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Lorrie M

CFA®, Series 65, Series 66

Glencoe, IL

Cardinal Mark LLC

Lorrie Minor is a CFA® charterholder with 26 years of industry experience, currently serving as the sole advisor at Cardinal Mark LLC since 2007. She holds Series 65 and Series 66 licenses. Outside of financial advising, she is the Chief Accounting Officer and Controller at NYRC Management, LLC, a fast casual dining company. Cardinal Mark LLC provides discretionary portfolio management and financial planning services to individual and high-net-worth clients, managing approximately $11.3 million across 21 accounts. The firm employs a mix of quantitative optimization, computer modeling, and technical analysis to construct portfolios tailored to clients’ financial situations and risk tolerances.

Concentrated stock management
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Joshua L

CFP®, Series 66

Riverwoods, IL

Lelah Financial, LLC

Joshua Lelah is a CFP® professional with 20 years of experience in the financial services industry. He founded Lelah Financial, LLC in 2018 after working three years at Ameriprise Financial Services, Inc. He is also licensed as an insurance agent and provides insurance products and services through unaffiliated issuers. Lelah Financial, LLC offers financial planning and portfolio management to individuals, high-net-worth clients, and small businesses. The firm uses a Core + Satellite investment approach combining passive indexed core holdings with select active positions and provides retirement-plan advice, modular planning, and business consultation.

Cash flow / budgeting Founder/Business Owner Executive Newlywed/Engaged Young Families Career Changers
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Preston A

Series 63, Series 65

Evanston, IL

Appleby Advisory LLC

Preston Appleby is the principal of Appleby Advisory LLC in Evanston, IL, holding Series 63 and Series 65 credentials with 10 years of industry experience. He has been self-employed since 2005. Appleby Advisory LLC serves individual investors, trusts, estates, charitable organizations, pension and profit-sharing plans, retirement accounts, corporations, and other business entities by referring clients to Geneva Advisors LLC for portfolio management. The firm acts solely as a solicitor and does not manage client accounts or hold custody of funds, relying on Geneva Advisors’ proprietary valuation model and investment professionals to implement and monitor client portfolios.

Active portfolio management
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Jack L

Series 63, Series 65

Hoffman Estates, IL

Integrity Investment Management

Jack Lubecker is the sole advisor at Integrity Investment Management with 36 years of experience in the financial industry. He holds Series 63 and Series 65 designations and previously worked at LPL Financial from 2008 to 2017 before joining Integrity Investment Management in 2017. Integrity Investment Management is a state-registered investment adviser serving individuals, high-net-worth clients, and charitable organizations. The firm offers investment management, referrals to third-party managers, and financial planning, employing both passive and active strategies tailored to clients’ specific objectives and risk tolerances.

Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Retirement income strategy Wealth management
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Herbert L

Series 65

Highland Park, IL

Arena Consulting, LLC

Herbert Lichtman is a financial advisor at Arena Consulting, LLC with 15 years of industry experience. He holds a Series 65 designation and has led Arena Consulting since 2009. Outside of advisory work, he serves in a general oversight role for Continuity, LLC, a special-purpose entity involved in investment and consulting activities. Arena Consulting advises family offices and high-net-worth individuals on private investments connected to high-stakes civil litigation, particularly in intellectual property disputes within the software, semiconductor, and biotech sectors. The firm presents non-discretionary, transaction-by-transaction opportunities and emphasizes the risks and timeframes associated with litigation-related investments.

Private / alternative investments Founder/Business Owner
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Joshua M

CFA®

Northbrook, IL

Considerate Capital, LLC

Joshua Mangoubi is a CFA® charterholder with five years of industry experience. He is the sole advisor at Considerate Capital, LLC, an independent firm he founded after five years running Mangoubi Advisory. Considerate Capital serves individuals, high-net-worth clients, and various institutional entities by providing outsourced chief investment officer services, customized portfolio management, investment research, and consulting. The firm employs an intrinsic value–oriented, opportunistic value-investing approach with a long-term horizon and emphasizes institutional-grade due diligence, complex investments, and educational seminars.

Private / alternative investments Real estate investing Active portfolio management Concentrated stock management
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Luke S

PFS™

Arlington Heights, IL

Vidarrow Investment Advisors

Luke Sauter is a financial advisor at Vidarrow Investment Advisors in Arlington Heights, IL, holding the Personal Financial Specialist (PFS™) designation with one year of industry experience. Prior to joining Vidarrow Inc., he spent several years at Walgreens Boots Alliance in various roles. Vidarrow Investment Advisors is an independent, fee-only firm serving individual investors and organizational clients such as pension and profit-sharing plans, charitable organizations, and corporate plan sponsors. The firm offers discretionary investment management, comprehensive financial planning, retirement plan consulting, and educational seminars, utilizing a blend of passive and active strategies informed by modern portfolio theory and other analytical methods.

