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Sergio R

Series 63, Series 65, Series 66

San Ramon, CA

Veraz Advisors

Sergio Rivera Vazquez is a financial advisor at Veraz Advisors with 12 years of industry experience. He holds Series 63, 65, and 66 designations and has previously worked at Edward Jones, Morgan Stanley Smith Barney, Veq Capital, and Petro Equity Partners. Veraz Advisors manages approximately $110 million for around 150 individual and high-net-worth clients, providing discretionary portfolio management, financial planning, and consulting services. The firm uses customized investment strategies incorporating equities, ETFs, fixed-income securities, and multiple analytical approaches, while also offering educational seminars and workshops to clients and prospects.

College savings (529s, UTMA, etc.) General retirement planning Income planning Private / alternative investments Tax strategies for small businesses
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George B

CFA®

Alamo, CA

Berla Investment Consulting

George Berla is a CFA® charterholder and principal at Berla Investment Consulting with over 40 years of industry experience. He previously operated as a sole proprietor under the name George Alexander Berla DBA Berla Investment Consulting before the firm’s reorganization in 2026. In addition to his advisory work, he maintains part-time public sector employment in information systems. Berla Investment Consulting provides investment consulting to institutional clients and high-net-worth individuals, focusing on investment policy, asset allocation, and manager evaluation. The firm delivers non-discretionary advice without managing client accounts or participating in wrap fee programs, and it distinguishes itself by using negotiated fixed or hourly fees rather than percentage-of-AUM charges.

Wealth management
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Atul D

CFP®, Series 63, Series 65, Series 66

Pleasanton, CA

Prudent Prospera Planning, Inc.

Atul Dubal is a CFP® with over 21 years of experience in the financial services industry. He has been with Prudent Prospera Planning, Inc. since 2015 and also works as a licensed insurance agent through SaveOnTerms.com. Additionally, he has involvement in tax planning services through Professional Tax Planners America. Prudent Prospera Planning offers financial planning and advisory services to individuals and businesses, including high-net-worth clients. The firm focuses on written financial plans, asset-allocation analysis, and third-party investment adviser recommendations, with a distinctive approach that includes insurance sales and sharing of management fees disclosed as potential conflicts of interest.

General retirement planning General estate planning guidance General tax planning Income planning
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Zheng W

CFP®, Series 63, Series 65

Pleasanton, CA

Sierra Pacific Private Wealth, LLC

Zheng Wan is a CFP® professional with 12 years of industry experience, currently serving at Sierra Pacific Private Wealth, LLC. He has been with Sierra Pacific Financial Advisors, LLC since 2005. Sierra Pacific Private Wealth provides wealth management, comprehensive financial planning, and corporate retirement plan advisory services to individuals, including high-net-worth clients, and plan sponsors. The firm manages approximately $212.7 million in assets for about 122 clients, offering individualized asset management with regular reviews and rebalancing, and supports plan participant education through seminars and workshops.

Wealth management Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax strategies for small businesses Founder/Business Owner Executive
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Erick O

Series 63, Series 65

San Ramon, CA

Alcosta Capital Management, Inc.

Erick Ormsby is the sole advisor at Alcosta Capital Management, Inc. in San Ramon, CA, holding Series 63 and Series 65 licenses with 24 years of industry experience. He has been with Alcosta Capital Management since 2002. Alcosta Capital Management serves individual clients, trusts, and pension plans through discretionary portfolio management and limited financial planning. The firm employs a combination of quantitative and fundamental analysis to select U.S.-listed equities for diversified portfolios tailored to various risk profiles.

Active portfolio management
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Sudeep G

Series 65

Dublin, CA

Lucerna Capital Management LLC

Sudeep Goel is a financial advisor with Lucerna Capital Management LLC, holding a Series 65 registration and beginning his advisory career in 2026. He has been involved in residential real estate brokerage through Greenfield Realty since 2015. Lucerna Capital Management LLC serves individuals and high-net-worth households, including technology professionals with equity compensation. The firm offers portfolio management, financial planning, and integrated wealth management with a focus on diversified, low-cost index funds and ETFs, alongside tactical strategies to address concentrated stock positions.

