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Robert W

CFP®, Series 63, Series 65

San Diego, CA

STIFEL

Robert Willgoss is a CFP® with 30 years of industry experience currently serving at Stifel Nicolaus & Co., Inc. since 2015. Based in San Diego, CA, he holds Series 63 and Series 65 licenses. Stifel serves a diverse client base, including individuals, institutional clients, and municipal entities, offering brokerage and advisory services along with fee-based financial planning. The firm’s investment approach relies on proprietary methodologies developed by its Investment Strategy Group, using forward-looking capital market assumptions and probabilistic modeling to support client decision-making.

General retirement planning Income planning
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Kiley A

Series 66, Series 63

San Diego, CA

Fidelity

Kiley Aymar is a Planning Consultant who assists clients in implementing comprehensive financial plans tailored to their individual situations. She emphasizes providing a high level of customer service in her work. Her professional experience includes roles as a Relationship Manager at Fidelity Investments from 2022 to 2023, a Financial Representative at Fidelity Investments from 2021 to 2022, and a Wealth Management Intern at Capital Analysts of New England from 2018 to 2020. She holds a California Insurance License. Outside of her professional work, Kiley has personal interests in fitness, food, tennis, and yoga.

General retirement planning Wealth management Cash flow / budgeting
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Minjoo J

Series 66, Series 63

Encinitas, CA

Merrill

Minjoo Jeong is a financial advisor at Merrill with eight years of industry experience. She holds the Series 63 and Series 66 designations. Her prior experience includes roles at JPMorgan Chase Bank, N.A., J.P. Morgan Securities, and First Command Financial Planning, Inc. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Dolores S

Series 63, Series 66

Rancho Santa Fe, CA

Merrill

Dolores Serdahely is a Wealth Management Advisor at Merrill Lynch Wealth Management. Details about her professional experience, educational background, credentials, and personal interests have not been provided.

General retirement planning Retirement income strategy Wealth management Active portfolio management
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Antonio R

Series 66

Carlsbad, CA

Edward Jones

Antonio Rizzuto is a financial advisor at Edward Jones in Carlsbad, CA, holding a Series 66 designation with one year of industry experience. Prior to joining Edward Jones, he was a full-time student and involved with associated student activities. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory strategies and managing approximately $1.01 trillion in assets through a large network of financial advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Bradford W

Series 63, Series 65

San Diego, CA

Morgan Stanley

Bradford Willis is a financial advisor at Morgan Stanley with 37 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Morgan Stanley Private Bank, N.A. since 2015 and Morgan Stanley Smith Barney LLC since 2009. Outside of his advisory role, he is involved in product reviewing on Amazon. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a range of advisory programs, including tailored financial planning and estate strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process using firm-approved tools and modeling techniques.

General estate planning guidance
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William A

Series 63, Series 65

Carlsbad, CA

Wells Fargo Clearing

William Allred III is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 licenses and 24 years of industry experience. He previously worked at LPL Financial for 11 years before joining Wells Fargo in 2025. Wells Fargo Advisors is a national securities firm offering investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and provides both brokerage and advisory solutions, utilizing research from Wells Fargo Investment Institute and applying diversification principles and modern portfolio theory.

Retired Founder/Business Owner
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Dana A

Series 66

Carlsbad, CA

Merrill

Dana Albert is a Senior Financial Advisor at Merrill Lynch Wealth Management. With a background rooted in the Coastal North County San Diego community, he focuses on delivering personalized wealth management strategies that align with clients' unique financial goals and market conditions. Dana draws upon his experience in the golf industry and hospitality sector to provide service centered on building meaningful client relationships. He offers expertise in areas including college education planning, family wealth management, legacy planning, personal retirement planning, socially responsible investing, tax minimization, and retirement income. Dana holds a Bachelor's Degree from the California State University system and a Master's Degree from National University. He carries the Personal Investment Advisor (PIA) designation. His prior career includes 20 years in various roles within private golf clubs, along with experience as a college instructor and service manager, which informs his approach to coaching and educating clients. He is involved with professional organizations such as the Leukemia and Lymphoma Society of San Diego and True Care. In his community, Dana participates with groups like First Step House of North County, Junior Achievement San Diego, Knights of Columbus Chapter 9022, Meals on Wheels San Marcos, North County Junior Golf Association, Pro Kids The First Tee Oceanside, San Marcos Boys and Girls Club, and the San Marcos Rotary Club. He resides in Oceanside with his wife, three daughters, a cat, and a guinea pig. Dana's personal interests include baseball, gardening, golfing, music, surfing, table tennis, watching movies, and spending time with his family.

Wealth management Charitable giving & philanthropy Retirement income strategy Income planning College savings (529s, UTMA, etc.) Young Families Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Carolina R

Series 63, Series 66

Vista, CA

J.P. Morgan Securities

Carolina Rida Jaafar is a financial advisor at J.P. Morgan Securities with 14 years of industry experience. She holds Series 63 and Series 66 designations and has been with J.P. Morgan Securities LLC and J.P. Morgan Chase Bank N.A. since 2016. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its investment recommendations.

