Craig Rosenberg is a financial advisor with J. W. Cole Advisors, Inc. based in Traverse City, MI. He holds Series 63 and Series 65 licenses and has 39 years of industry experience. Prior to joining J.W. Cole Advisors in 2019, Rosenberg worked at Raymond James Financial Services and Century 21 Northland. He serves as president of the board for the Grand Traverse Area Spartans, a volunteer alumni organization for Michigan State University. J.W. Cole Advisors operates a large network of independent Investment Adviser Representatives and offers fee-based portfolio management, financial planning, retirement plan services, and access to third-party manager platforms for individuals, high-net-worth clients, and institutional accounts. The firm employs both fundamental and technical analysis and combines discretionary and non-discretionary account management with a variety of digital advice and custodial platforms.

Zachary Liggett is a CFA® charterholder with 16 years of industry experience. He is currently an advisor at Farther and previously worked at Dynamic Wealth Advisors, Financial & Investment Management Group Ltd, and Goldeneye Asset Management, LLC. Outside of his advisory role, he is a member of a local investment club, Common Cents Capital LLC, in Traverse City, MI. Farther provides discretionary investment management and advisory services primarily to individual investors, trusts, and estates through a web and mobile platform as well as in-person meetings. The firm’s investment approach is based on Modern Portfolio Theory and employs proprietary model portfolios and algorithmic rebalancing, utilizing a range of asset classes including ETFs, mutual funds, individual equities, and fixed income.

Michelle Berry is a financial advisor with J.W. Cole Advisors, Inc., holding Series 63 and Series 66 licenses and seven years of industry experience. She has worked at J.W. Cole Advisors since 2021 and previously at Raymond James and Associates from 2017 to 2020. Berry is also involved with Michigan College Planning, providing college and career planning services. J.W. Cole Advisors operates a large network of independent investment adviser representatives and offers fee-based portfolio management, financial planning, retirement plan services, third-party manager platforms, and digital advice for individuals, high-net-worth clients, and institutions. The firm utilizes a variety of investment strategies and platforms while managing accounts on discretionary and non-discretionary bases.

Kevin Beaudoin is a financial advisor with Private Advisor Group, LLC in Traverse City, MI, holding a Series 66 designation and 25 years of industry experience. He previously worked at Morgan Stanley for five years before joining Private Advisor Group and LPL Financial in 2015. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans, offering discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs a fiduciary-based advisory model and provides access to proprietary and third-party managed account solutions.

Samuel Orlando III is a financial advisor at Hantz Financial Services, Inc. with one year of industry experience. He holds a Series 66 designation and has prior work experience at Maxar, SAIC, Booz Allen Hamilton, and SAIC Engility. Outside of his advisory role, he serves as the Head Coach of the Select Team for Lakeshore Soccer Club. Hantz Financial Services, Inc. provides financial planning, portfolio and wealth management, and retirement plan consulting to a diverse client base including individuals, high-net-worth households, pension and profit-sharing plans, and business owners. The firm utilizes ETF-based model portfolios supplemented by third-party managers and employs technology-driven tools for asset allocation, trade execution, and tax-loss harvesting.

Duane Smith is a financial advisor at Private Advisor Group, LLC with 32 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Private Advisor Group and LPL Financial since 2012, following a prior position at Edward Jones. Smith operates DJ Smith Financial Services as a DBA for his LPL business. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans by providing portfolio management, financial planning, and retirement consulting services. The firm employs a fiduciary-based advisory model that integrates proprietary technology platforms and a combination of in-house and third-party investment strategies.

Michelle Burch is a Series 66-licensed financial advisor with FIFTH THIRD SECURITIES, Inc., based in Williamsburg, MI. She has 18 years of industry experience and has been with Fifth Third Securities since 2011. Fifth Third Securities, Inc. provides brokerage and investment advisory services through its Passageway Managed Account Program to individuals, charitable organizations, corporate clients, and institutional investors. The firm offers multiple discretionary managed-account programs and features such as direct indexing and tax-overlay services, operating as a subsidiary of Fifth Third Bank with a unique municipal-advisor registration and integrated corporate structure.

Andrew Ashworth is a financial advisor with Equitable Advisors in Traverse City, MI, holding a Series 66 designation and 22 years of industry experience. He has been with Equitable Advisors since 2004, including its predecessor Axa Advisors, LLC, where he worked for 16 years. Outside of his advisory role, he is approved to conduct other insurance activities with companies outside of the Equitable network. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations, providing financial planning, retirement plan consulting, and asset-management programs. The firm emphasizes tailored client solutions through a network of Investment Adviser Representatives and leverages third-party program sponsors and asset managers for investment implementation.

Craig Nicholson is a financial advisor with Robert W. Baird & Co. in Traverse City, MI, holding Series 63 and Series 65 credentials and bringing 44 years of industry experience. He has been with Robert W. Baird & Co. since 2010. He is part of the DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which advises individuals, families, pensions, corporations, charitable organizations, and institutional clients. The group provides consulting and portfolio services tailored to client goals and risk tolerances, utilizing a range of investment strategies and management approaches.

