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Donovan M

CFP®, Series 63

Oakland, CA

Greenbook Financial

Donovan Malone is a CFP® professional with nine years of industry experience, currently serving as the sole advisor at Greenbook Financial LLC. His background includes roles at Charles Schwab, TD Ameritrade, JP Morgan Securities, and the University of California Office of the President. Greenbook Financial provides investment management, financial planning, and educational seminars to individuals, high-net-worth clients, charitable organizations, and businesses. The firm employs a mix of passive and active asset allocation, offers both discretionary and non-discretionary portfolio management, and incorporates ESG considerations when requested.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Gregory G

Series 63, Series 65

Moraga, CA

Gaskin Wealth Management

Gregory Gaskin is the principal advisor at Gaskin Wealth Management in Moraga, CA, holding Series 63 and Series 65 licenses with 25 years of industry experience. He has led his independent firm since 2007. Outside of his advisory role, he operates a vacation rental business in Moraga. Gaskin Wealth Management provides fee-only investment advisory and portfolio management services to a diverse client base, including individuals, trusts, estates, charitable organizations, corporations, and pension or profit-sharing plans. The firm manages approximately $88.7 million across about 215 client relationships, employing a disciplined investment process that integrates relative-strength sector analysis with a systematic market-risk approach.

Active portfolio management Tax-loss harvesting Options & derivatives strategies
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Jason M

Series 65

Oakland, CA

Gibson Monroe Wealth Advisors

Jason Matthews is a financial advisor at Gibson Monroe Wealth Advisors in Oakland, CA, holding a Series 65 designation with three years of industry experience. He also owns Matthews Financial & Insurance Solutions, a business offering life, disability, annuity, and long-term care insurance products. Gibson Monroe Wealth Advisors provides investment management, financial planning, and retirement plan advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and employer-sponsored retirement plans. The firm focuses on a fiduciary relationship with clients, utilizing a primarily long-term, fundamental analysis approach to portfolio construction and offering complementary pension consulting, tax, and estate planning services.

Wealth management General tax planning Retirement plans for business owners (SEP, solo 401k) Real estate investing
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Suresh D

Series 63, Series 66

Lafayette, CA

Olympia Wealth Management

Suresh Donthineni is a financial advisor at Olympia Wealth Management with 13 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Cetera Investment Advisors and Cetera Financial Specialists. Donthineni is also a licensed CPA and owner of an accounting firm, Davis Sharma Donthineni PC, where he provides tax and accounting services, and he serves as a licensed health insurance agent. Olympia Wealth Management is an independent registered investment adviser managing approximately $18.5 million for a small client base that includes individual investors, high-net-worth clients, trusts, and business entities. The firm offers discretionary asset management, financial planning, and retirement plan services, utilizing a range of investment methods tailored to client goals and risk tolerance, and provides ERISA consulting and fiduciary services for qualified plans.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired
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Brian H

Series 65

Alameda, CA

Herriot Financial, LLC

Brian Herriot is the principal of Herriot Financial, LLC, a fee-only registered investment adviser based in Alameda, CA. He holds a Series 65 designation and has one year of experience in investment management. Prior to founding Herriot Financial, he has been involved in business consulting through his firm, Herriot Business Consulting, since 2017, providing management consulting services primarily for healthcare companies. Herriot Financial offers investment management and financial planning services to individuals and high-net-worth clients, tailoring portfolios using both fundamental and technical analysis with a mix of passive and active strategies. The firm emphasizes packaged planning engagements and operates with a single principal.

Active portfolio management Passive / index investing
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Beth W

Series 65

Walnut Creek, CA

Future Wallet

Beth Williams is a financial advisor at Future Wallet with a Series 65 designation and two years of industry experience. She previously worked at Google LLC and UC Berkeley-Haas in various roles between 2016 and 2022. Future Wallet is an independent firm offering fee-only investment management, financial planning, coaching, and educational seminars for individuals, high-net-worth clients, and corporations. The firm employs a mix of passive and active funds guided by modern portfolio theory, often incorporating third-party managers, and emphasizes client education through public seminars and speaking engagements.

Cash flow / budgeting Retirement withdrawal strategies Founder/Business Owner Executive
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Jeremy K

Series 65

Oakland, CA

Pinecone Financial

Jeremy Korman is a financial advisor at Pinecone Financial with five years of industry experience and holds a Series 65 designation. He has a professional background in marketing, currently working as a Senior Marketing Manager at Zendesk Inc. since 2019. Pinecone Financial is a sole-proprietorship investment adviser focused on financial planning, investment consultation, and ongoing coaching for individuals and high-net-worth clients. The firm employs a passive investment approach based on Modern Portfolio Theory, using diversified portfolios of low-cost index funds and ETFs, and does not manage client accounts directly.

