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Zheng W

CFP®, Series 63, Series 65

Pleasanton, CA

Sierra Pacific Private Wealth, LLC

Zheng Wan is a CFP® professional with 12 years of industry experience, currently serving at Sierra Pacific Private Wealth, LLC. He has been with Sierra Pacific Financial Advisors, LLC since 2005. Sierra Pacific Private Wealth provides wealth management, comprehensive financial planning, and corporate retirement plan advisory services to individuals, including high-net-worth clients, and plan sponsors. The firm manages approximately $212.7 million in assets for about 122 clients, offering individualized asset management with regular reviews and rebalancing, and supports plan participant education through seminars and workshops.

Wealth management Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax strategies for small businesses Founder/Business Owner Executive
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Erick O

Series 63, Series 65

San Ramon, CA

Alcosta Capital Management, Inc.

Erick Ormsby is the sole advisor at Alcosta Capital Management, Inc. in San Ramon, CA, holding Series 63 and Series 65 licenses with 24 years of industry experience. He has been with Alcosta Capital Management since 2002. Alcosta Capital Management serves individual clients, trusts, and pension plans through discretionary portfolio management and limited financial planning. The firm employs a combination of quantitative and fundamental analysis to select U.S.-listed equities for diversified portfolios tailored to various risk profiles.

Active portfolio management
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Sudeep G

Series 65

Dublin, CA

Lucerna Capital Management LLC

Sudeep Goel is a financial advisor at Lucerna Capital Management LLC with one year of industry experience. He holds a Series 65 designation and has been associated with Lucerna since its formation in 2026. Outside of his advisory role, he has been involved with Greenfield Realty as a business activity since 2015. Lucerna Capital Management LLC is a state-registered advisory firm that provides discretionary investment management, modular and stand-alone financial planning, and integrated wealth-management services. The firm serves individuals, including technology professionals and dual-income households with equity compensation, as well as trusts, estates, and business entities, focusing on diversified, low-cost core allocations supplemented by active strategies when appropriate.

Equity Recipients (RS/RSU, SOP, ESPP) Concentrated stock management College savings (529s, UTMA, etc.) General retirement planning Technology Professional Dual Income Family Approaching retirement
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Salim R

Series 63, Series 65

Danville, CA

Auxi Asset Management, LLC

Salim Reshwan is a financial advisor at Auxi Asset Management, LLC with 31 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Mutual Securities, Inc from 2012 to 2020 before continuing his tenure at Auxi Asset Management since 2005. Auxi Asset Management provides investment and portfolio management services to individuals, including high-net-worth clients, as well as corporations and institutions. The firm employs an active, multi-strategy approach across various asset classes and sectors, managing approximately $99.4 million for a diverse client base through discretionary and non-discretionary advisory services.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
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John K

Series 63, Series 65

San Ramon, CA

Giving Tree Wealth Advisors

John Kim is a financial advisor at Giving Tree Wealth Advisors with 33 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at LPL Financial and operated Kim Financial Advisors, Inc. as well as a sole proprietorship. Giving Tree Wealth Advisors is a two-advisor firm managing approximately $138 million for individuals, qualified retirement plans, and charitable institutions. The firm employs model-based asset allocations using institutional no-load mutual funds, low-cost ETFs, and third-party managers, providing discretionary portfolio management, financial planning, and ERISA 3(21) fiduciary services.

Founder/Business Owner
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Deepesh S

CFA®, Series 65

Dublin, CA

Lucerna Capital Management LLC

Deepesh Srivastava is a CFA® charterholder affiliated with Lucerna Capital Management LLC in Dublin, CA. He has over 12 years of experience in the financial industry, including a long tenure at Nuveen, a TIAA company, before transitioning to independent consulting and his current role at Lucerna Capital Management. Lucerna Capital Management LLC is a recently established advisory firm that provides discretionary investment management, modular financial planning, and integrated wealth-management services primarily for individuals such as technology professionals, dual-income households with equity compensation, and pre-retirees with substantial investable assets. The firm's investment approach emphasizes diversified, low-cost core allocations complemented by active and tax-aware strategies, with ongoing portfolio monitoring and formal quarterly reviews.

Equity Recipients (RS/RSU, SOP, ESPP) Concentrated stock management College savings (529s, UTMA, etc.) General retirement planning Technology Professional Dual Income Family Approaching retirement
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Calum C

Series 66

Fremont, CA

Silicon Private Wealth, LLC

Calum Cunningham is a Series 66-licensed financial advisor at Silicon Private Wealth, LLC with 10 years of industry experience. He has worked at Silicon Private Wealth since 2016 and previously spent time at Purshe Kaplan Sterling Investments. Silicon Private Wealth, LLC provides investment advisory and financial planning services to individual and high-net-worth clients, managing approximately $177.8 million in assets. The firm uses multiple analysis methods and offers both discretionary and non-discretionary management, with a focus on a variety of investment types including mutual funds, equities, fixed income, and private placements.

