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Dolores S
Series 63, Series 66
Rancho Santa Fe, CA
Merrill
Dolores Serdahely is a Wealth Management Advisor at Merrill Lynch Wealth Management. Details about her professional experience, educational background, credentials, and personal interests have not been provided.
Antonio R
Series 66
Carlsbad, CA
Edward Jones
Antonio Rizzuto is a financial advisor at Edward Jones in Carlsbad, CA, holding a Series 66 designation with one year of industry experience. Prior to joining Edward Jones, he was a full-time student and involved with associated student activities. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory strategies and managing approximately $1.01 trillion in assets through a large network of financial advisors and branch offices.
Bradford W
Series 63, Series 65
San Diego, CA
Morgan Stanley
Bradford Willis is a financial advisor at Morgan Stanley with 37 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Morgan Stanley Private Bank, N.A. since 2015 and Morgan Stanley Smith Barney LLC since 2009. Outside of his advisory role, he is involved in product reviewing on Amazon. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a range of advisory programs, including tailored financial planning and estate strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process using firm-approved tools and modeling techniques.
William A
Series 63, Series 65
Carlsbad, CA
Wells Fargo Clearing
William Allred III is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 licenses and 24 years of industry experience. He previously worked at LPL Financial for 11 years before joining Wells Fargo in 2025. Wells Fargo Advisors is a national securities firm offering investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and provides both brokerage and advisory solutions, utilizing research from Wells Fargo Investment Institute and applying diversification principles and modern portfolio theory.
Dana A
Series 66
Carlsbad, CA
Merrill
Dana Albert is a Senior Financial Advisor at Merrill Lynch Wealth Management. With a background rooted in the Coastal North County San Diego community, he focuses on delivering personalized wealth management strategies that align with clients' unique financial goals and market conditions. Dana draws upon his experience in the golf industry and hospitality sector to provide service centered on building meaningful client relationships. He offers expertise in areas including college education planning, family wealth management, legacy planning, personal retirement planning, socially responsible investing, tax minimization, and retirement income. Dana holds a Bachelor's Degree from the California State University system and a Master's Degree from National University. He carries the Personal Investment Advisor (PIA) designation. His prior career includes 20 years in various roles within private golf clubs, along with experience as a college instructor and service manager, which informs his approach to coaching and educating clients. He is involved with professional organizations such as the Leukemia and Lymphoma Society of San Diego and True Care. In his community, Dana participates with groups like First Step House of North County, Junior Achievement San Diego, Knights of Columbus Chapter 9022, Meals on Wheels San Marcos, North County Junior Golf Association, Pro Kids The First Tee Oceanside, San Marcos Boys and Girls Club, and the San Marcos Rotary Club. He resides in Oceanside with his wife, three daughters, a cat, and a guinea pig. Dana's personal interests include baseball, gardening, golfing, music, surfing, table tennis, watching movies, and spending time with his family.
Carolina R
Series 63, Series 66
Vista, CA
J.P. Morgan Securities
Carolina Rida Jaafar is a financial advisor at J.P. Morgan Securities with 14 years of industry experience. She holds Series 63 and Series 66 designations and has been with J.P. Morgan Securities LLC and J.P. Morgan Chase Bank N.A. since 2016. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its investment recommendations.
Colin F
Series 66
San Marcos, CA
Edward Jones
Colin Field is a financial advisor at Edward Jones in San Marcos, CA, holding a Series 66 designation with seven years of industry experience. Prior to joining Edward Jones in 2018, he worked in mortgage lending at Nations Direct Mortgage and JMAC Lending. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment solutions, managing approximately $1.01 trillion in assets through a nationwide network of financial advisors and offices.
Marcus S
Series 66
Del Mar, CA
Thrivent Investment Management
Marcus Shaw is a financial advisor with Thrivent Investment Management in Del Mar, CA, holding a Series 66 designation and seven years of industry experience. Prior to joining Thrivent in 2019, he spent 25 years at Allergan Pharmaceuticals. Outside of his advisory role, Shaw is a partner in a high-end car recreation business and serves on the board of the Mitchell Thorp Foundation, a nonprofit supporting families of children with rare diseases. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. Their approach focuses on holistic, goal-based analyses and a broad range of planning topics without discretionary trading authority, allowing clients to integrate planning with managed accounts under a consolidated billing option.
Richard C
Series 63, Series 65
Del Mar, CA
J.P. Morgan Securities
Richard Chase is a financial advisor with J.P. Morgan Securities in Del Mar, CA. He holds Series 63 and Series 65 licenses and has 12 years of industry experience, including 14 years at Wells Fargo Bank NA before joining J.P. Morgan in 2025. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework to inform its recommendations.
