I am the Founder of CareGen Wealth Management and a Wealth Advisor providing fee-only financial planning and wealth management services with customized solutions for my clients, with a primary focus on women. My clients may be divorced, retireed, widowed, or recent inheritors. They're looking for someone to literally and/or figuratively sit right next to them, hip to hip, as they make financial decisions that impact their lives and the lives of those who are important to them. My ultimate goal is to empower my clients to believe in themselves, make the most of their resources, make smart decisions, and forge better financial outcomes. I am a CERTIFIED FINANCIAL PLANNER™ professional, a Certified Divorce Financial Analyst® professional, and hold the Accredited Behavioral Finance Professional(℠) credential. Prior to starting my own firm, I was a Vice President with Goldman Sachs, Personal Financial Management and have worked in the financial services industry since 2006 following an earlier career working in the aerospace and information systems industries. I studied Financial Planning at UC Berkeley, have an MBA from the University of Southern California, and a Bachelors degree in Mathematics and Economics from UC Santa Barbara. I live in the San Francisco, California area with my husband and when I'm not working with clients, I love to spend time in Brooklyn, Phoenix, and Los Angeles with my three grown children. (If you're curious, ask me about how this relates to my "Family Mission Statement".) I also enjoy spending time in Park City, Utah downhill skiing, hiking, or seeing films at the annual Sundance Film Festival.

Heather Liston is a CFP® professional with eight years of experience in financial planning. She is the principal of Clarity Financial, an independent advisory firm based in San Francisco. Her prior experience includes roles at Hargrave Fiduciary Advisors and Global Retirement Partners, LLC, as well as teaching positions at UC Berkeley Extension and Hult International Business School. Clarity Financial provides financial planning services to individuals and high-net-worth clients through comprehensive plans, consultations, and hourly engagements covering retirement, cash flow, estate, business planning, and equity compensation. The firm does not manage client investments directly and generally recommends passive, low-turnover portfolios implemented through client-selected custodians.

Peter Yiu is a financial advisor at Tranquil Asset Management LLC with 23 years of industry experience. He previously worked at Charles Schwab from 2011 to 2022 before joining Tranquil Asset Management. Yiu holds Series 63, Series 65, and Series 66 licenses. Tranquil Asset Management LLC provides portfolio management primarily to high-net-worth individuals, creating individualized Investment Policy Statements and offering ongoing monitoring across a broad range of asset classes. The firm employs multiple methods of analysis and both long- and short-term trading strategies while maintaining discretionary authority over client accounts.

John Mayberry is the sole advisor at Core Asset Management Company in Sausalito, CA, holding a Series 65 credential and bringing 13 years of industry experience. He has been with Core Asset Management since 1986. Outside of his advisory role, he manages the securities portfolio of a family-owned Delaware LLC. Core Asset Management Company provides discretionary portfolio management and financial planning services primarily to higher-net-worth individuals and families. The firm employs a long-term, tax-aware investment approach using ETFs, mutual funds, and limited individual securities, managing approximately $38 million in client assets.

Robert Zapantis is the sole advisor at Zapa Investing LLC in San Mateo, CA. He holds a Series 65 designation and has been involved in the financial services industry since 2022, with experience in real estate and small-business operations alongside his advisory role. Outside of his advisory work, he is a licensed real estate agent with Keller Williams Peninsula Estates and serves as Head of Sales & Finance at ZALA Inc. Zapa Investing LLC is a California-registered investment adviser providing non-discretionary portfolio management to individuals, families, and small businesses. The firm focuses on diversified, long-term portfolios using fundamental and macroeconomic analysis combined with asset-allocation modeling, requiring client approval before executing trades.

Aaratee Rao is the sole advisor at Aure Advisors LLC, holding a Series 65 license with one year of industry experience. Prior to founding Aure Advisors, Rao worked at JPMorgan Chase for two years and held positions at Microsoft and Uber Technologies. Aure Advisors LLC is a state-registered independent investment adviser serving individuals, high-net-worth clients, and businesses with discretionary wealth management and financial planning. The firm uses both fundamental and technical analysis with a long-term investment approach and charges fixed, flat advisory fees rather than percentage-based fees.

