and completed the Executive Education Program in Investment Management at the University of Chicago Booth School of Business. He holds several professional designations including Certified Plan Fiduciary Advisor (CPFA), Certified Private Wealth Advisor (CPWA), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). Outside of his professional work, Ken participates in community volunteering aligned with Merrill's tradition of engagement. His personal interests include fishing, golfing, and traveling.

Wealth management Retirement income strategy General retirement planning Tax-loss harvesting Retirement withdrawal strategies
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Donna C

PFS™, Series 63

Auburn, CA

Primerica Advisors

Donna Cirelli is a financial advisor with Primerica Advisors, holding the PFS™ and Series 63 designations and bringing 27 years of industry experience. Her background includes roles at the US Treasury/IRS and a long tenure with Primerica Financial Services. Outside of advising, she is a partner at Muller & Associates, a CPA firm focused on tax preparation and accounting. Primerica Advisors serves primarily individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm offers a wrap-fee asset management program using model-driven strategies created by unaffiliated asset managers and supported by custodial services from Pershing.

ESG / Sustainable investing Tax-loss harvesting Income planning
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James M

Series 63

Roseville, CA

STIFEL

James Moll is a financial advisor at Stifel with 40 years of industry experience. He has been with Stifel Nicolaus & Co Inc since 2011. Outside of his advisory work, he serves on the Board of Directors for Oroville Hospital, is president of the State Theater Arts Guild, participates on the City of Oroville Economic Loan Development Committee, and is the author of the novel "Sequoia Chronicles." Stifel serves a broad range of clients, including individuals, institutional clients, charitable organizations, and municipal entities, offering both brokerage and investment advisory services. The firm employs a proprietary investment methodology developed by its Investment Strategy Group, providing asset allocation and planning analyses intended as a basis for client decisions.

General retirement planning Income planning
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Christine F

Series 66

Lincoln, CA

LPL Financial

Christine Forter is a financial advisor with LPL Financial, holding a Series 66 designation and bringing 19 years of industry experience. Her prior roles include work at Waddell & Reed, Inc and various insurance carriers, as well as operating her own advisory business from 2014 to 2021. She is also involved with Associates of Clifton Park, a non-variable insurance organization. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad client base including individuals, retirement plans, financial institutions, corporations, and nonprofits. The firm offers a range of advisory programs, financial planning, and brokerage services supported by research and model portfolios, with both discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Steven R

CFP®, Series 63, Series 65

Rocklin, CA

LPL Financial

Steven Raymond is a CFP® professional with 18 years of industry experience. He is currently affiliated with LPL Financial and has prior experience at Safe Credit Union and Cambridge Investment Research. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs and financial planning services, utilizing model portfolios and research to provide both discretionary and non-discretionary management.

College savings (529s, UTMA, etc.)
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