Retirement income strategy ESG / Sustainable investing Business sale tax planning Founder/Business Owner Executive
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Robert M

CFA®, Series 63

Lincolnshire, IL

Dukes Lane Investments LLC

Robert Mitchell is a CFA® charterholder with six years of industry experience. He has worked at BNY Mellon from 2013 to 2018 and has been with Dukes Lane Investments LLC since 2019. Mitchell holds a Series 63 license and operates out of Lincolnshire, IL. Dukes Lane Investments provides investment management and financial consulting services to individuals, trusts, and estates, including high-net-worth clients. The firm employs a tailored approach using quantitative optimization, technical analysis, and third-party research, with a primary focus on non-discretionary portfolio management and strategies such as hedging, covered calls, and managing concentrated stock positions.

Options & derivatives strategies Concentrated stock management
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Arthur B

Mount Prospect, IL

Stratford Investment Advisory Group, Inc.

Arthur Busby is the sole advisor at Stratford Investment Advisory Group, Inc., with 28 years of industry experience. He has been with the firm since 1990. Stratford Investment Advisory Group is a small, independent firm that provides customized portfolio management for individuals, high-net-worth clients, family trusts, and pension/profit-sharing accounts. The firm emphasizes a conservative, capital-preservation approach using fundamental, technical, and cyclical analysis, and focuses on maintaining personal contact to align asset allocation with clients’ cash-flow needs and risk tolerance.

Wealth management
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Daniel K

CFP®, Series 63, Series 65

Arlington Heights, IL

Purpose Financial Planning LLC

Daniel Kaibel is a CFP® professional with 17 years of industry experience. He is the president and chief compliance officer of Purpose Financial Planning LLC, where he has worked since 2017. Prior to founding Purpose Financial Planning, he was with Vantage Financial Partners Limited for nine years and Elite Investment Team, LLC for eight years. Purpose Financial Planning LLC is an independent, single-advisor firm that provides comprehensive financial planning and portfolio management to individuals and businesses, including high-net-worth clients. The firm employs a blend of passive and active investment strategies, using ETFs, mutual funds, and individual equities, and offers clients updated financial plans annually as part of the advisory relationship.

General retirement planning Cash flow / budgeting Charitable giving & philanthropy College savings (529s, UTMA, etc.) Life insurance needs analysis
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John C

Series 65

Wilmette, IL

Couleur Investments

John Couleur is the sole advisor at Couleur Investments in Wilmette, Illinois, holding a Series 65 designation with five years of industry experience. He has managed Couleur Investments since 2020 and previously operated under his own name from 2000 to 2022. Couleur Investments provides investment management and standalone financial planning services to individuals, families, trusts, estates, foundations, charitable organizations, and business entities. The firm employs a top-down investment approach focusing on high-quality growth and undervalued securities, incorporating fundamental, technical, cyclical, and event-driven analysis with a long-term holding strategy.

General retirement planning General tax planning Cash flow / budgeting Wealth management
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John E

CFP®, Series 63, Series 65

Palatine, IL

Elite Asset Management, LLC

John Eiduk is a CFP® professional with 12 years of experience in financial advisory services. He currently serves as the sole advisor at Elite Asset Management, LLC and has been involved with the firm since 2015. He also operates Eiduk Tax and Wealth Management LLC and is a producer in life, health, and long-term care insurance sales. Elite Asset Management is an independent, state-registered adviser that provides portfolio management and financial planning services to individual clients without a minimum account size. The firm employs a combination of strategic and tactical model portfolios using fundamental and technical analysis alongside Modern Portfolio Theory, and it has an affiliated tax and accounting practice under common ownership.

General retirement planning Tax-loss harvesting
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James M

CFP®, Series 63

Mundelein, IL

The JM Financial Planning Group, Ltd.

James Malinowski is a CFP® professional with 30 years of industry experience. He is the principal of The JM Financial Planning Group, Ltd. in Mundelein, IL, where he has worked since 1991. His background includes roles at United Planners' Financial Services and ownership of his own advisory and insurance businesses. The JM Financial Planning Group, Ltd. provides portfolio management and comprehensive financial planning primarily for individuals and high-net-worth clients. The firm offers discretionary and non-discretionary asset management, written financial plans, and advice on employer-sponsored retirement accounts, using documented goals and risk-tolerance assessments to guide client strategies.

