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Laurel S

Series 65

Kentwood, MI

Mattson Financial Services, LLC

Laurel Steward is a financial advisor at Mattson Financial Services, LLC with five years of industry experience. She holds a Series 65 designation and has been with Mattson Financial Services and Lakeview Financial Group since 2014. Outside of her advisory role, she is involved in insurance sales and serves as Director of Operations for Lakeview Financial Group. Mattson Financial Services, LLC provides fee-based financial planning, discretionary portfolio management, and retirement-plan consulting to individuals, trusts, estates, and businesses. The firm employs an asset-allocation driven investment approach using equities, ETFs, fixed income, and cash, supported by fundamental, quantitative, and technical analyses, and offers services through wrap-fee programs and third-party platforms.

Private / alternative investments Wealth management
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Maria K

CFA®, Series 66

Grand Rapids, MI

NPF Investment Advisors

Maria Kuiper is a CFA® charterholder and Series 66 licensee with six years of industry experience. She is currently an associate investment advisor at NPF Investment Advisors and previously worked at Stifel and Michael A. Tawney & Co. Kuiper has also held roles outside of finance, including positions at Calvin College. NPF Investment Advisors provides financial planning, portfolio management, and consulting services to individuals, including high-net-worth clients, as well as institutional clients such as foundations and pension plans. The firm manages discretionary client portfolios with a focus on fundamental security analysis and asset allocation, and it sponsors the NPF Core Equity ETF launched in 2026.

Social Security optimization Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Debt management Founder/Business Owner Retired Executive
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Michael C

Series 65

Grand Rapids, MI

Advisory Advocates LLC

Michael Cook is a financial advisor at Advisory Advocates LLC in Grand Rapids, MI, holding a Series 65 credential with six years of industry experience. His prior roles include positions at Legacy Planning & Associates, Inc. and BetterTrades, Inc. Outside of his advisory work, he is president and owner of Trendlogic, Inc., a non-investment related business. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and active approaches such as tactical asset allocation, sector rotation, and option-protected overlay hedged models.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
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Mark M

Series 65

Grand Rapids, MI

Cornerstone Wealth Partners, LLC

Mark Moerdyk is a financial advisor at Cornerstone Wealth Partners, LLC with one year of industry experience. He holds a Series 65 designation and previously worked for Allstate Insurance Company. Moerdyk owns and operates Keystone Financial Coaching, a personal finance and budgeting consulting service. Cornerstone Wealth Partners is a team-based SEC-registered investment adviser serving individual investors, plan sponsors, trusts, estates, charitable organizations, and small businesses. The firm uses an academic, evidence-based investment approach with globally diversified mutual fund and ETF models, offering financial planning and portfolio management to approximately 429 client households.

College savings (529s, UTMA, etc.)
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Craig R

CFP®, Series 63

Grand Rapids, MI

Financial Advisory Corporation

Craig Rayment is a CFP® and Series 63-registered advisor with Financial Advisory Corporation in Grand Rapids, MI. He has been with the firm since 2023 and previously worked for the Great Lakes Region of the Wesleyan Church and Red Cedar Church. Financial Advisory Corporation provides integrated wealth management services to individuals, employer retirement plans, and non-profit/endowment clients. The firm manages approximately $972 million in discretionary assets and employs a multi-advisor team approach with an emphasis on asset allocation and tailored portfolios.

General retirement planning Wealth management Cash flow / budgeting College savings (529s, UTMA, etc.)
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Pedro G

Series 65

Grand Rapids, MI

NPF Investment Advisors

Pedro Gomes is a financial advisor at NPF Investment Advisors with one year of industry experience. He holds a Series 65 designation and previously worked at Catholic Charities West Michigan and Grand Valley State University. NPF Investment Advisors provides financial planning, portfolio management, and consulting services to both individual and institutional clients, including management of the NPF Core Equity ETF. The firm develops individualized investment policies and typically manages accounts on a discretionary basis using fundamental security analysis and conventional asset-allocation strategies.

Social Security optimization Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Debt management Founder/Business Owner Retired Executive
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Mark R

CFP®

Grand Rapids, MI

Grand Wealth Management, LLC

Mark Rougas is a CFP® with four years of industry experience, currently serving as a financial advisor at Grand Wealth Management, LLC. His prior roles include positions at Brookstone Capital Management and Huntington National Bank. Outside his advisory work, he operates Planscape LLC, a consulting business focused on financial data management and report preparation for Campbell Wealth Advisors LLC. Grand Wealth Management offers fee-only wealth management, portfolio management, and financial planning services to individuals, families, foundations, endowments, and employer-sponsored plans. The firm employs a systematic investment approach based on Modern Portfolio Theory, emphasizing globally diversified, low-cost mutual funds and ETFs.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Charitable giving & philanthropy Business exit / sale strategy Founder/Business Owner Executive Retired
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William A

Series 63, Series 65

Grand Rapids, MI

Aspen Investment Management Inc.

