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Tony A

Series 63

Los Gatos, CA

Legacy Wealth Capital, LLC.

Tony Alarcon is a financial advisor at Legacy Wealth Capital, LLC in Los Gatos, CA, with 26 years of industry experience. He holds a Series 63 designation and has been with Legacy Wealth Capital since 2015. Outside of his advisory role, he is a licensed Realtor with Coldwell Banker in California and occasionally consults for private equity firms and other companies. Legacy Wealth Capital is an independent, fee-only registered investment adviser that serves high-net-worth individuals, foundations, endowments, pension plans, and businesses. The firm offers portfolio management and comprehensive financial planning, using an approach that emphasizes fundamental analysis, valuation, momentum, and trend techniques to manage portfolios typically composed of 20–40 positions.

Wealth management College savings (529s, UTMA, etc.) Cash flow / budgeting Founder/Business Owner Executive
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Sheila M

CFP®

Redwood City, CA

Brightview Financial Solutions

I’m Sheila McGinn, a CERTIFIED FINANCIAL PLANNER™ professional, and founder of Brightview Financial. I spent over 20 years working in the tech industry, and I know the challenges you’re facing right now. I’ve walked your same path, so I understand how frustrating it can be to take every financial step with a feeling of uncertainty. Brightview Financial Solutions serves clients in the San Francisco Bay Area and beyond. Investment Management and Comprehensive Financial Planning are the core of our service offering. This means evaluating your unique circumstances and working with you to develop and implement a financial plan designed to help you achieve financial goals. We can help you: • Define your financial and life goals and then implement a plan for reaching them. • Stay focused on current spending goals so you can reach your long-term saving goals. • Optimize the myriad types of employer equity compensation such as ISOs, NQSOs, RSUs, and ESPPs. • Develop a long-term investment strategy that is appropriate for your timeframe and risk tolerance. • Prepare for the risks you don't anticipate.

Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Women Professionals Gen X (Born 1965-1980)
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Zhou Y

Series 65

Los Altos, CA

Forward Horizon Investment

Zhou Yu is a financial advisor at Forward Horizon Investment with three years of industry experience. He holds a Series 65 designation and has previously worked at Signalfire and Stitch Fix. In addition to his advisory role, Zhou conducts technical data science and AI consulting for a seed-stage venture capital firm. Forward Horizon Investment is an independent firm that provides discretionary portfolio management primarily to individual and high-net-worth clients. The firm uses a combination of charting, cyclical, fundamental, and quantitative analysis to guide a long-term trading approach and is notable for offering performance-based fee arrangements to qualified clients.

Active portfolio management
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Imran T

Series 63, Series 65

Los Altos, CA

Total Wealth Solutions

Imran Thanvi is a financial advisor at Total Wealth Solutions with 27 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at LPL Financial for over two decades before founding his independent advisory firm in 2023. Total Wealth Solutions provides fee-based investment advisory and comprehensive wealth-planning services to individual and high-net-worth clients, including physicians and engineers. The firm emphasizes strategic asset allocation with global diversification and offers tailored portfolio management that incorporates alternative investments and tax-aware strategies.

Retirement income strategy Tax-loss harvesting Concentrated stock management Engineering Professional Founder/Business Owner
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Vaishali D

Series 65

Campbell, CA

Desai Wealth LLC

Vaishali Desai is the principal advisor at Desai Wealth LLC in Campbell, CA, holding a Series 65 designation with one year of industry experience. Prior to founding Desai Wealth, she was with Desai Group LLC for four years and worked at Genentech and eMarketingOperations. Outside of her advisory role, she teaches Pilates for compensation. Desai Wealth LLC serves individuals, high-net-worth clients, endowments, foundations, and government entities with discretionary investment management and retirement plan advisory services. The firm emphasizes customized portfolios featuring individual equities, ETFs, and low-cost mutual funds, including ESG strategies, and offers uncommon ERISA retirement plan consulting and 3(38) fiduciary services among independent advisors.

ESG / Sustainable investing
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Nicholas R

Series 65, Series 63

Los Altos Hills, CA

The Raffin Group LLC

Nicholas Raffin is a financial advisor at The Raffin Group LLC with 11 years of industry experience. He holds Series 65 and Series 63 licenses and previously worked at Merrill from 2016 to 2020. Outside of advisory work, Raffin is an independent licensed insurance agent and serves as an advisor and strategic partner to an AI startup, Rowzzy, focusing on corporate governance, venture capital engagement, and business development. The Raffin Group is an independent advisory firm serving individuals, high-net-worth clients, corporations, and charitable organizations with tailored portfolio management and financial planning. The firm employs a range of investment approaches, including fundamental, quantitative, and technical methods, and sponsors a wrap-fee program while emphasizing diversified, low-cost ETFs and mutual funds.

