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Sevak K

Series 65

Glendale, CA

UP&UP Capital, Inc.

Sevak Khachatoorian is a financial advisor at UP&UP Capital, Inc. in Glendale, CA, holding a Series 65 designation with five years of industry experience. His background includes roles as an independent trader and president of Minor To Major Capital, Inc., a commodity trading advisory firm. Outside of finance, he is involved in an import-export business and provides in-home supportive health care services. UP&UP Capital, Inc. serves individuals, high-net-worth clients, and small businesses with financial planning, portfolio management, and business consultation. The firm uses a combination of fundamental and technical analysis, employing both active and passive investment strategies across various asset classes, and offers educational seminars on personal finance and investing.

Divorce financial planning Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning
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Jay M

Series 63, Series 65

Los Angeles, CA

Master Structured Alternative Asset Related Strategies, LLC

Jay Master is the sole advisor at Master Structured Alternative Asset Related Strategies, LLC, an independent firm based in Los Angeles, CA. He holds Series 63 and Series 65 credentials and has 22 years of industry experience. He has led his firm since 2010. Master Structured Alternative Asset Related Strategies, LLC provides asset management, portfolio monitoring, referrals to third-party money managers, and sub-advisory services primarily to high-net-worth individuals and other investment advisers. The firm operates mainly on a non-discretionary basis and is notable for its sub-advisory role to private investment funds that invest with major managers like Blackstone and Carlyle across various strategies.

Private / alternative investments Options & derivatives strategies
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Cathy Z

Series 65

San Gabriel, CA

Easy Sunday Financial Planning

Cathy Zhang is the principal advisor at Easy Sunday Financial Planning in San Gabriel, CA. She holds a Series 65 credential and has been operating in the financial planning industry since 2026. Prior to founding Easy Sunday Financial Planning, she ran See Why Zhang LLC dba Easy Sunday Club, a creative business, for ten years. Easy Sunday Financial Planning is a fee-only registered investment adviser serving individuals, families, and small businesses. The firm uses primarily passive investment strategies within an asset-allocation framework and offers both ongoing investment management and one-time planning engagements.

General retirement planning Retirement withdrawal strategies College savings (529s, UTMA, etc.) Cash flow / budgeting General estate planning guidance
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David W

CFP®, Series 66

Los Angeles, CA

Williams Wealth Management, Inc.

David Williams is the principal of Williams Wealth Management, Inc. in Los Angeles, CA, holding the CFP® designation and Series 66 license with 25 years of industry experience. His prior roles include positions at 1 St Global Insurance Services and 1st Global Advisors, Inc. He also serves as a trustee for several irrevocable trusts. Williams Wealth Management provides financial consulting and investment advisory services to high-net-worth individuals, business owners, executives, and select institutional clients. The firm emphasizes tax-aware financial and estate planning, business succession, and risk management, implementing model portfolios based on factor-oriented research and primarily managing assets on a non-discretionary basis.

Cash flow / budgeting Income planning Tax-loss harvesting Concentrated stock management Long-term care insurance Executive Founder/Business Owner
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Annette D

CFP®, PFS™

Los Angeles, CA

Di Bello Financial

Annette Di Bello is a CFP® and PFS™ with 14 years of experience in financial advising. She has operated her own CPA and CFP professional corporation since 2005. Di Bello Financial provides tax planning and preparation, financial planning, and investment management services to individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and small businesses. The firm employs a strategic asset-allocation approach with global diversification and integrates tax planning and investment advice, supported by its affiliation with an accounting practice.

General tax planning General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Roubik S

Series 66

Glendale, CA

Hayk Capital

Roubik Sarian is a financial advisor at Hayk Capital in Glendale, CA, holding a Series 66 designation with nine years of industry experience. His prior roles include positions at SA Stone Wealth Management, Quest Capital Strategies, and Waddell & Reed, as well as a decade at Intel Corporation. Outside of financial advising, he works part-time as a marketing consultant for a child care services provider. Hayk Capital is a single-advisor registered investment adviser serving individual and small-business clients with investment advisory, financial planning, pension consulting, and educational seminars. The firm provides discretionary portfolio management tailored to clients’ goals and risk tolerance, and also offers non-advisory planning and consulting services on an hourly or fixed-fee basis.

General retirement planning Income planning
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Steven R

Series 65

North Hollywood, CA

Cambyses Financial Advisors

Steven Roy is a financial advisor at Cambyses Financial Advisors in North Hollywood, CA, with 11 years of industry experience. He holds a Series 65 designation and has been involved in tax and business consulting since 1977 through Cambyses Management Associates. Additionally, he is a managing partner in an online fine art gallery, Gallerie F64. Cambyses Financial Advisors provides portfolio management and comprehensive financial planning to individuals, trusts, charitable organizations, and business clients. The firm offers services including retirement benefit analysis, ERISA plan advisory, and client education, using a non-discretionary approach supported by AI tools and incorporating fundamental, quantitative, qualitative, and technical analysis.

