Wenjing He is a financial advisor at Wen Capital Advisory Group, Inc. with 17 years of industry experience. She holds a Series 66 designation and has led her independent firm since 2012. Outside of advisory services, she is also a licensed insurance agent. Wen Capital Advisory Group serves individuals, high-net-worth clients, charities, corporations, and pension or profit-sharing plans by providing financial planning and portfolio management. The firm emphasizes customized asset allocation and fundamental analysis, offering both direct management and co-adviser arrangements, and incorporates nontraditional investments and insurance products in its client programs.

Farzad Khoshnoodi is a financial advisor at Stryker Financial with 21 years of industry experience and holds a Series 66 designation. His career includes over two decades working with various insurance carriers alongside his roles at Stryker Financial. In addition to advisory work, he sells health insurance products for multiple companies. Stryker Financial offers portfolio management services to individuals, high-net-worth clients, and employer-sponsored retirement plans, including 401(k) and 529 college savings accounts. The firm focuses on fundamental analysis and long-term planning tailored to client risk tolerance, providing both discretionary and non-discretionary management with regular communication and annual reviews.

Jessi Hawk is a financial advisor with Hawk Capital Wealth Management LLC in Walnut Creek, CA. She holds the ChFC® designation and the Series 66 license, and has 18 years of industry experience. Her career includes roles at Bank of America, Merrill, Scottrade, and her own sole proprietorship. Hawk Capital Wealth Management LLC provides asset management, financial planning, and ERISA-focused retirement-plan services primarily to individuals, trusts, estates, and qualified retirement plans. The firm operates mostly on a non-discretionary basis, utilizing technical and cyclical analysis alongside long-term strategies, and offers fiduciary consulting and 3(38) investment management services for retirement plans.

Byron Ruby is a financial advisor at FIRN Advisors LLC with a Series 65 designation and two years of industry experience. His prior work includes roles at Katz Ruby & Carle LLP, Firn, Inc., the Federal Judiciary, and McKinsey & Co. He has experience in environmental law and clean technology. FIRN Advisors LLC provides discretionary portfolio management and advisory services primarily to individuals and families, employing a long-term, buy-and-hold investment approach focused on diversified, low-cost ETFs, blue-chip equities, and investment-grade fixed income, with selective use of alternatives. The firm offers tailored portfolios, periodic rebalancing, and optional tax-loss harvesting.

Cheryl Vesely is a CFP® professional with 11 years of industry experience, currently serving as the sole advisor at Balance Financial Planning, LLC since 2014. She holds a Series 65 license and operates her independent firm from Oakland, California. Balance Financial Planning, LLC provides fee-only financial planning, cash-flow and tax planning, and investment management primarily for individual clients, including high-net-worth individuals. The firm emphasizes diversification and low-cost, passive investment vehicles, using an interactive planning process to align asset allocation with clients’ goals, time horizons, and risk tolerance.

Ryan Bird is the sole advisor at Pioneer Advisory, an independent firm based in Moraga, CA. He holds a Series 66 designation and has 23 years of industry experience. Bird has been operating under his own firm since 2012. He is also a licensed insurance agent and conducts insurance transactions as part of his practice. Pioneer Advisory serves individual investors, trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities. The firm provides portfolio management and comprehensive financial planning with a non-discretionary approach, primarily using traditional investment instruments and working with third-party managers who often have discretionary authority.

Kristopher Van Stralen is a financial advisor at Evidencial Financial Consulting in Orinda, CA, with nine years of industry experience. He holds the ChFC® designation and a Series 63 license. His prior roles include positions at VR Advisors, Creekside Partners Financial Advisers, and the American College of Financial Services. Evidencial Financial Consulting provides personalized financial planning and non-discretionary asset management to individuals, trusts, estates, and charitable organizations. The firm uses fundamental analysis and a combination of long- and short-term strategies with a predominately non-discretionary management approach, allowing clients to retain trading authority.

Faruk Jaffer is a CFP® and ChFC® with nine years of industry experience, affiliated with Index Gurus, Inc. He has previously taught at UC Berkeley and UCSC Extension Silicon Valley. Index Gurus, Inc. is an independent, fee-only registered investment adviser serving individuals, small businesses, trusts, estates, charitable organizations, and certain institutional clients. The firm focuses on passive, asset-class investing using ETFs, index funds, and fixed income, offering comprehensive financial planning and portfolio management primarily on a non-discretionary basis.

James Audley is a financial advisor at Argent Wealth Advisors, LLC in Lafayette, CA, holding Series 63 and Series 65 licenses with 32 years of industry experience. He has been with Argent Wealth Advisors since 2014. Argent Wealth Advisors is an independent, fee-only investment adviser serving individuals, trusts, charitable organizations, and corporate clients. The firm applies academically grounded principles and Modern Portfolio Theory to develop diversified portfolios primarily using institutional no-load mutual funds and ETFs, focusing on non-discretionary management and client-approved transactions.

Steven Willis is a CFP® and PFS™ credentialed financial advisor with 26 years of industry experience. He has operated Willis Financial Services, Inc. in Clayton, CA since 2010. Willis is also registered as an insurance agent, though he spends minimal time in this capacity. Willis Financial Services, Inc. provides investment management and comprehensive financial planning to individuals, trusts, small businesses, and certain retirement plans. The firm employs an asset-allocation-driven investment approach focused on passive index funds, cost control, and tax efficiency, while also integrating accounting, tax-preparation, and insurance services.