Options & derivatives strategies Passive / index investing Tax-loss harvesting Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Mira M

CFP®, Series 63, Series 65

San Mateo, CA

Marim Wealth Planning

Mira Ma is a CFP® professional with 25 years of experience in financial planning. She is the principal advisor at Marim Wealth Planning, where she has worked since 2023, following eight years at Aspire Planning Associates, Inc. Marim Wealth Planning serves individual and high-net-worth clients with fee-only financial planning and discretionary investment management, offering tailored services including retirement, estate, insurance, tax, and rental real estate planning. The firm combines fundamental and technical investment analysis with a focus on personalized asset allocation and risk management.

Cash flow / budgeting College savings (529s, UTMA, etc.) Real estate investing
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Edward S

Series 63, Series 65

San Mateo, CA

Golden State Advisors, LLC

Edward So is the sole advisor at Golden State Advisors, LLC in San Mateo, CA, holding Series 63 and Series 65 licenses with 27 years of industry experience. His prior roles include positions at Cambridge Investment Research Advisors, Wells Fargo Investments, LLC, and Prudential Equity Group, LLC. Outside of his advisory work, he is licensed as an independent insurance agent and has experience as a real estate salesperson. Golden State Advisors, LLC is a California-registered investment adviser that provides discretionary, asset-based portfolio management to individuals, trusts, corporations, and charities. The firm constructs diversified portfolios using mutual funds, ETFs, individual stocks, and bonds, employing growth, growth and income, and income-oriented strategies across U.S. and international markets.

Wealth management
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John M

Series 65

Cupertino, CA

Pruneyard Financial Group, Inc.

John Masegian is a financial advisor at Pruneyard Financial Group, Inc. in Cupertino, California, with 22 years of industry experience. He holds a Series 65 credential and has been involved with Pruneyard Financial Group since 2002. In addition to his advisory role, he is a licensed CPA and provides tax planning and preparation services. Pruneyard Financial Group offers discretionary portfolio management and integrated financial planning services to individual, high-net-worth, corporate, and small-business clients. The firm manages approximately $90.9 million in discretionary assets and utilizes a combination of technical, fundamental, quantitative, and qualitative analysis across various investment strategies. The firm uniquely sponsors its own wrap-fee program and maintains separate registration as an accountancy corporation.

Options & derivatives strategies Cash flow / budgeting
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Helen Z

CFA®

Palo Alto, CA

EnvisionX Capital, LLC

Helen Zha is a CFA® charterholder and financial advisor at EnvisionX Capital, LLC with 17 years of industry experience. She previously worked at Menta Capital LLC from 2009 to 2020 before joining EnvisionX Capital. EnvisionX Capital is a small independent advisory firm that manages discretionary portfolios primarily for individual investors. The firm employs a pooled long-short strategy using stocks, ETFs, and options, combining global macro analysis with fundamental and quantitative research to guide asset allocation and stock selection.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Michael H

CFP®, ChFC®, Series 65

Hillsborough, CA

Delta Capital Investments, LLC

Michael Hannon is a CFP® and ChFC® with 33 years of industry experience. He is the sole advisor at Delta Capital Investments, LLC, an independent firm he has led since 1995. In addition to his advisory role, Mr. Hannon works as a Captain and pilot for Alaska Airlines/Virgin America Airlines, spending about one-third of his time in that capacity. Delta Capital Investments advises approximately 140 clients with a focus on model-based asset allocation and financial planning, including pension consulting and 401(k) plan assistance. The firm utilizes third-party managers for portfolio management and trade execution, emphasizing Modern Portfolio Theory and broad diversification over discretionary trading.

General retirement planning Income planning Cash flow / budgeting Retired Founder/Business Owner Young Families
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Raman B

Series 65

Los Gatos, CA

Proflex Finance

Raman Bindlish is a Series 65-licensed financial advisor with one year of industry experience, currently serving as the sole advisor at Proflex Finance LLC. He has prior experience at Broadcom Inc and is involved in multiple business ventures, including acting as a general partner of Blockstart Ventures LP and owning Blockstart LLC, a software consultancy and training firm. Proflex Finance is an investment manager that advises and manages pooled investment vehicles and offers discretionary portfolio management for institutional and high-net-worth clients. The firm employs a combination of charting, fundamental, quantitative, and technical analysis with strategies focused on options overlays and customized income approaches involving derivatives and frequent trading.

Options & derivatives strategies Concentrated stock management Private / alternative investments Executive
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James W

Series 65

San Mateo, CA

Bixy Wealth LLC

James Wang is a financial advisor at Bixy Wealth LLC with one year of industry experience. He holds a Series 65 designation and has held roles at OKTA, Inc., BILL Holdings, Velocity Global, 317 Labs, Twilio, and Cisco Systems. Outside of advising, he serves as Senior Director of Revenue Strategy at OKTA, Inc. Bixy Wealth LLC provides fee-only financial planning services to individuals and high-net-worth clients, emphasizing Modern Portfolio Theory, strategic asset allocation, and passive investment vehicles. The firm offers comprehensive planning without discretionary management or custody of client assets.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General tax planning Executive Founder/Business Owner Mid-Career Professionals Established Professionals
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Weiming H

Series 63, Series 65

Cupertino, CA

Integral Financial LLC

Weiming Ho is the sole advisor at Integral Financial LLC in Cupertino, CA, holding Series 63 and Series 65 licenses with 30 years of industry experience. He founded IF Direct LLC, an insurance agency, and is an investor in Sifu Wong Kitchen LLC, a restaurant business. Integral Financial LLC provides portfolio management services primarily to individual clients, employing a low-turnover, buy-and-hold investment approach that uses low-cost index funds, U.S. bonds, and FDIC-insured instruments. The firm emphasizes annual rebalancing and discourages frequent trading to manage transaction costs and tax effects.