Justin Wollman is a financial advisor with Composed Capital LLC in San Francisco, CA, holding Series 65 and Series 66 credentials and 13 years of industry experience. He has held various roles at firms including Intent Financial Services, Amoretti Advisors, and DGC Global. Outside of advisory work, he is the founder of Sonar Signal, Inc., a financial technology company developing software for behavioral financial planning. Composed Capital LLC provides discretionary investment management and ongoing financial planning to individuals and families, as well as retirement plan consulting and participant education. The firm uses a multi-manager, dynamic allocation approach primarily with diversified ETFs and incorporates limited cryptocurrency exposure when appropriate.

Glenn Tom is a financial advisor at Personal Best Financial LLC in Oakland, CA, with three years of industry experience. He holds a Series 65 designation and previously worked at NCR Corporation for six years. Personal Best Financial LLC is an independent, fee-only advisory firm serving individuals, trusts, estates, charitable organizations, and corporate clients. The firm focuses on technology and medical professionals as well as business owners, employing an investment approach based on Modern Portfolio Theory that combines passive and active strategies with options for ESG customization.

Guy Young is the sole advisor at Young Financial & Insurance Services in Millbrae, CA, holding a Series 63 license and bringing 43 years of industry experience. He has operated Young Financial & Insurance Services since 1998. Outside of advisory work, he is the owner of Young Realty. Young Financial & Insurance Services provides personalized financial planning and investment management to individuals, plans, trusts, estates, corporations, and charitable organizations. The firm employs a strategic core-and-satellite asset allocation approach focused on passive and active funds, manages accounts on a non-discretionary basis, and offers additional services including 401(k) consulting and guidance on annuities and insurance products.

Boris Senderzon is a CFA charterholder and Series 65 licensee with nine years of industry experience. He has been with Hilbar Capital, LLC since 2016, where he serves as the sole advisor. Hilbar Capital, LLC provides discretionary investment management and financial advisory services primarily to individuals, high-net-worth clients, and small businesses. The firm employs both passive and active investment strategies tailored to each client’s investment policy, managing approximately $2.84 million in a limited number of accounts.

Michael Chang is a CFA® charterholder and the sole advisor at Novice Capital LLC, with nine years of industry experience including seven years at Sycale Advisors. He is based in San Mateo, California. Outside of his advisory work, Chang is a partner in a family real estate business. Novice Capital LLC is an independent, single-advisor registered investment adviser serving individual and high-net-worth clients. The firm provides tailored Investment Policy Statements and uses a fundamental-analysis approach, managing a range of assets including equities, fixed income, ETFs, real estate funds, commodities, and non-U.S. securities.

In 2009 I founded Game Theory Academy, a nonprofit that teaches financial skills to teenagers through the lens of strategic decision-making. My favorite part of that work has been guiding young people to set their own goals outside of what their grownups want for them and then align their day-to-day decisions with those goals. I bring that same strategic curiosity to financial planning for you. Prior to Game Theory Academy, I was CFO of a news media organization. I hold an MBA from Yale and a BA in Political Science from UC Berkeley. I am a CFP® professional, and a member of the XY Planning Network and National Association of Personal Financial Advisors. I have a lifelong interest in economics and am excited to work with you to do the heavy lifting of financial planning so you can focus on what you love to do. When I’m not creating financial plans, I’m the mother of a child with avid and ever-changing interests. I love to play guitar and sing bluegrass, roots, and old-time music, with a pop twist.

Roy Peterkofsky is the sole advisor at Peterkofsky, Roy, holding a Series 65 designation with six years at his firm and five years of prior experience at Google. He has been trading securities in his own account since 1987. Peterkofsky, Roy provides discretionary trade-direction services primarily to institutional clients and qualified high-net-worth individuals. The firm employs a short-term, quantitatively driven investment approach using a proprietary AI-based method to identify market conditions, focusing on long and short positions in common stocks and ETFs without taking custody of client assets.