William Alphenaar is a financial advisor with Aspen Investment Management Inc. in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. He has been with Aspen Investment Management since 1993. Aspen Investment Management provides discretionary and some non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, and charitable institutions. The firm uses a combination of fundamental and technical analysis, model asset allocations, and tactical adjustments, and offers participant account management through a third-party platform.

Active portfolio management Tax-loss harvesting
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Sara L

CFP®

Belmont, MI

Henrickson Nauta Wealth Advisors, Inc.

Sara Lewis is a CFP® professional with nine years of industry experience, currently serving at Henrickson Nauta Wealth Advisors, Inc. since 2017. Prior to this, she worked at Watkins Ross for three years. Henrickson Nauta Wealth Advisors, Inc. is an SEC-registered firm providing wealth management, investment management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, charitable organizations, defined contribution plans, and businesses. The firm manages approximately $998.5 million in assets and emphasizes a long-term investment approach based on modern portfolio theory, utilizing mutual funds, ETFs, individual securities, and alternative investments where appropriate.

Wealth management Options & derivatives strategies Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
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Gabriel N

Series 65

Wyoming, MI

JVL Wealth Strategies

Gabriel Newhof is a financial advisor with JVL Wealth Strategies in Wyoming, Michigan. He holds a Series 65 designation and has one year of industry experience. Prior to joining JVL Wealth Strategies, Gabriel worked at James Madison University and Spring Arbor University, and was involved with Basics Sports. JVL Wealth Strategies is a team-based firm serving individuals, trusts, estates, charitable organizations, and certain business entities. The firm offers discretionary portfolio management and comprehensive financial planning, utilizing a combination of passive and active investment strategies alongside a formal manager selection and monitoring process.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
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Emma F

Series 65

Grand Rapids, MI

Grand Wealth Management, LLC

Emma Fabiano is a financial advisor at Grand Wealth Management, LLC in Grand Rapids, MI, holding a Series 65 credential. She has been in the industry since 2024 and has previous experience with Stifel Nicolaus and Huntington National Bank. Outside of finance, she owns and operates Emma With a Camera LLC, a photography business. Grand Wealth Management provides fee-only wealth management, portfolio management, and financial planning services to individuals, families, foundations, endowments, and employer-sponsored plans. The firm follows a systematic investment process grounded in Modern Portfolio Theory and emphasizes globally diversified, low-cost mutual funds and ETFs.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Charitable giving & philanthropy Business exit / sale strategy Founder/Business Owner Executive Retired
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Loran F

CFP®, Series 63

Grand Rapids, MI

Financial Advisory Corporation

Loran Filson is a CFP® with 16 years of industry experience, currently serving at Financial Advisory Corporation since 1998. He holds a Series 63 license and works as part of a nine-advisor team based in Grand Rapids, MI. Financial Advisory Corporation provides wealth management services that combine investment management with comprehensive financial planning for individuals, retirement plans, and non-profit/endowment clients. The firm employs an asset-allocation approach with discretionary management, using mutual funds, ETFs, individual bonds, and periodic rebalancing tailored to client objectives and risk tolerance.

General retirement planning Wealth management Cash flow / budgeting College savings (529s, UTMA, etc.)
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Tyler B

CFA®

Grand Rapids, MI

NPF Investment Advisors

Tyler Bosgraaf is a CFA® charterholder with eight years of industry experience. He has been with Norris Perne & French LLP since 2014. He is based in Grand Rapids, MI. NPF Investment Advisors offers financial planning, portfolio management, and consulting services to individuals, including high-net-worth clients, as well as institutional clients such as foundations, endowments, pension plans, trusts, charitable organizations, and businesses. The firm manages discretionary client portfolios using fundamental security analysis and asset-allocation strategies and serves as the investment adviser to the NPF Core Equity ETF.

