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Peter G

Series 65

San Diego, CA

Highlands Wealth Advisors, LLC

Peter Gordon is the sole advisor at Highlands Wealth Advisors, LLC, a fee-only registered investment adviser based in San Diego, CA. He holds a Series 65 designation and has 17 years of industry experience, including 15 years with his current firm. Highlands Wealth Advisors provides discretionary portfolio management and retirement-account advice to individuals, high net worth clients, trusts, and estates. The firm emphasizes customized, predominantly long-term portfolios using low-cost mutual funds and ETFs, with selective use of individual stocks and bonds, and offers ongoing personal contact and periodic reviews.

Passive / index investing Active portfolio management
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Patrick K

Series 65

San Diego, CA

Next Alpha Capital, LLC

Patrick Kelly is the sole advisor at Next Alpha Capital, LLC, a California-registered independent advisory firm. He holds a Series 65 designation and has nine years of industry experience, including five years at Motorola Solutions. Outside of his advisory role, Kelly manages a self-directed IRA investment company focused on futures and options trading. Next Alpha Capital provides investment advice through separately managed accounts and discretionary trading across a wide range of securities and financial instruments. The firm operates with broad discretionary authority and conducts continuous account reviews, offering a fixed hourly fee model rather than traditional percentage-based fees.

Active portfolio management
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John P

Series 63, Series 65

San Diego, CA

Vector3 Wealth Management

John Pak is a financial advisor at Vector3 Wealth Management in San Diego, CA, holding Series 63 and Series 65 licenses with 21 years of industry experience. His prior experience includes roles at Edge Wealth Management, Golden State Equity Partners, and Golden State Asset Management. Vector3 Wealth Management is an SEC-registered firm serving individual and high-net-worth clients with discretionary investment management and integrated financial planning. The firm employs a blended investment approach combining bottom-up fundamental analysis with top-down macroeconomic evaluation, managing a broad range of asset types in line with client objectives.

Private / alternative investments Options & derivatives strategies
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Shannon F

CFP®

San Diego, CA

Sage Financial

Hello! I'm Shannon, a bilingual (Eng/Spn) Advice-Only CFP® practitioner, and I'm here to help you create a clear path towards your life goals and a sense of financial freedom through values-aligned financial planning. I have worked with clients across a variety of career fields, from tech and solopreneurs to educational institutions, such as the UC system and public employees working for federal, state and local governments. My clients come from all walks of life, and I am particularly passionate about supporting those typically left out of money conversations and economic power, eg. women and BIPOC. I specialize in working with first generation wealth builders, like myself, who want to change their financial family trees, as well as those who want to go above and beyond reaching financial freedom for themselves to invest responsibly, support their communities in creative and meaningful ways, and to help close the wealth gap. I'm here to help you know, feel and do better with your money, and to help you make your money work harder for you in support of your goals, the life you want for yourself, and the impact you want to have on the world around you. Examples of who I work well with: • First Generation Wealth Builders, First Gen Americans and Immigrants • Progressive professionals interested in ESG & Socially Responsible Investing • FI/RE aspirers • Individuals, couples, LGBTQIA and non-traditional households • Tech employees & employer equity recipients • Small business owners I work with clients in San Diego, as well as nationwide via virtual meetings. Interested in working together? Please visit my website for more information and to schedule an introductory appointment: www.sagefinancialsd.com

Equity Recipients (RS/RSU, SOP, ESPP) Debt management Cash flow / budgeting FIRE (Financial Independence Retire Early) Gen Y/Millennials (Born 1980-1995)
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Paul H

CFP®, Series 63

La Jolla, CA

H.S. Financial, Inc.

Paul Honeycutt is a financial advisor with Commonwealth Financial Network in San Diego, CA, holding CFP® and Series 63 designations and bringing 38 years of industry experience. He has been associated with Commonwealth Financial Network, H.S. Financial, Inc., and Honeycutt Smith & Associates since 2005. Commonwealth Financial Network is a registered investment adviser serving a national network of approximately 2,950 advisors and their clients, offering a variety of advisory programs and services including wealth management, retirement plan consulting, and discretionary model portfolios managed through a structured due-diligence process.

Business succession planning Executive Founder/Business Owner
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Eric N

CFP®, RICP®

San Diego, CA

Retirement Roadmap Financial Planning

Eric Niergarth is a flat-fee Retirement & Tax Planner. He holds the CFP® designation and has over a decade of financial services experience. He is passionate about helping people prepare for and transition into their ideal retirement. Before founding Retirement Roadmap Financial Planning, Eric was a Financial Planner under two of the most sought-after Wealth Management firms in San Diego, where he helped high-earning and high-net-worth families work towards their ideal retirement. Prior to that Eric worked with financial advisors at TD Ameritrade Institutional. There he gained valuable experience through consulting advisory firms on various industry topics. Outside of the office, Eric can be found spending time with his wife and two kids. He enjoys hiking, surfing, sailing, pickleball, and golf.

