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Anthony D

Series 63

Princeton, NJ

Ameriprise

Anthony De Lucia III is a financial advisor with Ameriprise in Princeton, NJ, holding a Series 63 designation and over 30 years of industry experience. He has been with Ameriprise and its related entities since 1994. Ameriprise Financial Services is a large, diversified advisory firm serving both individual and institutional clients. The firm offers a specialized Premier Retirement Income service focused on retirement-income planning with an emphasis on dependable income sources and tax-aware withdrawal strategies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Jay G

Series 63, Series 65

Colts Neck, NJ

Equitable Advisors

Jay Goldberg is a financial advisor with Equitable Advisors in Colts Neck, NJ, holding Series 63 and Series 65 credentials and bringing 40 years of industry experience. He has been with Equitable Advisors since 1999, following a tenure with Axa Advisors. His other business activities include involvement in various outside insurance businesses. Equitable Advisors serves a broad client base, including individuals, pension plans, corporations, and charitable organizations, offering financial planning, retirement consulting, and diverse asset management programs. The firm’s approach involves assessing client information and risk tolerance to align clients with appropriate advisory models, utilizing both firm-offered programs and third-party asset managers.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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James Vincent G

Series 66

Branchburg, NJ

OSAIC

James Vincent Greco is a financial advisor at OSAIC with 10 years of industry experience. He holds a Series 66 designation and has previously worked at Lincoln Financial Advisors Corporation and AXA Advisors, LLC. Osaic Wealth serves a broad range of retail and institutional clients through a multi-advisor platform offering brokerage and advisory services, including financial planning, managed portfolios, and retirement plan consulting. The firm’s investment approach focuses on model-based asset allocation and portfolio optimization, supported by various tools and third-party money manager programs.

Annuities Private / alternative investments
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Sophia S

Series 66

Bridgewater, NJ

Merrill

Sophia Stuart Rockefeller is a Financial Advisor with Merrill Lynch Wealth Management. She supports clients in areas including family wealth management strategies, legacy planning, managing new wealth, women and wealth, and tax minimization. She holds professional designations such as Chartered Retirement Planning Counselor (CRPC) and Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA). Sophia's diverse background includes a PhD in Physical Chemistry and academic experience at Dartmouth College, where she conducted research on magnetic nanoparticles for pancreatic cancer treatment. She has served as a finance manager in the US Air Force Reserves and founded a national and international business manufacturing freeze-dried snacks. Additionally, she established the Lady Boss Women Entrepreneurial Club, a community supporting over 2,500 women entrepreneurs. Her education encompasses degrees from Belarussian State University, the National Academy of Sciences, Southern New Hampshire University, and the Community College of the Air Force, as well as a certificate program from Dartmouth College. Sophia's interests include forts and castles from the 13th to 16th centuries, reading, traveling, cats, real estate, cooking, horseback riding, and spending time with her family.

Wealth management Retirement income strategy General estate planning guidance General retirement planning Social Security optimization Founder/Business Owner Executive Women Professionals Women Business Owners
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Jarred C

Series 65, Series 63

Iselin, NJ

Merrill

Jarred Colaiacovo is a financial advisor at Merrill with Series 65 and Series 63 credentials. He has been in the industry since 2026, with prior roles at Bank of America, PNC Bank, and Telesearch Inc. Merrill, together with its affiliate Managed Account Advisors LLC (MAA), provides managed account services primarily to Bank of America fiduciary clients. The firm offers model-based and discretionary investment strategies supported by internal and third-party managers, serving individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Arthur C

Series 63, Series 66

Iselin, NJ

Merrill

Arthur Crist is a financial advisor at Merrill with 24 years of industry experience. He holds Series 63 and Series 66 designations and has been with Merrill and Bank of America, N.A. since 2011. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program. The firm offers model-based and discretionary strategies developed by internal and third-party teams, serving individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Gerald S

