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David P
CFP®, Series 63, Series 65
Morristown, NJ
Morgan Stanley
David Potischman is a Certified Financial Planner (CFP®) with 22 years of industry experience. He currently works at Morgan Stanley in Morristown, NJ, having joined the firm in 2025 after 13 years at UBS Financial Services. Morgan Stanley Wealth Management serves both individual and institutional clients with a range of advisory programs, including customized financial planning supported by structured discovery processes and firm-approved tools. The firm manages approximately $2.74 trillion in client assets and offers services through individual financial advisors as well as corporate financial planning agreements.
Frank L
Series 63
Chester, NJ
Merrill
Frank Leloia is a Senior Financial Advisor with Merrill Lynch Wealth Management. Since joining Merrill in 2007, he has leveraged over 30 years of experience as a registered representative and financial advisor to help affluent families, small businesses, and non-profit foundations develop, execute, and monitor long-term wealth management strategies. He emphasizes a systematic approach to investing aligned with each client's goals and risk tolerance, working closely with other professional advisors to provide tax strategies and support estate plan development. Frank’s client focus areas include education planning, family wealth management, legacy planning, managing new wealth, personal retirement planning, portfolio management, individual and corporate investment strategies, tax minimization, and retirement income. He holds the Personal Investment Advisor (PIA) designation and earned a bachelor's degree from Pennsylvania State University System. Residing in Long Valley, New Jersey, with his wife Beth and their two children, Nick and Jack, Frank is committed to community involvement and follows the Merrill tradition of volunteering locally. His personal interests include baseball, basketball, billiards, football, golfing, reading, spending time with family, and traveling.
Jeffrey B
Series 63, Series 65
Morristown, NJ
Morgan Stanley
Jeffrey Berns is a financial advisor with Morgan Stanley in Morristown, NJ, holding Series 63 and Series 65 credentials and 36 years of industry experience. He has worked at Morgan Stanley Private Bank, National Association since 2015 and has been with Morgan Stanley Smith Barney since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a wide range of advisory programs to individuals and institutional clients. The firm provides tailored financial planning supported by proprietary tools and a structured process, managing approximately $2.74 trillion in client assets.
Armando D
Series 63, Series 65
Florham Park, NJ
Ameriprise
Armando Dirienzo is a financial advisor with Ameriprise in Florham Park, NJ, holding Series 63 and Series 65 licenses and 26 years of industry experience. He has been with Ameriprise and its affiliate since 2016. Outside of his advisory work, he is a partner and co-owner of entertainment-related businesses, including a franchise called Stumpys Hatchet House and an entertainment venue in Fairfield, NJ. Ameriprise offers retirement-income planning services focused on clients with significant investable assets, using a centralized consulting team and a combination of research, modeling, and tax-efficiency analysis to deliver non-discretionary recommendations.
Joseph R
Series 66
Morristown, NJ
Morgan Stanley
Joseph Reilly is a financial advisor with Morgan Stanley in Morristown, NJ, holding a Series 66 designation and 15 years of industry experience. He previously worked at UBS Financial Services from 2015 to 2022 before joining Morgan Stanley Private Bank and Morgan Stanley Smith Barney in 2022. Morgan Stanley Wealth Management serves both individual and institutional clients with a wide range of advisory programs and financial planning, managing approximately $2.74 trillion in client assets. The firm’s planning process involves structured discovery and firm-approved tools, offering advice without individual security recommendations as part of standalone plans.
Richard J
Series 63, Series 65
Morristown, NJ
Morgan Stanley
Richard Jambrina is a financial advisor with Morgan Stanley in Morristown, NJ, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He previously worked at UBS Financial Services for 15 years before joining Morgan Stanley Private Bank and Morgan Stanley Smith Barney in 2025. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers tailored financial planning and advisory programs supported by firm-approved tools and investment models, managing approximately $2.74 trillion in client assets.
Sean S
Series 66
Morristown, NJ
Morgan Stanley
Sean Stevens is a financial advisor with Morgan Stanley in Morristown, NJ, holding a Series 66 designation and nine years of industry experience. He has worked with Morgan Stanley and Morgan Stanley Private Bank, N.A. since 2016. Morgan Stanley Wealth Management provides a wide range of advisory programs to individuals and institutional clients, offering tailored financial planning and managing approximately $2.74 trillion in client assets. The firm employs structured discovery conversations and proprietary planning tools to develop financial plans and delivers services through its Financial Advisors and Estate Planning Strategies Group.
