Joan L Baldwin is a financial advisor at UBS Financial Services with 36 years of industry experience. She has been with UBS since 2014 and holds the Series 63 and Series 65 licenses. UBS Financial Services serves individual, corporate, and institutional clients with a range of brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm utilizes proprietary research and model-based asset allocations to tailor financial plans according to clients’ goals and risk tolerances.

William Wolford is a financial advisor with Morgan Stanley in Louisville, KY, holding a Series 66 designation and 17 years of industry experience. He has been with Morgan Stanley and its affiliated entities since 2009, including over a decade at Morgan Stanley Private Bank, National Association. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm provides a range of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets.

Daniel Miller is a financial advisor at Robert Baird & Co. with 11 years of industry experience. He holds the Series 66 designation and has worked at Robert Baird since 2019. Prior to that, he was with J.J.B. Hilliard W.L. Lyons from 2012 to 2017. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which advises a range of clients including individuals, families, pensions, corporations, and charitable organizations. The group offers customized financial planning and portfolio management services, utilizing both in-house and third-party managers across traditional and complex investment strategies.

Malachi Rountree II is a Financial Consultant currently working at Fidelity Investments since 2025. He has held multiple roles within Fidelity Investments since 2021, including Financial Consultant I, Investment Solutions Representative III, and Investment Consultant. Prior to joining Fidelity, Malachi served as a Financial Advisor at Merrill Lynch from 2020 to 2021 and at Northwestern Mutual from 2017 to 2020. Malachi holds insurance licenses for Arkansas and California. His approach involves partnering with clients to develop clear and achievable financial plans tailored to their individual goals. Outside of his professional work, Malachi enjoys board games, family activities, fitness, pets, reading, and traveling.

Amy Lanning is a financial advisor at Stifel with 19 years of industry experience. She holds the CFP® and Series 66 designations. Her prior work includes roles at Merrill and Bank of America. Outside of her advisory work, she operates a family farm where she raises and sells beef cattle. Stifel serves a wide range of clients including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services alongside proprietary investment analysis and asset allocation guidance developed by its Investment Strategy Group.

Tina Williams is a financial advisor at UBS Financial Services with 25 years of industry experience. She holds the Series 66 designation and has been with UBS since 2013. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services to provide tailored financial planning and portfolio management.

Jodi Seddon is a financial advisor with Ameriprise in Louisville, KY, holding a Series 66 designation and 21 years of industry experience. She worked at JPMorgan Securities LLC from 2013 to 2018 before joining Ameriprise Financial Services, Inc., where she served from 2018 to 2020, and has been with Ameriprise since 2020. Ameriprise offers a retirement-income planning service aimed at individuals nearing or in retirement with substantial investable assets. The firm delivers tailored, research-driven recommendations that address income sources, Social Security options, and tax-efficient withdrawal strategies through a centralized consulting team.

Don Hardison is a Senior Financial Advisor at Merrill Lynch Wealth Management with over 19 years of experience in the financial services industry. Since joining Merrill in 2017, he specializes in serving the wealth management needs of business owners, corporate executives, non-profit institutions, and entrepreneurs. Don focuses on developing personalized strategies for clients, their families, and businesses to help pursue both short- and long-term financial objectives. He holds a Bachelor of Business Administration degree in Finance and a Bachelor of Science degree in Sociology from the University of Kentucky, as well as an MBA in Applied Management from Indiana Wesleyan University. Don is a CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). His advisory approach includes developing and managing customized portfolios with individual stocks, bonds, ETFs, and non-correlated assets. Don is involved with the American Lung Association - Louisville Chapter and participates in several professional and community organizations including the Financial Professionals Organization and the University of Kentucky Alumni Association. He is committed to collaborating with clients to create strategies aligned with their financial goals.

Peter Lim is a financial advisor with Robert Baird & Co. in Louisville, KY, holding a Series 66 designation and 15 years of industry experience. He has worked at Robert Baird & Co. since 2019 and previously at J.J.B. Hilliard W.L. Lyons LLC from 2010 to 2017. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, charitable organizations, and institutional clients. The group offers customized consulting and portfolio services, including financial planning and discretionary management, utilizing a range of investment strategies and overlays tailored to client goals and risk tolerances.

Roy Saenz is a financial advisor with Primerica Advisors in New Albany, IN, holding Series 65 and Series 63 licenses and bringing 26 years of industry experience. His background includes roles at Indiana University, Indiana University South Bend, American National University, and PFS Investments Inc. Outside of advising, he serves as a power of attorney and health care representative for a family member. Primerica Advisors manages a wrap-fee asset management program primarily for individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm operates at scale with thousands of advisors and offices, delivering model-driven portfolio strategies supported by third-party asset managers and custodians.