Cash flow / budgeting General retirement planning Retired Baby Boomers (Born 1946-1964)
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Daniel H

Series 65, Series 66

La Jolla, CA

D.R. Harris & Co.

Daniel Harris is the principal of D.R. Harris & Co. in La Jolla, CA, holding Series 65 and Series 66 credentials with 17 years of industry experience. He has operated his independent advisory firm since 2009. In addition to investment advisory services, Harris provides income tax preparation and business consulting services through the same firm, serving some overlapping clients. D.R. Harris & Co. offers non-discretionary investment monitoring and advice tailored to individual clients’ goals, risk tolerance, and liquidity needs. The firm emphasizes long-term, efficiency-focused portfolios and uses research into historical pricing, earnings, and industry growth to guide recommendations, while clients retain custody and execute trades independently.

Retirement income strategy Income planning Active portfolio management Retired Mid-Career Professionals HENRY (High Earners, Not Rich Yet)
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Anders N

CFP®, CFA®

San Diego, CA

Spreckels Wealth Management

Anders Norrman is a CFP® and CFA® credentialed financial advisor with nine years of industry experience. He is the principal of Spreckels Wealth Management in San Diego, CA, where he has worked since 2021. In addition to his advisory role, Norrman serves as a Senior Investment Officer for the San Diego City Employees' Retirement System, overseeing publicly traded equity and fixed income assets. Spreckels Wealth Management provides personal wealth management on a fee-only basis to individuals, families, trusts, estates, and family businesses. The firm employs a strategic asset-allocation approach that combines passive index/ETF exposures with actively managed funds, dividend-paying stocks, and individual bonds, offering customized portfolios and regular monitoring with quarterly reporting.

Cash flow / budgeting General tax planning Charitable giving & philanthropy
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Marten M

CFP®, Series 66, Series 63

San Diego, CA

Black Horse Wealth Management

Marten Mullins is a CFP® with 13 years of industry experience, currently operating as the sole advisor at Black Horse Wealth Management in San Diego, CA. He previously held roles at JPMorgan Chase Bank and JPMorgan Securities LLC, accumulating eight years of experience at the latter. Black Horse Wealth Management provides comprehensive portfolio management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and retirement plans. The firm employs a multi-method investment approach emphasizing asset allocation and manages a concentrated client base, offering both discretionary and non-discretionary account oversight.

Options & derivatives strategies Concentrated stock management Active portfolio management Wealth management
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Mary S

CFP®, Series 66

Chula Vista, CA

Allora Wealth, LLC

Mary Storjohann is a CFP® and holds a Series 66 license with 18 years of industry experience. She is the sole advisor at Allora Wealth, LLC, an independent firm she joined in 2025. Prior to Allora Wealth, she worked at Abacus Wealth Partners and Workable Wealth, LLC. Allora Wealth provides discretionary investment management combined with ongoing financial planning to individuals, couples, families, and related entities. The firm uses a Modern Portfolio Theory approach with primarily passive, diversified portfolios consisting of index mutual funds and ETFs, managing accounts on a discretionary basis while accommodating reasonable client-imposed restrictions.

Tax-loss harvesting Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Jamie F

CFP®, Series 63, Series 66

San Diego, CA

Fleming & Associates, LLC

Jamie Fleming is a CFP® professional with 23 years of industry experience and the principal of Fleming & Associates, LLC in San Diego, CA. He has been with Fleming & Associates since its founding in 2003 and is also a licensed insurance agent offering products such as life insurance, long-term care, and annuities as part of the financial planning process. Fleming & Associates provides portfolio management and comprehensive financial planning services to individual clients, including high-net-worth individuals, as well as corporate pension and profit-sharing plans. The firm emphasizes fundamental analysis and uses written Investment Policy Statements to guide portfolio management, offering direct management, third-party adviser referrals, and access to wrap fee programs.

Wealth management Annuities General retirement planning
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Eric E

CFP®, Series 63, Series 65

Alpine, CA

Heirmont Wealth Management

Eric Ervin is a CFP® with 21 years of industry experience and is currently associated with Heirmont Wealth Management. His prior roles include positions at Securitize Corp., ALPS Distributors, Onramp Invest, Blockforce Capital Management, and Reality Shares. Heirmont Wealth Management provides discretionary investment management and integrated financial planning primarily to high-earning W-2 professionals such as physicians and corporate executives. The firm emphasizes financial planning alongside portfolio management, utilizing low-cost, diversified ETFs with tax-aware strategies and a focus on clients' time horizons and risk capacity.

Equity Recipients (RS/RSU, SOP, ESPP) Real estate investing Tax-loss harvesting Cash flow / budgeting Doctor or Medical Professional Executive
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Mark J

CFP®, ChFC®

San Diego, CA

Jackson Asset Management, Inc

Mark Jackson is a CFP® and ChFC® credentialed advisor with 20 years of industry experience. He has been the sole advisor at Jackson Asset Management, Inc. since 1995. The firm is an independent registered investment adviser based in San Diego, CA, offering portfolio management, financial consulting, and ERISA-fiduciary services primarily to individuals, high-net-worth clients, trusts, and estates. Jackson Asset Management employs a combination of fundamental and technical analysis along with cyclical analysis for tactical adjustments, managing accounts on a discretionary basis with a focus on minimizing transaction costs and periodic rebalancing.