Brian C
Series 63, Series 65
Rancho Santa Fe, CA
Morgan Stanley
Brian Coffin is a financial advisor at Morgan Stanley with 35 years of industry experience. He holds the Series 63 and Series 65 designations and has been with Morgan Stanley Private Bank, N.A. since 2015 and Morgan Stanley Smith Barney LLC since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a variety of advisory programs to individuals and institutions. The firm employs a structured financial planning process and manages approximately $2.74 trillion in client assets.
Carla C
CFP®, Series 63, Series 65
Encinitas, CA
Cetera
Carla Campbell is a CFP® professional at Cetera with 27 years of industry experience. She has held various roles including at Avantax entities for over two decades and currently serves as Chief Operations Officer of Clarion Wealth Management and President of Clarion Tax & Wealth Strategies. Outside of advising, she acts as trustee for a family trust and co-executor of a relative’s estate. Cetera Investment Advisers LLC provides a multi-manager platform serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management, financial planning, and retirement services through an extensive nationwide network of independent advisors.
Michael L
Series 66
Rancho Santa Fe, CA
Merrill
Michael Larkin is a financial advisor at Merrill with a Series 66 credential and two years of industry experience. He has worked at Merrill since 2018 and has held prior positions at the University of Redlands, Keystone Property Management, and Palomar College. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.
Joanne W
Series 66
San Diego, CA
Merrill
Joanne Wong is a financial advisor with Merrill based in San Diego, CA, holding a Series 66 designation and bringing 20 years of industry experience. She has worked at Merrill since 2003 and has been with Bank of America, N.A. since 2011. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.
Gary E
Series 63, Series 65
Carlsbad, CA
STIFEL
Gary Endres is a financial advisor at Stifel with 40 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Stifel Nicolaus & Co. Inc. since 2009. Outside of his advisory role, he is a 20% owner of Montrose LLP, which owns real estate property in Costa Rica. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, providing both brokerage and investment advisory services. The firm uses a proprietary methodology developed by its Investment Strategy Group to support its investment analysis and allocation guidance.
Ara F
Series 66
San Diego, CA
LPL Financial
Ara Freedman is a financial advisor with LPL Financial who holds a Series 66 credential and has 14 years of industry experience. Prior to joining LPL Financial in 2020, he worked at Lucia Capital Group and Lucia Securities from 2011 to 2020. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations nationwide. The firm offers a range of advisory programs, financial planning, and retirement consulting, providing both discretionary and non-discretionary management supported by research and model portfolios.
Bradley C
Series 63, Series 65
Del Mar, CA
J.P. Morgan Securities
Bradley Cooperman is a financial advisor at J.P. Morgan Securities with 25 years of industry experience. He holds Series 63 and Series 65 licenses and has been with J.P. Morgan Chase Bank and J.P. Morgan Securities since 2012. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with broker-dealer and investment adviser registrations, delivering its services on a non-discretionary basis.
John T
CFP®, Series 63, Series 65
Carlsbad, CA
Merrill
John Taylor is a CFP® with 27 years of industry experience, currently serving at Merrill in Carlsbad, CA. He has been with Merrill and Bank of America, N.A. for the past 12 years. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program to a range of clients including individuals, high-net-worth investors, and institutions, utilizing model-based and discretionary strategies developed by internal and third-party managers.
Jonathan S
Series 66
San Diego, CA
LPL Financial
Jonathan Savona is a financial advisor with LPL Financial in San Diego, CA, holding a Series 66 designation and 19 years of industry experience. He previously worked at Lucia Securities, LLC and Lucia Capital Group for nearly a decade before joining LPL Financial in 2020. Outside of his advisory role, he is involved with Westland Financial as a non-variable insurance agent. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations. The firm offers a range of financial planning and advisory programs, retirement consulting, and brokerage services through a national network of investment adviser representatives.
Sandra C
Series 63, Series 66
San Diego, CA
LPL Financial
Sandra Cohn is a financial advisor with LPL Financial in San Diego, CA, holding Series 63 and Series 66 licenses and six years of industry experience. She previously worked at Independent Financial Group and Intuit, and she operates Cohn Tax Company, Inc., a tax preparation and accounting business. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations with a range of advisory programs, financial planning, and brokerage services. The firm offers both discretionary and non-discretionary management and utilizes model portfolios and research from multiple sources.
Anita B
Series 66
Carlsbad, CA
Edward Jones
Anita Boghoussian is a financial advisor at Edward Jones with two years of industry experience. She holds the Series 66 designation and previously worked at GoSecure, EdgeWave, and Dassault Systemes. Outside of her advisory role, she is a co-owner of rental properties and raw land in the San Diego area. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets and operates a large nationwide network of advisors and branch offices.
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