Wealth management Executive Founder/Business Owner
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Colin F

Series 66

San Marcos, CA

Edward Jones

Colin Field is a financial advisor at Edward Jones in San Marcos, CA, holding a Series 66 designation with seven years of industry experience. Prior to joining Edward Jones in 2018, he worked in mortgage lending at Nations Direct Mortgage and JMAC Lending. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment solutions, managing approximately $1.01 trillion in assets through a nationwide network of financial advisors and offices.

Retirement income strategy General retirement planning Business ownership considerations Business exit / sale strategy Inheritance planning Founder/Business Owner Intergenerational Families
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Marcus S

Series 66

Del Mar, CA

Thrivent Investment Management

Marcus Shaw is a financial advisor with Thrivent Investment Management in Del Mar, CA, holding a Series 66 designation and seven years of industry experience. Prior to joining Thrivent in 2019, he spent 25 years at Allergan Pharmaceuticals. Outside of his advisory role, Shaw is a partner in a high-end car recreation business and serves on the board of the Mitchell Thorp Foundation, a nonprofit supporting families of children with rare diseases. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. Their approach focuses on holistic, goal-based analyses and a broad range of planning topics without discretionary trading authority, allowing clients to integrate planning with managed accounts under a consolidated billing option.

Business ownership considerations
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Richard C

Series 63, Series 65

Del Mar, CA

J.P. Morgan Securities

Richard Chase is a financial advisor with J.P. Morgan Securities in Del Mar, CA. He holds Series 63 and Series 65 licenses and has 12 years of industry experience, including 14 years at Wells Fargo Bank NA before joining J.P. Morgan in 2025. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework to inform its recommendations.

Wealth management Executive Founder/Business Owner
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Joshua T

Series 66

San Diego, CA

Ameriprise

Joshua Thompson is a financial advisor with Ameriprise in San Diego, CA, holding a Series 66 designation and three years of industry experience. He has been with Ameriprise and Wisdom Wealth Management since 2021. Joshua was previously a full-time student at Chapman University and worked at Santa Fe Christian School. Ameriprise provides retirement-income planning services primarily for individuals approaching or in retirement with significant investable assets, combining research, modeling, and tax-efficient strategies through a centralized consulting team and offering a broad range of advisory, brokerage, and insurance solutions.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Brian C

Series 63, Series 65

Rancho Santa Fe, CA

Morgan Stanley

Brian Coffin is a financial advisor at Morgan Stanley with 35 years of industry experience. He holds the Series 63 and Series 65 designations and has been with Morgan Stanley Private Bank, N.A. since 2015 and Morgan Stanley Smith Barney LLC since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a variety of advisory programs to individuals and institutions. The firm employs a structured financial planning process and manages approximately $2.74 trillion in client assets.

General estate planning guidance
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Carla C

CFP®, Series 63, Series 65

Encinitas, CA

Cetera

Carla Campbell is a CFP® professional at Cetera with 27 years of industry experience. She has held various roles including at Avantax entities for over two decades and currently serves as Chief Operations Officer of Clarion Wealth Management and President of Clarion Tax & Wealth Strategies. Outside of advising, she acts as trustee for a family trust and co-executor of a relative’s estate. Cetera Investment Advisers LLC provides a multi-manager platform serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management, financial planning, and retirement services through an extensive nationwide network of independent advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Michael L

Series 66

Rancho Santa Fe, CA

Merrill

Michael Larkin is a financial advisor at Merrill with a Series 66 credential and two years of industry experience. He has worked at Merrill since 2018 and has held prior positions at the University of Redlands, Keystone Property Management, and Palomar College. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Joanne W

Series 66

San Diego, CA

Merrill

Joanne Wong is a financial advisor with Merrill based in San Diego, CA, holding a Series 66 designation and bringing 20 years of industry experience. She has worked at Merrill since 2003 and has been with Bank of America, N.A. since 2011. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Gary E

Series 63, Series 65

Carlsbad, CA

STIFEL

Gary Endres is a financial advisor at Stifel with 40 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Stifel Nicolaus & Co. Inc. since 2009. Outside of his advisory role, he is a 20% owner of Montrose LLP, which owns real estate property in Costa Rica. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, providing both brokerage and investment advisory services. The firm uses a proprietary methodology developed by its Investment Strategy Group to support its investment analysis and allocation guidance.

General retirement planning Income planning
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Ara F

Series 66

San Diego, CA

LPL Financial

Ara Freedman is a financial advisor with LPL Financial who holds a Series 66 credential and has 14 years of industry experience. Prior to joining LPL Financial in 2020, he worked at Lucia Capital Group and Lucia Securities from 2011 to 2020. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations nationwide. The firm offers a range of advisory programs, financial planning, and retirement consulting, providing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Bradley C

Series 63, Series 65

Del Mar, CA

J.P. Morgan Securities

Bradley Cooperman is a financial advisor at J.P. Morgan Securities with 25 years of industry experience. He holds Series 63 and Series 65 licenses and has been with J.P. Morgan Chase Bank and J.P. Morgan Securities since 2012. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with broker-dealer and investment adviser registrations, delivering its services on a non-discretionary basis.

Wealth management Executive Founder/Business Owner
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