Series 63, Series 65

Iselin, NJ

Mass Mutual Investors Services

Gerald Silberman is a financial advisor at Mass Mutual Investors Services with 30 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Mass Mutual Investors Services since 2017. Prior to that, he was with Metlife Securities Incorporated for seven years. Outside of his advisory role, he is involved in insurance brokerage, focusing on individual life, disability, long-term care, fixed annuities, and group insurance products. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm emphasizes collaborative, annual planning engagements using technology to analyze client goals and offers event-driven planning programs such as divorce and estate-settlement planning.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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James T

ChFC®, Series 63

Jamesburg, NJ

Mass Mutual Investors Services

James Toth is a financial advisor with Mass Mutual Investors Services who holds the ChFC® designation and Series 63 license, and has 41 years of industry experience. He has been with Mass Mutual Life Insurance Company since 1998 and MML Investors Services, Inc. since 1988. Outside of his advisory role, he is involved in life and health insurance sales. MML Investors Services, LLC is a broker-dealer and SEC-registered investment adviser that delivers ongoing financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm’s planning process uses firm-approved software to analyze client goals and provides written recommendations without discretionary authority.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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F S

Series 66

Princeton, NJ

Merrill

F Shannon IV is a Wealth Management Advisor at Merrill Lynch Wealth Management, where he has been a team member since 2006. Prior to joining Merrill Lynch, he gained experience at Legg Mason and Smith Barney. Shannon specializes in family wealth management strategies, legacy planning, personal retirement planning, philanthropic planning, portfolio management services, tax minimization, and retirement income. He holds a Bachelor's degree from the University of Maryland, College Park, and has earned the CERTIFIED FINANCIAL PLANNER® certification awarded by the Certified Financial Planner Board of Standards, Inc., as well as the Chartered Retirement Planning Counselor designation. Shannon serves on the Board of Trustees of the Naval Academy Primary School in Annapolis, Maryland. Residing in Annapolis with his wife, Sarah, and their three children, Shannon enjoys boating, golfing, music, traveling, and spending time with his family.

Wealth management General retirement planning Retirement income strategy Charitable giving & philanthropy General estate planning guidance
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Justin P

Series 63, Series 66

Iselin, NJ

Wells Fargo Clearing

Justin Pak is a financial advisor at Wells Fargo Clearing with 26 years of industry experience. He holds Series 63 and Series 66 designations and has been with Wells Fargo Clearing since 2016. Wells Fargo Advisors is a national securities firm providing investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions, utilizing research and analytics based on diversification principles and modern portfolio theory.

Retired Founder/Business Owner
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Louis S

Series 66

Woodbridge, NJ

Equitable Advisors

Louis Simone is a Series 66 licensed financial advisor with Equitable Advisors in Woodbridge, NJ. He has 20 years of industry experience, spending his entire career since 2006 with Equitable Advisors and its predecessor Axa Advisors. Outside of advising, he is a silent owner of a fitness business, AFC Hudson LLC, holding a 40% stake without day-to-day involvement. Equitable Advisors serves a wide range of clients including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and asset management through a network of investment professionals, utilizing third-party managers and a variety of investment programs.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Ronald W

CFP®, Series 63, Series 65

Princeton, NJ

Cetera

Ronald Williams is a CFP® professional with 35 years of experience in the financial industry. He currently serves as an advisor at Cetera and has prior experience with First Allied Advisory Services, Inc. and First Allied Securities, Inc. Outside of his advisory role, he is a real estate sales associate with Weichert Realtors and operates his own business under True North Advisors. Cetera Investment Advisers LLC is an SEC-registered firm serving individual clients, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers a variety of portfolio management and financial planning services through a large network of independent advisors, utilizing a multi-manager platform that includes both affiliated and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Jeffrey D

