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David N

Series 66

Pasadena, CA

Morgan Stanley

David Norris is a financial advisor with Morgan Stanley in Pasadena, CA, holding a Series 66 designation and 14 years of industry experience. He has been with Morgan Stanley Smith Barney since 2011 and Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management provides advisory programs to individuals and institutional clients, offering tailored financial planning and managing approximately $2.74 trillion in client assets. Its financial planning process uses structured discovery conversations and firm-approved tools, with planning services that generally act in an advisory capacity without individual security recommendations.

General estate planning guidance
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Chase J

Series 66

Pasadena, CA

Merrill

Chase Jenkins is a Wealth Management Advisor with Merrill Lynch Wealth Management and a member of the Jenkins Group Wealth Management Team. He provides personalized wealth management strategies and access to investment insights from Merrill, as well as banking and lending solutions from Bank of America. His approach emphasizes building relationships to understand clients' needs and goals before developing tailored financial strategies and roadmaps. Jenkins holds a Bachelor of Arts degree in Economics from Loyola Marymount University and maintains several professional credentials, including Certified Financial Planner (CFP®), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). He is registered with the SIE, Series 7, and Series 66 FINRA licenses and holds the California Life, Health & Accident Insurance License. Outside of his professional role, Jenkins is committed to an active and purpose-driven lifestyle. He values faith, fitness, and family, and enjoys activities such as off-roading, playing guitar, soccer, golf, and spending time at the beach. He also engages in community involvement through volunteering.

Wealth management Social Security optimization Retirement income strategy ESG / Sustainable investing General retirement planning Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Stephen W

Series 63, Series 65

Ontario, CA

LPL Financial

Stephen Williams is a financial advisor with LPL Financial in Ontario, CA, holding Series 63 and Series 65 licenses and 27 years of industry experience. His prior firms include Cetera and First Allied Advisory Services. Outside of his advisory work, he is involved in tax preparation through GYL LLP and owns a pizza business. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad client base including individuals, retirement plans, banks, and charitable organizations. The firm offers various advisory programs, financial planning, and brokerage services supported by in-house and third-party research and technologies.

College savings (529s, UTMA, etc.)
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Lara C

Series 66

Pasadena, CA

Merrill

Lara Chanpong is a Senior Financial Advisor with Merrill Lynch Wealth Management. She joined Merrill in 2016 and serves as a relationship manager for the team, focusing on business development and client interaction. Lara brings 15 years of national and regional corporate management experience from a Fortune 500 company, providing her with an understanding of business needs, client relationships, and the development and execution of goals-based plans. Her expertise includes portfolio management, asset allocation, risk management, wealth and retirement planning, education planning, estate planning services, liability management, business banking and treasury management services, and 401k asset preservation. Lara is a Personal Investment Advisor (PIA) and holds a Bachelor's Degree from the University of Southern California. Lara is involved with the Network of Executive Women SoCal Chapter and previously served as a board member for TEDxPasadena / Words to Action. Outside of her professional life, she enjoys adventure sports, baseball, football, music, painting, reading, soccer, traveling, yoga, and spending time with her family.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Divorce financial planning General estate planning guidance Parents Women Professionals
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Moyin C

Series 63, Series 66

Pasadena, CA

Morgan Stanley

Moyin Choi is a financial advisor at Morgan Stanley with 15 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Morgan Stanley and its Private Bank division since 2016. Morgan Stanley Wealth Management provides advisory programs and financial planning services to individuals and institutional clients, managing approximately $2.74 trillion in client assets. The firm uses structured planning processes and advanced modeling tools but does not offer individual security recommendations as part of standalone financial planning.