Passive / index investing
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Michael G

Series 65

Santa Clara, CA

Sodium Advisors Inc.

Michael Goody is a Series 65-credentialed financial advisor with seven years of industry experience. He is the sole advisor at Sodium Advisors Inc., an independent firm based in Santa Clara, CA, where he has worked since 2018. Prior to founding Sodium Advisors, he was associated with Scharf Investments, LLC from 2014 to 2019. Sodium Advisors Inc. provides discretionary portfolio management primarily to high-net-worth individuals, overseeing a limited number of client accounts. The firm builds customized Investment Policy Statements and employs strategies including long-term equity positions, options, and short sales, utilizing performance-based fees with a high-water mark for qualified clients.

Options & derivatives strategies
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Richard R

Series 65

Los Gatos, CA

Los Gatos Financial LLC

Richard Rifredi is a financial advisor at Los Gatos Financial LLC in Los Gatos, CA, holding a Series 65 designation with two years of industry experience. His prior work includes roles at Get Smart Labs and as a sole proprietor. Los Gatos Financial LLC offers personalized financial planning, portfolio analysis, and ongoing coaching to individuals, high-net-worth clients, and business entities. The firm focuses on delivering customized written financial plans without managing assets or receiving commissions, emphasizing fee transparency and client education.

General retirement planning Social Security optimization Roth conversion strategy Income planning Business ownership considerations
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Asif S

Series 65

Foster City, CA

Inside Arbitrage Advisors, LLC

Asif Suria is the principal advisor at Inside Arbitrage Advisors, LLC, based in Foster City, CA, with eight years of industry experience. He holds a Series 65 designation and has worked previously at Mindful Health Solutions and Signal Partners, LLC. In addition to his advisory role, he is president of Eugene Software Solutions, a software business serving non-profits and startups, which he operates outside of trading hours. Inside Arbitrage Advisors provides combined financial planning and discretionary investment management primarily to individuals and small businesses. The firm uses a proprietary planning tool to develop permanent portfolio allocations and employs a blend of permanent-portfolio strategies alongside event-driven merger-arbitrage and derivative techniques in separately managed accounts.

Factor investing / smart beta Real estate investing
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Larry B

CFP®, Series 63, Series 65

Campbell, CA

Behage Financial

Larry Behage is a CFP® with eight years of experience in financial advising. He is the principal of Behage Financial, an independent firm based in Campbell, CA. In addition to his advisory work, he operates a tax preparation business during the first part of the year. Behage Financial provides investment management and financial planning services to individuals, small businesses, and high-net-worth clients. The firm focuses on long-term investment strategies using mutual fund asset-management programs and conducts portfolio reviews at least quarterly, primarily managing accounts on a non-discretionary basis.

General tax planning College savings (529s, UTMA, etc.)
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Edmond C

CFA®

San Mateo, CA

Talanton Capital Management, LLC

Edmond Chen is a CFA® charterholder and financial advisor at Talanton Capital Management, LLC with seven years of industry experience. He has been with Talanton Capital Management since 2017 and also works as an independent consultant for non-public small businesses, focusing on business strategy. Talanton Capital Management provides discretionary portfolio management and advisory services to individuals, high-net-worth clients, charitable organizations, foundations, small businesses, and family wealth offices. The firm employs an opportunistic global value investing approach with concentrated, long-biased portfolios and uses margin and derivatives for hedging and cash management.

Active portfolio management Concentrated stock management Options & derivatives strategies Real estate investing
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Leslie S

Series 63, Series 65

San Mateo, CA

Coronado Financial Group L.L.C.

Leslie Smith is a financial advisor with Coronado Financial Group L.L.C. in San Mateo, CA, holding Series 63 and Series 65 designations and possessing 38 years of industry experience. She has worked at Osaic Wealth, Inc. and Sagepoint Financial, Inc., and serves as managing member and owner of Coronado Financial Group. In addition to her advisory role, Smith provides insurance products as an agent and offers consulting services to boards and supervisory committees on financial report analysis. Coronado Financial Group provides financial planning, portfolio advice, and retirement plan consulting to individuals, trusts, estates, charitable organizations, and businesses. The firm serves a small client roster with tailored, non-discretionary advisory services, emphasizing fundamental analysis and utilizing mutual funds and third-party managed portfolios.

Wealth management General retirement planning College savings (529s, UTMA, etc.) Retirement plans for business owners (SEP, solo 401k)
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