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Benjamin C

Series 65

West Henrietta, NY

Horizon Financial

Benjamin Chappell is a financial advisor at Horizon Financial with a Series 65 designation and four years of industry experience. He has worked at Horizon Advisory Services, Inc. since 2021 and was previously employed at Haley & Aldrich, Inc. for ten years. Horizon Financial is an SEC-registered advisory firm serving individuals and families, including high-net-worth clients, through discretionary portfolio management, trust and retirement account services, and integrated financial planning. The firm manages approximately $510 million in assets across a nine-advisor team and employs a model-driven investment approach overseen by an internal investment team and Investment Policy Committee.

Wealth management General retirement planning Cash flow / budgeting
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Douglas H

CFP®, Series 66

Rochester, NY

Brighton Securities Corp.

Douglas Hendee is a Certified Financial Planner (CFP®) with 26 years of industry experience, currently serving at Brighton Securities Corp. since 2010. He is also a fitness instructor at Midtown Athletic Club in Rochester, NY. Brighton Securities Corp. provides investment advisory and brokerage services to individuals, trusts, estates, pension plans, charities, and small businesses, offering a range of portfolio management and financial planning solutions. The firm combines discretionary and non-discretionary management across proprietary and third-party programs, employing diverse investment strategies.

Annuities
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Devyn L

CFP®, Series 66

Pittsford, NY

Kickstand Wealth Advisors

Devyn Little is a CFP® professional with nine years of industry experience, currently serving at Kickstand Wealth Advisors since 2021. Prior to joining Kickstand, Devyn worked at Bank of America and Merrill Lynch from 2017 to 2021. Kickstand Wealth Advisors provides personalized financial planning and investment management for individuals, including high-net-worth clients, as well as entities such as family offices and qualified retirement plans. The firm uses a client-focused process and fundamental analysis to build diversified portfolios that can include mutual funds, ETFs, individual securities, and alternative investments.

Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Real estate investing
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Corey E

CFP®, Series 66

Pittsford, NY

Kickstand Wealth Advisors

Corey Ernisse is a financial advisor at Kickstand Wealth Advisors in Pittsford, NY, holding CFP® and Series 66 certifications with seven years of industry experience. His prior roles include positions at Merrill Lynch, Liquid Products, Northwestern Mutual, and TCWP LLC dba Kickstand Wealth Advisors. Kickstand Wealth Advisors offers personalized financial planning and investment management services to individuals, families, and entities such as family offices and trusts. The firm employs a fundamentally driven, long-term investment approach tailored to client goals and utilizes a broad range of investment vehicles including mutual funds, ETFs, and alternative investments.

Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Real estate investing
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Todd A

Series 63, Series 65

Rochester, NY

Brighton Securities Corp.

Todd Alexander is a financial advisor with Brighton Securities Corp. in Rochester, NY, holding Series 63 and Series 65 licenses and 10 years of industry experience. He has been with Brighton Securities since 2016. Brighton Securities serves individuals—including high-net-worth clients—pension and profit-sharing plans, charities, estates, trusts, and businesses, providing financial planning, portfolio management, brokerage execution, insurance products, and affiliated tax and accounting services. The firm employs a variety of program structures and analytical approaches and is dually registered as an SEC-registered investment adviser and FINRA member broker-dealer.

Annuities
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John K

CFP®

Rochester, NY

High Falls Advisors, Inc.

John Klee is a CFP® professional with one year of industry experience. He has worked at several firms, including High Falls Advisors, Inc. and Allworth Financial, L.P. Outside of financial advising, he is involved with Haroun Education Ventures. High Falls Advisors primarily serves individual and high-net-worth clients, offering discretionary portfolio management, financial planning, tax preparation, business-planning advice, and trustee/administration services. The firm employs a range of actively managed investment strategies overseen by an internal investment committee and maintains an in-house tax and trust capability alongside an affiliated legal practice for limited legal and estate-planning matters.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
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Robert S

Pittsford, NY

Blue Horizon Equity, Inc.

Robert Sansone is a financial advisor with Blue Horizon Equity, Inc. in Pittsford, NY, holding 53 years of industry experience. He has worked with firms including American Portfolios Advisors, ITP Partners LLC, and ITRUST Advisors LLC. He serves as a board member for the Jim & Juli Boeheim Foundation, assisting in the selection of grant recipients. Blue Horizon Equity, Inc. is an SEC-registered investment adviser managing approximately $746 million, providing portfolio management, financial planning, and retirement plan advisory services to individuals, tax-qualified plans, and institutions. The firm offers wrap-fee Unified Managed Accounts and access to third-party money manager programs, with a multi-advisor team structure across multiple offices.