General estate planning guidance
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Sara U

Series 66

Glendora, CA

Ameriprise

Sara Uribe is a financial advisor with Ameriprise in Glendora, CA, holding a Series 66 designation and 14 years of experience with the firm. She has worked exclusively at Ameriprise since 2012. Ameriprise provides retirement-income planning services targeted at individuals approaching or in retirement with significant investable assets. The firm combines research, modeling, and tax-efficiency analysis to offer written recommendation reports, delivered through a centralized consulting team in partnership with client advisors.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Yoon Ji P

Series 66

Pasadena, CA

UBS Financial Services

Yoon Ji Park is a financial advisor at UBS Financial Services with eight years of industry experience. She has been with UBS since 2017 and holds a Series 66 designation. Prior to her advisory career, she spent four years as a homemaker. UBS Financial Services serves individual, corporate, and institutional clients with a range of brokerage and investment advisory services, combining institutional trading capabilities with wealth management through proprietary research and model-based asset allocation.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Jon H

Series 63, Series 66

Upland, CA

J.P. Morgan Securities

Jon Hong is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 66 licenses and bringing 31 years of industry experience. His prior roles include extensive tenure at Scottrade and more recent positions at TD Ameritrade before joining J.P. Morgan in 2020. J.P. Morgan Securities provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, focusing on asset allocation advice, investment manager searches, and customized performance reporting. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities, delivering services on a non-discretionary basis.

Wealth management Executive Founder/Business Owner
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Dominic H

Series 66

Pasadena, CA

J.P. Morgan Securities

Dominic Hart is a financial advisor at J.P. Morgan Securities with three years of industry experience. He holds a Series 66 designation and previously worked at UBS. His background includes roles outside finance, such as involvement with SushiDon and Mid Valley Water Polo. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its recommendations.

Wealth management Executive Founder/Business Owner
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Steven C

Series 63, Series 65

Ontario, CA

Primerica Advisors

Steven Cross is a financial advisor with Primerica Advisors in Ontario, CA, holding Series 63 and Series 65 licenses and bringing 37 years of industry experience. He has been with Primerica Advisors since 1988 and with Primerica Financial Services since 1987. Outside of advisory work, he is involved in sales of home security and automation products as well as loan products through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and a limited number of separately managed account options primarily for individual and high-net-worth clients. The firm curates third-party asset managers and uses an operational model based on a tiered wrap fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Albert S

Series 66

Pasadena, CA

UBS Financial Services

Albert Shih is a financial advisor at UBS Financial Services with 11 years of industry experience. He holds the Series 66 designation and has been with UBS since 2014. Outside of his advisory role, Shih serves on the board of directors for Habitat for Humanity Los Angeles Young Professionals, focusing on philanthropy and community engagement. UBS Financial Services serves individual, corporate, and institutional clients by offering a range of brokerage and investment advisory services, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management, supporting clients through proprietary research and diverse investment solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Frank K

Series 63

Pasadena, CA

Wells Fargo Clearing

Frank Kallman is a financial advisor with Wells Fargo Clearing, holding a Series 63 designation and bringing 41 years of industry experience. He has been with Wells Fargo Clearing since 2016 and previously worked at Wells Fargo Advisors LLC from 2009 to 2016. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both non-discretionary and discretionary investment advisory services. The firm’s IPS-driven approach incorporates modern portfolio theory and includes a broader range of financial product offerings, such as insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Shana W

Series 63, Series 65

Pasadena, CA

Equitable Advisors

Shana Won is a financial advisor with Equitable Advisors in Pasadena, CA, holding Series 63 and Series 65 licenses and bringing 39 years of industry experience. She has been with Equitable Advisors and its predecessor, Axa Advisors, since 1999. Outside of her advisory role, she serves on the Bond Oversight Committee for Los Angeles City College and is president of a corporation established for tax purposes. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm uses a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Shervin S

