Lee Rodriguez Mercado is a financial advisor with T. Rowe Price Advisory Services, Inc. He holds the Series 63 and Series 66 designations and has 10 years of industry experience. He has worked at T. Rowe Price since 2016, with a brief period at Robinhood Financial, LLC from 2021 to 2022. Outside of finance, he owns and manages a video game and merchandise business called GLXY GAMING. T. Rowe Price Advisory Services, Inc. offers the Retirement Advisory Service focused on retirement goals for individual investors and households. The service combines nondiscretionary financial planning and discretionary investment management using proprietary T. Rowe Price mutual funds and ETFs, supported by online tools and financial advisor access.

Elayna Barrison is a financial advisor at RBC Rochdale, LLC with 10 years of industry experience. She holds a Series 66 designation and has worked at City National Rochdale since 2019, following five years at Koss Olinger & Co., LLC. Outside of her advisory role, she is an independent author specializing in fantasy fiction. RBC Rochdale serves a diverse client base including high net worth individuals, corporations, and institutional investors, employing a multi-strategy investment process that integrates quantitative modeling and fundamental analysis. The firm offers discretionary and non-discretionary portfolio management and is known for sponsoring City National Rochdale mutual and interval funds.

Sunita George is a financial advisor with RBC Rochdale, LLC, holding the ChFC® designation and a Series 65 license, with 14 years of industry experience. She previously worked at G A Repple & Company from 2013 to 2017 and has been with CNR Securities, LLC since 2017. Outside of finance, she works as a greeter and front desk staff at a fitness center. RBC Rochdale serves a diverse client base including high net worth individuals, corporations, and charitable organizations, offering discretionary and non-discretionary portfolio management through a multi-strategy investment process that combines quantitative screening, fundamental analysis, and proprietary tools to tailor portfolios across various asset classes.

Creig Jardine is a financial advisor with PNC Wealth Management in Deland, FL, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has been with PNC Investments since 2010. PNC Wealth Management offers retail brokerage and advisory services through model-based programs, including a digital discretionary model account currently available as an invitation-only pilot for employees. The firm utilizes approved model strategies managed by PNC or third-party strategists and implements investments via mutual funds and ETFs with annual rebalancing.

Lawrence Rutledge is a CFP® professional with 29 years of industry experience, currently affiliated with Guardian Life and Park Avenue Securities. His career includes over a decade at Guardian Life combined with several years at Park Avenue Securities. Rutledge also operates Rutledge Advisory Group, Inc., a marketing name, and engages in outside insurance sales with approved companies. Park Avenue® Wealth Management, a subsidiary of The Guardian Life Insurance Company of America, serves individuals, pension plans, charitable organizations, and corporate clients through brokerage services, financial planning, and investment advisory programs. The firm offers a range of tailored advisory solutions, including discretionary and non-discretionary management using in-house and third-party strategies.

Matthew Keister is a financial advisor with Guardian Life and holds the Series 66 designation. He has approximately one year of industry experience, including prior roles at Park Avenue Securities and Westshore Financial Group. Before entering the financial industry, he worked in education and retail. Keister also engages in the sale of insurance products outside of those offered through Guardian. Park Avenue Securities LLC, operating as Park Avenue® Wealth Management, is a dually registered broker-dealer and SEC-registered investment adviser serving individuals, pension and profit-sharing plans, charitable organizations, and corporate clients. The firm provides brokerage services, financial planning, retirement plan consulting, and a range of advisory programs using both proprietary and third-party strategies.

Scott Martin is a CFP® with 42 years of industry experience and affiliated with Independent Financial Partners since 2012. He previously worked at LPL Financial and is involved with DivorceDirection, LLC, where he has participated since 2009. Martin serves as a board member for a professional condominium association and is a Certified Exit Planner specializing in business exit readiness analysis. Independent Financial Partners provides investment advisory, financial planning, trust, and retirement-plan services through a nationwide network of independent advisors. Its decentralized model allows advisors to set individual investment strategies while offering clients access to centralized asset management, third-party managers, and formal retirement-plan advisory and pension consulting services.

Myles Thurston III is a ChFC® credentialed financial advisor with 36 years of industry experience. He is currently affiliated with Primerica Advisors and Park Avenue Securities, with prior experience at Guardian Life Insurance. Thurston has involvement with Insurance-Innovative Underwriters as a side business. Park Avenue Securities LLC serves a diverse retail client base, including individual and high-net-worth investors, charitable organizations, and corporate clients. The firm offers brokerage and advisory services, financial planning, and retirement and business consulting, implementing investment strategies through proprietary and third-party portfolios with a range of account and lending solutions.

Alfred Baker is a CFP® with 44 years of industry experience, currently affiliated with Cetera. His prior experience includes roles at Concourse Financial Group Securities Inc and Security Financial Management. He also operates (dba) Solutions Group Wealth, providing advisory services alongside his work at Cetera. Cetera Investment Advisers LLC is a large SEC-registered firm serving individual and institutional clients with a range of portfolio management, financial planning, and retirement services, offering access to multiple investment managers and program options.

