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Anders N

CFP®, CFA®

San Diego, CA

Spreckels Wealth Management

Anders Norrman is a CFP® and CFA® credentialed financial advisor with nine years of industry experience. He is the principal of Spreckels Wealth Management in San Diego, CA, where he has worked since 2021. In addition to his advisory role, Norrman serves as a Senior Investment Officer for the San Diego City Employees' Retirement System, overseeing publicly traded equity and fixed income assets. Spreckels Wealth Management provides personal wealth management on a fee-only basis to individuals, families, trusts, estates, and family businesses. The firm employs a strategic asset-allocation approach that combines passive index/ETF exposures with actively managed funds, dividend-paying stocks, and individual bonds, offering customized portfolios and regular monitoring with quarterly reporting.

Cash flow / budgeting General tax planning Charitable giving & philanthropy
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Marten M

CFP®, Series 66, Series 63

San Diego, CA

Black Horse Wealth Management

Marten Mullins is a CFP® certificant and principal of Black Horse Wealth Management in San Diego, with 13 years of industry experience. He previously worked at JPMorgan Chase Bank and JPMorgan Securities LLC for a combined eight years before founding his independent advisory firm. Black Horse Wealth Management offers comprehensive portfolio management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and pension and profit-sharing plans. The firm uses multiple analysis methods to inform investment decisions, emphasizes asset allocation with both long- and short-term strategies, and manages a concentrated client base with substantial assets per account.

Options & derivatives strategies Concentrated stock management Active portfolio management Wealth management
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Mary S

CFP®, Series 66

Chula Vista, CA

Allora Wealth, LLC

Mary Storjohann is a CFP® and holds a Series 66 license with 18 years of industry experience. She is the sole advisor at Allora Wealth, LLC, an independent firm she joined in 2025. Prior to Allora Wealth, she worked at Abacus Wealth Partners and Workable Wealth, LLC. Allora Wealth provides discretionary investment management combined with ongoing financial planning to individuals, couples, families, and related entities. The firm uses a Modern Portfolio Theory approach with primarily passive, diversified portfolios consisting of index mutual funds and ETFs, managing accounts on a discretionary basis while accommodating reasonable client-imposed restrictions.

Tax-loss harvesting Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Jamie F

CFP®, Series 63, Series 66

San Diego, CA

Fleming & Associates, LLC

Jamie Fleming is a CFP® professional with 23 years of industry experience and the principal of Fleming & Associates, LLC in San Diego, CA. He has been with Fleming & Associates since its founding in 2003 and is also a licensed insurance agent offering products such as life insurance, long-term care, and annuities as part of the financial planning process. Fleming & Associates provides portfolio management and comprehensive financial planning services to individual clients, including high-net-worth individuals, as well as corporate pension and profit-sharing plans. The firm emphasizes fundamental analysis and uses written Investment Policy Statements to guide portfolio management, offering direct management, third-party adviser referrals, and access to wrap fee programs.

Wealth management Annuities General retirement planning
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Eric E

CFP®, Series 63, Series 65

Alpine, CA

Heirmont Wealth Management

Eric Ervin is a CFP® with 22 years of industry experience, currently serving as the sole advisor at Heirmont Wealth Management. His prior roles include positions at Securitize Corp., Onramp Invest, Blockforce Capital Management, Morgan Stanley, and Citigroup Global Markets. Heirmont Wealth Management provides discretionary investment management and integrated financial planning, primarily serving high-earning W-2 professionals such as physicians and corporate executives. The firm emphasizes financial planning alongside portfolio management and utilizes low-cost, diversified ETFs with a tax-aware approach, avoiding leverage, derivatives, or options in its baseline strategies.

Equity Recipients (RS/RSU, SOP, ESPP) Real estate investing Tax-loss harvesting Cash flow / budgeting Doctor or Medical Professional Executive
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Hugo L

Series 63, Series 65

San Diego, CA

Lighthouse Advisory Services, Inc.

Hugo Lopez is a financial advisor at Lighthouse Advisory Services, Inc. in San Diego, CA, with 17 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Fortune Financial Services, Inc. and Seaside Advisory Services, Inc. He is also active as an independent insurance agent. Lighthouse Advisory Services, Inc. is a small independent firm managing approximately $9.6 million for 24 clients, offering portfolio management, financial planning, and pension consulting primarily on a non-discretionary basis. The firm serves individuals, high-net-worth clients, and retirement plan sponsors, employing diverse analytic methods and strategies, and provides a formal pension consulting practice along with educational programs for plan participants.