Retired Founder/Business Owner
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Anjali J

CFP®, Series 65

Redondo Beach, CA

Fit Advisors LLC

Anjali Jayakumar is a CFP® and Series 65-licensed financial advisor with 13 years of industry experience. She has been with Fit Advisors LLC since 2015 and previously worked at Brownson, Rehmus & Foxworth, Inc. from 2013 to 2015. She also works part-time as a tax manager at Baker Tilly Virchow Krause, LLP, a full-service accounting and advisory firm. Fit Advisors is an independent firm providing fee-only financial planning, discretionary portfolio management, and retirement-plan consulting primarily to individuals and high-net-worth clients. The firm employs a primarily passive, asset-allocation approach using no-load mutual funds and ETFs, with integrated financial planning that includes tax and estate planning as well as business-owner consulting.

Tax-loss harvesting Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner
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Darren M

Series 65

West Hollywood, CA

D. Moss Wealth Management

Darren Moss is the sole advisor at D. Moss Wealth Management in West Hollywood, CA, holding a Series 65 designation with five years of industry experience. He has operated as a self-employed financial professional since 2016 and founded his registered investment adviser firm in 2021. D. Moss Wealth Management is an independent advisory firm providing discretionary portfolio management and comprehensive financial planning to individuals, high-net-worth clients, and small businesses. The firm constructs personalized investment policy statements and uses diversified portfolios incorporating ETFs, mutual funds, equities, fixed income, and options strategies, including direct indexing through a third-party platform.

Options & derivatives strategies Tax-loss harvesting General retirement planning Life insurance needs analysis College savings (529s, UTMA, etc.)
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Jeffrey W

CFA®, Series 63, Series 65

Pasadena, CA

Kelmar Capital Management, LLC

Jeffrey Wang is a CFA charterholder and principal at Kelmar Capital Management, LLC in Pasadena, CA, with 25 years of industry experience. He has served as treasurer for the City of La Cañada Flintridge since 2006, managing the municipality’s investment portfolio alongside his advisory work. Prior to founding Kelmar Capital in 2001, he worked at Stone Bridge Investment Partners LLC for one year. Kelmar Capital Management provides independent investment advisory services primarily to high-net-worth individuals and family groups, focusing on personalized, tax-aware portfolio management. The firm employs a conservative, value-oriented investment approach with an emphasis on mid- to large-cap equities and fixed income, maintaining a small client base and policies designed to limit conflicts of interest.

Options & derivatives strategies Income planning Founder/Business Owner
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Pablo L

Series 63, Series 65

Hawthorne, CA

PFL Partners LLC

Pablo Lopez is a financial advisor at PFL Partners LLC with Series 63 and Series 65 licenses and four years of industry experience. He has been with PFL Partners since 2017 and was self-employed for one year prior. Outside of investment advisory services, he provides Consulting CFO and strategic advisory services to early and mid-stage companies. PFL Partners LLC offers investment advisory and financial planning services to individuals, high-net-worth clients, and businesses. The firm focuses on evaluating and recommending third-party Outside Managers, employs passive investing and fundamental analysis strategies, and provides consulting CFO services as a distinct business line.

General retirement planning Debt management Cash flow / budgeting General estate planning guidance Founder/Business Owner
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Harry W

Series 63, Series 65

Brea, CA

Woo, Harry

Harry Woo is a financial advisor registered with SC Advisory. He holds Series 63 and Series 65 licenses and has over 10 years of industry experience, including a decade at Ares Management. His current independent advisory firm, founded in 2026, focuses on investment management for individuals, small businesses, and nonprofit organizations. SC Advisory provides fee-only investment management services with no account minimums, specializing in diversified portfolios that include equities, fixed income, and digital asset ETFs such as those holding Bitcoin. The firm emphasizes low-cost index funds, offers discretionary portfolio management, and addresses the unique risks associated with digital assets.