Options & derivatives strategies Private / alternative investments Real estate investing Annuities
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Dale H

Series 63, Series 65

Danville, CA

Auxi Asset Management, LLC

Dale Haithcock is a financial advisor at Auxi Asset Management, LLC with 38 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Auxi Asset Management since 2005, also working at Triad Advisors and Mutual Securities, Inc. His professional background includes managing investment portfolios of equities, ETFs, and mutual funds for high-net-worth clients. Auxi Asset Management provides investment and portfolio management services to individuals, corporations, and institutions, employing an active, multi-strategy approach across various asset classes. The firm manages approximately $99.4 million for 58 clients and offers both discretionary and non-discretionary advisory services, including private pooled investment vehicles.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
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Jacqueline A

Series 65

Pleasanton, CA

Duet Advisory Services LLC

Jacqueline Almeida is a financial advisor at Duet Advisory Services LLC with a Series 65 designation and five years of industry experience. Prior to joining Duet Advisory Services in 2021, she worked at Marsh & McLennan Agency for three years. Duet Advisory Services LLC provides investment advisory, financial planning, and consulting services to individuals, high net worth clients, affiliated trusts and estates, and business entities. The firm manages approximately $278 million for around 288 clients across five offices and offers tailored investment strategies including discretionary and non-discretionary management.

Annuities Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
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Tu N

CFP®

Pleasanton, CA

Sierra Pacific Private Wealth, LLC

Tu Nguyen is a CFP® professional with three years of industry experience. He is currently with Sierra Pacific Private Wealth, LLC and has previously worked at TS Bank, Callahan Financial Planning, CIBC Private Wealth Advisors, Inc., and Boston Private Wealth LLC. Sierra Pacific Private Wealth, LLC provides wealth management, comprehensive financial planning, and corporate retirement plan advisory services to individuals, families, and plan sponsors. The firm offers tailored portfolio management with continuous account supervision and supports retirement plan participation through participant education and group enrollment meetings.

Wealth management Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax strategies for small businesses Founder/Business Owner Executive
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Raul L

Series 63

Hayward, CA

Blueprint Investments and Tax Planning

Raul Leon is a financial advisor at BluePrint Investments and Tax Planning with eight years of industry experience. He holds a Series 63 designation and has worked at Blueprint Wealth Partners, LLC and Books & Taxes Inc. Outside of advising, he is a partner in a tech startup investment and involved in insurance sales and related bookkeeping activities. BluePrint Investments and Tax Planning is an independent, state-registered firm serving individuals, small businesses, trusts, and charities. The firm offers discretionary model portfolio management alongside financial planning that incorporates tax and cash-flow analysis, using a top-down investment process tailored to client objectives and risk tolerance.

Options & derivatives strategies Active portfolio management Retirement income strategy Tax-loss harvesting General estate planning guidance Founder/Business Owner Executive
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George S

CFP®, Series 66

San Ramon, CA

Blossom Wealth Management, LLC

George Salter II is a CFP® with 23 years of industry experience and currently serves at Blossom Wealth Management, LLC, where he has worked since 2009. He previously worked at KW Securities Corporation from 2013 to 2022. In addition to his advisory role, he is an independent insurance agent specializing in term and life insurance products. Blossom Wealth Management offers discretionary portfolio management, financial planning, retirement plan consulting, and multi-generation family office services to individuals, families, corporations, retirement plans, and charitable institutions. The firm manages a substantial asset base with a small team and employs a range of strategies including ETFs, mutual funds, and options, providing tailored financial planning and investment management.

Active portfolio management Options & derivatives strategies Real estate investing Executive Founder/Business Owner Retired Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Carl G

Series 63, Series 65

Dublin, CA

Atlas Grove Capital LLC

Carl Gabler is a financial advisor at Atlas Grove Capital LLC with eight years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Alta Via Capital and Insight Wealth Strategies. Atlas Grove Capital LLC is a newly established SEC-registered investment adviser that provides discretionary portfolio management to individuals, high-net-worth clients, charitable organizations, and businesses. The firm focuses on growth-oriented equity strategies across various market capitalizations, combining fundamental, quantitative, and cyclical analysis to construct portfolios.

Concentrated stock management Active portfolio management
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Craig B

CFP®, CFA®

San Ramon, CA

Blossom Wealth Management, LLC

Craig Braemer is a CFP® and CFA® with 25 years of experience in the financial services industry. He has worked at Blossom Wealth Management, LLC since 2018, following a 20-year tenure at Highmark Capital Management, Inc., and prior experience at Union Bank of California, N.A. Braemer serves as a director in the local San Francisco chapter of the National Association of Investors Corporation, where he teaches financial literacy and investment concepts. Blossom Wealth Management provides discretionary portfolio management and financial planning to individuals, multi-generation households, and employer plan sponsors. The firm combines ETF-based asset allocation with concentrated equity strategies and incorporates sustainability considerations into tailored investment approaches, offering family-office-style services alongside a research subscription product for other advisors.