Wealth management Passive / index investing Active portfolio management
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Robert D

CFP®

San Diego, CA

Elevate Wealth LLC

Robert Duncan is a CFP® professional based in San Diego, CA, currently serving as the sole advisor at Elevate Wealth LLC. He has no prior industry experience before founding Duncan Funding Partners in 2016, where he has been involved for eight years. Elevate Wealth serves individual and high-net-worth clients with discretionary asset management and comprehensive financial planning. The firm employs a combination of fundamental analysis, Modern Portfolio Theory, and passive strategies, offering both fixed-fee and hourly planning options alongside portfolio management.

Wealth management General retirement planning Social Security optimization College savings (529s, UTMA, etc.) General estate planning guidance
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Clifford S

Series 63, Series 65

San Diego, CA

Foundation Associates Asset Management Inc.

Clifford Schmidt is the sole advisor at Foundation Associates Asset Management Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with 46 years of industry experience. He previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney from 2009 to 2018. Schmidt serves as treasurer of the advisory board for the San Diego High School Foundation’s Academy of Finance. Foundation Associates Asset Management provides portfolio management and investment research to individual investors and small businesses, operating both discretionary and non-discretionary accounts. The firm employs a primarily technical approach using chart studies and option-based strategies, with client accounts reviewed weekly and trades aggregated across clients.

Options & derivatives strategies Active portfolio management
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Halle C

Series 65

San Diego, CA

McNaughton Wealth Management, LLC

Halle Carter is a Series 65 credentialed advisor at McNaughton Wealth Management, LLC with one year of industry experience. Prior to joining McNaughton Wealth Management, she spent two years with MacLean Capital Advisors, LLC and four years at UC Davis C-STEM. Before entering the financial industry, she worked in education for five years. McNaughton Wealth Management serves individuals, including high-net-worth clients, as well as trusts, pension plans, and business entities. The firm provides discretionary asset management and comprehensive portfolio management, tailoring portfolios through fundamental analysis and ongoing monitoring across a range of asset classes and strategies.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Erik S

CFP®

San Diego, CA

401 Financial

Erik Smith is a CFP® professional with four years of industry experience. He currently works at 401 Financial, where he has been since 2022. His prior experience includes roles at Onramp, Roell Capital Management (Mass Mutual), US Bank, and Principal. 401 Financial is a small advisory practice serving individual and high-net-worth clients with financial planning, investment planning, and specialized cryptoasset strategy services. The firm emphasizes passive core allocations supplemented by tactical elements and offers proprietary crypto research and coaching as part of its tailored client approach.

General retirement planning Cash flow / budgeting
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Krysta K

CFP®

San Diego, CA

D'Arcy Capital Management, LLC

Krysta Kelly is a CFP® with 14 years of industry experience, currently serving at D’Arcy Capital Management, LLC since 2011. She is based in San Diego, CA, and is part of a four-advisor team. D’Arcy Capital Management provides personalized investment management and comprehensive financial planning to individuals, trusts, estates, retirement plans, and institutions. The firm uses a core-and-satellite approach blending active and passive investments, offering diversified and non-diversified strategies with a focus on long-term fundamental analysis and customized solutions for high-net-worth clients.

Passive / index investing Active portfolio management
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Jan G

Series 63, Series 65

San Diego, CA

Hafnia Financial, Inc.

Jan Gleisner is a financial advisor at Hafnia Financial, Inc. with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at California Wealth Management and Hermes Econometrics. Jan is also licensed as an Independent Insurance Agent and sells insurance products on a commission basis. Hafnia Financial provides discretionary investment management and incidental financial planning to individuals, retirement plans, trusts, estates, charitable organizations, and business entities. The firm employs a strategic asset allocation framework with a core-and-satellite approach, combining passive indices and ETFs with selective active managers, and utilizes independent subadvisors to manage portions of client portfolios.

Active portfolio management Options & derivatives strategies
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Elisabeth D

Series 63, Series 65

San Diego, CA

Copia Wealth Management Advisors, Inc.

Elisabeth Dawson Scherbaum is a financial advisor at Copia Wealth Management Advisors, Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with nine years of industry experience. She has worked at Copia Wealth Management since 2017 and previously spent time with Regal Investment Advisors, LLC. Outside of her advisory role, she serves as president and CEO of Dawson Insurance and Financial Services, Inc., where she provides consulting and coaching services. Copia Wealth Management Advisors, Inc. serves primarily individual households, managing approximately $19.7 million on a discretionary basis for about 86 clients. The firm offers discretionary portfolio management through third-party asset managers, comprehensive financial planning, and ongoing due diligence on certain private securities, using a mosaic research approach that combines fundamental, technical, and cyclical analysis.

Wealth management
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