Active portfolio management Options & derivatives strategies Annuities Private / alternative investments
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Mark J

CFP®, ChFC®

San Diego, CA

Jackson Asset Management, Inc

Mark Jackson is a CFP® and ChFC® credentialed advisor with 20 years of industry experience. He has been the sole advisor at Jackson Asset Management, Inc. since 1995. The firm is an independent registered investment adviser based in San Diego, CA, offering portfolio management, financial consulting, and ERISA-fiduciary services primarily to individuals, high-net-worth clients, trusts, and estates. Jackson Asset Management employs a combination of fundamental and technical analysis along with cyclical analysis for tactical adjustments, managing accounts on a discretionary basis with a focus on minimizing transaction costs and periodic rebalancing.

Wealth management Passive / index investing Active portfolio management
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Robert D

CFP®

San Diego, CA

Elevate Wealth LLC

Robert Duncan is a CFP® currently affiliated with Elevate Wealth LLC in San Diego, CA. He has over eight years of professional experience, including his work with Duncan Funding Partners since 2016. Duncan also maintains an affiliated insurance business that occupies a significant portion of his time. Elevate Wealth LLC, founded in 2025, serves individual and high-net-worth clients as well as various entities, offering discretionary asset management alongside comprehensive financial planning and consulting. The firm employs a combination of fundamental analysis, Modern Portfolio Theory, and passive/index strategies to construct and monitor portfolios, with a focus on coordination with outside professionals for trust, tax, and estate matters.

General estate planning guidance Retirement income strategy Tax strategies for small businesses Wealth management Business succession planning Executive Founder/Business Owner
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Clifford S

Series 63, Series 65

San Diego, CA

Foundation Associates Asset Management Inc.

Clifford Schmidt is the sole advisor at Foundation Associates Asset Management Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with 46 years of industry experience. He previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney from 2009 to 2018. Schmidt serves as treasurer of the advisory board for the San Diego High School Foundation’s Academy of Finance. Foundation Associates Asset Management provides portfolio management and investment research to individual investors and small businesses, operating both discretionary and non-discretionary accounts. The firm employs a primarily technical approach using chart studies and option-based strategies, with client accounts reviewed weekly and trades aggregated across clients.

Options & derivatives strategies Active portfolio management
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Halle C

Series 65

San Diego, CA

McNaughton Wealth Management, LLC

Halle Carter is a financial advisor at McNaughton Wealth Management, LLC in San Diego, CA, holding a Series 65 designation with one year of industry experience. Prior to joining McNaughton Wealth Management in 2026, she worked at MacLean Capital Advisors, LLC and has a background in education at UC Davis C-STEM. McNaughton Wealth Management serves individuals, trusts, pension plans, and business entities, managing approximately $291.6 million for around 240 clients. The firm offers discretionary asset management and comprehensive financial planning, using fundamental analysis and a range of strategies tailored to client goals and risk tolerances.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Erik S

CFP®

San Diego, CA

401 Financial

Erik Smith is a CFP® professional with four years of industry experience. He currently works at 401 Financial, where he has been since 2022. His prior experience includes roles at Onramp, Roell Capital Management (Mass Mutual), US Bank, and Principal. 401 Financial is a small advisory practice serving individual and high-net-worth clients with financial planning, investment planning, and specialized cryptoasset strategy services. The firm emphasizes passive core allocations supplemented by tactical elements and offers proprietary crypto research and coaching as part of its tailored client approach.

General retirement planning Cash flow / budgeting
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Elisabeth D

Series 63, Series 65

San Diego, CA

Copia Wealth Management Advisors, Inc.

Elisabeth Dawson Scherbaum is a financial advisor at Copia Wealth Management Advisors, Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with nine years of industry experience. She has worked at Copia Wealth Management since 2017 and previously spent time with Regal Investment Advisors, LLC. Outside of her advisory role, she serves as president and CEO of Dawson Insurance and Financial Services, Inc., where she provides consulting and coaching services. Copia Wealth Management Advisors, Inc. serves primarily individual households, managing approximately $19.7 million on a discretionary basis for about 86 clients. The firm offers discretionary portfolio management through third-party asset managers, comprehensive financial planning, and ongoing due diligence on certain private securities, using a mosaic research approach that combines fundamental, technical, and cyclical analysis.

Wealth management
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Patrick M

Series 66

San Diego, CA

McNaughton Wealth Management, LLC

Patrick McNaughton is a financial advisor at McNaughton Wealth Management, LLC in San Diego, CA, with 24 years of industry experience. He holds a Series 66 designation and previously worked at Ameriprise Financial Services, Inc. for 18 years. In addition to his advisory role, he is licensed as an insurance agent and engages in insurance planning. McNaughton Wealth Management provides investment advisory and planning services to individuals, trusts, pension and profit-sharing plans, and corporate entities. The firm offers tailored portfolio management and financial planning, utilizing fundamental analysis and asset-allocation strategies, and maintains an affiliation with DPL Financial Partners to provide access to commission-free insurance products.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Shimon B

Series 63, Series 65

La Jolla, CA

Integrity Investment Portfolios LLC

Shimon Blumenfeld is a financial advisor at Integrity Investment Portfolios LLC with 31 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Integrity Brokerage Services, Inc. since 2009. Integrity Investment Portfolios serves individual clients, families, trusts, and retirement accounts, providing ongoing portfolio management with a focus on long-term trading strategies. The firm uses a combination of analytical approaches to tailor investment plans across a range of securities, managing accounts on a non-discretionary basis with regular client reviews.