General retirement planning General tax planning Cash flow / budgeting
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Richard F

Series 63, Series 65

Wilmette, IL

Lloyd Park, LLC

Richard Ford is a financial advisor at Lloyd Park, LLC in Wilmette, IL, holding Series 63 and Series 65 licenses with 11 years of industry experience. He has been with Lloyd Park since 2014. Lloyd Park, LLC is an independent firm providing discretionary asset and portfolio management primarily to individuals, high-net-worth clients, and related trusts and estates, with $167.3 million in assets under management. The firm tailors investment programs to client objectives and risk tolerance, employing a range of investment vehicles and quantitative analysis, and also serves charitable organizations within its account policies.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Jerry K

Series 63, Series 65

Barrington, IL

Keaton Capital Management L.L.C.

Jerry Keaton is the sole advisor at Keaton Capital Management L.L.C. in Barrington, IL, holding Series 63 and Series 65 licenses with 37 years of industry experience. He has worked at Purshe Kaplan Sterling Investments and Keaton Capital Management since 2014. Keaton Capital Management provides portfolio management and advisory services to individuals, high-net-worth clients, trusts, estates, corporations, and pension plans. The firm constructs diversified portfolios based on fundamental, technical, and cyclical analysis, emphasizing risk management and time horizon alignment, with regular account monitoring and formal portfolio reviews.

Wealth management Passive / index investing Active portfolio management
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Deidre M

Series 63, Series 65

Winnetka, IL

Stoken Asset Management LLC

Deidre Mcclurg is the sole advisor at Stoken Asset Management LLC, an independent firm based in Winnetka, IL. She holds Series 63 and Series 65 licenses and has 12 years of industry experience. Mcclurg has led Stoken Asset Management since its inception in 2013. Stoken Asset Management provides discretionary portfolio management and investment supervisory services primarily to individual and high-net-worth clients. The firm employs a combination of fundamental analysis, technical charting, and cyclical methods within a framework defined by written Investment Policy Statements.

Active portfolio management
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Abigail H

Series 66

Buffalo Grove, IL

Phase III Advisory Services, LTD

Abigail Hoon is a financial advisor at Phase III Advisory Services, LTD with one year of industry experience. She holds a Series 66 designation and has work history including roles at Osaic Wealth, Inc. and Matrix Design LLC. Outside of advisory work, she is also active as an insurance agent. Phase III Advisory Services serves individuals, trusts, estates, charitable organizations, and business entities by providing asset management through its Vision2020 Wealth Management Platform, financial planning, and portfolio analysis services. The firm employs an active management approach guided by asset allocation tools and an in-house investment committee, combining model portfolios with direct-security and derivative strategies.

Active portfolio management Options & derivatives strategies College savings (529s, UTMA, etc.) Executive Founder/Business Owner
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Thomas A

Series 63, Series 65

Des Plaines, IL

Ahlbeck Financial

Thomas Ahlbeck is a financial advisor at Ahlbeck Financial with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Cetera Financial Specialists LLC and Cetera Investment Advisers LLC. Outside of his advisory role, he manages and owns commercial and residential real estate properties with family members and serves as the treasurer for Maine Township School. Ahlbeck Financial provides portfolio management primarily to individual and high-net-worth clients, tailoring investment strategies to clients' goals and risk tolerance. The firm employs fundamental analysis, modern portfolio theory, and technical analysis, offering discretionary management across various asset classes with regular account reviews.

Wealth management
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David V

CFP®

Barrington, IL

Virtue Asset Management LLC

David Valenti is a CFP® professional at Virtue Asset Management LLC with six years of industry experience. Prior to joining Virtue in 2020, he worked for 30 years at Bank of America Private Bank. He is also a licensed attorney in the State of Illinois, currently non-practicing and uncompensated in that capacity. Virtue Asset Management serves individual and high-net-worth clients through discretionary portfolio management and integrated financial planning, focusing on customized investment strategies that incorporate risk tolerance, tax, and estate considerations. The firm manages just over $200 million in assets with a small advisory team and utilizes a variety of investment vehicles, including derivatives when suitable.

Concentrated stock management Options & derivatives strategies Wealth management Retirement income strategy Tax-loss harvesting
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Ryan Z

Series 66

Hawthorn Woods, IL

PMG Wealth Management

Ryan Zentz is a financial advisor at PMG Wealth Management with two years of industry experience. He holds a Series 66 credential and has worked at both PMG Wealth Management and LPL Financial, LLC. Prior to his advisory career, he was employed at DoorDash and Lake Point, and he has a background that includes time at the University of Kentucky and involvement with the Mundelein Baseball and Softball Association. PMG Wealth Management serves individuals, trusts, estates, and business owners with discretionary investment management, financial planning, and retirement-plan consulting. The firm manages customized portfolios in-house using a combination of fundamental, technical, and charting analysis, offering strategies such as the “Advance & Protect” approach and integrating both internal and external managers to address various client needs.

Retirement income strategy General tax planning Wealth management Business ownership considerations Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
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