Michael T
Series 63, Series 66
Florham Park, NJ
RBC Capital Markets
Michael Taggart is a financial advisor with RBC Capital Markets in Florham Park, NJ, holding Series 63 and Series 66 licenses and bringing 19 years of industry experience. His prior roles include positions at JPMorgan Securities, JPMorgan Chase Bank, Bank of America, and Merrill. RBC Wealth Management, a division of RBC Capital Markets, serves individual investors, institutions, pension plans, corporations, and charitable organizations with a variety of advisory programs and customized portfolio management strategies incorporating both in-house and third-party investment managers.
John L
Series 66, Series 63
Morristown, NJ
Morgan Stanley
John Legband is a financial advisor at Morgan Stanley with nine years of industry experience. His prior roles include positions at E*Trade Securities LLC, JPMorgan Chase Bank, and Bank of America. He holds Series 66 and Series 63 licenses. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that provides advisory programs and financial planning services to individuals and institutional clients, managing approximately $2.74 trillion in client assets.
Ryan C
Series 66
Morristown, NJ
Morgan Stanley
Ryan Conklin is a financial advisor at Morgan Stanley with eight years of industry experience. He holds the Series 66 designation and previously worked at Merrill Lynch, Pierce, Fenner & Smith, Incorporated from 2014 to 2020 before joining Morgan Stanley Smith Barney LLC. Morgan Stanley Wealth Management serves individuals and institutional clients by offering a wide range of advisory programs, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and employs structured planning processes supported by firm-approved tools and modeling techniques.
James E
Series 63, Series 65
Mountain Lakes, NJ
Wells Fargo Clearing
James Elsman is a financial advisor with Wells Fargo Clearing in Mountain Lakes, NJ. He holds Series 63 and Series 65 licenses and has 40 years of industry experience. Prior to his current role, he worked at Wells Fargo Advisors LLC for seven years. He also serves as co-trustee for his parents' trust. Wells Fargo Advisors is a national securities firm providing investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm uses research and analytics from Wells Fargo Investment Institute and third-party sources to evaluate investment options, offering both brokerage and advisory solutions.
Gandolfo T
Series 63, Series 65
Morristown, NJ
J.P. Morgan Securities
Gandolfo Taravella is a financial advisor at J.P. Morgan Securities with 26 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at J.P. Morgan Securities since 2014, with a three-year tenure at Morgan Stanley in between. Outside of his advisory role, he manages several family-owned condo rental properties in New Jersey. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm delivers these services on a non-discretionary basis, combining institutional advisory operations with brokerage, distribution, and investment management capabilities.
Meredith D
Series 66
Morristown, NJ
Morgan Stanley
Meredith D'Ovidio is a financial advisor at Morgan Stanley in Morristown, NJ, holding a Series 66 designation with one year of industry experience. Her career includes multiple roles at Morgan Stanley since 2021 and prior work at Waterlily and Loyola University Maryland. Morgan Stanley Wealth Management offers a wide range of advisory programs and financial planning services to individual and institutional clients, managing approximately $2.74 trillion in client assets. The firm uses structured discovery processes and advanced planning tools to develop tailored financial plans.
Richard B
CFP®, ChFC®, Series 66
Long Valley, NJ
Cetera
Richard Byank is a CFP® and ChFC® credentialed advisor with 21 years of industry experience. He currently works at Cetera and previously spent 19 years at Ameriprise Financial Services. He also has an active role as a Wealth Management Advisor with Wealthspring Financial Partners LLC, providing financial planning and portfolio management services. Cetera Investment Advisers LLC is an SEC-registered firm that serves a diverse client base including individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a range of discretionary and non-discretionary portfolio management and consulting services.
Kristopher T
Series 63, Series 66
Morristown, NJ
Equitable Advisors
Kristopher Taubald is a financial advisor with Equitable Advisors in Morristown, NJ, holding Series 63 and Series 66 licenses and 24 years of industry experience. He has been with Equitable Advisors since 2013 and previously worked at Axa Advisors. Taubald serves as a vice president for Track Group Stats, assisting with membership processes on a volunteer basis. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm uses a hybrid referral and implementation model and offers both advisory and brokerage/insurance channels to implement client recommendations.