Founder/Business Owner
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Gregory V

Series 65

Rochester, NY

O'Keefe Stevens Advisory, Inc.

Gregory Vogel is a financial advisor at O'Keefe Stevens Advisory, Inc. in Rochester, NY, holding a Series 65 credential. He has professional experience working at NFP, an Aon company, and at the University of Rochester Goergen Athletic Center. Outside of finance, he was involved with Vermont Foodie Stand for several years. O'Keefe Stevens Advisory is a fee-only investment adviser serving individuals, high-net-worth clients, trusts, pension plans, and charitable organizations. The firm uses a value-oriented, long-term investment approach and manages approximately $585.6 million in assets across more than 350 client households.

General estate planning guidance General tax planning Cash flow / budgeting
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Matthew D

CFA®

Rochester, NY

Seneca Financial Advisors LLC

Matthew Darcy is a CFA® charterholder with three years of experience in the financial services industry. He has been with Seneca Financial Advisors LLC since 2021, following a prior role at Key Bank National Association. Seneca Financial Advisors advises individuals, high-net-worth households, trusts, estates, and business entities, providing comprehensive financial planning, investment management, tax planning, and trustee services. The firm utilizes strategic asset allocation models and a limited tactical overlay in portfolio management, integrating in-house tax functions and accommodating complex client situations.

General retirement planning Tax-loss harvesting General tax planning College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner Executive
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Mark J

CFP®, Series 63, Series 65

Rochester, NY

Rise Advisors, LLC

Mark Jones is a CFP® professional with 24 years of experience in the financial industry. He is currently with Rise Advisors, LLC, where he has worked since 2020. His prior experience includes roles at Mutual Securities, Inc. and Northlanding Financial Partners, LLC. Outside of advising, he serves on the board of the Cornell Club of Rochester, is an adjunct professor at St. John Fisher College, and is a board member of the Tree of Hope Foundation. Rise Advisors provides financial planning, consulting, and portfolio management services to individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm generally manages client portfolios on a discretionary basis using strategic asset allocation with an emphasis on ETFs, employing custom and model strategies along with various investment vehicles tailored to client goals.

Real estate investing Founder/Business Owner
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Joseph O

Series 66

Rochester, NY

Brighton Securities Corp.

Joseph O'Hare is a financial advisor at Brighton Securities Corp. with three years of industry experience. He holds a Series 66 designation and has previously worked at Bob Johnson Auto Group and Great Point Capital, LLC. Brighton Securities Corp. provides investment advisory and brokerage services to individuals, trusts, estates, pension plans, charities, and small businesses. The firm offers portfolio management, fee-based financial planning, insurance products, and tax preparation, managing approximately $986 million in client assets as of December 2024.

Annuities
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Samantha W

Series 66

Rochester, NY

Brighton Securities Corp.

Samantha Walker is a financial advisor at Brighton Securities Corp. in Rochester, NY, holding a Series 66 designation with four years of industry experience. Prior to joining Brighton Securities, she worked for six years at the Gates Police Department. Brighton Securities serves individuals, pension and profit-sharing plans, charities, estates, trusts, and businesses by offering a range of services including financial planning, portfolio management, and consulting, utilizing various program structures and analytical approaches. The firm operates as both an SEC-registered investment adviser and a FINRA-member broker-dealer, providing brokerage execution, insurance products, and affiliated tax and accounting services.

Annuities
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Luca Z

CFA®

Pittsford, NY

Armbruster Capital Management, Inc.

Luca Zambito is a CFA® charterholder with three years of industry experience, currently serving at Armbruster Capital Management, Inc. since 2021. His prior experience includes roles at Citigroup and Landmark Wealth Management, as well as a period at Canisius College. Armbruster Capital Management is a fee-only registered investment adviser that provides discretionary portfolio management and financial planning to high-net-worth individuals, retirement plans, trusts, and other entities. The firm emphasizes long-term, buy-and-hold portfolios using broadly diversified, index-based ETFs and mutual funds, supplemented by quantitative factor tilts and selected alternative investments tailored to clients' specific objectives.