Katelyn Shiver is a financial advisor at Robert Baird & Co. in Louisville, KY, holding a Series 66 designation. She has been with Baird since 2025 and has prior experience working at Tennessee Technological University and Darling State of Mind. The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management department, serves a range of clients including individuals, corporate and business clients, pensions, and charitable organizations. The firm offers financial planning, portfolio management, and brokerage services, utilizing a mix of manager-traded and model-traded strategies along with internal research and tools in delivering client advice.

Joseph Mayfield is a financial advisor with Robert Baird & Co. in Louisville, KY, holding Series 63 and Series 65 licenses and having 10 years of industry experience. He has been with Robert Baird & Co. since 2019 and previously worked at JJB Hilliard WL Lyons LLC. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and institutional clients. The group offers customized financial planning and portfolio management services, utilizing a range of strategies including traditional and non-traditional investments, with both discretionary and non-discretionary options.

William Holladay is a financial advisor with LPL Financial based in Louisville, KY. He holds a Series 66 designation and has seven years of industry experience. His prior career includes roles at Old National Bank, Truist Advisory Services, BB&T, and PNC Bank. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement plan consulting, and brokerage services, utilizing model portfolios, third-party subadvisors, and various portfolio management technologies.

Craig Boughey is a financial advisor with J.P. Morgan Securities in Jeffersontown, KY, holding Series 66 and Series 63 licenses and possessing 14 years of industry experience. He has been with J.P. Morgan Securities since 2014 and has worked at JPMorgan Chase Bank since 2013. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework when recommending strategies.

Kevin Northup is a financial advisor at Robert Baird & Co. in Louisville, KY, holding a Series 66 designation and bringing 15 years of industry experience. He has worked at Robert Baird & Co. since 2019 and has been with J.J.B. Hilliard, W.L. Lyons, LLC since 2010. Robert Baird & Co.’s DDK Group serves individuals, families, pensions, corporations, and institutional clients with customized wealth management solutions, offering a range of portfolio management and consulting services tailored to client goals and risk tolerances.

Sophie Stallings is a financial advisor with Robert W. Baird & Co. in Louisville, KY, holding Series 65 and Series 63 licenses and two years of industry experience. Prior to joining Baird, she worked at ARGI and spent several years in the education sector. Outside of her advisory role, she works part-time as a Community Living Support Worker assisting an intellectually disabled adult with daily activities and community involvement. She is part of the DDK Group within Baird’s Private Wealth Management department, which serves individuals, corporate clients, pensions, and charitable organizations through a variety of financial planning, portfolio management, and brokerage services. The firm employs a combination of manager-traded and model-traded strategies, tax management, and internal research tools, including artificial intelligence, to support client advice.

Teresa Appell is a financial advisor at J.P. Morgan Securities with 22 years of industry experience. She holds Series 63 and Series 66 licenses and has been with J.P. Morgan Securities since 2012, also working with JPMorgan Chase Bank, N.A. since 2010. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. As a subsidiary of J.P. Morgan, the firm combines institutional advisory operations with brokerage, distribution, and investment management capabilities.

Matthew Doane is a financial advisor at Robert W. Baird & Co. with Series 66 credentials and two years of industry experience. His prior work includes roles at LPL Financial LLC, Redwood Legal Group, PLLC, and legal and nonprofit organizations. He is also a licensed notary in the state of Kentucky. Matthew is part of the DDK Group within Baird’s Private Wealth Management department, which serves a variety of clients including individuals, corporate entities, pensions, and charitable organizations. The firm offers comprehensive financial planning, portfolio management, and advisory services with an emphasis on manager-traded and model-traded strategies supported by in-house research and technology.

Cody Smith is a financial advisor with LPL Enterprise holding a Series 66 designation and three years of industry experience. His prior roles include positions at The Prudential Insurance Company of America and Pruco Securities LLC. LPL Enterprise serves a broad range of clients including individuals, retirement plans, charitable organizations, corporations, and institutional clients through advisory and brokerage channels. The firm offers financial planning, consulting, access to model wealth portfolios, third-party asset management, and a variety of brokerage and insurance products.

Anne Cheaney is a financial advisor with Morgan Stanley in Louisville, KY, holding Series 63 and Series 65 credentials and bringing 18 years of industry experience. She previously worked at UBS Financial Services for nine years before joining Morgan Stanley Smith Barney LLC. Morgan Stanley Wealth Management provides a wide range of advisory programs to individuals and institutional clients, including tailored financial planning supported by firm-approved tools and analyses such as Secular Return Estimates and Monte Carlo simulations. The firm manages approximately $2.74 trillion in client assets and offers both direct and corporate financial planning services.