Active portfolio management Options & derivatives strategies Real estate investing
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Jonathan H

Series 65

San Diego, CA

Zenith Investment Management, LLC

Jonathan Hoffman is a Series 65 licensed advisor with six years of industry experience. He has been with Zenith Investment Management, LLC since 2019 and also works with Independent Capital Management. Outside of advising, he is a licensed independent insurance agent specializing in long-term care, life, and disability insurance. Zenith Investment Management is a boutique wealth management firm serving individual and institutional clients, including high-net-worth investors. The firm offers comprehensive financial planning, discretionary portfolio management, and specializes in customized, goals-based strategies using fundamental and technical analysis, along with alternative investments and quantitative approaches in its private fund management.

Private / alternative investments Founder/Business Owner Executive
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Robert L

Series 63, Series 66

San Diego, CA

Torrey Wealth, LLC

Robert Leuffen is a financial advisor at Torrey Wealth, LLC with 21 years of industry experience. He has previously worked at Fidelity and TIAA-CREF before joining Torrey Wealth in 2020. His professional credentials include Series 63 and Series 66 licenses. Torrey Wealth serves individuals, trusts, estates, corporations, and pension or profit-sharing plans, offering wrap asset management and comprehensive portfolio management through a sponsored wrap fee program. The firm emphasizes diversified portfolios with low-cost equity index ETFs and fixed-income instruments, applying a combination of quantitative, fundamental, and technical analysis that can be customized for socially responsible preferences.

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) General tax planning Tax-loss harvesting
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Autumn V

CFP®

San Diego, CA

Satori Wealth Management, Inc.

Autumn Vaughn is a CFP® professional with three years of industry experience, currently serving as an advisor at Satori Wealth Management, Inc. Prior to joining Satori in 2026, she worked at Mercer Global Advisors Inc. and Day & Ennis, LLC. Satori Wealth Management serves individuals and families, including high-net-worth clients, and employer-sponsored retirement plan sponsors. The firm focuses on discretionary portfolio management and financial planning, employing a long-term investment approach based on modern portfolio theory with personalized portfolio construction and ongoing monitoring.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting Annuities Founder/Business Owner Executive
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Parker H

Series 65

San Diego, CA

Simplifi, Inc.

Parker Hann is a Series 65-licensed advisor with Simplifi, Inc. based in San Diego, CA. He has one year of industry experience, including prior roles at Ospi Montecito and The Nugget Bar and Grill. Simplifi, Inc. provides customized investment management and financial planning services to individual and high-net-worth clients, offering discretionary portfolio management, periodic rebalancing, and standalone financial planning. The firm manages various custodial accounts and inherited-IRA transitions, utilizing a diversified asset allocation strategy supported by third-party research and artificial intelligence for administrative and compliance functions.

General retirement planning Wealth management
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John W

Series 63, Series 65

San Diego, CA

Decision Investments, Inc.

John Weinstein is a financial advisor with Decision Investments, Inc. in San Diego, CA, holding Series 63 and Series 65 credentials and 28 years of industry experience. He has worked at Decision Investments since 2012 and was previously with Citigroup Global Markets from 1998 to 2009. Decision Investments, Inc. provides discretionary investment management, financial planning, and retirement plan consulting to individual, high-net-worth, and employer plan sponsor clients. The firm employs an active, tactical asset-allocation approach that combines fundamental and technical analysis, offering services across equities, fixed income, ETFs, mutual funds, and alternative investment products.

ESG / Sustainable investing Active portfolio management Debt management Retirement income strategy
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David W

Series 63, Series 65

San Diego, CA

Zermatt Wealth Advisors

David White is a financial advisor at Zermatt Wealth Advisors in San Diego, CA, with 14 years of industry experience. He holds Series 63 and Series 65 designations and has worked previously at Wheelerfrost Associates, Inc. and WFA San Diego, LLC. Zermatt Wealth Advisors is a fee-only, SEC-registered firm that offers personalized wealth planning and investment management to a range of clients including individuals, trusts, and small businesses. The firm employs an asset-allocation framework supported by third-party research and provides services such as discretionary portfolio management, ETF-only model portfolios, and 401(k) consulting.

Business succession planning Tax strategies for small businesses Founder/Business Owner Retired
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