Passive / index investing Factor investing / smart beta Private / alternative investments Real estate investing
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Stephen C

Series 63, Series 65

Pittsford, NY

High Probability Advisors, LLC

Stephen Carl is a financial advisor at High Probability Advisors, LLC with 10 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Howe & Rusling. Outside of his advisory role, he serves as board chairman of Carl Group Enterprises, LLC, a holding company for franchise restaurant stores. High Probability Advisors serves individual and high-net-worth clients, trusts, estates, corporations, and retirement plans, providing portfolio management, financial planning, and retirement-plan advisory services. The firm uses a combination of quantitative, fundamental, and technical analysis to develop individualized portfolio allocations and manages approximately $1.046 billion in assets across an eight-person team.

Wealth management Retirement plans for business owners (SEP, solo 401k) General tax planning Retirement income strategy College savings (529s, UTMA, etc.) Founder/Business Owner Retired
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Michael J

CFA®, Series 63, Series 65

Pittsford, NY

High Probability Advisors, LLC

Michael Jones is a CFA® charterholder and securities-licensed financial advisor with 10 years of industry experience. He has been with High Probability Advisors, LLC since 2017. Jones serves as chairman of the board at Reef Consulting & Investment, Inc., a private equity investment partnership. High Probability Advisors serves individual and high-net-worth clients, as well as trusts, estates, corporations, and retirement plans, offering portfolio management and financial planning services. The firm employs quantitative, fundamental, and technical analysis to develop individualized portfolios and manages approximately $1.046 billion in assets across about 344 client relationships.

Wealth management Retirement plans for business owners (SEP, solo 401k) General tax planning Retirement income strategy College savings (529s, UTMA, etc.) Founder/Business Owner Retired
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Amanda M

Series 65

Rochester, NY

Uniting Wealth Partners

Amanda Mcintosh is a financial advisor at Uniting Wealth Partners with seven years of industry experience. She holds a Series 65 designation and previously worked at Naviter Wealth, LLC and Cambridge Investment Research, Inc. Uniting Wealth Partners provides wealth management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, businesses, and charitable organizations. The firm emphasizes diversified, low-cost investment strategies and operates as part of the WAGN network, managing approximately $935 million across six offices.

Private / alternative investments Concentrated stock management Real estate investing Options & derivatives strategies
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Michelle W

Series 63, Series 65

Rochester, NY

Prentice Wealth Management LLC

Michelle Werth is a financial advisor with Prentice Wealth Management LLC in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. Her prior work includes roles at LPL Financial, Cadaret, Grant & Co., Inc., and Putnam Investments. She is involved in fundraising activities for the Vera House Foundation. Prentice Wealth Management serves individuals, pension and profit-sharing plans, trusts, charitable organizations, and small businesses. The firm offers portfolio management, financial planning, and a range of specialized services, including model-subscription programs for other advisers, pension consulting, and divorce planning.

Divorce financial planning ESG / Sustainable investing Founder/Business Owner Retired
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Zachary E

CFP®

Rochester, NY

Seneca Financial Advisors LLC

Zachary Erskine is a CFP® professional with seven years of industry experience and has been with Seneca Financial Advisors LLC since 2011. He is based in Rochester, NY, and works as part of a six-advisor team. Seneca Financial Advisors serves individuals, high-net-worth households, trusts, estates, and business entities, providing comprehensive financial planning, investment management, tax planning, and trustee services. The firm uses strategic asset-allocation models with mutual funds, ETFs, and separate account managers, and incorporates a limited tactical overlay and borrowing in separately managed accounts as part of its investment approach.

General retirement planning Tax-loss harvesting General tax planning College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner Executive
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Thomas B

Series 63, Series 65

Pittsford, NY

Blue Horizon Equity, Inc.

Thomas Beam is a financial advisor with Blue Horizon Equity, Inc. in Pittsford, NY, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. His prior work includes roles at American Portfolios Advisors, Inc. and OSAIC. Outside of advisory work, he is a partner at ITP Partners, LLC, which provides insurance services. Blue Horizon Equity, Inc. manages approximately $746 million and offers portfolio management, financial planning, and retirement plan advisory services to individuals, tax-qualified retirement plans, and institutions. The firm provides sponsored wrap-fee Unified Managed Accounts, an Advisor-as-Portfolio-Manager program, and access to third-party money manager programs while delivering both discretionary and non-discretionary management solutions.

Founder/Business Owner
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Mary G

Rochester, NY

Howe And Rusling, Inc.

Mary Graniero is a financial advisor at Howe and Rusling, Inc. with two years of industry experience. She previously worked at The Bonadio Group and has held roles at St. John Fisher University and Wegmans Food Markets. Howe and Rusling primarily serves individual and high-net-worth clients, as well as insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management focused on large-cap equity and intermediate fixed income, combined with financial and estate-planning services supported by a wholly owned tax-preparation subsidiary.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
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