Christine Popp is a financial advisor with Robert Baird & Co. in Maple City, MI, holding Series 63 and Series 66 licenses and bringing 26 years of industry experience. She has been with Robert Baird & Co. since 1998. Outside of her advisory role, she is a co-owner of Performance Tool Properties. She is part of the DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and institutional clients. The team offers a range of consulting and portfolio services tailored to client goals and risk tolerances, including discretionary and non-discretionary management, separately managed accounts, and overlay services.

Alexander Kokas is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 66 licenses and six years of industry experience. He has worked at JPMorgan Chase Bank, N.A. and J.P. Morgan Securities since 2019, with prior roles at PNC Bank, Invest Financial Corporation, Investors Bank, and Astoria Bank. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting alongside affiliated brokerage and investment management capabilities.

Patrick Kolody is a Wealth Management Advisor at Merrill Lynch Wealth Management. He has been in the financial services industry since 1993 and began his career with Merrill in 1996. Patrick works with high net worth individuals to define and implement their long-term financial goals. He is a CERTIFIED FINANCIAL PLANNER® certificant and holds the Personal Investment Advisor (PIA) designation. Patrick earned a Bachelor's Degree from Grand Valley State University. His areas of focus include college education planning, family wealth management strategies, legacy planning, liquidity management, retirement income, and tax minimization. Patrick lives in Traverse City, Michigan, with his wife Joelle and their sons Sean and Parker. He is active in the community, serving on the board of Traverse City's At Risk boxing club, which works with disadvantaged youth, and participates in the Traverse City RipTide Youth Mentoring and Mentor Group. His personal interests include basketball, boating, golfing, reading, and spending time with family.

Kevin Kelly is a financial advisor with LPL Financial in Traverse City, MI, holding the CFP® designation and securities registrations Series 63, 65, and 66. He has 44 years of industry experience, having worked previously at Western International Securities, Inc., Financial West Group, and operated his own advisory firm, Kevin Paul Kelly & Associates, for 30 years. Kelly is also licensed to provide legal services and serves as a notary. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of financial planning and investment management services, including model portfolios and third-party subadvisors, supported by advisor-facing technology and a broad platform of non-advisory financial products.

Jennifer Youker is a financial advisor with Raymond James & Associates in Traverse City, MI, holding the CFP® designation and Series 63 and 65 licenses. She has 30 years of industry experience, including 13 years with Raymond James and a 30-year career at Youker Construction. Raymond James & Associates is a large dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a wide range of clients, including individuals, institutional investors, and municipal entities, offering financial planning and consulting services with a variety of portfolio management styles and affiliated research resources.

Benjamin Watts is a CFP® with eight years of industry experience, currently serving as a financial advisor at Wells Fargo Clearing since 2018. Prior to this, he was involved with Traverse City Whiskey Co. from 2015 to 2018. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s IPS-driven advisory approach incorporates modern portfolio theory and includes a broader set of financial product offerings than typical large institutional advisers.

Lebeau Potgieter is a Series 66 licensed financial advisor with 19 years of industry experience, currently with Cetera. He has held roles at firms including Avantax and Voya Financial Advisors. Outside of his advisory work, Potgieter serves on the boards of The Pathfinder School and the Groundwork Center for Resilient Communities, a nonprofit focused on environmental and community issues in Northern Michigan. Cetera Investment Advisers LLC is an SEC-registered firm supporting a nationwide network of over 10,000 independent advisors. It offers a multi-manager platform serving individuals, retirement plans, corporate, charitable, and institutional clients with a range of portfolio management and financial planning services.

Edward Schindler is a financial advisor with Robert W. Baird & Co. in Frankfort, MI, holding Series 63 and Series 65 credentials and over 30 years of industry experience. He has been with Robert W. Baird & Co. since 1999 and also serves as a coach at Frankfort Elberta Public Schools. He is part of the DDK Group within Baird’s Private Wealth Management practice, which advises a broad range of clients including individuals, families, and institutions. The group offers customized financial planning and portfolio management services, utilizing both in-house and third-party managers to implement diverse investment strategies.

Terry Thompson is a financial advisor at OSAIC with 12 years of industry experience. He holds Series 63 and Series 65 credentials and has previously worked at FSC Securities Corporation and Bliss Insurance and Financial Services. Thompson operates Bliss & Thompson Financial Services as a sole proprietor, providing securities and investment services alongside administrative duties. OSAIC serves a diverse client base including individual, high-net-worth, institutional, and charitable investors through a broad network of affiliated advisors and multiple advisory platforms. The firm employs asset-allocation tools and third-party solutions to construct diversified portfolios, offering both discretionary and non-discretionary management options.

Susan Stepka is a financial advisor with Raymond James & Associates in Traverse City, MI, holding a Series 66 designation and three years of industry experience. Prior to joining Raymond James, she worked at First Community Bank for five years and has experience in the healthcare sector with Bruno Orthodontics. Outside of her advisory role, she sells vintage items on eBay in her spare time. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and municipal entities, offering tailored financial planning and non-discretionary investment consulting supported by extensive research and an array of portfolio management styles.

Shawn Bramer is a financial advisor at Thrivent Investment Management with a Series 66 credential. He has been with Thrivent and its affiliated entities since 2025, and has prior experience in various roles outside of the financial industry. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of Financial Advisors. The firm offers holistic, goal-based planning across multiple financial topics and allows clients to combine planning with managed-account services under a consolidated billing option called “WealthPlan.”