Paul S
Series 63, Series 65
Florham Park, NJ
Ameriprise
Paul Soranno is a financial advisor with Ameriprise in Kenvil, NJ, holding Series 63 and Series 65 licenses and six years of industry experience. His prior roles include positions at J.P. Morgan Securities, JPMorgan Chase Bank, N.A., and Bridgehampton National Bank. Ameriprise offers retirement-income planning services primarily for individuals nearing or in retirement who meet specific asset criteria, combining research, modeling, and tax-efficiency analysis to provide written recommendation reports. The firm delivers its services through a centralized consulting team and integrates algorithmic tools alongside human review to tailor retirement income strategies.
Lucas C
Series 66, Series 63
Morristown, NJ
Morgan Stanley
Lucas Cervelli is a financial advisor at Morgan Stanley in Morristown, NJ, holding Series 66 and Series 63 licenses with three years of industry experience. Prior to joining Morgan Stanley in 2022, his work history includes roles at The College of New Jersey and Regal Consultants Corp., as well as seasonal positions with Long Beach Island Beach Patrol. He is also the sole proprietor of EchoLine LLC, a technology consulting business. Morgan Stanley Wealth Management serves individual and institutional clients with a range of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets. The firm utilizes structured planning tools and advisory resources, including the Global Investment Committee’s return estimates and Monte Carlo simulations, to support clients’ financial goals.
Lloyd W
Series 63, Series 65
Parsippany, NJ
Cetera
Lloyd Winkler is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and 25 years of industry experience. His career includes roles at Allied Wealth Partners, Securian Financial Services, and Minnesota Life Insurance Company. Winkler also works as an agent/broker involved in fixed insurance sales. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a multi-manager platform featuring discretionary and non-discretionary portfolio management, financial planning, and access to third-party managers across various program structures.
Melissa H
Series 66
Florham Park, NJ
Merrill
Melissa Hertzberg is a Financial Advisor with Merrill Lynch Wealth Management. In her role, she collaborates with individuals, families, and business owners to develop personalized financial plans and tailored investment portfolios aimed at achieving their specific goals. Melissa's approach focuses on delivering service, strategic guidance, and advice to help grow and protect client wealth. She graduated with Highest Honors from the College of Business and Economics at Lehigh University, an honor awarded to those ranking in the top 5% of their class. Melissa holds professional designations as a Certified Divorce Financial Analyst (CDFA) and a Personal Investment Advisor (PIA). Her areas of expertise include college education planning, corporate executive services, family wealth management strategies, legacy planning, liquidity management, managing new wealth, personal retirement planning, small business strategies, women and wealth, and individual and corporate investment strategy. Beyond her client work, Melissa serves on the board of the Morristown Short Hills Market Women's Exchange, an employee network group focused on enhancing client service and supporting the careers of women through philanthropic and educational initiatives. She grew up in Somerset County, New Jersey, and currently resides in Hoboken. Melissa's personal interests include basketball, chess, cooking, dancing, skiing, spending time with her family, and watching movies.
Greg B
Series 63, Series 66
Florham Park, NJ
Merrill
Greg Bayvel is a Senior Financial Advisor at Merrill Lynch Wealth Management. Since joining the firm in 2012, he has provided wealth management services with a focus on building valued relationships with clients and their families through a disciplined and customized approach. Greg works closely with clients to understand their priorities and develops strategies to help achieve their financial goals, conducting regular reviews to ensure alignment with any life changes. He has been in the financial services industry since 2005 and holds a Bachelor's degree with a double major in Economics and Management and Labor Relations from Rutgers University, obtained in 2004, as well as an M.B.A. from Rutgers Business School with a focus on Finance, earned in 2012. Greg holds professional designations including CERTIFIED FINANCIAL PLANNER (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Greg is active in community involvement, participating in organizations such as Habitat for Humanity, St. Peter's Orphanage, Team in Training, and The Hoboken Shelter. He has completed over twenty marathons raising funds for various charities including the Leukemia and Lymphoma Society and the ALS Association of NYC. Greg resides in Boonton Township, NJ, with his wife and sons.
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