Neetu Behl is a financial advisor with Merrill in Deland, FL, holding a Series 66 designation and seven years of industry experience. She has worked at Bank of America, N.A. and Merrill since 2015. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Jon Veneziano is a Senior Financial Advisor with Merrill Lynch Wealth Management, serving clients in Central Florida since 2003. He holds the designation of Personal Investment Advisor (PIA) and has over 25 years of experience in the financial services industry. In his role, Jon combines traditional financial advice with custom investment strategy development, managing portfolios through a broad selection of Merrill model portfolios and third-party strategies. As a specially qualified Senior Portfolio Advisor, he is able to provide discretionary management of client investment strategies within the Firm’s Investment Advisory Program. His expertise encompasses family wealth management, employee financial health, legacy planning, liquidity management, personal retirement planning, portfolio management services, small business strategies, special needs planning, and sports and entertainment finance. Jon’s approach to wealth management is consultative and objective, focusing on personalized strategies aligned with clients’ long-term goals. Jon holds a Bachelor’s Degree from the University of Hartford. Outside of his professional responsibilities, he participates in community volunteering and dedicates time to personal interests including fishing, golfing, and spending time with his family.

Julian Cook is a financial advisor at Edward Jones with six years of industry experience. He has been with Edward Jones since 2019 and previously worked at Brinker International for ten years. He holds a Series 66 designation. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Deborah Turner is a financial advisor with Cetera, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. She has been with Cetera since 2004 and also owns an accounting and tax consulting firm, Datch Corporation dba Alternative Small Business Solutions, where she has worked since 1994. Turner serves on the board of The Baytree Center Association and acts as president of the Orlando Sunshine Condominium Association; she was previously treasurer of a women's sports team organization. Cetera Investment Advisers LLC is an SEC-registered firm that offers portfolio management, financial planning, retirement services, and access to third-party money managers. The firm serves a diverse client base, including individuals, retirement plans, corporations, and institutions, and utilizes a multi-manager platform with various discretionary and non-discretionary program options.

Stephanie Carter is a financial advisor with Merrill in Lake Mary, Florida, holding Series 63 and Series 65 credentials and bringing 25 years of industry experience. She has worked with Merrill Lynch, Pierce, Fenner and Smith, Inc. since 2009 and with Bank of America, N.A. since 2013. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for a range of individual and institutional investors. The firm supports trading, account administration, and custody while employing strategic and tactical asset allocation, including tax-aware strategies for investors with higher tax sensitivity.

Chadesh Persaud is a financial advisor with J.P. Morgan Securities, holding a Series 66 designation and nine years of industry experience. His work history includes positions at Charles Schwab & Co., Inc., Fidelity, and JPMorgan Chase Bank, N.A. He also worked with the Orlando Magic from 2022 to 2023. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors. The firm’s approach combines quantitative asset-allocation modeling with centralized due diligence and incorporates an ESG eligibility framework in its investment recommendations.

Sarah Perry is a financial advisor at Merrill with 29 years of industry experience. She holds a Series 66 designation and has been with Merrill since 1990. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Natasha Bohn is a Series 65-licensed financial advisor with Cambridge Investment Research Advisors, based in Lake Mary, FL. She joined the firm in 2025 and has prior work experience across various sectors including retail, education, and nonprofit organizations. Cambridge Investment Research Advisors is a large, SEC-registered firm serving a diverse client base including individuals, retirement plans, charities, and trusts. The firm offers financial planning, investment management, and retirement advisory services through a network of independent professionals, providing tailored investment strategies across multiple platforms and custody arrangements.

Sidney Taylor II is a financial advisor with Morgan Stanley in Deland, FL, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. He has worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney since 2015. Outside of his advisory role, Taylor serves as chairman of the investment committee for the Stetson Business School Foundation and advises St. Barnabas Church on endowment investments. He is also involved in small business consulting and holds minority ownership in a mobile dating app company. Morgan Stanley Wealth Management serves individual and institutional clients by providing a broad range of advisory programs, including tailored financial planning supported by firm-approved tools and modeling techniques.

Lemar Williams is a financial advisor with LPL Financial in Lake Mary, FL, holding Series 63 and Series 65 designations and 19 years of industry experience. His prior experience includes roles at Bank of America and Merrill. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives, offering a range of advisory programs, financial planning, and retirement plan consulting.

George Thiergartner is a financial advisor at Stifel with 42 years of industry experience. His prior roles include positions at B. Riley Wealth Management, B. Riley Wealth Advisors, National Securities Corporation, and Moors & Cabot. He holds Series 63 and Series 66 licenses. Stifel serves a broad spectrum of clients, including individuals, institutional investors, charitable organizations, and municipal entities, providing brokerage and investment advisory services supported by proprietary investment analysis and allocation methodologies developed by its Investment Strategy Group.