Equity Recipients (RS/RSU, SOP, ESPP) Concentrated stock management General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting Technology Professional
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Salim R

Series 63, Series 65

Danville, CA

Auxi Asset Management, LLC

Salim Reshwan is a financial advisor at Auxi Asset Management, LLC with 31 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Mutual Securities, Inc from 2012 to 2020 before continuing his tenure at Auxi Asset Management since 2005. Auxi Asset Management provides investment and portfolio management services to individuals, including high-net-worth clients, as well as corporations and institutions. The firm employs an active, multi-strategy approach across various asset classes and sectors, managing approximately $99.4 million for a diverse client base through discretionary and non-discretionary advisory services.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
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John K

Series 63, Series 65

San Ramon, CA

Giving Tree Wealth Advisors

John Kim is a financial advisor at Giving Tree Wealth Advisors with 33 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at LPL Financial and operated Kim Financial Advisors, Inc. as well as a sole proprietorship. Giving Tree Wealth Advisors is a two-advisor firm managing approximately $138 million for individuals, qualified retirement plans, and charitable institutions. The firm employs model-based asset allocations using institutional no-load mutual funds, low-cost ETFs, and third-party managers, providing discretionary portfolio management, financial planning, and ERISA 3(21) fiduciary services.

Founder/Business Owner
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Deepesh S

CFA®, Series 65

Dublin, CA

Lucerna Capital Management LLC

Deepesh Srivastava is a CFA® charterholder and holds a Series 65 license, currently serving as an advisor at Lucerna Capital Management LLC. He joined the firm in 2026 after a 12-year tenure at Nuveen, a TIAA company, and a brief career transition. Deepesh is based in Dublin, California. Lucerna Capital Management LLC is a California-registered investment adviser that serves individuals and high-net-worth households, including technology professionals with equity compensation. The firm employs a diversified, low-cost core investment approach supplemented by tactical strategies to address concentrated stock and equity compensation issues, offering both portfolio management and financial planning services.

Equity Recipients (RS/RSU, SOP, ESPP) Concentrated stock management General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting Technology Professional
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Christopher G

Series 63

Danville, CA

Gallagher Wealth Management

Christopher Gallagher is a financial advisor at Gallagher Wealth Management in Danville, CA, holding a Series 63 designation with 28 years of industry experience. He has led Gallagher Wealth Management since 2012. Outside of his advisory work, he serves as a co-trustee for the James Gallagher 2008 Trust. Gallagher Wealth Management provides discretionary asset management, financial planning, and retirement plan consulting to individuals, trusts, corporations, and employer-sponsored plans. The firm employs a blend of fundamental, technical, and cyclical analysis across various investment strategies and uses options and margin borrowing as part of its portfolio construction.

Options & derivatives strategies College savings (529s, UTMA, etc.)
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Calum C

Series 66

Fremont, CA

Silicon Private Wealth, LLC

Calum Cunningham is a Series 66-licensed financial advisor at Silicon Private Wealth, LLC with 10 years of industry experience. He has worked at Silicon Private Wealth since 2016 and previously spent time at Purshe Kaplan Sterling Investments. Silicon Private Wealth, LLC provides investment advisory and financial planning services to individual and high-net-worth clients, managing approximately $177.8 million in assets. The firm uses multiple analysis methods and offers both discretionary and non-discretionary management, with a focus on a variety of investment types including mutual funds, equities, fixed income, and private placements.

Options & derivatives strategies Private / alternative investments Real estate investing Annuities
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Dale H

Series 63, Series 65

Danville, CA

Auxi Asset Management, LLC

Dale Haithcock is a financial advisor at Auxi Asset Management, LLC with 38 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Auxi Asset Management since 2005, also working at Triad Advisors and Mutual Securities, Inc. His professional background includes managing investment portfolios of equities, ETFs, and mutual funds for high-net-worth clients. Auxi Asset Management provides investment and portfolio management services to individuals, corporations, and institutions, employing an active, multi-strategy approach across various asset classes. The firm manages approximately $99.4 million for 58 clients and offers both discretionary and non-discretionary advisory services, including private pooled investment vehicles.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
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Nicholas T

Series 65

Alamo, CA

Bass Rocks, LLC / Bass Rocks Asset Management

Nicholas Tognoli is a financial advisor at Bass Rocks Asset Management with a Series 65 designation and no prior industry experience before beginning his advisory career in 2023. His work history includes a year at Brookwood Investment Group and five years at Arizona State University. Bass Rocks Asset Management provides discretionary portfolio management primarily to individuals, high-net-worth clients, and other advisers, focusing on equities, ETFs, and options-related strategies. The firm emphasizes the use of margin and both fundamental and technical analysis, with client accounts custodied at Schwab Institutional.

Options & derivatives strategies Active portfolio management
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Jacqueline A

Series 65

Pleasanton, CA

Duet Advisory Services LLC

Jacqueline Almeida is a financial advisor at Duet Advisory Services LLC with a Series 65 designation and five years of industry experience. Prior to joining Duet Advisory Services in 2021, she worked at Marsh & McLennan Agency for three years. Duet Advisory Services LLC provides investment advisory, financial planning, and consulting services to individuals, high net worth clients, affiliated trusts and estates, and business entities. The firm manages approximately $278 million for around 288 clients across five offices and offers tailored investment strategies including discretionary and non-discretionary management.