Series 66

Pasadena, CA

Merrill

Shervin Saedinia is a Senior Financial Advisor at Merrill Lynch Wealth Management. She provides personalized investment advice and financial services with a focus on risk management. Her client focus includes college education planning, executive compensation, personal retirement planning, socially responsible and ESG investing, women and wealth, sports and entertainment, and tax minimization. Shervin collaborates closely with clients and their other trusted advisors to address tax, philanthropic, retirement plan design, estate, and wealth transfer strategies. Shervin holds a Master’s degree in Management from California State University of Northridge and a Bachelor’s degree from Syracuse University. She is a Chartered Retirement Planning Counselor (CRPC) and a Personal Investment Advisor (PIA). Prior to joining Merrill Lynch Wealth Management in 2011, she worked as an advisor in the technology sector and in philanthropy. Born and raised in Los Angeles, Shervin speaks English and Persian. She volunteers with the Farhang Foundation and is a member of Soroptimist International. Her personal interests include adventure sports, boxing, cooking, music, running, spending time with family, tennis, traveling, and yoga.

Wealth management ESG / Sustainable investing General retirement planning Social Security optimization Charitable giving & philanthropy Women Professionals Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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David C

Series 66

Covina, CA

Wells Fargo Clearing

David Cherbak is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and 21 years of industry experience. He has worked at Wells Fargo Bank NA since 2004 and joined Wells Fargo Clearing in 2016, following five years at Wells Fargo Advisors LLC. Outside of his advisory role, he serves as a trustee for a family-related investment trust. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates a broad range of financial products, including insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Eduardo S

Series 66

Claremont, CA

LPL Financial

Eduardo Silva is a financial advisor at LPL Financial with nine years of industry experience. He has held roles at LPL Financial since 2017 and previously worked at National Planning Corporation from 2015 to 2017. Silva holds a Series 66 designation. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a broad network of investment adviser representatives. The firm offers various advisory programs, financial planning, and brokerage services, utilizing model portfolios, research, and technology-driven approaches across discretionary and non-discretionary management strategies.

College savings (529s, UTMA, etc.)
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Maximilian S

Series 63, Series 66

Upland, CA

Charles Schwab

Maximilian Soares is a financial advisor at Charles Schwab with three years of industry experience. He holds the Series 63 and Series 66 licenses and has prior work experience at J.P. Morgan Securities LLC and JP Morgan Chase Bank, N.A. before joining Charles Schwab in 2026. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services, offering a combination of non-discretionary advisory relationships and access to discretionary separately managed accounts.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Robert L

Series 63, Series 65

San Dimas, CA

Ameriprise

Robert Linzay is a financial advisor at Ameriprise with 24 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Ameriprise in various capacities since 2015. Outside of his advisory role, he coordinates and facilitates financial education programs at his local church. Ameriprise provides retirement-income planning services primarily for individuals approaching or in retirement with substantial investable assets. The firm combines research, modeling, and tax-efficiency analysis to deliver personalized, non-discretionary recommendations through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Victoria S

CFP®, Series 63, Series 65

Pasadena, CA

Cetera

Victoria Sierra is a CFP®-designated financial advisor with 13 years of industry experience, currently with Cetera since 2019. She previously worked at Foresters Advisory Services LLC and Foresters Financial Services. Outside of advising, she is a certified yoga instructor at CorePower Yoga. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, corporate, charitable, and institutional clients nationwide. The firm offers a multi-manager platform that includes discretionary and non-discretionary portfolio management, financial planning, retirement services, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Jiaoling C

Series 63, Series 66

Arcadia, CA

J.P. Morgan Securities

Jiaoling Cai is a financial advisor at J.P. Morgan Securities with 13 years of industry experience. She has worked at JP Morgan Chase Bank and JP Morgan Securities since 2019 and previously held roles at Unionbanc Investment Services and MUFG Union Bank from 2016 to 2019. Cai holds Series 63 and Series 66 licenses. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, using a quantitative asset-allocation approach combined with centralized due diligence and an ESG eligibility framework. The firm offers services on a non-discretionary basis, with client decision-making authority retained.

Wealth management Executive Founder/Business Owner
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