Daniel Cadena is a CFP® and Series 65-licensed advisor with 21 years of experience at Cadena Financial Planning & Tax Services, an independent firm based in San Diego, CA. He has been the sole advisor at the firm since its founding in 2005. Cadena Financial Planning & Tax Services offers fee-only financial planning and investment management to individuals and trusts, focusing on comprehensive and targeted financial plans. The firm integrates tax planning as a central element of its advisory services and manages discretionary accounts with a fundamental investment approach tailored to each client’s goals and risk tolerance.

Sergio Fourzan is the principal advisor at Fourzan Financial LLC, an independent registered investment adviser based in Chula Vista, CA. He holds the Series 65 designation and has experience with Forward Capital Corp from 2012 to 2025. Outside of financial advising, he has been involved with Fourzan Car Rentals since 2022. Fourzan Financial LLC serves individuals, high-net-worth individuals, families, and trusts by providing discretionary portfolio management and financial planning services. The firm’s investment approach combines macroeconomic analysis with fundamental research, using a low-cost passive core complemented by selective active strategies and a focused equity option.

Peter Gordon is the sole advisor at Highlands Wealth Advisors, LLC, a fee-only registered investment adviser based in San Diego, CA. He holds a Series 65 designation and has 17 years of industry experience, including 15 years with his current firm. Highlands Wealth Advisors provides discretionary portfolio management and retirement-account advice to individuals, high net worth clients, trusts, and estates. The firm emphasizes customized, predominantly long-term portfolios using low-cost mutual funds and ETFs, with selective use of individual stocks and bonds, and offers ongoing personal contact and periodic reviews.

Patrick Kelly is the sole advisor at Next Alpha Capital, LLC, a California-registered independent advisory firm. He holds a Series 65 designation and has nine years of industry experience, including five years at Motorola Solutions. Outside of his advisory role, Kelly manages a self-directed IRA investment company focused on futures and options trading. Next Alpha Capital provides investment advice through separately managed accounts and discretionary trading across a wide range of securities and financial instruments. The firm operates with broad discretionary authority and conducts continuous account reviews, offering a fixed hourly fee model rather than traditional percentage-based fees.

John Pak is a financial advisor with Vector3 Wealth Management in San Diego, CA, holding Series 63 and Series 65 licenses and possessing 21 years of industry experience. He previously worked at Golden State Equity Partners, Edge Wealth Management, LLC, and Midanek/Pak Advisors, LLC. Vector3 Wealth Management provides discretionary investment management and integrated financial planning to individual and high-net-worth clients, using a combination of bottom-up fundamental analysis and top-down macroeconomic evaluation. The firm employs proprietary AI tools for research and scenario modeling and manages approximately $146 million in discretionary assets across 32 clients.

Hello! I'm Shannon, a bilingual (Eng/Spn) Advice-Only CFP® practitioner, and I'm here to help you create a clear path towards your life goals and a sense of financial freedom through values-aligned financial planning. I have worked with clients across a variety of career fields, from tech and solopreneurs to educational institutions, such as the UC system and public employees working for federal, state and local governments. My clients come from all walks of life, and I am particularly passionate about supporting those typically left out of money conversations and economic power, eg. women and BIPOC. I specialize in working with first generation wealth builders, like myself, who want to change their financial family trees, as well as those who want to go above and beyond reaching financial freedom for themselves to invest responsibly, support their communities in creative and meaningful ways, and to help close the wealth gap. I'm here to help you know, feel and do better with your money, and to help you make your money work harder for you in support of your goals, the life you want for yourself, and the impact you want to have on the world around you. Examples of who I work well with: • First Generation Wealth Builders, First Gen Americans and Immigrants • Progressive professionals interested in ESG & Socially Responsible Investing • FI/RE aspirers • Individuals, couples, LGBTQIA and non-traditional households • Tech employees & employer equity recipients • Small business owners I work with clients in San Diego, as well as nationwide via virtual meetings. Interested in working together? Please visit my website for more information and to schedule an introductory appointment: www.sagefinancialsd.com