Annuities Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
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Tu N

CFP®

Pleasanton, CA

Sierra Pacific Private Wealth, LLC

Tu Nguyen is a CFP® professional with three years of industry experience. He is currently with Sierra Pacific Private Wealth, LLC and has previously worked at TS Bank, Callahan Financial Planning, CIBC Private Wealth Advisors, Inc., and Boston Private Wealth LLC. Sierra Pacific Private Wealth, LLC provides wealth management, comprehensive financial planning, and corporate retirement plan advisory services to individuals, families, and plan sponsors. The firm offers tailored portfolio management with continuous account supervision and supports retirement plan participation through participant education and group enrollment meetings.

Wealth management Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax strategies for small businesses Founder/Business Owner Executive
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George S

CFP®, Series 66

San Ramon, CA

Blossom Wealth Management, LLC

George Salter II is a CFP® with 23 years of industry experience and currently serves at Blossom Wealth Management, LLC, where he has worked since 2009. He previously worked at KW Securities Corporation from 2013 to 2022. In addition to his advisory role, he is an independent insurance agent specializing in term and life insurance products. Blossom Wealth Management offers discretionary portfolio management, financial planning, retirement plan consulting, and multi-generation family office services to individuals, families, corporations, retirement plans, and charitable institutions. The firm manages a substantial asset base with a small team and employs a range of strategies including ETFs, mutual funds, and options, providing tailored financial planning and investment management.

Active portfolio management Options & derivatives strategies Real estate investing Executive Founder/Business Owner Retired Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Carl G

Series 63, Series 65

Dublin, CA

Atlas Grove Capital LLC

Carl Gabler is a financial advisor at Atlas Grove Capital LLC with eight years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Alta Via Capital and Insight Wealth Strategies. Atlas Grove Capital LLC is a newly established SEC-registered investment adviser that provides discretionary portfolio management to individuals, high-net-worth clients, charitable organizations, and businesses. The firm focuses on growth-oriented equity strategies across various market capitalizations, combining fundamental, quantitative, and cyclical analysis to construct portfolios.

Concentrated stock management Active portfolio management
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Craig B

CFP®, CFA®

San Ramon, CA

Blossom Wealth Management, LLC

Craig Braemer is a CFP® and CFA® with 25 years of experience in the financial services industry. He has worked at Blossom Wealth Management, LLC since 2018, following a 20-year tenure at Highmark Capital Management, Inc., and prior experience at Union Bank of California, N.A. Braemer serves as a director in the local San Francisco chapter of the National Association of Investors Corporation, where he teaches financial literacy and investment concepts. Blossom Wealth Management provides discretionary portfolio management and financial planning to individuals, multi-generation households, and employer plan sponsors. The firm combines ETF-based asset allocation with concentrated equity strategies and incorporates sustainability considerations into tailored investment approaches, offering family-office-style services alongside a research subscription product for other advisors.

Active portfolio management Options & derivatives strategies Real estate investing Executive Founder/Business Owner Retired Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Palash I

CFP®, Series 63, Series 65

San Ramon, CA

Synergy FG

Palash Islam is a CFP®-certified financial advisor with 24 years of industry experience, currently practicing at Synergy Financial Group since 2020. Prior to that, he worked for 14 years at Kms Financial Services, Inc. In addition to his advisory role, he is involved in insurance sales, offering a range of insurance products as an agent and contractor. Synergy Financial Group provides comprehensive financial planning and discretionary investment management to individuals, trusts, estates, charitable organizations, and small businesses. The firm combines fundamental and technical analysis with proprietary asset-allocation models and employs a variety of investment strategies, including the use of ETFs, mutual funds, derivatives, institutional-grade real estate, and private equity.

Private / alternative investments Real estate investing Founder/Business Owner
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Jacob R

Series 65

Pleasanton, CA

Sierra Pacific Private Wealth, LLC

Jacob Rodriguez is a financial advisor at Sierra Pacific Private Wealth, LLC with one year of industry experience. He holds a Series 65 designation and has been with Sierra Pacific since 2022. Outside of his advisory role, he serves as president of Papa Fix It, LLC, a handyman business focused on minor household repairs. Sierra Pacific Private Wealth, LLC offers wealth management, comprehensive financial planning, and corporate retirement plan advisory services to individuals, families, and plan sponsors. The firm manages approximately $245.9 million in assets and uses a disciplined investment approach that includes continuous account supervision, regular rebalancing, and periodic reviews tailored to client goals.

Wealth management Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax strategies for small businesses Founder/Business Owner Executive
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