Social Security optimization Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Debt management Founder/Business Owner Retired Executive
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Joshua W

CFP®, Series 63

Jenison, MI

Straight Path Wealth Management

Joshua Walther is a CFP® with two years of industry experience, currently serving as an advisor at Straight Path Wealth Management. His prior experience includes roles at Zhang Financial LLC and Empower. Straight Path Wealth Management provides investment advisory and financial planning services primarily to individual and high-net-worth clients, as well as corporate retirement plans and non-profit organizations. The firm employs a blend of academic, fundamental, economic, and technical analysis to actively manage portfolios, incorporating strategies such as short selling and asset-backed options in certain accounts.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
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Michael C

Series 65

Kentwood, MI

Mattson Financial Services, LLC

Michael Cohen is a financial advisor at Mattson Financial Services, LLC with one year of industry experience. He holds a Series 65 designation and previously worked at Buckingham Strategic Wealth, LLC and Fidelity Investments. In addition to his advisory role, he is also involved as an insurance agent through LA&H Insurance Licenses. Mattson Financial Services, LLC provides fee-based financial planning, discretionary portfolio management, and retirement-plan consulting to individuals, trusts, estates, and business clients. The firm’s investment management is asset-allocation driven and uses a combination of equities, ETFs, fixed income, and cash, employing fundamental, quantitative, and technical analyses.

Private / alternative investments Wealth management
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Brandon B

CFP®

Grand Rapids, MI

Voisard Asset Management Group

Brandon Bauer is a CFP® with 10 years of industry experience, currently serving at Voisard Asset Management Group in Grand Rapids, MI. He has been with Voisard Asset Management Group since 2015 and is also an advisor and minor interest partner at Adventis CG. Voisard Asset Management Group is an SEC-registered advisory firm managing approximately $589 million in assets for individuals, high-net-worth clients, and retirement plans. The firm employs a multi-disciplinary investment approach focusing on diversified portfolios primarily using mutual funds and ETFs, alongside specialized retirement plan services including ERISA-focused management and participant education.

Options & derivatives strategies General retirement planning Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner
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Kelly E

Series 65

Ada, MI

Calder Financial Group

Kelly Eggleston is a financial advisor at Calder Financial Group with five years of industry experience. She holds a Series 65 designation and has been with Calder Investment Advisors since 2016. Prior to that, she worked at Grand Management Group from 2005 to 2016. Calder Financial Group advises individual and institutional clients, including retirement plans, foundations, and endowments, providing discretionary investment management and comprehensive financial planning. The firm employs a structured investment approach using managed model portfolios and offers pension consulting and third-party administration services through affiliated businesses.

Retirement plans for business owners (SEP, solo 401k) Wealth management Tax strategies for small businesses Real estate investing Founder/Business Owner Retired
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Kenneth C

Series 63, Series 65

Grandville, MI

Fairway Investment Group, LLC

Kenneth Cook is a financial advisor with Fairway Investment Group, LLC, holding Series 63 and Series 65 licenses and 15 years of industry experience. He is also associated with Paradigm Equities, Inc. and MEA Financial Services, where he serves as a financial services representative. Fairway Investment Group primarily serves members of the Michigan Education Association and their families, as well as individual clients, trusts, estates, and select businesses. The firm provides fee-based investment advisory and portfolio management services through LPL Financial-sponsored programs, tailoring recommendations to clients’ objectives and operating mostly on a non-discretionary basis.

Wealth management Passive / index investing Real estate investing Educators, Teachers, and Academics
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John K

CFA®, Series 63, Series 65

Grand Rapids, MI

Lafleur & Godfrey Private Wealth Management

John Koczara is a CFA® charterholder with 32 years of industry experience, currently serving at Lafleur & Godfrey Private Wealth Management since 2013. He holds Series 63 and Series 65 licenses and works from Grand Rapids, MI. Lafleur & Godfrey provides wealth and portfolio management primarily for individuals, trusts, and estates, as well as pension and profit-sharing plans, charitable organizations, and small businesses. The firm emphasizes fundamental analysis and active, concentrated equity portfolios, managing multiple firm-directed equity strategies while acting as an ERISA/IRC fiduciary for retirement accounts.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Retirement withdrawal strategies Tax-loss harvesting Founder/Business Owner Executive
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Kenneth W

Series 65

Jenison, MI

Straight Path Wealth Management

Kenneth Welch is a financial advisor at Straight Path Wealth Management with five years of industry experience. He holds a Series 65 designation and has worked at Straight Path Wealth Management since 2021. Prior to that, he was involved with Straight Path Tax and Accounting Solutions Inc and PACE of Southwest Michigan Inc. Straight Path Wealth Management provides investment advisory and financial planning services to individual and high-net-worth clients, as well as corporate retirement plans, corporate investment accounts, and non-profit organizations. The firm employs a blend of academic, fundamental, economic, and technical analysis and uses a variety of strategies including ETFs, mutual funds, individual securities, short selling, and option strategies in certain managed accounts.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
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