Paul Honeycutt is a CFP®-certified financial advisor with 38 years of industry experience. He is the principal advisor at H.S. Financial, Inc., an independent firm based in La Jolla, CA, where he has worked since 2005. Prior to this, he was affiliated with Osaic FA, Inc. and Commonwealth Financial Network. H.S. Financial, Inc. offers financial planning and advisory services primarily for corporate executives, professionals, business owners, trusts, estates, and retirement plans. The firm emphasizes written financial plans and planning analyses, using a process that includes in-depth interviews, financial models, and third-party research, with implementation decisions made at the client’s discretion.

William Ralston III is the sole advisor at Ralston Advisors in San Diego, CA, holding a Series 65 designation with one year of experience in investment advisory. Prior to founding his firm, he worked as a payments consultant and spent eight years at TDS. Ralston Advisors offers personalized investment advisory services primarily for individuals, families, trusts, and related entities, providing portfolio management and financial planning aligned with each client’s specific circumstances. The firm employs a combination of fundamental, market, and portfolio analysis and generally leaves custodial and execution responsibilities to clients.

Eric Niergarth is a flat-fee Retirement & Tax Planner. He holds the CFP® designation and has over a decade of financial services experience. He is passionate about helping people prepare for and transition into their ideal retirement. Before founding Retirement Roadmap Financial Planning, Eric was a Financial Planner under two of the most sought-after Wealth Management firms in San Diego, where he helped high-earning and high-net-worth families work towards their ideal retirement. Prior to that Eric worked with financial advisors at TD Ameritrade Institutional. There he gained valuable experience through consulting advisory firms on various industry topics. Outside of the office, Eric can be found spending time with his wife and two kids. He enjoys hiking, surfing, sailing, pickleball, and golf.

Daniel Harris is the principal of D.R. Harris & Co. in La Jolla, CA, holding Series 65 and Series 66 credentials with 17 years of industry experience. He has operated his independent advisory firm since 2009. In addition to investment advisory services, Harris provides income tax preparation and business consulting services through the same firm, serving some overlapping clients. D.R. Harris & Co. offers non-discretionary investment monitoring and advice tailored to individual clients’ goals, risk tolerance, and liquidity needs. The firm emphasizes long-term, efficiency-focused portfolios and uses research into historical pricing, earnings, and industry growth to guide recommendations, while clients retain custody and execute trades independently.

Anders Norrman is a CFP® and CFA® credentialed financial advisor with nine years of industry experience. He is the principal of Spreckels Wealth Management in San Diego, CA, where he has worked since 2021. In addition to his advisory role, Norrman serves as a Senior Investment Officer for the San Diego City Employees' Retirement System, overseeing publicly traded equity and fixed income assets. Spreckels Wealth Management provides personal wealth management on a fee-only basis to individuals, families, trusts, estates, and family businesses. The firm employs a strategic asset-allocation approach that combines passive index/ETF exposures with actively managed funds, dividend-paying stocks, and individual bonds, offering customized portfolios and regular monitoring with quarterly reporting.

Marten Mullins is a CFP® certificant and principal of Black Horse Wealth Management in San Diego, with 13 years of industry experience. He previously worked at JPMorgan Chase Bank and JPMorgan Securities LLC for a combined eight years before founding his independent advisory firm. Black Horse Wealth Management offers comprehensive portfolio management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and pension and profit-sharing plans. The firm uses multiple analysis methods to inform investment decisions, emphasizes asset allocation with both long- and short-term strategies, and manages a concentrated client base with substantial assets per account.

Mary Storjohann is a CFP® and holds a Series 66 license with 18 years of industry experience. She is the sole advisor at Allora Wealth, LLC, an independent firm she joined in 2025. Prior to Allora Wealth, she worked at Abacus Wealth Partners and Workable Wealth, LLC. Allora Wealth provides discretionary investment management combined with ongoing financial planning to individuals, couples, families, and related entities. The firm uses a Modern Portfolio Theory approach with primarily passive, diversified portfolios consisting of index mutual funds and ETFs, managing accounts on a discretionary basis while accommodating reasonable client-imposed restrictions.