Cash flow / budgeting Retirement income strategy General retirement planning General tax planning
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David F

CFP®, Series 63, Series 65

Berkeley, CA

D.A. Flowers & Company, LLC

David Flowers is a CFP® professional with 23 years of experience in financial advising. He has led D.A. Flowers & Company, LLC since 2009, providing investment management and personal financial planning services. D.A. Flowers & Company offers fee-only investment management and financial planning to individuals, pension plans, trusts, estates, and charitable organizations. The firm uses a Modern Portfolio Theory approach focused on diversification, low costs, and tax efficiency, with structured planning engagements and regular client account reviews.

General retirement planning General tax planning Wealth management Retirement withdrawal strategies
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Wenjing H

Series 66

El Cerrito, CA

Wen Capital Advisory Group, Inc.

Wenjing He is the sole advisor at Wen Capital Advisory Group, Inc., holding a Series 66 designation with 16 years of industry experience. She has led the firm since 2012. In addition to her advisory work, Wenjing He is a licensed independent life insurance agent. Wen Capital Advisory Group provides financial planning and portfolio management services to individuals, high-net-worth clients, charities, corporations, and pension or profit-sharing plans. The firm’s investment process focuses on customized asset allocation and fundamental analysis, offering both direct management and co-adviser arrangements.

Wealth management
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Farzad K

Series 66

Emeryville, CA

Stryker Financial

Farzad Khoshnoodi is a financial advisor at Stryker Financial with 21 years of industry experience and holds a Series 66 designation. His career includes over two decades working with various insurance carriers alongside his roles at Stryker Financial. In addition to advisory work, he sells health insurance products for multiple companies. Stryker Financial offers portfolio management services to individuals, high-net-worth clients, and employer-sponsored retirement plans, including 401(k) and 529 college savings accounts. The firm focuses on fundamental analysis and long-term planning tailored to client risk tolerance, providing both discretionary and non-discretionary management with regular communication and annual reviews.

Wealth management
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Jessi H

ChFC®, Series 66

Walnut Creek, CA

Hawk Capital Wealth Management LLC

Jessi Hawk is a financial advisor at Hawk Capital Wealth Management LLC in Walnut Creek, CA, holding the ChFC® designation and Series 66 license with 18 years of industry experience. Prior to founding Hawk Capital Management in 2020, she held roles at firms including Bank of America, Merrill, and Scottrade. Hawk Capital Wealth Management LLC provides asset management, financial planning, and ERISA-focused retirement-plan services to individuals, trusts, estates, and qualified retirement plans. The firm primarily operates on a non-discretionary basis, utilizing security analysis techniques alongside long-term purchase strategies, and offers plan-level consulting and fiduciary services for retirement-plan clients.

Wealth management
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Byron R

Series 65

Oakland, CA

FIRN Advisors LLC

Byron Ruby is a financial advisor at FIRN Advisors LLC with a Series 65 designation and two years of industry experience. His prior work includes roles at Katz Ruby & Carle LLP, Firn, Inc., the Federal Judiciary, and McKinsey & Co. He has experience in environmental law and clean technology. FIRN Advisors LLC provides discretionary portfolio management and advisory services primarily to individuals and families, employing a long-term, buy-and-hold investment approach focused on diversified, low-cost ETFs, blue-chip equities, and investment-grade fixed income, with selective use of alternatives. The firm offers tailored portfolios, periodic rebalancing, and optional tax-loss harvesting.

Passive / index investing Tax-loss harvesting Private / alternative investments Real estate investing Attorney Consultant Established Professionals Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Cheryl V

CFP®, Series 65

Oakland, CA

Balance Financial Planning, LLC

Cheryl Vesely is a CFP® professional with 11 years of industry experience, currently serving as the sole advisor at Balance Financial Planning, LLC since 2014. She holds a Series 65 license and operates her independent firm from Oakland, California. Balance Financial Planning, LLC provides fee-only financial planning, cash-flow and tax planning, and investment management primarily for individual clients, including high-net-worth individuals. The firm emphasizes diversification and low-cost, passive investment vehicles, using an interactive planning process to align asset allocation with clients’ goals, time horizons, and risk tolerance.

Cash flow / budgeting General tax planning Passive / index investing
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Ryan B

Series 66

Moraga, CA

Pioneer Advisory

Ryan Bird is the sole advisor at Pioneer Advisory, an independent firm based in Moraga, CA. He holds a Series 66 designation and has 23 years of industry experience. Bird has been operating under his own firm since 2012. He is also a licensed insurance agent and conducts insurance transactions as part of his practice. Pioneer Advisory serves individual investors, trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities. The firm provides portfolio management and comprehensive financial planning with a non-discretionary approach, primarily using traditional investment instruments and working with third-party managers who often have discretionary authority.