Passive / index investing Private / alternative investments
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Isai J

Series 63, Series 65

Downey, CA

Journey Equity Wealth Management LLC

Isai Juarez is a financial advisor at Journey Equity Wealth Management LLC in Downey, CA, with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Centaurus Financial, Inc., NEST EGG ETFs, LLC, and J.P. Morgan Chase bank. Juarez operated a business called Premier Hookah Supplies in 2018. Journey Equity Wealth Management serves individual clients, trusts, pension and profit-sharing plans, and business entities with asset management, financial planning, and retirement plan consulting. The firm employs a fiduciary approach with tailored portfolios using a variety of investment strategies and offers a broad range of services despite its relatively small size.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
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Paul L

CFP®, Series 63, Series 65

Yorba Linda, CA

Hypo Financial Services And Investment Adviser

Paul Lo is a Certified Financial Planner (CFP®) with 35 years of industry experience. He is the sole advisor at Hypo Financial Services and Investment Adviser, an independent firm where he has worked since 2012, with prior roles at firms including Unicredit Financial Services and Key West Investments. Outside of investment advising, he works as an independent contractor with fixed life insurance companies such as Assurity, AIG American General, and Allianz. Hypo Financial Services and Investment Adviser provides portfolio management and financial planning primarily to individual clients, utilizing a strategic, long-term asset allocation approach supplemented by tactical adjustments. The firm employs both fundamental and technical analysis in selecting securities and offers discretionary and non-discretionary management services.

Active portfolio management Wealth management
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David W

Series 63, Series 65

Los Angeles, CA

Integrity Advisers LLC

David Wong is a financial advisor with Integrity Advisers LLC in Los Angeles, CA, holding Series 63 and Series 65 licenses and 18 years of industry experience. His prior experience includes roles at Ehukai Advisors LLC, Integrity Brokerage LLC, and several other firms dating back to 2015. He is also the owner of Integrity Brokerage LLC and Beachbreak Advisors LLC. Integrity Advisers LLC provides discretionary portfolio management services to individuals, trusts, retirement accounts, nonprofits, and business entities. The firm uses a variety of analytical methods and focuses on long-term trading across multiple asset classes, managing accounts according to documented client investment profiles.

Options & derivatives strategies Real estate investing
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David S

CFP®, Series 63

Brea, CA

DES Financial Group, LLC

David Sweet is a CFP® professional with 23 years of industry experience. He has been with DES Financial Group, LLC since 2014 and has also maintained an affiliation with LPL Financial since 2009. DES Financial Group provides investment management and financial planning services primarily to individual and high-net-worth clients. The firm constructs portfolios using a range of securities including stocks, bonds, mutual funds, ETFs, options, and alternative investments, and employs active strategies such as options and short sales while tailoring portfolios based on clients’ goals, time horizon, and risk tolerance.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Jeffrey M

Series 63, Series 66

Rosemead, CA

Treveri Capital

Jeffrey Martinez is a financial advisor at Treveri Capital with 22 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Rainmaker Securities, LLC. Outside of his advisory role, he owns a sales and marketing consulting business and is involved in cybersecurity business development. Treveri Capital provides discretionary asset management services to individuals, high-net-worth clients, and small businesses, using tailored portfolios based on model allocations that emphasize long-term, index-focused ETF strategies informed by modern portfolio theory and risk/return analysis. The firm also incorporates actively traded large-cap crypto assets in suitable client strategies.

Passive / index investing Tax-loss harvesting
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Avery W

CFP®, Series 65

Redondo Beach, CA

Dundee Capital Management LLC

Avery Wenck is a CFP® certificant and Series 65 license holder with eight years of industry experience. He is the principal advisor at Dundee Capital Management LLC, where he has worked since 2026. Prior to founding Dundee Capital Management, he was employed at Leisure Capital Management, Inc. for seven years and had earlier roles at Mercer Global Advisors Inc. Dundee Capital Management LLC provides wealth management and financial planning services to individuals, high-net-worth clients, charitable organizations, and businesses. The firm employs a fee-only advisory model with an investment approach that combines passive and active strategies across multiple asset classes, and offers both ongoing portfolio management and project-based financial planning.

General estate planning guidance Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy
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David F

Los Angeles, CA

Financial Growth Management Inc.

David Fox is a financial advisor with Financial Growth Management Inc. in Los Angeles, CA, bringing 16 years of industry experience. He has been associated with Lear Capital since 2004, where he also works as a salesman in gold and silver sales. Financial Growth Management, Inc. provides discretionary investment management and financial planning services to individuals, high-net-worth clients, charitable organizations, and corporations. The firm employs both active and passive investment strategies, utilizing a proprietary algorithm to adjust allocations based on market trends, and manages approximately $12 million across 44 client accounts.

Active portfolio management Passive / index investing
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Mark L

Series 66

Pasadena, CA

Pacific Trust Wealth Management

Mark Lechler is a financial advisor at Pacific Trust Wealth Management in Pasadena, CA, with 14 years of industry experience. He holds a Series 66 designation and previously worked at J.W. Korth & Company from 2011 to 2017. Pacific Trust Wealth Management is an independent, single-advisor registered investment adviser serving a small client base with tailored financial planning and discretionary portfolio management. The firm focuses on qualified clients and employs a combination of asset allocation and fundamental analysis through strategies ranging from a Global Macro approach to more conservative risk-hedging methods.

Active portfolio management Options & derivatives strategies
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