Michael Beardsley is an investment advisor with Internet Securities in Oakland, CA, holding Series 63 and Series 65 licenses and 28 years of industry experience. He has worked at Internet Securities since 1998 and at Rainmaker Securities, LLC since 2013. Outside of his advisory role, he manages the RIA division at Internet Securities. Internet Securities Technology Fund advises accredited individual and institutional investors by creating and managing series LLCs and special purpose vehicles focused on late-stage, privately held technology companies. The firm emphasizes equity research and industry analysis within targeted technology segments, structuring each series LLC to hold a single company with tailored compensation and governance terms.

Mark Rowen is the principal of Rowen Capital Management, LLC, an independent registered investment adviser based in San Francisco. He holds the Series 63 designation and has 15 years of industry experience. Since founding his firm in 2010, he has managed discretionary portfolios primarily for individual clients. Rowen Capital Management focuses on long-term capital appreciation through bottom-up fundamental analysis of individual stocks, mutual funds, and ETFs. The firm typically manages concentrated portfolios of 15–30 positions and serves a small client base with a minimum account size of $1,000,000, emphasizing customized investment strategies including socially responsible and tax-efficient guidelines.

Perry Piazza Jr. is a financial advisor at Cogent Investment Advisors LLC with 21 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Blue Hall Capital, LLC and the City of San Francisco. Outside of his advisory role, he serves as vice president and treasurer of Bardolph Automation Inc., a company that develops software to control smart light bulbs. Cogent Investment Advisors LLC provides fee-only investment management primarily to individual and high-net-worth clients, offering discretionary portfolio management through proprietary model portfolios and custom strategies tailored to clients’ goals and risk tolerance. The firm actively manages portfolios using a combination of fundamental, technical, and quantitative analyses and may employ derivatives and illiquid investments for suitable clients.

George Chang is a financial advisor at Pillar Point Wealth Management LLC with 18 years of industry experience. He holds a Series 65 designation and previously worked at Charles Schwab and Charles Schwab Premier Bank. Pillar Point Wealth Management is an independent, fee-only registered investment adviser that serves individuals and high-net-worth clients with discretionary wealth management and financial planning. The firm combines Modern Portfolio Theory with fundamental and cyclical analysis, utilizing both passive and active investment vehicles, and offers socially conscious/ESG portfolios upon request.

Oliver Richner is the sole advisor at Richner Capital LLC in San Francisco, holding a Series 65 credential with 16 years of industry experience. He has been with Richner Capital since 2009. Outside of his primary role, Richner Capital provides equity research to a third-party investment management company on an intermittent basis. Richner Capital serves pooled investment vehicles and institutional accounts as a general partner and discretionary investment manager. The firm employs a value-oriented approach focused on small- and mid-cap equities across U.S. and international markets, using long and short positions, derivatives, and leverage as part of its strategy.

Neville Richardson is a financial advisor with Alpha Private Wealth Advisors LLC in San Francisco, holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. Prior to his current role, he was involved with Ruwa Entertainment LLC for seven years. He serves as vice chair on the board of Richmond College Prep. Alpha Private Wealth Advisors offers portfolio management, financial planning, and pension consulting primarily for high-net-worth individuals, trusts, charitable organizations, and business entities. The firm employs a combination of fundamental and technical analysis and utilizes a range of investment strategies, including derivatives and borrowing, with a notable focus on ERISA-aware pension consulting and institutional portfolio management.

Matthew Gordon is a CFA® charterholder affiliated with Lobos Creek Investors LLC in San Francisco, CA, and has six years of industry experience. Prior to founding Lobos Creek Investors, he worked at Summitry, LLC for seven years, followed by positions at Golub Group and Grouse Rock, LLC. Lobos Creek Investors LLC provides discretionary asset management services primarily to individual and high-net-worth clients, focusing on fundamental equity analysis with a generally long-term investment orientation. The firm offers ongoing portfolio management tailored to client goals and risk tolerance.