Active portfolio management Options & derivatives strategies Real estate investing General tax planning General estate planning guidance
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Kristopher V

ChFC®, Series 63

Orinda, CA

Evidencial Financial Consulting

Kristopher Van Stralen is a financial advisor at Evidencial Financial Consulting in Orinda, CA, with nine years of industry experience. He holds the ChFC® designation and a Series 63 license. His prior roles include positions at VR Advisors, Creekside Partners Financial Advisers, and the American College of Financial Services. Evidencial Financial Consulting provides personalized financial planning and non-discretionary asset management to individuals, trusts, estates, and charitable organizations. The firm uses fundamental analysis and a combination of long- and short-term strategies with a predominately non-discretionary management approach, allowing clients to retain trading authority.

Wealth management
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Faruk J

CFP®, ChFC®, Series 63, Series 65

Concord, CA

Index Gurus, Inc.

Faruk Jaffer is a CFP® and ChFC® with nine years of industry experience, affiliated with Index Gurus, Inc. He has previously taught at UC Berkeley and UCSC Extension Silicon Valley. Index Gurus, Inc. is an independent, fee-only registered investment adviser serving individuals, small businesses, trusts, estates, charitable organizations, and certain institutional clients. The firm focuses on passive, asset-class investing using ETFs, index funds, and fixed income, offering comprehensive financial planning and portfolio management primarily on a non-discretionary basis.

Retirement income strategy Roth conversion strategy General tax planning Income planning
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James A

Series 63, Series 65

Lafayette, CA

Argent Wealth Advisors, LLC

James Audley is a financial advisor at Argent Wealth Advisors, LLC in Lafayette, CA, holding Series 63 and Series 65 licenses with 32 years of industry experience. He has been with Argent Wealth Advisors since 2014. Argent Wealth Advisors is an independent, fee-only investment adviser serving individuals, trusts, charitable organizations, and corporate clients. The firm applies academically grounded principles and Modern Portfolio Theory to develop diversified portfolios primarily using institutional no-load mutual funds and ETFs, focusing on non-discretionary management and client-approved transactions.

Equity compensation tax strategy Debt management Cash flow / budgeting
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Steven W

CFP®, PFS™, Series 63

Clayton, CA

Willis Financial Services, Inc.

Steven Willis is a CFP® and PFS™ credentialed financial advisor with 26 years of industry experience. He has operated Willis Financial Services, Inc. in Clayton, CA since 2010. Willis is also registered as an insurance agent, though he spends minimal time in this capacity. Willis Financial Services, Inc. provides investment management and comprehensive financial planning to individuals, trusts, small businesses, and certain retirement plans. The firm employs an asset-allocation-driven investment approach focused on passive index funds, cost control, and tax efficiency, while also integrating accounting, tax-preparation, and insurance services.

General retirement planning General tax planning Wealth management Annuities Long-term care insurance
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John G

Series 63, Series 65

Kensington, CA

KTE Capital Management, LLC

John Gough is the Managing Member of KTE Capital Management, LLC, an independent advisory firm based in Kensington, CA. He holds Series 63 and Series 65 licenses and has six years of industry experience, including prior roles at Wells Fargo Bank and leadership positions at True North Capital Management LLC and Inner City Advisors. In addition to his advisory work, he serves as Chief Investment Officer at ICA.Fund, a venture-capital community development financial institution supporting women and minority-owned businesses, and acts as a guest lecturer on impact investing at the University of California, Berkeley, Haas School of Business. KTE Capital Management provides discretionary investment portfolio management to individuals, families, and trusts, typically managing accounts of $100,000 or more. The firm follows an active, downside-focused investment approach emphasizing diversification and exposure to essential-service businesses, utilizing individual equities, ETFs, derivatives, and other strategies tailored to client preferences.

Active portfolio management Options & derivatives strategies ESG / Sustainable investing Executive
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Frank G

CFP®, Series 63, Series 65

Walnut Creek, CA

Globe & Anchor Wealth Management & Financial Planning, LLC

Frank Gavidia is a CFP® professional with 32 years of experience in financial advising. He currently leads Globe & Anchor Wealth Management & Financial Planning, LLC, an independent firm he has been with since 2021. His prior experience includes roles at Nissim & Gavidia Wealth Management & Financial Planning, LLC, Wells Fargo Clearing Services, LLC, and Wells Fargo Advisors LLC. Globe & Anchor Wealth Management & Financial Planning provides portfolio management and comprehensive financial planning services to individual and high-net-worth clients. The firm employs a fiduciary approach, tailoring portfolios to client goals and risk tolerance, and incorporates derivatives, primarily options, in client accounts—a practice that is relatively uncommon among peer firms.

Options & derivatives strategies Active portfolio management
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