John Gough is the managing member of KTE Capital Management, LLC and holds Series 63 and Series 65 licenses with six years of industry experience. He previously worked at Wells Fargo Bank for 18 years and co-founded True North Capital Management LLC, where he serves as managing partner. Gough is also the chief investment officer of ICA.Fund, a venture-capital CDFI focused on equity investments in women- and minority-owned businesses, and he serves as a guest lecturer in impact investing at the University of California, Berkeley, Haas School of Business. KTE Capital Management provides discretionary portfolio management to individuals, families, and trusts, managing approximately $10.9 million in client assets. The firm employs an active, downside-focused investment approach centered on essential-service businesses and uses a combination of equities, ETFs, derivatives, and leverage tailored to client-specific restrictions.

Frank Gavidia is a CFP® professional with 33 years of experience in the financial services industry. He is the sole advisor at Globe & Anchor Wealth Management & Financial Planning, LLC, where he has worked since 2021. His prior experience includes roles at Nissim & Gavidia Wealth Management, Wells Fargo Clearing, and Citigroup Global Markets. Globe & Anchor Wealth Management advises individuals and high-net-worth clients, offering discretionary portfolio management, financial planning, and consulting services. The firm utilizes a combination of fundamental and technical analysis alongside strategic and tactical asset allocation, including the use of derivatives within separately managed accounts, and provides a broad scope of planning services beyond traditional wealth management.

John Callagy is the principal of Asage Financial LLC and holds a Series 65 designation with 19 years of industry experience. He has served as a CPA since 2009 and has operated Asage Financial since 2006. In addition to his advisory role, he maintains a sole practitioner CPA practice, dedicating a portion of his time to accounting and tax services. Asage Financial LLC provides investment management, financial planning, and consulting services to individuals and entities including irrevocable trusts and limited liability companies. The firm manages approximately $29.9 million on a discretionary basis and employs an efficient-market philosophy with diversified, asset-class-focused portfolios tailored to client objectives and risk tolerances.

Caedmon Bear is a financial advisor at On the Trail Financial Planning, LLC in Walnut Creek, CA, holding a Series 66 designation with 17 years of industry experience. Prior to founding his current firm in 2019, he worked at Honeycomb Financial and Charles Schwab, where he spent over two decades. On the Trail Financial Planning, LLC provides holistic financial planning and discretionary portfolio management primarily for individuals, high-net-worth clients, trusts, and charitable organizations. The firm employs a low-cost, passive investment approach using index mutual funds and ETFs and operates a fee-only, single-advisor model with about $83.8 million in discretionary assets under management.

Stoyan Panayotov is a CFA® charterholder with 10 years of industry experience. He is the sole advisor at Babylon Wealth Management LLC, where he has worked since 2016. Prior to founding Babylon Wealth Management, he worked at Individual Asset Management and Dunston Financial Group. Babylon Wealth Management is an independent registered investment adviser that serves individuals, high-net-worth clients, 401(k) plans, and charitable foundations. The firm offers discretionary portfolio management, financial planning, and pension consulting, managing client assets in-house using a long-term investment approach informed by fundamental analysis and modern portfolio theory.

Troy White is a financial advisor at Hoodoo with 10 years of industry experience. He holds Series 63, 65, and 66 licenses and has worked as a collateral analyst at the Federal Home Loan Bank of San Francisco since 2012. His prior experience includes three years at Waddell & Reed. Hoodoo Financial serves primarily under-banked individuals, novice investors, and small businesses by providing financial education, comprehensive planning, retirement and portfolio management, as well as tax services. The firm utilizes a virtual Educator/Advisor platform that combines e-learning and live meetings, applying Modern Portfolio Theory and offering both discretionary and advisory arrangements.

Eric Kho is the sole advisor at RO2 Wealth, an independent firm based in Berkeley, CA. He holds a Series 65 designation and has one year of industry experience, including roles at BlackRock and Takeoff Technologies, as well as periods of self-employment. RO2 Wealth provides portfolio management, financial planning, and consulting services to client households and related entities. The firm's investment approach is primarily long-term and guided by Modern Portfolio Theory, using index mutual funds and ETFs for diversification along with fundamental, technical, and macroeconomic analysis when appropriate.

Rory Vanderheyden is a CFP® with six years of industry experience, currently serving as the sole advisor at Intelligent Investing. He has been associated with Intelligent Investing since 1995. Intelligent Investing is a fee-only independent advisory firm that provides comprehensive financial planning and investment management to individuals, trusts, pension and profit-sharing plans, corporations, and charitable organizations. The firm employs a strategic asset allocation approach using a core-and-satellite framework with a combination of passive index funds and selective active funds, managing approximately $38 million in client assets across about 66 accounts.

Travis Kauzer is the sole advisor at Kauzer Capital Management, LLC, an independent firm based in Walnut Creek, CA. He holds a Series 65 designation and has nine years of industry experience, including prior roles at Fort Point Capital Partners and The Grupe Company. Kauzer Capital Management provides individualized portfolio management to individual and high-net-worth clients, employing a variety of analytical methods and trading strategies. The firm manages accounts on a discretionary basis, utilizing both traditional and higher-risk investment techniques.

Eric Etu is a financial advisor at ETU Financial in Walnut Creek, CA, holding a Series 65 designation. He has less than one year of industry experience and previously worked at firms including SAP Concur and Ocrolus, Inc. Outside of his advisory role, he operates AlwaysOnTax, LLC, a tax-related business. ETU Financial serves individuals, families, self-employed individuals, and small business owners, providing discretionary investment management integrated with tax planning and standalone financial planning. The firm uses a long-term, strategic asset-allocation approach focused on low-cost mutual funds and ETFs, incorporating tax-aware strategies and limited use of individual securities and exchange-listed options governed by written policies.