Active portfolio management Options & derivatives strategies Real estate investing Executive Founder/Business Owner Retired Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Palash I

CFP®, Series 63, Series 65

San Ramon, CA

Synergy FG

Palash Islam is a CFP®-certified financial advisor with 24 years of industry experience, currently practicing at Synergy Financial Group since 2020. Prior to that, he worked for 14 years at Kms Financial Services, Inc. In addition to his advisory role, he is involved in insurance sales, offering a range of insurance products as an agent and contractor. Synergy Financial Group provides comprehensive financial planning and discretionary investment management to individuals, trusts, estates, charitable organizations, and small businesses. The firm combines fundamental and technical analysis with proprietary asset-allocation models and employs a variety of investment strategies, including the use of ETFs, mutual funds, derivatives, institutional-grade real estate, and private equity.

Private / alternative investments Real estate investing Founder/Business Owner
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Jacob R

Series 65

Pleasanton, CA

Sierra Pacific Private Wealth, LLC

Jacob Rodriguez is a financial advisor at Sierra Pacific Private Wealth, LLC with one year of industry experience. He holds a Series 65 designation and has been with Sierra Pacific since 2022. Outside of his advisory role, he serves as president of Papa Fix It, LLC, a handyman business focused on minor household repairs. Sierra Pacific Private Wealth, LLC offers wealth management, comprehensive financial planning, and corporate retirement plan advisory services to individuals, families, and plan sponsors. The firm manages approximately $245.9 million in assets and uses a disciplined investment approach that includes continuous account supervision, regular rebalancing, and periodic reviews tailored to client goals.

Wealth management Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax strategies for small businesses Founder/Business Owner Executive
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Sharon A

Series 63, Series 66

Pleasonton, CA

Duet Advisory Services LLC

Sharon Almeida is a financial advisor with Duet Advisory Services LLC, holding Series 63 and Series 66 licenses and bringing 38 years of industry experience. Her prior roles include work with Private Client Services and Calton & Associates, Inc., as well as founding Cents & Sensibility, Inc. Outside of advising, she serves as treasurer for the Willow Ridge Owners Association and is vice chair for community outreach and fundraising at Tri-Valley REACH, an organization supporting independent living for adults with intellectual and developmental disabilities. Duet Advisory Services LLC provides investment advisory, financial planning, and consulting services to individuals, high net worth clients, trusts, estates, and businesses. The firm manages approximately $316 million in assets, employing a tailored investment approach that includes mutual funds, ETFs, individual equities, and unaffiliated third-party Independent Managers.

Annuities Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
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Jeffrey W

Series 63, Series 65

San Ramon, CA

Secure Retirement Financial & Insurance Services Corp.

Jeffrey Warren is a financial advisor with Secure Retirement Financial & Insurance Services Corp. in San Ramon, CA, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He previously worked at Crown Capital Securities, LP for 11 years and Vanderbilt Securities, LLC for 2 years. His responsibilities include preparing retirement income forecasts, managing client communications, and assisting with Medicare, long-term care, and Social Security planning. Secure Retirement Financial & Insurance Services Corp. manages approximately $92.4 million for individuals, pensions, trusts, and charitable organizations, offering actively managed portfolios tailored to client goals and risk tolerance. The firm provides financial planning, retirement advice, and accepts clients through a formal referral program.

Retirement income strategy Annuities Active portfolio management ESG / Sustainable investing Real estate investing
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Rachna B

CFP®, Series 66

Danville, CA

BRsquared L.L.C.

Rachna Bijlani is a CFP® with 10 years of industry experience, currently serving as an advisor at BRsquared L.L.C. since 2018. She previously worked at Waddell & Reed and affiliated insurance carriers from 2015 to 2018. BRsquared L.L.C. provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, tailoring services to client goals, tax considerations, and risk tolerance. The firm employs a variety of analytical methods and both long- and short-term strategies, managing a small client roster through a compact advisory team.

Options & derivatives strategies Active portfolio management Real estate investing Annuities
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Jamie C

CFP®, Series 63, Series 65

San Ramon, CA

Carey Wealth Management

Jamie Carey is a CFP® with 31 years of industry experience and currently serves as President of Carey Wealth Management in San Ramon, CA. He has led Carey Wealth Management since 2015 and previously worked at APW Capital, Inc. from 2015 to 2025. Carey also presides over Carey Consulting Wealth Management, where he provides investment management and financial advice. Carey Wealth Management serves individual and high-net-worth clients as well as retirement plan sponsors, offering comprehensive portfolio management, financial planning, and pension consulting. The firm employs an individualized advisory process and manages portfolios using a mix of ETFs, mutual funds, stocks, and bonds, with quarterly account reviews.

Charitable giving & philanthropy Real estate investing Tax strategies for small businesses
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