Jamie Fleming is a CFP® professional with 23 years of industry experience and the principal of Fleming & Associates, LLC in San Diego, CA. He has been with Fleming & Associates since its founding in 2003 and is also a licensed insurance agent offering products such as life insurance, long-term care, and annuities as part of the financial planning process. Fleming & Associates provides portfolio management and comprehensive financial planning services to individual clients, including high-net-worth individuals, as well as corporate pension and profit-sharing plans. The firm emphasizes fundamental analysis and uses written Investment Policy Statements to guide portfolio management, offering direct management, third-party adviser referrals, and access to wrap fee programs.

Hugo Lopez is a financial advisor at Lighthouse Advisory Services, Inc. in San Diego, CA, with 17 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Fortune Financial Services, Inc. and Seaside Advisory Services, Inc. He is also active as an independent insurance agent. Lighthouse Advisory Services, Inc. is a small independent firm managing approximately $9.6 million for 24 clients, offering portfolio management, financial planning, and pension consulting primarily on a non-discretionary basis. The firm serves individuals, high-net-worth clients, and retirement plan sponsors, employing diverse analytic methods and strategies, and provides a formal pension consulting practice along with educational programs for plan participants.

Mark Jackson is a CFP® and ChFC® credentialed advisor with 20 years of industry experience. He has been the sole advisor at Jackson Asset Management, Inc. since 1995. The firm is an independent registered investment adviser based in San Diego, CA, offering portfolio management, financial consulting, and ERISA-fiduciary services primarily to individuals, high-net-worth clients, trusts, and estates. Jackson Asset Management employs a combination of fundamental and technical analysis along with cyclical analysis for tactical adjustments, managing accounts on a discretionary basis with a focus on minimizing transaction costs and periodic rebalancing.

Robert Duncan is a CFP® currently affiliated with Elevate Wealth LLC in San Diego, CA. He has over eight years of professional experience, including his work with Duncan Funding Partners since 2016. Duncan also maintains an affiliated insurance business that occupies a significant portion of his time. Elevate Wealth LLC, founded in 2025, serves individual and high-net-worth clients as well as various entities, offering discretionary asset management alongside comprehensive financial planning and consulting. The firm employs a combination of fundamental analysis, Modern Portfolio Theory, and passive/index strategies to construct and monitor portfolios, with a focus on coordination with outside professionals for trust, tax, and estate matters.

Clifford Schmidt is the sole advisor at Foundation Associates Asset Management Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with 46 years of industry experience. He previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney from 2009 to 2018. Schmidt serves as treasurer of the advisory board for the San Diego High School Foundation’s Academy of Finance. Foundation Associates Asset Management provides portfolio management and investment research to individual investors and small businesses, operating both discretionary and non-discretionary accounts. The firm employs a primarily technical approach using chart studies and option-based strategies, with client accounts reviewed weekly and trades aggregated across clients.

Halle Carter is a financial advisor at McNaughton Wealth Management, LLC in San Diego, CA, holding a Series 65 designation with one year of industry experience. Prior to joining McNaughton Wealth Management in 2026, she worked at MacLean Capital Advisors, LLC and has a background in education at UC Davis C-STEM. McNaughton Wealth Management serves individuals, trusts, pension plans, and business entities, managing approximately $291.6 million for around 240 clients. The firm offers discretionary asset management and comprehensive financial planning, using fundamental analysis and a range of strategies tailored to client goals and risk tolerances.

Erik Smith is a CFP® professional with four years of industry experience. He currently works at 401 Financial, where he has been since 2022. His prior experience includes roles at Onramp, Roell Capital Management (Mass Mutual), US Bank, and Principal. 401 Financial is a small advisory practice serving individual and high-net-worth clients with financial planning, investment planning, and specialized cryptoasset strategy services. The firm emphasizes passive core allocations supplemented by tactical elements and offers proprietary crypto research and coaching as part of its tailored client approach.