CFP®, Series 66

Princeton, NJ

Wells Fargo Advisors

Jeffrey Davidson is a CFP® professional with 23 years of experience in the financial services industry. He has been with Wells Fargo Advisors since 2012. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser that provides investment and fee-based financial planning services to individuals, trusts, and institutional clients. The firm offers a broad range of planning services and uses Wells Fargo research, planning tools, and simulation models to develop tailored recommendations for clients.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Alyson M

Series 66

Manalapan, NJ

Cetera

Alyson Mandato is a financial advisor at Cetera with six years of industry experience. She holds a Series 66 designation and previously worked at Two River Community Bank. In addition to her advisory role, she is involved with King Financial Network, where she prepares lead advisors for client meetings and manages portfolio reporting. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate, charitable, and institutional clients, offering a multi-manager platform with a range of portfolio management and financial planning services.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Colin W

Series 66

Holmdel, NJ

LPL Enterprise

Colin Wingate is a financial advisor with LPL Enterprise and holds a Series 66 designation. He has one year of industry experience and has previously worked at Prudential Financial and Widener University. Outside of finance, he has experience in the food service industry with Vagabond Kitchen & Tap House. LPL Enterprise provides investment advisory and brokerage services to a diverse client base, including individual and high-net-worth investors, retirement plans, and corporate and charitable entities. The firm uses a model-driven investment approach and offers financial planning, access to third-party asset managers, and other services.

Tax-loss harvesting
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Melissa K

Series 66

Princeton, NJ

Charles Schwab

Melissa Karwoski is a financial advisor with Charles Schwab in Princeton, NJ, holding a Series 66 designation and 18 years of industry experience. Her prior roles include five years with Prudential Investments and its related entities. Outside of her advisory work, she operates Sugar Lion & Sprinks, a small food and beverage business featuring homemade desserts shared and occasionally sold via social media. Charles Schwab & Co., Inc. serves a large client base primarily composed of high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory program, offering both non-discretionary and discretionary investment solutions alongside integrated brokerage, custody, and financial planning services.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Prasanna J

Series 66

Iselin, NJ

Merrill

Prasanna Joshi is a Senior Financial Advisor with Merrill Lynch Wealth Management. In this role, he works closely with clients to develop personalized financial strategies tailored to their individual goals and changing market conditions. Prasanna provides access to Merrill’s investment insights alongside the banking and lending services of Bank of America to support comprehensive wealth management. He holds professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). His educational background includes a Bachelor's Degree from the Indian Institute of Technology and a Master's Degree from Stevens Institute of Technology. Prasanna also participates in community service, volunteering with local organizations aligned with Merrill’s tradition of community involvement. His approach emphasizes one-on-one collaboration to help clients pursue their long-term financial objectives.

Wealth management
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James M

Series 63, Series 66

Holmdel, NJ

LPL Financial

James Malmstrom is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and bringing 45 years of industry experience. His previous roles include positions at Wells Fargo Clearing and UBS Financial Services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by advanced operational tools and a large network of over 22,800 advisors.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Connor O

Series 66

Bridgewater, NJ

Merrill

Connor O'Reilly is a Financial Advisor with Merrill Lynch Wealth Management. He holds the professional designation of Personal Investment Advisor (PIA). Connor's educational background includes a Bachelor's Degree from Seton Hall University.

Tax-loss harvesting Active portfolio management Wealth management
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Patrick H

Series 63, Series 66

Manalapan, NJ

Fidelity

Patrick Heeb is a Financial Consultant currently working with Fidelity Investments since 2020. He has experience in financial consulting and has held roles including Financial Consultant at PNC Investments and Regional Vice President positions in annuity and mutual fund wholesaling with Pacific Life Insurance and Guardian Life Insurance. Throughout his career, Patrick has developed expertise in financial consulting, annuities, and mutual funds. He emphasizes understanding each client's personal and financial history to tailor financial planning that aligns with their definition of financial success. Outside of his professional work, Patrick has interests in fitness, parenthood, and puzzles.

Annuities General retirement planning Parents
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